Team Motivation

Evolution of a Civilization
Evolution of a Professional
Evolution of a Human
Employee Engagement
Evolution of a Wow
Knowledge Sharing
Theory of Motivation
V
IV
III
II
I
Neeraj Maurya
UX Architect, Ericsson R&D
02 Mar 2016

A method for determining a
civilization’s level of
technological advancement
based on how much energy
it has available.
Kardashev scale
A universal civilization, capable of
harnessing the energy of the whole
universe.
A galactic civilization, capable of
inhabiting and harnessing the energy of
an entire galaxy.
An interstellar civilization,
capable of harnessing the total
energy output of a star.
A civilization that is capable of
harnessing the total energy of its
home planet.
Evolution has just begin.
May be animals in this categoryType-0
Type-I
Type-II
Type-III
Type-IV

Kardashev scale
universe.
A galactic civilization, capable of
inhabiting and harnessing the energy of
an entire galaxy.
An interstellar civilization,
capable of harnessing the total
energy output of a star.
A civilization that is capable of
harnessing the total energy of its
home planet.
Evolution has just begin.
May be animals in this categoryType-0
Type-I
Type-II
Type-III
Type-IV
Dyson Sphere are gigantic
constructs meant to harness the energy
of stars.
Type-II civilization
Inter organization
Current organization
I have joined the organization
Departments in my organization
Other Business units in organization

Scientists have spotted strange changes in light deep in space - which
some claim might be a huge alien power station.
KIC 8462852 is located 1480 light-years away from Earth has produced
a series of bizarre light fluctuations team cannot explain. One theory is
that a vast megastructure is obscuring the light from it.
They say could be surrounded by a huge alien megastructure known as a
Dyson sphere.
Oct, 2015
Radio telescope starts analyzing 'bizarre' star
that could be surrounded by a Dyson sphere built
by extraterrestrials. Type-II civilization
source: http://timesofindia.indiatimes.com/home/science/Sign-of-alien-life-
Kepler-spots-strange-star /articleshow/49430102.cms
of stars.

KIC 8462852 is located 1480 light-
years away from Earth
source: Hubble Space Telescope
Type-II civilization
of stars.

Kardashev scale Type-IV civilization
universe.
Type-IV
The Moon is an artificial Earth satellite put into orbit
around the Earth by some intelligent beings unknown
to ourselves.
http://www.bibliotecapleyades.net/luna/esp_luna_6.htm
There are references to two moons around Earth.
http://www.bibliotecapleyades.net/pleyades/tierra/tierra_eng.htm
The Black Knight Satellite is claimed to be an object
approximately 13,000 years old of extraterrestrial
origin orbiting Earth in near-polar orbit.
https://en.wikipedia.org/wiki/Black_Knight_satellite
Maldek Planet
According to the Andromedans, our Moon originally came from a star
system in Ursa Minor, called Chauta. It was brought here, during a war.
Our Moon's first location in orbit in our solar system was around a
planet called Maldek, which has completely been destroyed during that
war and which is now the asteroid belt.
The beings that were on the Moon in the domed cities were known as
Ari-ans - the 'white race'. The Pleiadians apparently were responsible
for moving our Moon to an orbit around Earth. So, the Ari-ans that came
here on our Moon were in fact humans from the destroyed planet of
Maldek.
http://www.greatdreams.com/reptlan/lyrae.htm

Back to work

The hierarchy of roles
CTO, CEO, Entrepreneur
Director, Program Manager,
Principal Architect
Architect, People Manager
Project Manager
Team Lead
Team Member,
Fresher
V
IV
III
II
I

The hierarchy of needs
Self-Actualization
Achievement, Individual, Potential
Esteem
Recognition, Prestige, Respect
Belonging
Membership, Friendship, Team
Safety
Protection, Security, Shelter
Physiological
Health, Food, SleepV
IV
III
II
I

Human Age
V
IV
III
II
I
Self-Actualization
Achievement, Individual, Potential
Esteem
Recognition, Prestige, Respect
Belonging
Membership, Friendship, Team
Safety
Protection, Security, Shelter
Physiological
Health, Food, Sleep

Employee Engagement
Highly Engaged
Engaged
Almost Engaged
Not Engaged
DisengagedV
IV
III
II
I
Motivators
De-motivators
What I can do for others?
I inspire others to do their best
I love it working here
I'm a high flyer
I'm a vital part of the business
I feel important at work
I'm really busy and very likely I'm highly stressed
I'm an achiever
I'm almost engaged but there are times when I'm not
I know I'm part of something bigger
I'm proud to work here
I might leave if I'm tempted
I have a poor working conditions
I don't like working in my team
I don't like my job much, but i get on with it.
I have more sick days then I should
I read job ads
I'm here for the money
I'm leaving when I can
I'm not satisfied with the job I do
My work doesn't excite me
I'm a clock watcher
Self-Actualization
Esteem
Belonging
Safety
Physiological
KANO Model
A theory of product
development and
customer satisfaction

