This document summarizes the Insight by Datamonitor product. It provides concise consumer, product, market, company, and country insights to help with strategic planning, consumer research, sales and marketing, and new product development. The insights are gathered from primary consumer research, comprehensive global and local market data, and analysis of companies, products, and countries. It aims to help users make better strategic and tactical decisions across their organization and value chain.
O documento apresenta vários mapas e imagens de satélite de uma área urbana ao longo dos anos, comparando um levantamento de 1904 com fotografias aéreas atuais para mostrar as mudanças ocorridas no espaço urbano ao longo do tempo.
The Text Verification Tool (TVT) allows users to compare documents and find differences at a character level. It can exclude non-relevant text from comparisons, compare documents with multiple languages, and support all languages including Braille. TVT generates reports with user annotations on differences that can be shared. It also allows saving projects to resume work later and comparing tables, images, and formatting between documents.
A Research on Impact of Television Commercial on the Youth upon purchasing be...Hardik Shah
This document appears to be a research paper submitted by Hardik J. Shah to Prof. Kalika Bansal at Somlalit Collage of Management Studies in Ahmadabad, India. The paper examines the impact of television commercials on the purchasing behavior of youth in Ahmadabad. It includes an introduction outlining the topic, literature review citing several sources, proposed research methodology, plans for data analysis, and expected conclusion. The paper will analyze survey data collected from youth to understand how television commercials influence their purchasing decisions.
Food packaging protects food from damage, contains the food, and provides consumers with information. Packaging has evolved from natural materials like skins and leaves to modern materials like plastic, glass, and metal. Packaging allows for convenient portioning and transport of foods while providing information to consumers. Sustainable packaging considers environmental, social, and economic impacts. Recent innovations aim to reduce waste and use renewable materials. Packaging serves multiple purposes including containment, protection, marketing, and convenience. Design considers the food product, materials, usability, branding, and information communication.
The document discusses packaging, labelling, warranties, and guarantees. It defines packaging as all activities involved in designing and producing containers for products. It lists five key objectives of packaging: identify the brand, convey information, facilitate transportation and protection, assist with storage, and aid consumption. Labelling is a legal requirement and is used to identify the product, describe contents and usage instructions, and promote the product. Warranties are formal statements of expected performance while guarantees provide assurances like money-back if not satisfied.
This document is a summer training report submitted by a student to Saurashtra University in India. The report details the student's summer training project at the Gujarat Co-operative Milk Marketing Federation (Amul), focusing on marketing strategies for Amul chocolates.
The student conducted primary research in the towns of Mahesana, Patan, Palanpur, and Deesa to study Amul's existing chocolate market share and identify ways to increase sales. Major findings include low brand awareness for Amul chocolates and a preference for quality and availability among consumers. The student suggests improving regular supply and transportation of chocolates, addressing retailer and consumer complaints, and using films to promote Amul chocolate quality
O documento apresenta vários mapas e imagens de satélite de uma área urbana ao longo dos anos, comparando um levantamento de 1904 com fotografias aéreas atuais para mostrar as mudanças ocorridas no espaço urbano ao longo do tempo.
The Text Verification Tool (TVT) allows users to compare documents and find differences at a character level. It can exclude non-relevant text from comparisons, compare documents with multiple languages, and support all languages including Braille. TVT generates reports with user annotations on differences that can be shared. It also allows saving projects to resume work later and comparing tables, images, and formatting between documents.
A Research on Impact of Television Commercial on the Youth upon purchasing be...Hardik Shah
This document appears to be a research paper submitted by Hardik J. Shah to Prof. Kalika Bansal at Somlalit Collage of Management Studies in Ahmadabad, India. The paper examines the impact of television commercials on the purchasing behavior of youth in Ahmadabad. It includes an introduction outlining the topic, literature review citing several sources, proposed research methodology, plans for data analysis, and expected conclusion. The paper will analyze survey data collected from youth to understand how television commercials influence their purchasing decisions.
Food packaging protects food from damage, contains the food, and provides consumers with information. Packaging has evolved from natural materials like skins and leaves to modern materials like plastic, glass, and metal. Packaging allows for convenient portioning and transport of foods while providing information to consumers. Sustainable packaging considers environmental, social, and economic impacts. Recent innovations aim to reduce waste and use renewable materials. Packaging serves multiple purposes including containment, protection, marketing, and convenience. Design considers the food product, materials, usability, branding, and information communication.
