BrandHOUSE is a creative consultancy. We are in the business of providing premium consulting in brand communications, advertising and graphic design services. We help clients to communicate by partnering with them to tell stories and open conversations on their behalf.

1. 1
Capabilities
and credentials

2. 2
We define,
inspire
and transform
brands.
Contents
Who is BrandHOUSE
and what do they do? . . . . . . . . . . . . . . . . . . . . . . . 3
Our Capabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
How do we work with you? . . . . . . . . . . . . . . . . . 10
Our clients: past and present . . . . . . . . . . . . . . . . 11
Case Study.
Professional Woodworkers Supplies . . . . . . . . . 12
A Visual Audit.
What is it? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
A checklist.
What is needed from you . . . . . . . . . . . . . . . . . . . 16
What we will do and when . . . . . . . . . . . . . . . . . 17
How we will do it . . . . . . . . . . . . . . . . . . . . . . . . . 17
Be the future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

3. 3
BrandHOUSE is a creative
consultancy. We are in the business
of providing premium consulting in
brand communications, advertising
and graphic design services.
We help clients to communicate
by partnering with them to tell
stories and open conversations
on their behalf.
Who is
BrandHOUSE,
and what
do they do?

4. 4
BrandHOUSE use storytelling to create
compelling experiences that build human
connections. Stories help us to understand
complexity. Stories can enhance or change
perceptions. Stories are easy to remember...
and engage our feelings... Storytelling enables
individuals to see brands in a different light,
and accordingly take decisions, and change
their behaviour in accordance with these new
perceptions, insights, and identities.
Great stories, though, don’t just happen
randomly; they are designed.
4

5. 5
our difference
Transformational design is our difference.
We apply our strategic process of
transformational design to help our clients align
their business plan with a clear brand strategy.
what is transformational design
Transformational design is a strategic response
that recognises to change the perceptions of
your customer base, and the market you want
to capture, you must influence their purchasing
behaviour.
Transformational design acknowledges that
‘design is never done’. Because organisations
now operate in an environment of constant
change, the challenge is not how to design a
response to a current issue, but how to design
a means of continually responding, adapting
and innovating. Transformational design seeks
to leave behind not only the shape of a new
solution, but the tools, skills and organisational
capacity for ongoing change.
Transformational design shapes behaviour – of
people, systems and organisations – as well
as form. Because of this, its practice demands
a high level of ‘systems thinking’: an ability
to consider an issue holistically rather than
reductively, understand relationships as well as
components, and to synthesize complex sets of
information and constraints in order to frame
the problem.
Transformational design triggers a change in
the organisational culture of its clients to one
of ‘human-centredness’, helping to transform
organisations by giving them the capability to
design experience from a human perspective.
Transformational design does not claim to be
a change management process, but aspects of
participating in the design process may help to
move towards the desired outcome.
This process can provide initial steps towards
changing the culture, aligning thinking and
focusing around the end user. Participation in
the process gives stakeholders ownership of a
vision and helps champion the chosen direction.
Leaving the participants with the tools and
capacity to continue to adapt and innovate
means not only that organisational change will
continue to happen, but also that it can happen
alongside that organisation’s day-to-day work.
Sought response:
From the application of this strategic response,
transformational design then leads onto ask:
What do I want potential clients/customers to
think and/or do?
Step 1: I want to try your product or service out.
Step 2: I want to enlist you as a preferred
supplier in preference to all other existing
suppliers.
Step 3: I want to retain you on a retainer.
our hallmark
Experience is our hallmark. With 20 years
experience, all our clients benefit equally from
a structure that enables us to offer an efficient
and broad range of design services to both local
and national clients across many sectors.

6. 6
BRANDING
OR
ENVIRONMENTPRINT INTERACTIVE
IN-HOUSE
PARTNER
PROJECT-BASED
CONTRACTOR
our capabilities
how we work
Advertising
Annual Reports
Brand Identity
Communications
Packaging
Interactive Design Brand Environments
Event Signage
Out-of-home Media
Wayfinding
As a project-based contractor we come in as you
need us. We become the extra pair of hands with
the creative mind to implement strategies to deliver
strong conceptual creative to increase your brand
awareness and capitalise and expand your market share.
As an In-house partner we become an extension of
your marketing department, or even become your
marketing department, to create,
develop and implement your brand voice.
We become your brand custodian.
Together with our service partner
The Business Bootique, BrandHOUSE can develop
brand and marketing strategies to identify how
to effectively communicate your unique brand
personality and competitive advantages in ways that
will increase your brand awareness which in turn
leads to an increase of market share.
6

