1. PlainLegal was experiencing high bounce rates and low conversion rates on their website that required users to visit multiple pages before contacting a lawyer.
2. User research found that customers wanted an easier way to compare lawyers, find a trustworthy lawyer efficiently, and have a free consultation.
3. The redesign simplified the process by allowing users to search or browse for lawyers and directly message multiple lawyers from the results page.
Requirements that you didn't know were there (Write the Docs Europe 2017)Lesia Zasadna
Every doc that you deliver is as useful as the requirements it satisfies. Typical requirements revolve around target audience, method of delivery, technical limitations. But after the doc is done, then come unexpected expectations. John - your key stakeholder - dislikes clichés like corporate templates and wants to stand out with neat Apple-styled docs. Also, it was a mistake to tell him about similar 'really cool docs' you already did for his colleague Jane because apparently they don't get along well, and now he proudly decided that he won’t mimic her decisions... Suddenly, your docs should not only make users happy, but also help your stakeholders achieve their aims – move up a career ladder, impress the manager, get a bigger paycheck. The success of your docs depends on requirements that you are never told but are still expected to meet. This presentation is about reading your stakeholders and deducing the ultimate requirements.
What Universal Access Means for the Gig Economy and People with DisabilitiesJessica Miller-Merrell
Podcast interview with Bobby Silverstein that looks at how the gig economy and web-based marketplaces are changing how gig workers are classified and how the accessibility requirements in relation to the Americans with Disabilities Act or ADA. See how Uber's recent court cases are shaping the future of employment law and how HR and recruiting recruits, hires, and engages freelancers, gig workers, project-based and contract workers.
This short presentation gives you 5 steps for successfully implementing LinkedIn for Business2Business marketing, complete with 7+ case studies of companies that have created business on LinkedIn.
Requirements that you didn't know were there (Write the Docs Europe 2017)Lesia Zasadna
Every doc that you deliver is as useful as the requirements it satisfies. Typical requirements revolve around target audience, method of delivery, technical limitations. But after the doc is done, then come unexpected expectations. John - your key stakeholder - dislikes clichés like corporate templates and wants to stand out with neat Apple-styled docs. Also, it was a mistake to tell him about similar 'really cool docs' you already did for his colleague Jane because apparently they don't get along well, and now he proudly decided that he won’t mimic her decisions... Suddenly, your docs should not only make users happy, but also help your stakeholders achieve their aims – move up a career ladder, impress the manager, get a bigger paycheck. The success of your docs depends on requirements that you are never told but are still expected to meet. This presentation is about reading your stakeholders and deducing the ultimate requirements.
What Universal Access Means for the Gig Economy and People with DisabilitiesJessica Miller-Merrell
Podcast interview with Bobby Silverstein that looks at how the gig economy and web-based marketplaces are changing how gig workers are classified and how the accessibility requirements in relation to the Americans with Disabilities Act or ADA. See how Uber's recent court cases are shaping the future of employment law and how HR and recruiting recruits, hires, and engages freelancers, gig workers, project-based and contract workers.
This short presentation gives you 5 steps for successfully implementing LinkedIn for Business2Business marketing, complete with 7+ case studies of companies that have created business on LinkedIn.
Should You Start Your Own Law Firm? Top 10 Reasons Not To Start Your Own Firm...BCG Attorney Search
What it means to be successful in our culture, many attorneys believe that the true route to success and happiness is through having their own law firms.
Episode 245: How Customer Experience Starts with AccessibilityWorkology
Sometimes the business case might get in the way of just doing the right thing. This happens a lot in my opinion when we are looking at accessibility and diversity and inclusion efforts. We often get caught up in the ROI of doing something instead of doing it because it’s the right thing. It’s not so much about the ROI as it is with being a good citizen of the universe and making your business and workplace accessible.
