The document discusses Wereldwinkels, which are world shops that sell fair trade products throughout the Netherlands. It provides details on the history and mission of Wereldwinkels, which is to give producers in developing countries access to markets and help consumers contribute to a better world. It also discusses the NEXT generation of consumers and asks how a new fair trade product could be developed and promoted to attract this target demographic to Wereldwinkels.

1. Knowmads meet Wereldwinkels Francien van Eersel, Landelijke Vereniging van Wereldwinkels (Dutch Association of World Shops)

2. Wereldwinkels: spread throughout the country voted best Dutch gift shop in 2007, 2008 and 2009 12.500 volunteers since1969 over 350 unique shops pioneer social entrepreneurs turnover of 30 million euros

3. But most of all: fairtrade What is fairtrade?

4. Fairtrade is… Using the four fairtrade criteria: 1 | respect for people and planet (no child labor, environmental friendly methods) 2 | equal and sustainable partnership (living wage, long term relations) 3 | support to producer organizations (trend reports, cost price training) 4 | transparency (labeling and controlling) Providing market access to producers from developing countries

5. Mission, part one Wereldwinkels give producers in developing countries a chance to work and trade their way out of poverty.

6. Mission, part two Wereldwinkels give consumers in the Netherlands a chance to contribute to a better world while shopping.

9. Meet Ans, consumer prototype 1

10. Ans loves

11. and fairtrade!

12. Meet Floor, consumer prototype 2

13. Floor loves

14. and fairtrade!

15. Meet Roos & Dennis, consumer prototype 3

16. Roos & Dennis love

17. and fairtrade!

18. Meet the NEXT generation Generation Y | Generation Einstein | 18-25 years old Conscious Positive Realists (ready for action) Spoiled (and and, not or or – used to prosperity - negotiators) Smart (smart is good - action learning) Connected (50 hours/week online – used to having a say)

19. The NEXT generation loves

20. and fairtrade? ? ? ? ? ? ? ?

21. Fairtrade products in development

22. Assignment to Knowmads: Which (untill now) non-existing fairtrade product will make sure that the NEXT generation consumers massively find its way to the Wereldwinkels? In which ways do Knowmads suggest this (real!) product can be best promoted to the target group?

23. On behalf of producers like this: Thanx!