Glimpse of projects done

1. Portfolio
-
User Experience Design
Research . Interaction Design . Visual Design . Rapid Prototyping
Our core philosophy 'Simple & Smart' is reflected in the design solutions.
We convert user needs to business needs.
Apr, 2014
Samsung Research & Development Institute - Delhi

2. Our UX Domain
Smart TV and Digital Appliances
Smart TV Mobile/Tablets Desktop/Laptop Microwave Air Conditioner

3. Our UX Strategy
We follow User Centered Design Process.
Generate lots of ideas
Grasp issues and
potential solutions
Discover problems
Assess progress
Determine next steps
Build final productIdentify users and
stakeholders
Discover goals
and needs
Is there already
another solution
Investigate Ideate Evaluate Produce
Produce something
tangible
Identify Challenges
Uncover subtleties
Prototype

4. Our UX Design Process
Ideation
Show & Tell The Interpreter Home ManagerArt-Inspire Smart WardrobeCooking Ideas Mobile To TV Sneak Peek
The Interpreter
Nukkad Skype +
Room2Room
Mirror TV Show & Tell
Time Lapse Pics
Projector TV
Smart Wardrobe
Sneak Peek
STRONG NEED
WEAK NEED
HIGHLY
SATISFIED
UNSATISFIED
Mirror TV
Projector on TV Show & Tell
Show & Tell
Smart Wardrobe
Time Lapse Pics
Cooking Ideas
Nukkad Skype +
Room2Room
Sneak Peek
FUTURISTIC
TECH FEASIBLE
EXPLICIT
NEED
LATENT
NEED
Evaluate Prototype
Content removed
Content removed
Content removed
Content removed Content removed Content removed Content removed Content removed Content removed Content removed
Content removed
Content removedContent removed
Content removed
Content removed Content removed
Content removed

5. The first 3D car racing game on Smart TV, with
rendered graphics of Indian roads.
Highlights
• Selected for Samsung Pilot Store.
• First Global WebGL App on Smart TV.
• Game Control through Smart Phones using Gyro &
TV Remote
• Created AI using advanced features of
HTML5-Web Workers (Multi threading).
2014 Focus
• Improve Performance from 12 fps to 20 fps
• Multi-Player Support
RoadRage 3D– Racing game
Intuitive
Easy to learn
Complex
User Testing
Will Use
Might Use
Won’t Use
Appealing
Simple
Unattractive
Content removed

6. Interactive animated characters for pre school kids to
play and learn with.
Highlights
• Launched Globally on Samsung Smart TV App Store.
• Sammy & Lolo have been evolved as brand characters.
• Used NaCl for Multi-Sound and file Handling.
2014 Focus
• Episodes with Sammy & Lolo.
• Enhance Content and Better Interactivity.
Sammy & Lolo– Interactive learning
Intuitive
Easy to learn
Complex
User Testing
Will Use
Might Use
Won’t Use
Appealing
Simple
Unattractive
Content removed

7. Hungama is a strategic CP for Samsung having premium
Bollywood content database of Movies and Songs.
Highlights
• Highly content rich application having audio/video content.
• First CP application supporting Advertisements.
• Caching mechanism for improved App performance.
2014 Focus
• Strategic Alliance with MTV
Total 12 CP Apps developed in 2013
Strategic CPs onboard: Hungama, Economic Times,
GetIt, ABP etc.
Hungama– Video on demand
Content removed

8. Smart Education for support and manage lecture
and study in mobile environment.
Its also supports LMS & SMS through Cloud server.
Smart Edu– Study using mobile device
MDM supports User Management & Application
Access Profile. It manages your devices remotely
through mobile anytime, anywhere with user
friendly Web Interface
Mobile Device Management
Content removed Content removed

9. Augmented Reality Environment for giving buyers a
virtual experience of Hyundai Motors.
AR/VR – Virtual reality for car sales
Geo tagging helps you tag your locations on Google
map. This helps keep a track of your executives on
field.
Geo Tagging– Tag locations
Content removed Content removed

10. Galaxy connect Phase I is a hot swipe PC suite.
User can connect their mobile to PC and access
their files on PC.
With Galaxy connect Phase II user can connect
their mobile to PC and access their files on PC.
Android Solution.
Galaxy Connect– Mobile PC Suite
S-Net Mobile is an installation and diagnostic
mobile application for air conditioner maintenance
and inspection.
S Net Mobile– AC maintainance
Content removed Content removed

11. Bug Bounty website offers a monetary bounty for
certain qualifying security bugs for Samsung Smart
TV.
www.samsungtvbounty.com
Bug Bounty – Identify security bugs
Smart Board is an intelligent solution that converts
your Smart TV into an interactive board which can
be used for .It is a collaborative platform for data
sharing with smart devices.
Smart Board– Interactive board
Content removed Content removed

12. Users can play Black Jack game on Smart TV using
the Smart Phone.
Black Jack- Game
MBuddy is Remote Mobile Screen Display an
application which facilitates the users to Monitor
and Control their Android Smart Phones - Galaxy SII,
Galaxy SIII, Note and Note II on a Windows PC.
MBuddy – Remote Mobile Screen Display
Content removed Content removed

13. Content Partner / Third Party Apps
Many big names like Times of India, NDTV, Big Flix,
Mercedes etc. are now associated with Samsung
Smart TV Apps.
Utilities
Several apps like Gullak, Food Planner, etc. were
designed and developed for the Samsung Smart TV.
Daily utility apps for every domestic user were
created.
Created more than 300 Apps.
Games and Quiz
Targeting a broad range of audience, from kids to
grown ups, many Games and Quiz apps were
created for the Samsung Smart TV.
Smart Hub Apps
Content removed Content removed

14. Designed application for India specific Samsung
microwave models for easy search and cook
recipes by using mobile phone and Samsung
Smart TV
Search & Cook– for microwave
Content removed

15. Created more than 300 Apps.
Content Partner / Third Party Apps
Many big names like Times of India, NDTV, Big Flix,
Mercedes etc. are now associated with Samsung
Smart TV Apps.
Smart Hub Apps
Content removed

16. Hospitality Test Server
Hospitality server will be TV browser based solution
which will allow user to browse & watch channels
and watch videos on demand. This will provide an
easy to use interface to hotelier for management of
the contents.
B2B IPTV DRM – Hotel TV
Content removed

17. End of the document
Thank You.
UX, SRI-Delhi
2014 - Excellence award for IDEA for Innovation
2013 - Excellence award for Product Quality
2012 - Excellence award for Best Attitude
2012 - Excellence award for Product Quality
2011 - Excellence award for Hard Work
Awards & Recognition
Content removed