This episode of the Workology Podcast is part of our Future of Work series powered by PEAT, the Partnership on Employment & Accessible Technology. In honor of the 30th anniversary of the Americans with Disabilities Act this year, we’re investigating what the next 30 years will look like for people with disabilities at work, and the potential of emerging technologies to make workplaces more inclusive and accessible. Today, I’m joined by Ted Drake.
Ep 120: Cisco's Inclusive Hiring Program with Pat RomzekWorkology
Workology Podcast transcript interview with Pat Romzek discussing the Cisco Project Life Changer Program focused on inclusive hiring for persons with disabilities.
Ep 230 Accessibility, Training and Job Creation Workology
Workology Podcast interview with Shane Kanaday from Source America on the topic of job creation, accessibility, and training for people with disabilities at work.
Head of Digital Marketing Lindsay Herbert's presentation on effective digital marketing and digital campaigns. Presented at our Digital Marketing Masterclass on the 17th of January 2013 in our London Studio.
Expanding beyond transactional value Using Business Model Canvas and Customer Development. Building a case for the generation of value through user activity, sharing, and algorithmic improvements.
Workology Podcast Ep 128: Accessibility in the Gig EconomyWorkology
Podcast interview with Jeff Bigham discussing how the gig economy and machine learning technology is providing work opportunities for people with disabilities. Jeff talks about how these gig workers can scale up, his research and how HR and workplace leaders can help.
Ep 246: Accessibility Solutions for EmployersWorkology
Two of the biggest myths when it comes to working with disabilities is the belief that technology and employee accessibility is expensive. The second is the belief that employees with disabilities hurt not help drive business revenue. These myths are conversations we need to hit and work to debunk which is why I’m excited to talk to my podcast guest today.
This episode of the Workology Podcast is part of our Future of Work series powered by PEAT, the Partnership on Employment & Accessible Technology. In honor of the 30th anniversary of the Americans with Disabilities Act this year, we’re investigating what the next 30 years will look like for people with disabilities at work, and the potential of emerging technologies to make workplaces more inclusive and accessible. Today, I’m joined by Mike Hess.
Mapping Your Career Business Plan Hoey.Johnson 2011jenniferlehne
“Unpacking and Mapping Your Career Business Plan”
In this highly interactive session, participants will be asked to answer the following questions in order to help them “unpack” their current knowledge, skills and contacts:
• Who you are right now
• Who you know right now
• Where you may want to go and identifying gaps to find success
The speakers will guide participants through the various “compass points” that will reveal a holistic plan for what they need to do to have a successful career path.
• Credentials Plan: resume (employers, education, experience); skills building (stretch-assignments, internal & external activities); motivation (finding your inner entrepreneur).
• Networking Plan: mapping out your network(s) for career advancement, identifying gaps in network, prioritizing activities/efforts, locating sponsors within the network, outlining career networking opportunities (professional associations, social media, writing articles & presenting your credentials on a panel or as a keynote).
• Personal GPS Plan: asking yourself to answer questions honestly about your values, work-life balance and other personal drivers to ensure authenticity throughout your career.
We’ve all sat through career building session that focus on high-level concepts; this program allows the participants time during the session to unpack what they know and put it down on paper to reveal a path and the gaps that might be there.
Isu-isu kontemporari dalam pendidikan Matematik.Isu-isu kontemporari akan bermula dengan penerokaan dan penjelajahan asal usul, tujuan dan struktur pendidikan matematik di Malaysia. Pengkajian secara kritikal faktor-faktor yang membawa kepada perubahan dalam pendidikan matematik akan dibuat melalui perbandingan isu-isu di dalam dan luar negara. Dalam perbincangan intelektual, isu-isu mengenai perubahan paradigma dalam sejarah matematik, konsep bilik darjah dan proses pengajaran dan pembelajaran akan dibincangkan. Kursus ini juga akan mendedahkan pelajar kepada isu-isu dan trend di dalam pendidikan matematik.
