SlideShare a Scribd company logo
Traditional communication model:
a pebble in a pond
• Unidirectional
• Passive
• Dissemination is slow
and expensive
• Long lag time to
impact
Add 2.3 billion internet users
Fundamentals of the model

CIFOR
GLF
Output

• Web-based, leveraging
social media
• Combines with traditional
outreach to
expand/deepend impact
pathways
• Constant
monitoring, adaptation to
user needs
• Shift from printed pages to
downloads
• Much shorter time to impact
Global Landscape Forum
•
•
•
•
•
•

Leverage the UNFCCC - Conference of the Parties.
Leverage the power and communication assets of 52 organizations
1800 participants, 120 speakers, 250-350 UNFCCC delegates
Strategic communication campaign /media partners
Large media presence, live web streaming
Host country partners: Minister of Environment/COP President, State
Forests, Minister of Agriculture (Forestry and Agricultural Faculties)
Crafting the Message
 Challenges:
• Complexity
• Intangibility
• Silos
• Successor to Forest
Day
 Opportunities:
• Connect communities
• Link to global issues
• Reach new
stakeholders
Communications objective

To develop the potential of the landscapes approach to
inform future UNFCCC agreements and the proposed
Sustainable Development Goals.
The Media: Innovative knowledge sharing
Landscapes.org




Social media





Youth: The future of sustainable landscapes
• The most active
online community
• 150 speaker
submissions
 A third of website
traffic
 13000 votes for
winner
 Integrated into the
conference outcome
statement
KNOW-FOR Case study: 
Knowledge sharing for impact: The Global Landscapes Forum
KNOW-FOR Case study: 
Knowledge sharing for impact: The Global Landscapes Forum

More Related Content

What's hot

Enhancing and up-scaling CBA and DRR through participatory communication for ...
Enhancing and up-scaling CBA and DRR through participatory communication for ...Enhancing and up-scaling CBA and DRR through participatory communication for ...
Enhancing and up-scaling CBA and DRR through participatory communication for ...
Csdi Initiative
 
Shivaewm s4 land titling
Shivaewm s4 land titlingShivaewm s4 land titling
Shivaewm s4 land titling
mrlgregion
 
Governance of Forests Initiative: Forum Overview
Governance of Forests Initiative: Forum OverviewGovernance of Forests Initiative: Forum Overview
Governance of Forests Initiative: Forum Overview
World Resources Institute (WRI)
 
GFI Cameroon: Effective Participation in REDD+g
GFI Cameroon: Effective Participation in REDD+gGFI Cameroon: Effective Participation in REDD+g
GFI Cameroon: Effective Participation in REDD+g
World Resources Institute (WRI)
 
Communication in the Asia-Pacific forestry sector: new challenges, new opport...
Communication in the Asia-Pacific forestry sector: new challenges, new opport...Communication in the Asia-Pacific forestry sector: new challenges, new opport...
Communication in the Asia-Pacific forestry sector: new challenges, new opport...
CIFOR-ICRAF
 
Richard E. Lucier
Richard E. Lucier Richard E. Lucier
Richard E. Lucier
ccnmtl
 
Communication for development in Climate Field School: the case of Livelihood...
Communication for development in Climate Field School: the case of Livelihood...Communication for development in Climate Field School: the case of Livelihood...
Communication for development in Climate Field School: the case of Livelihood...
Csdi Initiative
 
Bridging Gowanus 2nd Meeting Presentation
Bridging Gowanus 2nd Meeting PresentationBridging Gowanus 2nd Meeting Presentation
Bridging Gowanus 2nd Meeting Presentation
BridgingGowanus
 
Weeks, valerie final research paper presentation
Weeks, valerie final research paper presentationWeeks, valerie final research paper presentation
Weeks, valerie final research paper presentation
Valerie Weeks
 
Forest communications
Forest communicationsForest communications
Forest communications
Neha Srivastava
 
Collaborative Change: approaches and experiences in ComDev applied to CBA
Collaborative Change: approaches and experiences in ComDev applied to CBACollaborative Change: approaches and experiences in ComDev applied to CBA
Collaborative Change: approaches and experiences in ComDev applied to CBA
FAO
 
