The document discusses Coca-Cola's strategy to increase the value of its beverage portfolio between 2008 and 2020. Key points include: focusing on the most attractive industry value pools like sparkling beverages; seizing value from the biggest profit pools like reinvigorating the sparkling business in Great Britain; and leveraging unique capabilities like bringing innovations to market faster through a new innovation culture and acquiring or developing scalable premium brands.

2. Increasing The Value
Of Our Portfolio
Dominique Reiniche
President, Europe Group

3. World’s Most Valuable Beverage Portfolio
2008 Incremental Volume Mix
Nearly 500 Brands
Coca-Cola, a $62 Bn Brand
Still
Sparkling
Beverages
12 Additional Billion Dollar Brands Beverages
58% 42%
23% Volume in Low-calorie
and No-calorie Products

4. 2020 Vision: # 1 In Categories Of Value To Us
Be # 1 in NARTD in every market / category that’s of value to us
Aggressively increase the value of our portfolio
Aggressively
increase
the value of
our portfolio

5. Concentrating On Attractive Industry
Value Pools
2008 – 2020 Percentage of NARTD Industry Incremental Growth
25%
20%
15%
10%
5%
0%
Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value
Sparkling Juice & RTD Energy Packaged Sports
Juice Drinks Tea / Coffee Water
Volume (∆ 55 Bn Unit Cases)
Value (∆ $500 Bn)

6. Seizing Value Out Of The Biggest
Incremental Profit Pool
Great Britain: Reinvigorated Sparkling Business

7. Leveraging Unique Capabilities
Bring innovations to the market faster
Satisfy the needs of older consumers with the right brands and marketing
Acquire or develop scalable, innovative premium brands

8. Bringing Innovations To Market Faster
Thanks To A New Innovation Culture…
Faster Roll-Outs
12 months 9 months 6 months 5 months
illy rights held in joint venture

9. …As Illustrated By The Launch Of Our New
Fermented Platform
To Satisfy The Needs Of Older Consumers
Teens Of The Future Sophisticated Soda For
Time & Money Rich Social Occasions

10. Developing Innovative
Premium Brands
Now in 85 Countries
Now in 7 Countries Now in 18 countries
illy rights held in joint venture

11. Acquiring And Expanding Premium Brands
Making glacéau vitaminwater our next global brand
US Great Canada Mexico Australia New South France Japan South Portugal Belgium Hong Kong China
Britain Zealand Africa Korea

12. Investing In Premium Platforms
Such As innocent
Juice Smoothies
100% NFC
Orange Juice
Lunch Pack Smoothies
• 11 Countries in Europe • Chilled Route-To-Market
KO owns a minority interest in innocent