Isu-isu kontemporari dalam pendidikan Matematik. Isu-isu kontemporari akan bermula dengan penerokaan dan penjelajahan asal usul, tujuan dan struktur pendidikan matematik di Malaysia. Pengkajian secara kritikal faktor-faktor yang membawa kepada perubahan dalam pendidikan matematik akan dibuat melalui perbandingan isu-isu di dalam dan luar negara. Dalam perbincangan intelektual, isu-isu mengenai perubahan paradigma dalam sejarah matematik, konsep bilik darjah dan proses pengajaran dan pembelajaran akan dibincangkan. Kursus ini juga akan mendedahkan pelajar kepada isu-isu dan trend di dalam pendidikan matematik.
Isu-isu kontemporari dalam pendidikan Matematik.Isu-isu kontemporari akan bermula dengan penerokaan dan penjelajahan asal usul, tujuan dan struktur pendidikan matematik di Malaysia. Pengkajian secara kritikal faktor-faktor yang membawa kepada perubahan dalam pendidikan matematik akan dibuat melalui perbandingan isu-isu di dalam dan luar negara. Dalam perbincangan intelektual, isu-isu mengenai perubahan paradigma dalam sejarah matematik, konsep bilik darjah dan proses pengajaran dan pembelajaran akan dibincangkan. Kursus ini juga akan mendedahkan pelajar kepada isu-isu dan trend di dalam pendidikan matematik.
Isu-isu kontemporari dalam pendidikan Matematik.Isu-isu kontemporari akan bermula dengan penerokaan dan penjelajahan asal usul, tujuan dan struktur pendidikan matematik di Malaysia. Pengkajian secara kritikal faktor-faktor yang membawa kepada perubahan dalam pendidikan matematik akan dibuat melalui perbandingan isu-isu di dalam dan luar negara. Dalam perbincangan intelektual, isu-isu mengenai perubahan paradigma dalam sejarah matematik, konsep bilik darjah dan proses pengajaran dan pembelajaran akan dibincangkan. Kursus ini juga akan mendedahkan pelajar kepada isu-isu dan trend di dalam pendidikan matematik.
Should You Start Your Own Law Firm? Top 10 Reasons Not To Start Your Own Firm...BCG Attorney Search
What it means to be successful in our culture, many attorneys believe that the true route to success and happiness is through having their own law firms.
Episode 245: How Customer Experience Starts with AccessibilityWorkology
Sometimes the business case might get in the way of just doing the right thing. This happens a lot in my opinion when we are looking at accessibility and diversity and inclusion efforts. We often get caught up in the ROI of doing something instead of doing it because it’s the right thing. It’s not so much about the ROI as it is with being a good citizen of the universe and making your business and workplace accessible.
This episode of the Workology Podcast is part of our Future of Work series powered by PEAT, the Partnership on Employment & Accessible Technology. In honor of the 30th anniversary of the Americans with Disabilities Act this year, we’re investigating what the next 30 years will look like for people with disabilities at work, and the potential of emerging technologies to make workplaces more inclusive and accessible. Today, I’m joined by Ted Drake.
Ep 120: Cisco's Inclusive Hiring Program with Pat RomzekWorkology
Workology Podcast transcript interview with Pat Romzek discussing the Cisco Project Life Changer Program focused on inclusive hiring for persons with disabilities.
Ep 230 Accessibility, Training and Job Creation Workology
Workology Podcast interview with Shane Kanaday from Source America on the topic of job creation, accessibility, and training for people with disabilities at work.
Head of Digital Marketing Lindsay Herbert's presentation on effective digital marketing and digital campaigns. Presented at our Digital Marketing Masterclass on the 17th of January 2013 in our London Studio.
Expanding beyond transactional value Using Business Model Canvas and Customer Development. Building a case for the generation of value through user activity, sharing, and algorithmic improvements.
