MY Portfolio

Nanci M. Kaesemeyer
G R A P H I C D E S I G N E R

Introduction…
I am a highly-skilled and experienced full-time graphic designer seeking new
opportunities where my creativity and problem-solving skills can assist organizations,
both large and small, with enhancing their visual communications.

My skills & talents include the following:
• Maintain attention to detail throughout entire creative process
• Produce effective pieces of artwork under tight deadlines
• Conceptualize and execute ideas from paper to printer
• Express a willingness to learn new trends and software
• Share knowledge with other team members and management
• Communicate detailed and concise information to vendors
• Demonstrate a practical sense of design principals
• Seek ways of cutting cost and simplifying processes

The following slides showcase my work from various disciplines: corporate
communications, branding projects, various graphic design projects, and photography,
which is one of my favorite hobbies.

!  Cor porate Communications

!  Corporate Communications
Title: Wayne Catalog
Client: Wayne Water Systems
Designer: Nanci Kaesemeyer
Art Director: Jana Bullock

In the past, our company catalog featured
a product-based layout. Last year, I was
asked to create a catalog that focused
more on the consumer experience with our
products, and how they provide worry-free
water handling solutions, while protecting
the environment and promoting water
conservation. Furthermore, our several
product categories are represented by
color-coded icons, which are found
throughout the catalog.

Click to next slide to see inside pages.

Wayne Catalog – Inside Pages

Title: Northern Tool Mini-Catalog
Client: SD McCullough + Associates

SD McCullough + Associates, one of
manufacturing reps, requested a custom
designed catalog for one of their oldest
customers, Northern Tool & Equipment.
Based out of Burnsville, Minnesota,
Northern Tool offers a wide selection
of products from consumer goods to
industrial and construction equipment
to do-it-yourselfers, contractors and
professional shops.


Northern Tool Mini-Catalog– Inside Pages

Title: Condo Living
Client: New Homes Guide
Art Director: Rebecca Paciorek

During the housing boom a few years
ago, the publisher of the New Homes
Guide for Cincinnati and Northern
Kentucky asked me to do a preliminary
design for a Condo guide that she and
her boss thought about implementing.
In the past, their business solely
focused on new housing communities,
so they wanted to diversify their
business to include upscale condos that
emphasized “maintenance free” living.


Condo Living Magazine– Inside Pages

!  Branding Concepts
Green Packaging Concepts
Title: Green Packaging
Client: Wayne Water Systems

Designed with a more robust
motor, our new series of “green”
sump pumps created an
opportunity for new packaging
that would fit within our existing
brand identity - but with a slightly
different twist. Our message
heavily focused on the new
pump’s energy-efficiency and
lower amp draw, resulting in our
customers saving more money
on their utility bills.

!  Branding Concepts Card Letterhead

Title: Miracle Images Stationary
Client: Miracle Images Photography
Art Director: Nanci Kaesemeyer
Scratch Pad
Miracle Images Photography,
located in Columbus, Ohio, is a
fine art photography studio
whose sole proprietor suffers
from a visual impairment. The
owner desired a logo that
somehow incorporated “miracle” Envelope
into her identity, and could easily
be replicated on business cards,
letterhead, attire, etc.

Click to next slide to see concept designs.

!  Branding Concepts
Ace Packaging Concepts
Title: Ace Packaging
Client: Ace Hardware Corp.

As one of our oldest and most
valuable clients, Ace Hardware
desired a more up-to-date look to
their packaging that had been in
use for several years. Instead of
2-color litho labels using outdated
black-and-white lineart, our team
presented ideas utilizing category
colors and full color product shots
at various angles.


!  Branding Concepts Card Letterhead

Title: DTS Stationary
Client: Dayton Typographic Service
Scratch Pad
DTS, or Dayton Typographic
Service as it was known to
locals, was a full-scale service
bureau where I interned as a
student studying graphic design.
At the time, the owners were
seeking to update their logo and Envelope
identity, even holding a contest
for young graphic designers to
submit entries.


!  Branding Concepts B-DRY Sell Sheet

Title: B-Dry Packaging
Client: B-Dry Waterproofing
Art Director: Jana Bullock B-DRY Nameplate

Well known for their waterproofing
techniques for wet basements,
foundations, or crawlspaces,
B-Dry was a natural compliment to our B-DRY Litho Label

sump pump business. We sold our
pumps and back-up systems to them
as a private label. Using the B-dry
mascot as inspiration, I designed the
litho labels, nameplate decals, and sell
sheets. The B-dry network consists of
over 60 independent licensees and
franchisees nationwide.

!  Graphix
Title: Black Jack
Client: N/A

As a side project, I was asked to
create a full-fledged slot game
using Adobe Flash.
In addition, I needed to design the
accompanying CD and cover art.
All graphics for the CD and cover
art were created using Adobe
Illustrator, which allowed me to
experiment with the various
graphic libraries and styles.


!  Graphix
Title: Letter Book
Client: N/A
Art Director: Fred Niles

As one of my favorite projects, the
Letter Book involved designing and
binding a small book focusing on
typography as a graphical element.
Far too often designers only think
of typography as an afterthought.
I wanted to demonstrate, to the
contrary, how typography, when
used correctly, can greatly enhance
a piece of art and a message.


!  Graphix
Title: Alice In Wonderland Poster
Client: N/A

The poster was created during an
Adobe Illustrator class I took while
studying web design at Cincinnati
State. It allowed me to play with the
different scaling and opacity tools, as
well as the texture and color libraries.
I took the animals from a previous
assignment, added color, and placed
them in a rather whimsical, cartoonish
environment that evolved into a movie
poster for fun sake.


!  Graphix
Title: 97X Exposure CD
Client: WOXY

WOXY, an alternative radio
station located in Oxford, Ohio,
sponsored an annual local band
competition. In this instance, the
station allowed the general
public to submit entries for their
compilation CD and tape cover.
Needless to say, it was the very
first and only contest to date I
have ever won. A framed copy
proudly hangs in my office today.


!  Graphix
Title: Aquapro Website Concepts
Client: Aquapro Systems

Aquapro Systems, a small
company focused on the leisure
pool and spa market, needed a
new website to connect to its
customer base. After researching
what competitors were doing with
their sites at the time, I created a
few concept pages that included a
product page, store locator, and
contact us page, among others.


!  Photography
Title: Haleakal’a Adventure
Client: None
Photographer: Nanci Kaesemeyer
Camera: Canon Powershot SX130

My husband and I traveled to Maui,
Hawaii for a vacation. The black-
and-white images are only a
sampling of the many wonders we
encountered along the way during
our adventure up to Haleakal’a,
Maui’s highest summit. Traversing
the surreal landscape was akin to
walking on the moon without
leaving Earth.

Click to next slide to see more images.

!  Photography
Haleakal’a Adventure –Black & White Images


!  Photography
Title: Scene Around Maui
Client: None
Photographer: Nanci Kaesemeyer
Camera: Canon Powershot SX130

During my adventures in Maui,
I quickly discovered the breath-
taking scenery which I captured
with my camera. The incredible
sunsets, ocean views, flowers,
and rugged cliffs were truly a
photographer’s paradise. The
photos I captured truly inspired
me as an artist and allowed me
to experiment with the various
filters in Photoshop which
created these amazing images.

Click to next slide to see more images.
concept designs.

!  Photography
Scene Around Maui – Photo Illustrations


Thank You…
N A N C I M . K A E S E M E Y E R

nkaese@zoomtown.com | http://www.linkedin.com/in/nancikaesemeyer
496 Walter Avenue | Fairfield, Ohio | 513. 942. 1177

MY Portfolio

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