Digital Diplomacy: Technology Governance for Developing Countries
Digital Diplomacy: Technology Governance for Developing CountriesDigital Diplomacy: Technology Governance for Developing Countries
Digital Diplomacy: Technology Governance for Developing Countries
World Bank Infrastructure
 
Trust and safety in online communities - Saskia Harmsen (Oxfam International)
Trust and safety in online communities - Saskia Harmsen (Oxfam International)Trust and safety in online communities - Saskia Harmsen (Oxfam International)
Trust and safety in online communities - Saskia Harmsen (Oxfam International)
Dgroups Foundation
 
CSDI
CSDICSDI
Drt discussion highlights
Drt discussion highlightsDrt discussion highlights
Drt discussion highlights
Open Data Research Network
 
Media convergence presenation
Media convergence presenationMedia convergence presenation
Media convergence presenation
Ben Joly
 
Francesco Minora, Collective Action And Habitability In Residential Contexts
Francesco Minora, Collective Action And Habitability In Residential ContextsFrancesco Minora, Collective Action And Habitability In Residential Contexts
Francesco Minora, Collective Action And Habitability In Residential Contexts
LabGov
 
Francesco Minora, Collective Action And Habitability In Residential Contexts
Francesco Minora, Collective Action And Habitability In Residential ContextsFrancesco Minora, Collective Action And Habitability In Residential Contexts
Francesco Minora, Collective Action And Habitability In Residential Contexts
LabGov
 
Audience and institutions intro sheet
Audience and institutions intro sheetAudience and institutions intro sheet
Audience and institutions intro sheet
Springwood High School Media
 

What's hot (19)

Enhancing and up-scaling CBA and DRR through participatory communication for ...
Enhancing and up-scaling CBA and DRR through participatory communication for ...Enhancing and up-scaling CBA and DRR through participatory communication for ...
Enhancing and up-scaling CBA and DRR through participatory communication for ...
 
Shivaewm s4 land titling
Shivaewm s4 land titlingShivaewm s4 land titling
Shivaewm s4 land titling
 
Governance of Forests Initiative: Forum Overview
Governance of Forests Initiative: Forum OverviewGovernance of Forests Initiative: Forum Overview
Governance of Forests Initiative: Forum Overview
 
GFI Cameroon: Effective Participation in REDD+g
GFI Cameroon: Effective Participation in REDD+gGFI Cameroon: Effective Participation in REDD+g
GFI Cameroon: Effective Participation in REDD+g
 
Communication in the Asia-Pacific forestry sector: new challenges, new opport...
Communication in the Asia-Pacific forestry sector: new challenges, new opport...Communication in the Asia-Pacific forestry sector: new challenges, new opport...
Communication in the Asia-Pacific forestry sector: new challenges, new opport...
 
Richard E. Lucier
Richard E. Lucier Richard E. Lucier
Richard E. Lucier
 
Communication for development in Climate Field School: the case of Livelihood...
Communication for development in Climate Field School: the case of Livelihood...Communication for development in Climate Field School: the case of Livelihood...
Communication for development in Climate Field School: the case of Livelihood...
 
Bridging Gowanus 2nd Meeting Presentation
Bridging Gowanus 2nd Meeting PresentationBridging Gowanus 2nd Meeting Presentation
Bridging Gowanus 2nd Meeting Presentation
 
Weeks, valerie final research paper presentation
Weeks, valerie final research paper presentationWeeks, valerie final research paper presentation
Weeks, valerie final research paper presentation
 
Forest communications
Forest communicationsForest communications
Forest communications
 
Collaborative Change: approaches and experiences in ComDev applied to CBA
Collaborative Change: approaches and experiences in ComDev applied to CBACollaborative Change: approaches and experiences in ComDev applied to CBA
Collaborative Change: approaches and experiences in ComDev applied to CBA
 
Digital Diplomacy: Technology Governance for Developing Countries
Digital Diplomacy: Technology Governance for Developing CountriesDigital Diplomacy: Technology Governance for Developing Countries
Digital Diplomacy: Technology Governance for Developing Countries
 