Workology Podcast Ep 128: Accessibility in the Gig EconomyWorkology
Podcast interview with Jeff Bigham discussing how the gig economy and machine learning technology is providing work opportunities for people with disabilities. Jeff talks about how these gig workers can scale up, his research and how HR and workplace leaders can help.
Ep 246: Accessibility Solutions for EmployersWorkology
Two of the biggest myths when it comes to working with disabilities is the belief that technology and employee accessibility is expensive. The second is the belief that employees with disabilities hurt not help drive business revenue. These myths are conversations we need to hit and work to debunk which is why I’m excited to talk to my podcast guest today.
This episode of the Workology Podcast is part of our Future of Work series powered by PEAT, the Partnership on Employment & Accessible Technology. In honor of the 30th anniversary of the Americans with Disabilities Act this year, we’re investigating what the next 30 years will look like for people with disabilities at work, and the potential of emerging technologies to make workplaces more inclusive and accessible. Today, I’m joined by Mike Hess.
Mapping Your Career Business Plan Hoey.Johnson 2011jenniferlehne
“Unpacking and Mapping Your Career Business Plan”
In this highly interactive session, participants will be asked to answer the following questions in order to help them “unpack” their current knowledge, skills and contacts:
• Who you are right now
• Who you know right now
• Where you may want to go and identifying gaps to find success
The speakers will guide participants through the various “compass points” that will reveal a holistic plan for what they need to do to have a successful career path.
• Credentials Plan: resume (employers, education, experience); skills building (stretch-assignments, internal & external activities); motivation (finding your inner entrepreneur).
• Networking Plan: mapping out your network(s) for career advancement, identifying gaps in network, prioritizing activities/efforts, locating sponsors within the network, outlining career networking opportunities (professional associations, social media, writing articles & presenting your credentials on a panel or as a keynote).
• Personal GPS Plan: asking yourself to answer questions honestly about your values, work-life balance and other personal drivers to ensure authenticity throughout your career.
We’ve all sat through career building session that focus on high-level concepts; this program allows the participants time during the session to unpack what they know and put it down on paper to reveal a path and the gaps that might be there.
Isu-isu kontemporari dalam pendidikan Matematik.Isu-isu kontemporari akan bermula dengan penerokaan dan penjelajahan asal usul, tujuan dan struktur pendidikan matematik di Malaysia. Pengkajian secara kritikal faktor-faktor yang membawa kepada perubahan dalam pendidikan matematik akan dibuat melalui perbandingan isu-isu di dalam dan luar negara. Dalam perbincangan intelektual, isu-isu mengenai perubahan paradigma dalam sejarah matematik, konsep bilik darjah dan proses pengajaran dan pembelajaran akan dibincangkan. Kursus ini juga akan mendedahkan pelajar kepada isu-isu dan trend di dalam pendidikan matematik.
Isu-isu kontemporari dalam pendidikan Matematik. Isu-isu kontemporari akan bermula dengan penerokaan dan penjelajahan asal usul, tujuan dan struktur pendidikan matematik di Malaysia. Pengkajian secara kritikal faktor-faktor yang membawa kepada perubahan dalam pendidikan matematik akan dibuat melalui perbandingan isu-isu di dalam dan luar negara. Dalam perbincangan intelektual, isu-isu mengenai perubahan paradigma dalam sejarah matematik, konsep bilik darjah dan proses pengajaran dan pembelajaran akan dibincangkan. Kursus ini juga akan mendedahkan pelajar kepada isu-isu dan trend di dalam pendidikan matematik.
Isu-isu kontemporari dalam pendidikan Matematik.Isu-isu kontemporari akan bermula dengan penerokaan dan penjelajahan asal usul, tujuan dan struktur pendidikan matematik di Malaysia. Pengkajian secara kritikal faktor-faktor yang membawa kepada perubahan dalam pendidikan matematik akan dibuat melalui perbandingan isu-isu di dalam dan luar negara. Dalam perbincangan intelektual, isu-isu mengenai perubahan paradigma dalam sejarah matematik, konsep bilik darjah dan proses pengajaran dan pembelajaran akan dibincangkan. Kursus ini juga akan mendedahkan pelajar kepada isu-isu dan trend di dalam pendidikan matematik.