I love you, I hate you
Highly Engaged
Engaged
Almost Engaged
Not Engaged
DisengagedV
IV
III
II
I
Motivators
De-motivators
I'm a high flyer
I'm an achiever
I read job ads
I'm a clock watcher
Self-Actualization
Esteem
Belonging
Safety
Physiological
KANO Model
A theory of product
development and

Persuasion, Emotion & Trust
V
IV
III
II
I
Motivators
De-motivators
I'm a high flyer
I'm an achiever
I read job ads
I'm a clock watcher
Action
Trust
Attitude
Belief
Ability
Outcome Confidence
Emotional Appeal
Intellectual Evidence
KANO Model
A theory of product
development and

Evolution of a Wow
Product Rating
Wow-effect:
• The product is considered to have created a wow-
effect when it goes beyond the compliance with
the Ericsson guidelines (either from a graphical or
an interaction standpoint, or both).
• The design should engage the user with an all-
together emotional positive reaction.
• The SWBC team will value products that are
standing out from the crowd by being inviting,
engaging, intuitive, compelling, inspiring and doing
things in new and creative ways.
• Examples of aspects that could create a wow-
effect:
• Great combination of forms and colors
• Unobtrusive but catchy visuals/animations
• Innovative design
Ericsson Software Brand Consistency
Board - BUSS SWBCT - Additional tips (3)
Outstanding. The application goes
beyond expectations and delivers
innovative UX. It will be shared as
best practice.
Good. No or very few minor changes to
make. The application meets all or most of
our major evaluation criteria. Good job!
Almost there. A list of minor
adjustments to make will be
provided to the team.
Warning. Substantial
improvements will be requested.
Off Track. Major issues have
been detected during the review
in one or several of the
dimensions assessed.
0%
25%
50%
75%
100%

UX Maturity in an organization
5 Stages
Forrester Reserch Survey
Embedded. UX is in the fabric of the
company not separately discussed.
Engaged.UX is one of the core tenants
of the firms strategy.
Committed. UX is critical and
executives are actively involved
Invested. UX is very important
and formalized programs emerge.
Interested. UX is important
but receives little funding
I
II
III
IV
V
Product Organizations Service Organizations Social Media
Average Funding
Medium Funding
High Funding

Evolution of a Display
All visible color
Adobe RGB
oLED
LCD
Red Green
Blue
oLEDLCD
Graphic Engine – Gamut color
Vision of Job Roles

Samsung says that its S UHD TVs have “rich colors, better than OLED”
based on a wider color gamut than conventional HD. The color gamut is
around 90 % of DCI and the TVs can output 2.5x brightness compared to
regular TVs, allowing Samsung to reproduce HDR content.
Source:
http://www.flatpanelshd.com/news.php?subaction=showfull&id=1420497655#dv
hrPuHWppkJvypA.99
oLEDLCD

Evolution of a Display
Gamut - All visible color
Adobe RGB
oLED
LCD
Red Green
Blue
Vision of CTO, CEO, Entrepreneur
Vision of Director, Program
Manager, Principal Architect
Vison of Architect, People
Manager, Project Manager
Vision of Team Lead
Team Member, Fresher
oLEDLCD
Graphic Engine – Gamut color
Vision of Job Roles

References
Apollo 10 Astronauts Heard Odd 'Music' on Far Side of Moon.
Feb 22, 2016
The astronauts who flew the dress rehearsal for the first lunar landing
reported hearing mysterious “outer space-type music” while flying behind
the moon in May 1969
http://news.discovery.com/space/history-of-space/apollo-10-astronauts-heard-odd-
music-on-far-side-of-moon-160222.htm
------
Bengal village teen bags top Nasa scholarship - Times of India
3 days ago - Sataparna's paper on Black Hole Theory, and how this could be
used to create a 'Time Machine', was hugely appreciated. "I am very happy
to get this opportunity where I will also work as a researcher at the Nasa
centre in London," she said.
Nasa's GIP selects five exceptional individuals from across the world every
year and funds their entire education after school. Sataparna, who will
appear for her school exams this year, will be at Oxford University, where
she will pursue graduation, post-graduation and PhD (as Nasa faculty) in
aerospace engineering at its London Astrobiology Centre.
http://timesofindia.indiatimes.com/city/kolkata/Bengal-village-teen-bags-top-Nasa-
scholarship/articleshow/51183500.cms
------
9 amazing photos from Scott Kelly, the first American astronaut to live nearly a year
in space Vox - 9 hours ago
This session was delivered exactly 43 Years and 1 day after
the release of the Pink Floyd’s Dark Side of The Moon.
Looks like a coincidence :)”
- Nishant Rai, UX Team
It seems Pink Floyd was aware of the alien music and he got
inspired to write “Dark Side Of The Moon”…back in 1973.
“
”

Summary
Star Trek VI: The Undiscovered Country
Experience this video as:
This Starship Enterprise is a product and it is
Designed by the UX people with this mission statement below.
"Space: the final frontier. These are the voyages of the starship Enterprise.
Its continuing mission: to explore strange new worlds, to seek out new life
and new civilizations, to boldly go where no one has gone before."
https://youtu.be/ywBabNqYjFQ

Neeraj Maurya
UX Architect, Ericsson R&D
02 Mar 2016
End of the document

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