The document discusses packaging, labelling, warranties, and guarantees. It defines packaging as all activities involved in designing and producing containers for products. It lists five key objectives of packaging: identify the brand, convey information, facilitate transportation and protection, assist with storage, and aid consumption. Labelling is a legal requirement and is used to identify the product, describe contents and usage instructions, and promote the product. Warranties are formal statements of expected performance while guarantees provide assurances like money-back if not satisfied.
This document is a summer training report submitted by a student to Saurashtra University in India. The report details the student's summer training project at the Gujarat Co-operative Milk Marketing Federation (Amul), focusing on marketing strategies for Amul chocolates.
The student conducted primary research in the towns of Mahesana, Patan, Palanpur, and Deesa to study Amul's existing chocolate market share and identify ways to increase sales. Major findings include low brand awareness for Amul chocolates and a preference for quality and availability among consumers. The student suggests improving regular supply and transportation of chocolates, addressing retailer and consumer complaints, and using films to promote Amul chocolate quality
Future of Tracking: Transforming how we do it not what we doKantar
The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things.
Zuni Uni_Nielsen Australian landscape with an ecommerce focusZuni
This document provides an overview and updates on Nielsen's online audience measurement and ecommerce measurement capabilities in Australia. It discusses how Nielsen measures online audiences using a quality opt-in panel to provide people-based metrics. It also provides data on the Australian digital landscape including key online statistics, demographic breakdowns, and top online brands. Finally, it discusses Nielsen's findings on online shopping in Australia, including popular shopping categories, spend amounts, and the continued dominance and growth of sites like eBay, Amazon, and Apple for online purchases.
Maximising the effectiveness of sponsorshipamyweisberg
Repucom is a global leader in sports marketing research that provides solutions to help clients select sponsorships that align with their objectives and audiences, measure sponsorship performance, and improve sponsorship returns. Their services include property selection analysis to identify the best-fit sponsorships and a sponsorship performance measurement system to calculate return on objectives, investment, leverage, and assets from multiple data sources. The output is a customizable reporting dashboard to compare performances, streamline portfolios, and identify areas for improvement.
15 Things You Can Do Tomorrow To Grow Digital PresenceThe Loud Few
The document provides an overview of 4 key digital strategies: SEO, content strategy, social media, and mobile/QR codes. It discusses each strategy and provides examples and case studies. Specific tactics are suggested that can be implemented immediately, such as keyword research and creating an editorial calendar for content strategy. The document aims to help brands improve their online presence.
What advertisers can learn about winning from the 2012 Presidential Race (Celestin F-H)
Will Feltus, SVP, National Media
**Ken Goldstein, President, Kantar Media Campaign Media Analysis Group
Moderated by: Jack Poor, VP Marketing Insights, Political Research & Analysis, TVB
This document proposes a new project called "Project Banzai" to create a new revenue stream for Brand Asset Valuator's (BAV) brand database. It suggests developing an online Brand Asset Index that lists the world's leading brand values and provides tools and analytics. This would establish BAV as the leading resource for measuring intangible brand value and help business decision-makers. The proposal outlines targeting executives, developing mobile applications and content, partnerships, and an annual listing fee model to generate new consulting and subscription revenue for BAV and Young & Rubicam Brands.
JCPenney aims to capture market share in the young men's apparel market in the US. They plan to launch an innovative, creative clothing line targeting Generation Y men aged 25-35. The line will include signature items like a versatile sport coat as well as tees, sweaters and accessories. JCPenney will promote the line through social media, mobile apps, and magazine ads. Financial projections estimate over $10 million in annual profits at full production scale.
Big data and the bi wild west kognitio hiskey mar 2013Michael Hiskey
Big data and business intelligence are changing rapidly. New types of data and users are emerging, creating both opportunities and challenges. Traditional BI tools may not be able to handle the volume, velocity and variety of big data. Case studies show how companies are using specialized analytics platforms to extract insights from massive amounts of structured and unstructured data in real-time, and applying those insights to improve marketing, customer experience and business operations. Adaptation will be key to staying competitive in this evolving landscape.