Isu-isu kontemporari dalam pendidikan Matematik.Isu-isu kontemporari akan bermula dengan penerokaan dan penjelajahan asal usul, tujuan dan struktur pendidikan matematik di Malaysia. Pengkajian secara kritikal faktor-faktor yang membawa kepada perubahan dalam pendidikan matematik akan dibuat melalui perbandingan isu-isu di dalam dan luar negara. Dalam perbincangan intelektual, isu-isu mengenai perubahan paradigma dalam sejarah matematik, konsep bilik darjah dan proses pengajaran dan pembelajaran akan dibincangkan. Kursus ini juga akan mendedahkan pelajar kepada isu-isu dan trend di dalam pendidikan matematik.
Isu-isu kontemporari dalam pendidikan Matematik.Isu-isu kontemporari akan bermula dengan penerokaan dan penjelajahan asal usul, tujuan dan struktur pendidikan matematik di Malaysia. Pengkajian secara kritikal faktor-faktor yang membawa kepada perubahan dalam pendidikan matematik akan dibuat melalui perbandingan isu-isu di dalam dan luar negara. Dalam perbincangan intelektual, isu-isu mengenai perubahan paradigma dalam sejarah matematik, konsep bilik darjah dan proses pengajaran dan pembelajaran akan dibincangkan. Kursus ini juga akan mendedahkan pelajar kepada isu-isu dan trend di dalam pendidikan matematik.
Mini workshop delivered at the WorkBC Vancouver south office to Case Managers and Facilitators to discuss ways to coach clients on LinkedIn and social media
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
LinkedIn Contact Management Proposal, UXDiLinda Joy
A project for UXDi Winter 2014 at General Assembly, NYC.
Proposed new features for the LinkedIn Mobile App by
Linda Joy, Javier Abanses, Valentina Kogan, and Karl Scott.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
Thought Leadership for Professional ServicesImagine
Learn how you can use a combination of online/offline tactics to build your credibility, visibility, and - most importantly - trust with your target clients. This is specifically for business in the professional service space (accounting, legal, construction, technology and healthcare).
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
Marketing Yourself for Your Next Career Opportunity ClearedJobs.Net
Finding your next job will involved determine your brand and how to communicate this to future employers.
But there are some key steps to remembers such as what is your brand? what has your brand done over your career? How has it been communicated to past and current employers?
All of these will have an impact on your job search.
5 steps to becoming a social & collaborative enterprise - Andrew Bishop - Ja...Andrew Bishop
This presentation includes a definition of social enterprise, key benefits and the major decisions to be addressed for any organisation seeking to embark on the journey to becoming a more social, collaborative enterprise. It was was delivered in Melbourne in August 2012. See also www.uniqueworld.net
Unlock the full potential of your LinkedIn profile and get real results with these expert tips from lawyer, practice management consultant, and author of "LinkedIn in One Hour for Lawyers," Allison Shields. Use LinkedIn as a tool to build your reputation and showcase your expertise so you can stay “top of mind” with your network and grow your practice.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
2. Design by: Karl Scott
Student Project. General Assembly UXDI Winter 2013
3.
4. About the Product:
TrueSpirit is uniform retailer for K-12 students and their parents who want a
modern school uniform. Traditional as well and contemporary items are available
from trousers for girls and zip-up hoodies. We provide must have checklists as
well as recommendations for accessories throughout the year.
The Goal of this presentation is to inform you what was discovered in my
investigation for TrueSpirit…
12. John
Jess
Sarah
Personas
“Making it easy for shoppers to find items.”
“I hope I’m ordering the right things.”
