Kool cage
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This document discusses Koolcage, a brand of freezers established in 1960 located in Nagpur, India. It provides details on Koolcage's product lines for households and commercial users with varying capacities. The document outlines Koolcage's strategies to become a global brand, which includes restructuring processes, developing a new logo and design, expanding their product portfolio, and increasing brand recognition through marketing campaigns. It also discusses Koolcage's target customers, cities, distribution process, and pricing strategy aimed at higher-income customers. In summary, the document provides an overview of Koolcage's history and freezer products as well as their business strategies to grow into a global brand.
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Ancoff matrix
Coca-Cola has successfully expanded its product line and entered new markets through various growth strategies outlined in the Ansoff Matrix. Some examples include developing the Diet Coke brand to cater to growing health trends in the 1980s, launching new flavors like Coca-Cola Vanilla and Fanta Icy Lemon after market research and taste tests, and introducing smaller bottle sizes and children's drinks like Winnie the Pooh Roo Juice to target new demographic segments. Coca-Cola also developed the Powerade energy drink to enter the growing sports drink market after extensively researching competitors.
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How To Use Customer Experiences As Stories For Your BrandGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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1. Search Engine Optimization (SEO)
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3. Social Media Optimization (SMO)
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Kool cage
- 1. A cool brand for freezing food KOOLCAGE
- 2. KOOLCAGE Established in 1960. Specialty only in fridges. Factory Location - Nagpur Multi brand outlets
- 3. PRODUCT Capacity I. II. Households Restaurants and Hotels Looks Environment Friendly 5 Inverter liner compressor
- 5. MAKING IT A GLOBAL BRAND Koolkage believes in innovation so it has restructured its process. Koolcage came up with new Logo & Design.
- 6. BRANDING STRATEGIES New product portfolio. Changed the focus from lower end to higher end. Global brand visibility. Tvc, Outdoor advertisement & Print Media. Improved Communication, relationship with distributors. Centralized Marketing strategy
- 7. BEST STRATEGY Increase Brand recognition & recall. Centralize Marketing Product Improvement. Lifestyle Segmentation.
- 8. More Fresh, More Fast… More Healthy Nano technology Control with one click
- 10. MARKET SEGMENTATION Geographical (Metro Cities) Demographic (upper middle class, Upper class)
- 11. TARGET CUSTOMER Household Commercial Group Double income group Hotels Higher income group Canteens
- 12. TARGET CITIES Mumbai Pune Bangalore Chennai Hyderabad Jaipur Ahemdabad Delhi
- 14. DISTANCE AND COST Manufacturing To Warehouse Distance Transportation Cost Nagpur - Bhiwandi 806km Rs 33852 Nagpur –Hydrabad 500km Rs 21000 Nagpur –Jaipur 950km Rs 40000
- 15. DISTANCE AND COST Warehouse to Target Cities Distance Cost Bhiwandi – Mumbai 33km Rs 1409 Bhiwandi – Pune 154km Rs 6468 Jaipur – Delhi 272km Rs 11424 Jaipur – Ahemdabad 680km Rs 28560 Hydrabad – Chennai 633km Rs 26586 Hydrabad – Banglore 570km Rs 23898
- 16. PRICING STRATEGY Market-skimming pricing Skim the profit from the market. Quality with reference to price. High price in respect to target group.
- 18. HOUSE-HOLD REFRIGERATING CAPACITY PRICE(Rs.) 321 LTRS 53,800 350 LTRS 57,800 390 LTRS 61,800
- 19. COMMERCIAL REFRIGERATING CAPACITY PRICE(Rs.) 685 LTRS 149000 765 LTRS 177000 820 LTRS 198000