Big data and the bi wild west kognitio hiskey mar 2013Kognitio
This session reviews “Big Data” case studies from media analysis, retail analytics and customer loyalty that go beyond the data warehouse and Hadoop. Disruption from the “Facebook generation,” armed with iPads, Droid Phones and netbooks brings a melee of new tools, devices and data sources. An analytical platform is the ‘Golden Spike’ to hitch stable, proven, and mature BI solutions with the data frontier—deep analytics, predictive modeling, sentiment analysis, etc. to enable competitive advantage.
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
The document discusses strategies for brand growth from Tattico Strategies, a consulting firm. It outlines their process for analyzing key elements of a brand, including supply, distribution, trade relations, consumers, pricing, and promotion. It provides examples of how they have helped beverage brands of all sizes improve packaging, distribution, pricing, and relationships with distributors. Their goal is to develop an action plan to help clients expand and thrive in the beverage alcohol marketplace.
Traditional stock screening uses predefined criteria to manage risk, but new digital tools allow for more adaptable screening. Mobile apps now enable investors to screen stocks anywhere by scanning product barcodes linked to publicly traded companies. This allows investors to analyze companies through the lens of consumer demand and engagement in local markets in real-time, potentially finding new investment opportunities. By scanning recognizable products indexed to stocks, investors can essentially work backwards through a company's value chain to further filter stocks.
Tnooz-Fusion FREE webinar: The science behind ancillary merchandisingtnooz
The travel industry knows there's great promise in selling ancillary products to travelers who want more ways to experience their journey.
Fusion's research shows 61% of customers are open to buying add-ons to complement their flight purchase. However, only 37% say the ancillary products being offered are relevant, and only 12% say airlines specifically are doing a good job of customizing offers.
Watch this Tnooz-Fusion webinar and learn how to design, test, and execute a winning ancillary sales strategy.
Panelists for the webinar are:
Mark Brown, VP EMEA, Fusion
Sinead Finn, Owner, affinnity
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on the 10th of November, 2016.
Kompass India stands for quality and trust worthy business contacts. We connect a business to other business ventures, with the help of our online business directory. You register with us and we offer business associates’ contact details, which is essential to get in touch with a buyer, seller, exporter or importer in whatever business you are into.
The document discusses how integrating different types of marketing data can provide a more holistic view of the impact of marketing initiatives. It describes how a company analyzed data from brand surveys, scanner data of retail sales, and consumer panel data all together. This allowed them to see that while brand surveys showed steady brand performance, retail sales and consumer behavior data revealed that frequent price promotions were training customers to only buy the brand when it was on sale and were devaluing the brand over time. Integrating these multiple data sources provided useful insights about how marketing activities were truly affecting customer attitudes and purchase behavior.
CROSSOVER Group is an international technology company with a presence across Europe. It has several subsidiary companies that focus on different areas like security, enterprise solutions, communication, and education. The company generates revenue from insurance, banking, industry, services, telecommunications, consumer, and other sectors. It aims to provide innovative and comprehensive solutions through expertise in areas such as security, enterprise management, education, marketing, and cloud services.
Our Capabilities_Market and Consumer Insights_CPG_V1.pptxssuser9f21ef
This document provides an overview of Netscribes' market research and analytics capabilities for CPG/FMCG clients. It outlines their solutions including tailored research, sales intelligence, competitive intelligence, sector reports, quantitative and qualitative research. It also describes their digital analytics solutions like social media insights, business intelligence dashboards, customer analytics and marketing analytics. The document shares profiles of some of Netscribes' global CPG clients and examples of projects conducted for them. It closes with contact information for Netscribes offices.
Marketline Industry Guides provide concise overviews of specific industries in geographic regions using Porter's Five Forces framework. They draw on Marketline's extensive database and analyst research to present key information such as market segmentation, forecasts, company profiles, and competitive analysis. Marketline Industry Guides act as a starting point for industry analysis and are written by expert analysts using primary and secondary research methods along with reviews of in-house databases and modeling/forecasting.
This document discusses market segmentation and targeting markets. It defines market segmentation as dividing a market into meaningful, relatively similar, identifiable segments. There are various bases for segmentation including demographics, benefits sought, usage rates, and psychographics. The key aspects of segmentation are that segments must be substantial, identifiable, measurable, accessible, and responsive to marketing efforts. The document outlines different segmentation strategies and discusses how market segmentation allows companies to better meet customer needs through tailored marketing mixes.