7. 7
advertising
Advertising is about selling. It is about raising
an awareness of a brand and engaging the
consumer through creating a desire to choose a
brand in favour of another.
annual reports
Annual reports are designed to provide
information over the past financial year. They
also provide a touchpoint to communicate a
brand to stakeholders.
brand identity
Your service or product is more than just a
name or a logo. Your brand is a system of beliefs,
attributes and characteristics. It is a personality.
We help articulate your brand - what is the
brand promise, what is the value your brand
provides to customers and how to communicate
all this.
We can create a logo, stationery or even a
complete branding identity that will give a
personality to your brand. And we design with
business objectives in mind so that the identity
will serve them as your brand grows.
A brand identity is the unique character of an
organisation or brand - it is a combination of
reputation, name, culture and values.
Brand identity represents these qualities and in
doing so adds to the brand experience.
communications
Print communications project information to
give a voice to the identity of your brand. From
sales, marketing and corporate brochures, to
company and institutional reports, BrandHOUSE
never forget that whatever the aim, promotion
through clear communication is implicit.
packaging
Packaging is brand identity design at the point
of purchase. It is the art of promising and being
believed. It represents the virtues and appeal of
a product according to researched tastes and
customer aspirations. Packaging must compete
for attention, identify the product and sell its
qualities.
Our capabilities:
Print

8. 8
Interactive Design
With markets being fragmented over many
touchpoints, it is important that brands leverage
new and emerging technologies to engage the
consumer to tell their story.
Interactive design includes electronic signs and
displays, DVD, website design and development,
and mobile content such as phone devices and
iPad.
Most importantly, understanding how to
combine the functionality of custom built
technology applications with engaging usability
design to ensure that your objectives are
achieved and that your commercial expectations
are fulfilled is crucial to deliver ROI.
BrandHOUSE work with technology partners
Cogitact and Black Magic Marketing to
implement strategies to provide integrated
solutions.
Our capabilities:
Interactive

9. 9
Brand Environments
Brand environments are one of the most
powerful ways to engage employees, visitors,
and customers in a truly unique and tangible
brand experience.
Successful branding is about much more than
the things people buy. It is also about the factors
that create the mood, ambience, and feelings
that people associate with your brand as a
whole. A brand environment is about turning
your brand story into three dimensions,
engaging the senses and emotions of your
audience.
It is about surrounding your audience in an
immersive, three-dimensional expression of
your brand - in your store, office space, hotel,
or any other place that your audience might be.
Event Signage
Event signage, such as an exhibition display,
is about combining a narrative with image
content to create a powerful and memorable
relationship between the visitor and the
exhibition content.
Out-of-home Media
Out-of-home media is street furniture.
It is signage at train stations, bus shelters,
billboards and retail environments.
It is about reaching out to the consumer in
their environment in ways that influence brand
purchase decisions.
Wayfinding
Signage is about identifying and clarity.
Direction or wayfinding signs tell you where
to go and almost exclusively use an arrow.
Statutory signs tell you for your own good.
Instructional signs tell you how. Identification
signs tell you what or where. And information
signs just tell you.
Our capabilities:
Environment

10. 10
How do
we work
with you?
Listen. It sounds so simple
really, but we actually do it.
We give you our undivided
attention so we can fully
understand your business
challenges and understand
the scope of the issue and
define the right problem to
tackle.
After having
listened to
you, we use
these insights
to start
exploring
ways to
deliver
strategic
outcomes by
placing your
target market
– the ‘user’ – at
the heart of a
solution.
After brainstorming, ideas are sorted
on the premise that ‘the patient is the
arbiter of the best solution.’
We then begin the process of
prototyping concepts that are
based on sound strategies that
unlock complex problems to deliver
an outcome that will result in
transformational design.
This next stage is
about defining which
prototype will best
serve to meet the
client’s challenges,
that will lead to a
change in customer
perception, give new
insights to your brand
and change purchasing
behaviour.
Design is a method,
transformational
design is a strategic
response.
Transformational
design is about
creating fundamental
change, that gives a
return on investment
through increase of
purchasing behaviour
and elevates your
brand in the market
place above competitor
brands.
listen explore create define transform
10

