This document summarizes the Insight by Datamonitor product. It provides concise consumer, product, market, company, and country insights to help with strategic planning, consumer research, sales and marketing, and new product development. The insights are gathered from primary consumer research, comprehensive global and local market data, and analysis of companies, products, and countries. It aims to help users make better strategic and tactical decisions across their organization and value chain.

1. Datamonitor Knowledge Center
Consumer Packaged Goods
INSIGHT by DATAMONITOR

2. A value proposition to synchronize the way you work
32%
42%
76%
CONSUMER PRODUCT MARKET COMPANY COUNTRY
INSIGHT INSIGHT INSIGHT INSIGHT INSIGHT
Strategy & Consumer & Sales & NPD &
Planning Market Insight Marketing Innovation
INSIGHT by DATAMONITOR

3. Strategy & Planning
BENEFITS
• Strategic appraisals including partner and/or acquisition opportunities
• Quickly assess new or non core categories
• Create initial market entry strategies and identify market growth potential
• Develop complex market sizing
• Enhance your market positioning & concept development efforts
• Forecast sector and category evolutions
• Interpret trends quickly with graphical functionality
INSIGHT by DATAMONITOR

4. Consumer & Market Insight
BENEFITS
• Improve penetration by understanding needs states driving location and occasion consumption
• Build appropriate local, regional and global strategies
• Design creative and effective marketing communications
• Uncover white space opportunities across geographies, categories, channels and markets
• Identify new consumer segments, occasions, locations and need states to target
• Save time rationalising disparate sources with cross comparable definitions and regional/global views
• Make faster and easier targeting-related (‘size of the prize’) ROI calculations
INSIGHT by DATAMONITOR

5. Sales & Marketing
BENEFITS
• Identify new opportunities and new markets
• Reduce risk in new ventures and enhance ROI by identifying highest value consumer & market segments
• Map competitive landscapes globally
• Understand consumer trends to support sales activities
• Retain and increase shelf space/gain new shelf space for launches
• Refine marketing strategy through best practice case studies
• Understand competitive threats to market share/brand
INSIGHT by DATAMONITOR

6. NPD & Innovation
BENEFITS
• Stimulate ideation
• Invigorate established brands
• Better understand buying choices, spending patterns and need states driving consumption behaviors
• Calculate the size of the prize in new markets
• Reduce risk for new product launches and increase the chance of success
• Speed up route to market and increase competitive advantage by gaining first mover advantage
• Understand cultural barriers to success
INSIGHT by DATAMONITOR

7. CONSUMER INSIGHT
In the ever-changing consumer landscape identify the prevalent trends and
drive new product development, innovation and brand loyalty in your category.
Going beyond mere opinions to offer substantive fact-based insights.
 Primary research via panels of 13 million+ consumers worldwide
 Occasion & location data
 Need states analysis
20 Countries in detail
60+ Insight studies per year
70+ Case studies per year
INSIGHT by DATAMONITOR

8. PRODUCT INSIGHT
Track product launches, identify innovations and
monitor competitor or client NPD strategy.
 Detailed ingredient, nutritional and packaging data
ANALYSIS TOOLS
 High-Res images LAUNCHES
 Superior analytical, graphical and charting functionality OVER TIME
 Identify true ‘new to the world’ innovation
HEAT MAP
28 years of coverage
BUILD YOUR
1,000 new products added every day OWN CHART
90+ countries BUILD YOUR
OWN TABLE
INSIGHT by DATAMONITOR

9. 32%
MARKET INSIGHT 42%
76%
Understand the performance of your product category
across 62 markets and ensure confident decision making.
 Value/volume data, 2000 – 2014 INDUSTRY COVERAGE
 Company & brand shares, channel data
ALCOHOLIC
 Consumption & usage data DRINKS FOOD SERVICE
 Audited methodology provides transparency
PERSONAL
and traceability FOOD CARE
SOFT DRINKS
HOUSEHOLD
62 countries, cross comparable definitions PRODUCTS
NEWS &
HOT DRINKS
200+ product categories MAGAZINES
PET CARE TOBACCO
INSIGHT by DATAMONITOR

10. COMPANY INSIGHT
Measure performance and maximize best practice.
 Company & brand share
 Product launch data CHANNEL
 SWOT analysis ANALYSIS
 Daily updated financial deal tracking
COMPETITOR CUSTOMER
 News & analyst opinion
ANALYSIS ANALYSIS
30,000 company profiles DECISION
SUPPORT
INSIGHT by DATAMONITOR

11. COUNTRY INSIGHT
Instantaneously understand and contextualize socio-
economic and demographic data to support your
strategic planning process.
213
COUNTRIES
46
POLITICAL
& GEOGRAPHIC
GROUPINGS
OVER
700
INDICATORS
INSIGHT by DATAMONITOR