The document discusses the strategic marketing plans and objectives of an organization for the year 2012. It provides details on the organization's mission, strategies for various divisions, strategic management approaches, and image marketing. It also outlines the scope of works, development plans up to 2012, factors like electricity generation and capacity in Bangladesh. Overall, the document focuses on analyzing the external environment, developing long-term vision and strategic priorities to guide business planning for transforming and growing the organization.
Future of Tracking: Transforming how we do it not what we doKantar
The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things.
Zuni Uni_Nielsen Australian landscape with an ecommerce focusZuni
This document provides an overview and updates on Nielsen's online audience measurement and ecommerce measurement capabilities in Australia. It discusses how Nielsen measures online audiences using a quality opt-in panel to provide people-based metrics. It also provides data on the Australian digital landscape including key online statistics, demographic breakdowns, and top online brands. Finally, it discusses Nielsen's findings on online shopping in Australia, including popular shopping categories, spend amounts, and the continued dominance and growth of sites like eBay, Amazon, and Apple for online purchases.
Maximising the effectiveness of sponsorshipamyweisberg
Repucom is a global leader in sports marketing research that provides solutions to help clients select sponsorships that align with their objectives and audiences, measure sponsorship performance, and improve sponsorship returns. Their services include property selection analysis to identify the best-fit sponsorships and a sponsorship performance measurement system to calculate return on objectives, investment, leverage, and assets from multiple data sources. The output is a customizable reporting dashboard to compare performances, streamline portfolios, and identify areas for improvement.
15 Things You Can Do Tomorrow To Grow Digital PresenceThe Loud Few
The document provides an overview of 4 key digital strategies: SEO, content strategy, social media, and mobile/QR codes. It discusses each strategy and provides examples and case studies. Specific tactics are suggested that can be implemented immediately, such as keyword research and creating an editorial calendar for content strategy. The document aims to help brands improve their online presence.
What advertisers can learn about winning from the 2012 Presidential Race (Celestin F-H)
Will Feltus, SVP, National Media
**Ken Goldstein, President, Kantar Media Campaign Media Analysis Group
Moderated by: Jack Poor, VP Marketing Insights, Political Research & Analysis, TVB
This document proposes a new project called "Project Banzai" to create a new revenue stream for Brand Asset Valuator's (BAV) brand database. It suggests developing an online Brand Asset Index that lists the world's leading brand values and provides tools and analytics. This would establish BAV as the leading resource for measuring intangible brand value and help business decision-makers. The proposal outlines targeting executives, developing mobile applications and content, partnerships, and an annual listing fee model to generate new consulting and subscription revenue for BAV and Young & Rubicam Brands.
JCPenney aims to capture market share in the young men's apparel market in the US. They plan to launch an innovative, creative clothing line targeting Generation Y men aged 25-35. The line will include signature items like a versatile sport coat as well as tees, sweaters and accessories. JCPenney will promote the line through social media, mobile apps, and magazine ads. Financial projections estimate over $10 million in annual profits at full production scale.
Big data and the bi wild west kognitio hiskey mar 2013Michael Hiskey
Big data and business intelligence are changing rapidly. New types of data and users are emerging, creating both opportunities and challenges. Traditional BI tools may not be able to handle the volume, velocity and variety of big data. Case studies show how companies are using specialized analytics platforms to extract insights from massive amounts of structured and unstructured data in real-time, and applying those insights to improve marketing, customer experience and business operations. Adaptation will be key to staying competitive in this evolving landscape.
Big data and the bi wild west kognitio hiskey mar 2013Kognitio
This session reviews “Big Data” case studies from media analysis, retail analytics and customer loyalty that go beyond the data warehouse and Hadoop. Disruption from the “Facebook generation,” armed with iPads, Droid Phones and netbooks brings a melee of new tools, devices and data sources. An analytical platform is the ‘Golden Spike’ to hitch stable, proven, and mature BI solutions with the data frontier—deep analytics, predictive modeling, sentiment analysis, etc. to enable competitive advantage.