11. 11
Our clients:
past and
present.
Our knowledge of various sectors means we
are able to create ideas that will add value
to a client’s business, whether it’s a large
corporation or a small organisation.
We are proud to work with a range of key clients
locally, nationally and internationally.
• Amalgamated Casket Company
• Attitude Edge
• Color Technology Solutions
• Curriculum Corporation
• Curtin University of Technology
• Design Print Marketing
• Gorton Communications Group
• Melbourne Netball
• Motorcare Services Australia
• National Curriculum Board
• Office of Learning and Teaching,
Department of Education and
Early Childhood Development
• Office of Training and Tertiary Education,
Department of Education and
Early Childhood Development
• Purple Planet / Funline Merchandise Co.
• Reading Entertainment Australia Pty Ltd
• Skills Victoria,
Department of Innovation, Industry and
Regional Development
• SKTU
• The Classic Cinema,
Reading Entertainment Australia Pty Ltd
• Ti Amo Cosmetics International
Aside from those clients listed, Chris Waldron of BrandHOUSE has
extensive experience of working with clients such as Garden City
Kotara - AMP Shopping Centres, BHP, Devine Homes, OneSteel
and Metroll Australia.
PROTECTION
active bushfire

12. 12
Case Study.
Professional
Woodworkers
Supplies
The problem:
Following a review of their advertising,
Professional Woodworkers Supplies decided to
rationalise and only advertise in the premier
magazine, Australian Wood Review, which
captured their market within a premium
position in the magazine.
The solution
An advertising theme based on ‘What’s new
at Professional Woodworkers Supplies’ was
developed. A template was then devised on
which to base their advertising to then convert
into an on-going pictorial story.
The return
A recurring full page 3 advertisement has
translated into better customer recognition of
their brand and increased sales of 40% following
each quarterly issue of the Australian Wood
Review.
What’s New @
Call us on 03 9776 1521
Forfurtherinformation:
www.woodworksupplies.com.au
email:sales@woodworksupplies.com.au
call
forafree
cataloguedvd
Our ever
growing
range of
products
PRESS LASER
DRILL–
®
TABLETOP
ROUTER–
®
PRESS TABLE
DRILL–
®
sharpening products
product range
digital measurement
hock blades
bench dog tools
product range
router buddy
mortise pal
router raizer
pro series products
router bits
pro series products pro series products
What’s A2 Cryogenic Steel?
A2 is one of the steels that respond well to Cryogenic Treatment. This extreme cold
treatment (-320F) increases the steel’s toughness without any decrease in hardness.
You get increased wear resistance without any increase in brittleness so a cryogenically
treated blade will hold its edge longer. You can keep working instead of sharpening.
The ultimate joy in woodworking is the sound, sight and smell
of planing timber, from the American civil war era, planes designed by;
Leonard Bailey, Louis G. Rodier, Oliver Hayworth, William Steers or Cyrus H. Hardy
to our modern day Stanley, Lie-Nielsen,Record(Irwin),HNTGordonoramyriad
ofplanesinbetween,nothingbeatsahandplane.
Ron Hock, of Hock Tools is also passionate about planes and provides us
with high quality blades to suit the common and not so common planes, spokeshaves,
scraper planes and violin knives as well as some great kits and plans so you can show
off your tool making skills. Be they a Stanley No 4 or a Kunz style spokeshave, Hock
have the blade to suit, generally in your choice of High Carbon or A2 Cryogenic Steel.
what’s old
is new again...
what’s old
is new again...
Get out your old plane, buy it a new blade and
enjoy the sense of real woodworking
that only a hand plane can give.
hockplanekit
krenovstyle
38mm/11/2”blade
dramaticaly
improvethe
performanceof
anyplane
PWS AWRMay09 - Issue63 0749v2.indd 1 6/05/09 11:00 AM
What’s Hot @
Call us on 03 9776 1521
Forfurtherinformation:
www.woodworksupplies.com.au
email:sales@woodworksupplies.com.auYou’vegotquestions,we’vegottheanswerslongafteryou’veboughtfromus
the workbench system digital measurement bench dog tools mortise pal router raizer router bits
call
forafree
cataloguedvd
Our ever
growing
range of
products
TABLETOP
ROUTER–
®
SWITCH
ROUTER–
®
PRESS TABLE
DRILL–
®
product range hock blades product range pro series products pro series products pro series products fastcap
Whateverwayyoulookatit,Woodpecker’sunilIft
isaustralia’sfavouriterouterlift.
Fitsmostplungerouterssold
inAustralia.
Twospring-loadedball
bearingplungesensuresa
slop-freefit.
DigitalReady,machinedto
suitWixeyRemoteDigital
Read-out.
Machinedrecessreducesbitlengthloss.
TheUniLiFThasheightadjustment
rangeof95mm.
UpgradeyourordertoincludetheXtreme
Xtensionandchangeyourbitsabovethe
tablewithasimplehexwrench.
Precisionheightadjustability
fromeithersideofthetable.
includessolidbrassthreaded
startingpin.
Solid¼turnlockbrake.
Solidengineering,quality
workmanshipwithcast,blanchard
ground10mmthickaluminium
topplate.
Slip-freeprecisionchaindrivewithfour
precisiongroundandpolishedposts
thatprovidemaximumstability.
includesnewspeed
crankhandle.
includesthreeTwistlockrings.
Oneringtosuittheuniversal
templateguidebushing.
Soldseparately,theneweightpiece
mountedtwistlockringset.
0792 PWS AWR Issue67.indd 1 27/04/10 2:42 PM