“I want to have enough information so that
I know I’m buying the right thing.”
13. Scenarios
Method:
We ideated and sketched out possible user scenarios.
- On the go shopping
- Situational browsing
And came up with the flowing user journeys:
AWARENESS
Awareness of the product
SET UP AND FIRST RUN
CORE PRODUCT EXPERIENCE
Opportunities Identified:
22. LINKEDIN CONTACT
MANAGEMENT
Proposed new features for the LinkedIn Mobile App by
Linda Joy
Javier Abanses
Valentina Kogan
Karl Scott
A project for UXDi Winter 2014
at General Assembly, NYC
23. LinkedIn
LinkedIn is the world's largest
professional network, with 280 million
users worldwide in 200 countries
Their mission is to connect the world's
professionals to make them more
productive and successful.
24. The Brief
Mobile use is increasing, but LinkedIn wants
to continue to push its growth. Specifically,
they want to add contact management
features to the app.
Objectives
Help users determine:
• Who to contact
• When to contact them
• How effective their outreach is
• Create a minimum viable product to serve
those needs
27. LinkedIn’s Goals
Business Goals
• Keep the talent pool
engaged, to serve their
recruiter clients
• Push mobile use
Brand Goals
• Top Professionals
• Vital Service
• Smart
• Helpful
28. Current Contact Management
What LinkedIn offers now:
•New desktop features
•New “LinkedIn Contacts” app creates
a “to do” for each connections job
change, work anniversary, and
birthday
•Reminders, Notes & Tags
They’re already offering a fair bit of
contact management… So, how will we
make it better?
29. User Research
•Too much going on!
•Most don’t “manage” their contacts
– and they have a lot
•Unaware new contact management
features
•Need to simplify things so that users
can actually enjoy using an app that
they value
Source: SocialMediaToday.com
31. Personas
Dina
“The Tiptoer”
Project Manager
• Build successful career
• Ready for the next big thing,
already quietly reaching out to
close connections
• Stay connected to quality
contacts
• Stay in touch with past
• Not actively looking, but
wouldn’t mind a dream job
finding him
• Doesn’t want to waste time on
“boring Facebook”
• Uses LinkedIn because out of
obligation
Nick
“The Explorer”
Backend Developer
Nick
Attributes
Networking
is necessary evil.Late 30s.
Back-end engineer at Unroll.me (email
management startup)
It’s a small, 8-people company in
New York City.
Passive Explorer
Goals
–Stay open to job opportunities
–Stay connected to contacts
Motivations
–Research companies for future job
opportunities
–Stay current with industry updates.
Frustrations
–Looks like LinkedIn is trying to be Facebook,
(and a poor version of that).
–Feed is useless.
–A lot of things are either not meaningful or not
intuitive.
–Too many notifications.
–Hard to trust (not enough transparency).
Sees himself as a good developer, and
part of that is going to workshops on
new software and technology.
Also goes to a local tech meetup. It’s
such a relaxed setting that talking to new
people is easy, even for an introvert like
him (free beer helps with that.)
Doesn’t see himself as much of a people
person.
Behavior
–Always responds to requests
–Barely looks at the feed
–Occasionally adds people he meets
–Reads Twitter for industry updates
–Occasionally tweets himself (mostly
re-tweets)
Engagement & Activities
Computer: Macbook Pro, running Parellels
for Windows at work.
Carries it home after work.
Mobile: Android power user.
32. Primary Solution: The Shortlist
•Your most important contacts – your
best alliances and your inspirations,
the people you hope will be good
resources in the future
•Self-selected, but LinkedIn offers
suggestions
33. Secondary Solutions
Feature Benefits
Filter Feed By Post Type See just the types of updates you’re
interested in – less noise
Filter Connections by field, company,
and location
Find the specific contacts you’re
looking for without having to rely on a
user-generated tagging system.