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
The document discusses strategies for brand growth from Tattico Strategies, a consulting firm. It outlines their process for analyzing key elements of a brand, including supply, distribution, trade relations, consumers, pricing, and promotion. It provides examples of how they have helped beverage brands of all sizes improve packaging, distribution, pricing, and relationships with distributors. Their goal is to develop an action plan to help clients expand and thrive in the beverage alcohol marketplace.
Traditional stock screening uses predefined criteria to manage risk, but new digital tools allow for more adaptable screening. Mobile apps now enable investors to screen stocks anywhere by scanning product barcodes linked to publicly traded companies. This allows investors to analyze companies through the lens of consumer demand and engagement in local markets in real-time, potentially finding new investment opportunities. By scanning recognizable products indexed to stocks, investors can essentially work backwards through a company's value chain to further filter stocks.
Tnooz-Fusion FREE webinar: The science behind ancillary merchandisingtnooz
The travel industry knows there's great promise in selling ancillary products to travelers who want more ways to experience their journey.
Fusion's research shows 61% of customers are open to buying add-ons to complement their flight purchase. However, only 37% say the ancillary products being offered are relevant, and only 12% say airlines specifically are doing a good job of customizing offers.
Watch this Tnooz-Fusion webinar and learn how to design, test, and execute a winning ancillary sales strategy.
Panelists for the webinar are:
Mark Brown, VP EMEA, Fusion
Sinead Finn, Owner, affinnity
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on the 10th of November, 2016.
Kompass India stands for quality and trust worthy business contacts. We connect a business to other business ventures, with the help of our online business directory. You register with us and we offer business associates’ contact details, which is essential to get in touch with a buyer, seller, exporter or importer in whatever business you are into.
The document discusses how integrating different types of marketing data can provide a more holistic view of the impact of marketing initiatives. It describes how a company analyzed data from brand surveys, scanner data of retail sales, and consumer panel data all together. This allowed them to see that while brand surveys showed steady brand performance, retail sales and consumer behavior data revealed that frequent price promotions were training customers to only buy the brand when it was on sale and were devaluing the brand over time. Integrating these multiple data sources provided useful insights about how marketing activities were truly affecting customer attitudes and purchase behavior.
CROSSOVER Group is an international technology company with a presence across Europe. It has several subsidiary companies that focus on different areas like security, enterprise solutions, communication, and education. The company generates revenue from insurance, banking, industry, services, telecommunications, consumer, and other sectors. It aims to provide innovative and comprehensive solutions through expertise in areas such as security, enterprise management, education, marketing, and cloud services.
Our Capabilities_Market and Consumer Insights_CPG_V1.pptxssuser9f21ef
This document provides an overview of Netscribes' market research and analytics capabilities for CPG/FMCG clients. It outlines their solutions including tailored research, sales intelligence, competitive intelligence, sector reports, quantitative and qualitative research. It also describes their digital analytics solutions like social media insights, business intelligence dashboards, customer analytics and marketing analytics. The document shares profiles of some of Netscribes' global CPG clients and examples of projects conducted for them. It closes with contact information for Netscribes offices.
Marketline Industry Guides provide concise overviews of specific industries in geographic regions using Porter's Five Forces framework. They draw on Marketline's extensive database and analyst research to present key information such as market segmentation, forecasts, company profiles, and competitive analysis. Marketline Industry Guides act as a starting point for industry analysis and are written by expert analysts using primary and secondary research methods along with reviews of in-house databases and modeling/forecasting.
This document discusses market segmentation and targeting markets. It defines market segmentation as dividing a market into meaningful, relatively similar, identifiable segments. There are various bases for segmentation including demographics, benefits sought, usage rates, and psychographics. The key aspects of segmentation are that segments must be substantial, identifiable, measurable, accessible, and responsive to marketing efforts. The document outlines different segmentation strategies and discusses how market segmentation allows companies to better meet customer needs through tailored marketing mixes.
The document discusses the strategic marketing plans and objectives of an organization for the year 2012. It provides details on the organization's mission, strategies for various divisions, strategic management approaches, and image marketing. It also outlines the scope of works, development plans up to 2012, factors like electricity generation and capacity in Bangladesh. Overall, the document focuses on analyzing the external environment, developing long-term vision and strategic priorities to guide business planning for transforming and growing the organization.