13. 13

14. 14

15. 15
A Visual Audit.
What is it?
In business, you routinely conduct assessments
of your financial health through month-end
bookkeeping procedures. In addition, you do an
annual inventory to maintain correct internal
financial records. This is your financial audit.
Obviously, the financial health of your company
is extremely important. However, you should
also conduct an annual (or more frequent) audit
of your business’s visual appeal to customers,
because the visual image of a business will
have significant impact on customers’ buying
decisions.
A visual audit allows you to review your existing
corporate identity program and obtain feedback
and advice in how to improve, build upon or
change it to align with your current business
goals.
What you will gain from the visual audit:
• an evaluation of your current use of design;
• an evaluation of your peers/competitors use
of design; and
• a plan for the use of design at a strategic level
in your business.
A visual audit should prioritise any areas that
require urgent attention. With a timeline and
plan to be developed with an extensive design
brief for all of Rapid Parts’ communications:
• It identifies areas in which you can gain over
your competitors;
• It helps you to see those aspects of your
business that make you unique;
• It gives you the head start you need to identify
problems that need to be addressed; and
• It helps you to focus on your customers and
their needs.
how we will conduct a visual audit:
Firstly BrandHOUSE will review your business
goals, positioning, key differentiation, and
marketing strategies. We’ll conduct an audit
of your existing brand communications, as
well as those of your competitors, to gain a
full understanding of your brand needs and
opportunities.
The Steps
• review existing research reports, business
plans, and marketing materials;
• conduct interviews: company executives,
customers, partners and other key
stakeholders;
• conduct visual audit of corporate and
brand communications;
• conduct visual audit of competitor
materials; and
• develop brand attribute profile and
design criteria.

16. 16
A checklist:
What is needed
from you.
The first priority is to determine a key contact
within your company with access to materials
and the workplace, and who can also provide
the following:
 Company details ie. legal entity
 Vision and/or
mission statement
 Business plan
 Executive Summary
 General statement about
(who you are and what
you do)
 Customer profile
Examples of all forms of internal
communications inclusive of:
 Tender documents
 Sample emails
 Notices
 Forms
(leave, safety and
job application forms)
 Internal programmes
 Value service mapping
(shop floor graphics)
Examples of all forms of external
communications inclusive of:
 Focussed
(ie. letters, submissions)
 B2B - to your clients and
prospective clients
 Brochures
 Posters
 Packaging
 Advertising
(ie. general promo and
job advertisements)
 DVD/CD-ROM
 Image library
 Verbal
(ie. phone answering)
 Sales presentation
 Information from focus groups
(debriefing, customer/
consumer interviews)
Other:
 What are the key issues as
seen by you?
(who owns these issues?
eg. marketing, sales, engineering)

17. 17
What we
will do
and when.
How
we will
do it.
Following this initial meeting it is envisaged
that the following steps would apply:
Step 1.
Following collection of the items from the
checklist on the previous page (p. 16) the
Visual Audit will be undertaken:
Step 2.
In preparation of the Visual Audit, arrange a
time that is convenient to meet with one person
from sales and one person from marketing (but
not the directors from each department) for a
period no longer than 30 minutes each;
Step 3.
Contact yourself to make an appointment to
present the Visual Audit at a time to suit;
Step 4.
Prepare Business Case presentation;
Step 5.
Make an appointment to present the Business
Case.
Both the Visual Audit and Business Case will be
made via a presentation on a laptop computer,
with a printed bound book left following each
presentation. A CD with a PDF of the Business
Case will also be included. One hour should be
set aside for each presentation.

18. 18
Simply put, if you don’t innovate
then you won’t survive.
Brands must be relevant as markets evolve.
Those brands that recognise that markets are
fractured over many platforms, who leverage
existing, new and emerging touchpoints will be
the future.
Don’t be a brand for today.
We would love to hear from you. To learn more
about your business challenges. To discuss how
we are able to help. To provide insight. To think
about how we can partner with you to give more
presence to your brand.
T: +61 3 9723 7114
chris@brandhouse.net.au
www.brandhouse.net.au
29 Terrigal Crescent,
Kilsyth Victoria 3137 Australia