IB introduction

1. Welcome!
Introduction to International Business
Dr. Satyendra Singh
Professor, Marketing & International Business
University of Winnipeg, CANADA
https://abem.uwinnipeg.ca
s.singh@uwinnipeg.ca

2. Objectives
History of international business
The debate
Definitions
Globalization
The International business model
Characteristics of international business
2

3. The oldest commodity sold in international markets
3

4. History of international business
Early Traders
Well before the time of Christ and Greek merchants
17th Century Mercantilism/Colonialism
British East India Company
Dutch East India Company
France, Portugal, Spain
• …
4

5. Globalization debate
World Trade Organization
Extensive public protests about globalization and international trade
Debate
 poverty,  living standards
Against
 Income inequality (GINI index)
 Labor standard
 Environmental health conditions
5

6. Opposition to globalization…!
Albania
Algeria
Burundi
Congo
Madagascar
Myanmar
Syria
Ukraine!
6

7. Definition of international business
International firm
An organization with multicountry affiliates
Global firm
attempts to standardize and integrate operations worldwide in most of
all functional areas
20 countries
50% sales from overseas
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8. Globalization
Globalization
Theodore Levitt: “as if the entire world (or major regions of it) were a single entity;
[such an organization] sells the same things in the same way everywhere”
Economic Globalization
International integration of goods, technology, information, labor, and capital
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9. International business model
9

10. Questions?
s.singh@uwinnipeg.ca
https://abem.uwinnipeg.ca