2. A value proposition to synchronize the way you work
32%
42%
76%
CONSUMER PRODUCT MARKET COMPANY COUNTRY
INSIGHT INSIGHT INSIGHT INSIGHT INSIGHT
Strategy & Consumer & Sales & NPD &
Planning Market Insight Marketing Innovation
INSIGHT by DATAMONITOR
3. Strategy & Planning
BENEFITS
• Strategic appraisals including partner and/or acquisition opportunities
• Quickly assess new or non core categories
• Create initial market entry strategies and identify market growth potential
• Develop complex market sizing
• Enhance your market positioning & concept development efforts
• Forecast sector and category evolutions
• Interpret trends quickly with graphical functionality
INSIGHT by DATAMONITOR
4. Consumer & Market Insight
BENEFITS
• Improve penetration by understanding needs states driving location and occasion consumption
• Build appropriate local, regional and global strategies
• Design creative and effective marketing communications
• Uncover white space opportunities across geographies, categories, channels and markets
• Identify new consumer segments, occasions, locations and need states to target
• Save time rationalising disparate sources with cross comparable definitions and regional/global views
• Make faster and easier targeting-related (‘size of the prize’) ROI calculations
INSIGHT by DATAMONITOR
5. Sales & Marketing
BENEFITS
• Identify new opportunities and new markets
• Reduce risk in new ventures and enhance ROI by identifying highest value consumer & market segments
• Map competitive landscapes globally
• Understand consumer trends to support sales activities
• Retain and increase shelf space/gain new shelf space for launches
• Refine marketing strategy through best practice case studies
• Understand competitive threats to market share/brand
INSIGHT by DATAMONITOR
6. NPD & Innovation
BENEFITS
• Stimulate ideation
• Invigorate established brands
• Better understand buying choices, spending patterns and need states driving consumption behaviors
• Calculate the size of the prize in new markets
• Reduce risk for new product launches and increase the chance of success
• Speed up route to market and increase competitive advantage by gaining first mover advantage
• Understand cultural barriers to success
INSIGHT by DATAMONITOR
7. CONSUMER INSIGHT
In the ever-changing consumer landscape identify the prevalent trends and
drive new product development, innovation and brand loyalty in your category.
Going beyond mere opinions to offer substantive fact-based insights.
Primary research via panels of 13 million+ consumers worldwide
Occasion & location data
Need states analysis
20 Countries in detail
60+ Insight studies per year
70+ Case studies per year
INSIGHT by DATAMONITOR
8. PRODUCT INSIGHT
Track product launches, identify innovations and
monitor competitor or client NPD strategy.
Detailed ingredient, nutritional and packaging data
ANALYSIS TOOLS
High-Res images LAUNCHES
Superior analytical, graphical and charting functionality OVER TIME
Identify true ‘new to the world’ innovation
HEAT MAP
28 years of coverage
BUILD YOUR
1,000 new products added every day OWN CHART
90+ countries BUILD YOUR
OWN TABLE
INSIGHT by DATAMONITOR
9. 32%
MARKET INSIGHT 42%
76%
Understand the performance of your product category
across 62 markets and ensure confident decision making.
Value/volume data, 2000 – 2014 INDUSTRY COVERAGE
Company & brand shares, channel data
ALCOHOLIC
Consumption & usage data DRINKS FOOD SERVICE
Audited methodology provides transparency
PERSONAL
and traceability FOOD CARE
SOFT DRINKS
HOUSEHOLD
62 countries, cross comparable definitions PRODUCTS
NEWS &
HOT DRINKS
200+ product categories MAGAZINES
PET CARE TOBACCO
INSIGHT by DATAMONITOR
10. COMPANY INSIGHT
Measure performance and maximize best practice.
Company & brand share
Product launch data CHANNEL
SWOT analysis ANALYSIS
Daily updated financial deal tracking
COMPETITOR CUSTOMER
News & analyst opinion
ANALYSIS ANALYSIS
30,000 company profiles DECISION
SUPPORT
INSIGHT by DATAMONITOR
11. COUNTRY INSIGHT
Instantaneously understand and contextualize socio-
economic and demographic data to support your
strategic planning process.
213
COUNTRIES
46
POLITICAL
& GEOGRAPHIC
GROUPINGS
OVER
700
INDICATORS
INSIGHT by DATAMONITOR