The document discusses ethical enlightenment in retail and focusing on stakeholders. It discusses companies that have adopted purpose-driven strategies focused on environmental sustainability, supporting communities, and promoting causes like equality. Examples are provided of companies like The Body Shop that focus on activism, fair trade, reducing plastic use, and paying living wages. Speakers at an upcoming conference will discuss different approaches to integrating purpose.

2. Ethical enlightenment in retail
it’s about all the stakeholders

3. This is the abundance era

4. Unevenly distributed

5. Also abundance of Inequality

6. Abundance of all

7. New generations attitude and perceptions

8. Proposal from the beginning or adoption as a positioning?

9. Disruption by the seconds

10. Stakeholders

11. Stay Relevant

12. Purpose

13. Sustainable, fair and equal

14. Purpose show the path to follow

15. + customer + team + funding

16. Different approaches to purpose

17. Enviromental
1% for the planet
Stop co-branding
USD 10MM tax return

18. Enviromental
“Nurture the beauty
and the relationships
for a better way to
live and do business”

19. Communities
“Social mission is what
drives us. It's what gets us
up in the morning. That's the
No. 1 reason people want to
come work for Warby
Parker“
Neil Blumenthal

20. Communities
Socially responsible shoes
that don't compromise on
quality, style, or
affordability

21. Causes
To bring inspiration and
innovation to every
athlete* in the world.
*If you have a body, you
are an athlete.

22. Causes
“In the future, every
Unilever Brand will be a
brand with purpose”
Alan Jope – CEO Unilever

23. Equality

24. Equality
Our mission is to create
thriving communities
through the practice and
promotion of Open Hiring

25. Our Speakers
Peter Sacco
Founder and CEO
Adelante Shoes
David Boynton
Chief Executive
The Body Shop Ltd.

26. E t h i c a l e n l i g h t e n m e n t i n r e t a i l –
i t ’ s a l l a b o u t t h e s t a k e h o l d e r s
D a v i d B o y n t o n
C h i e f E x e c u t i v e
NRF 2020
14th January 2020

27. 27

28. 28
OUR CAMPAIGNING
1986
Save the Whale
with Greenpeace
1989–2013
Ban Animal Testing
campaigns
2018
Forever Against
Animal Testing
2009
Stop Sex Trafficking
of Children & Young
People
1989
Stop the
Burning
1997
Ruby: promoting
diversity and self-
esteem – not
perfect beauty

29. 29

30. 30

31. The Body Shop
exists to fight for
a fairer and more
beautiful world.
31
OUR PURPOSE

32. 32
COMMUNITY
FAIR TRADE
PLASTIC
PROGRAMME
REFILLS
We are tacking the plastic
crisis via an innovative
community trade partnership
with waste pickers in India
We launched our return,
recycle, repeat scheme in
stores across five countries
and half of our stores will have
refill stations by end of 2020

33. PRODUCT
FORMULATION
95%
NATU
RAL
ORIG
IN
CLEA
N
FORM
ULAS
100%
VEGA
N
CERT
IFIED

34. 34
ACTIVISM
ACTIVISM

35. 35
THE REAL LIVING WAGE
At The Body Shop we are proud to be paying the Real Living Wage
rates to all our company owned UK retail staff, we have also
implemented the Real Living Wage in our UK distribution Centre.
We’re exploring how we can pay living wage rates globally.
INVESTING IN
OUR PEOPLE
THE PURPOSE DRIVEN LEADERSHIP
PROGRAMME
The Purpose Driven Leadership Programme is a
development journey that will help you discover your
purpose and strengths, and empower you to bring out
the best in others, so that together, we can bring our
purpose to life.

36. 36
“the biggest, most
complex and fastest
certification we have
ever seen..”
Off the record comment – B Lab auditors

37. T H A N K Y O U