Sort Connections by last contacted Helps Dina see who she hasn’t
contacted in a while, so she can meet
her goal of keeping her network active
and healthy
35. Sketches
• Inputting tags/notes/reminders is too much
work for most. Will leverage know data
instead (endorsements, main industry)
• Users like the hotlist idea – not the name
36. Digital Sketches
• Feed navigation is getting too busy, so we’ll
remove “Top Stories” banner
• iOS 7 patterns aren’t so intuitive for users
• Need a “hide” feature in addition to
“Add to Hotlist”
• Still need a better name than hotlist!
37. Axure Prototype
• Replaced “Hotlist” with “Shortlist”
• Discovered UI inconsistencies
• Improved hierarchy issues in text
Link to Prototype
• Shortlist feed vs Shortlist list
confusion
• Path to shortlist feed should be
shorter
38. Summary
We’ve helped users:
• Determine who to contact and when
to contact them by helping them to
target and keep track of their best
contacts.
• Easily filter out noise from less
important connections
• Leverage known data to filter
contacts, rather than generating their
own
• We haven’t found a way to measure
how effective outreach is, but we
improving overall effectiveness
41. PlainLegal is having problems with drop off and
conversions. The site currently requires users to
visit multiple pages before they are able to
contact a lawyer.
BRIEF
45. USER RESEARCH
• In person, Skype, survey
• Usability tests
• Referrals
• Past case history
• Free consultations
• Law school
46. PERSONAS
Georgia Petrucci, 45 Colin Johnson, 32 Jessica Cho, 28
“Nobody looks for a
lawyer online, that’s
absurd. Usually they
are referrals.”
“Hiring a lawyer is
sort of like entering
a black hole.”
“I wish it was
easier, but I don’t
have time.”
47. GOALS
UserBrand Business
• Be able to
compare lawyers
• Find a quality,
trustworthy
lawyer
• Efficient process
• Become a reliable
source for
entrepreneurs and
small business
owners
• Be an affordable,
high-quality
resource
• To reduce the
bounce rate of
visitors on the site
• Increase
conversion rate
• Connect lawyers
with new clients
48. SUGGESTIONS
• Free consultation
• Vetting of lawyers
• Search bar
• Clearer browse drop-down menu
• Minimize drop-down for search
• Clickable “areas of expertise” tags
• Standardization of bios
• See search results when you go back
• See search category
• Message multiple lawyers
49.
50. HOMEPAGE
I'd like help with...
Immigration
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Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
English & German
20 years
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
English & Marathi
3 years
Immigration
Ilya B. New York Karishma K. New Jersey Mark K. New York
New Business
Copyright
Immigration Employment Immigration New Business
Copyright
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
English & Portuguese
9 years
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Employment (15)
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Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English
6 years
Immigration (70)
New Business (20)
Copyright (50)
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & German
20 years
Immigration (3)
New Business (20)
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & Marathi
3 years
Immigration (43)
New Business (25)
Copyright (5)
Immigration
Ilya B. New York Karishma K. New Jersey Mark K. New York Brian I. New York
Business
Copyright
Immigration Employment Immigration New Business
Copyright
Immigration Employment
Copyright Trademark
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & Portuguese
9 years
…more
Immigration (10)
Employment (15)
Copyright (5)…more
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English
6 years
Immigration (70)
New Business (20)
Copyright (50)
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & German
20 years
Immigration (3)
New Business (20)
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & Marathi
3 years
Immigration (43)
New Business (25)
Copyright (5)
Immigration
Ilya B. New York Karishma K. New Jersey Mark K. New York Brian I. New York
New Business
Copyright
Immigration Employment Immigration New Business
Copyright
Immigration Employment
Copyright Trademark
Before starting Bellizio + Igel,
PLLC, Brian was an associate in
the New York office of… more
Profile
Contact
English & Portuguese
9 years
…more
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Ilya Brown
Immigration | Business | Copyright
Brian Klein
Immigration | Intellectual Property
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