Trust and safety in online communities - Saskia Harmsen (Oxfam International)
Trust and safety in online communities - Saskia Harmsen (Oxfam International)Trust and safety in online communities - Saskia Harmsen (Oxfam International)
Trust and safety in online communities - Saskia Harmsen (Oxfam International)
 
CSDI
CSDICSDI
CSDI
 
Drt discussion highlights
Drt discussion highlightsDrt discussion highlights
Drt discussion highlights
 
Media convergence presenation
Media convergence presenationMedia convergence presenation
Media convergence presenation
 
Francesco Minora, Collective Action And Habitability In Residential Contexts
Francesco Minora, Collective Action And Habitability In Residential ContextsFrancesco Minora, Collective Action And Habitability In Residential Contexts
Francesco Minora, Collective Action And Habitability In Residential Contexts
 
Francesco Minora, Collective Action And Habitability In Residential Contexts
Francesco Minora, Collective Action And Habitability In Residential ContextsFrancesco Minora, Collective Action And Habitability In Residential Contexts
Francesco Minora, Collective Action And Habitability In Residential Contexts
 
Audience and institutions intro sheet
Audience and institutions intro sheetAudience and institutions intro sheet
Audience and institutions intro sheet
 

Similar to KNOW-FOR Case study: 
Knowledge sharing for impact: The Global Landscapes Forum

Africa adaptmarch2011(7)
Africa adaptmarch2011(7)Africa adaptmarch2011(7)
Africa adaptmarch2011(7)
FAO
 
Lead overview for hackathon 09.09.14
Lead overview for hackathon 09.09.14Lead overview for hackathon 09.09.14
Lead overview for hackathon 09.09.14
Juliane_at_lead
 
SocialDTN: a DTN Implementation for Digital and Social Inclusion
SocialDTN: a DTN Implementation for Digital and Social InclusionSocialDTN: a DTN Implementation for Digital and Social Inclusion
SocialDTN: a DTN Implementation for Digital and Social Inclusion
Waldir Moreira
 
Cooperation with NGOs on Knowledge Management & Transboundary River, Groundwa...
Cooperation with NGOs on Knowledge Management & Transboundary River, Groundwa...Cooperation with NGOs on Knowledge Management & Transboundary River, Groundwa...
Cooperation with NGOs on Knowledge Management & Transboundary River, Groundwa...
Iwl Pcu
 
Public Consultation seminarPP 26.03.15
Public Consultation seminarPP 26.03.15Public Consultation seminarPP 26.03.15
Public Consultation seminarPP 26.03.15
Patrick Downes
 
Edith Abilogo: Emphasis on shaping Media discourse on forests and adaptation ...
Edith Abilogo: Emphasis on shaping Media discourse on forests and adaptation ...Edith Abilogo: Emphasis on shaping Media discourse on forests and adaptation ...
Edith Abilogo: Emphasis on shaping Media discourse on forests and adaptation ...
AfricaAdapt
 
The Forests Dialogue (TFD) & IUCNREDD’s impact on Communities, Capacity and C...
The Forests Dialogue (TFD) & IUCNREDD’s impact on Communities, Capacity and C...The Forests Dialogue (TFD) & IUCNREDD’s impact on Communities, Capacity and C...
The Forests Dialogue (TFD) & IUCNREDD’s impact on Communities, Capacity and C...
The Forests Dialogue
 
Algorithmic governance in environmental information (or how technophilia shap...
Algorithmic governance in environmental information (or how technophilia shap...Algorithmic governance in environmental information (or how technophilia shap...
Algorithmic governance in environmental information (or how technophilia shap...
Muki Haklay
 
LoCloud - D6 2: Interim Dissemination Report
LoCloud - D6 2: Interim Dissemination ReportLoCloud - D6 2: Interim Dissemination Report
LoCloud - D6 2: Interim Dissemination Report
locloud
 
CROMWELL MERTEN Case studies and contrasts in preservation for cultural organ...
CROMWELL MERTEN Case studies and contrasts in preservation for cultural organ...CROMWELL MERTEN Case studies and contrasts in preservation for cultural organ...
CROMWELL MERTEN Case studies and contrasts in preservation for cultural organ...
FIAT/IFTA
 
Communication strategy
Communication strategyCommunication strategy
Communication strategy
climasouth
 
Sam Bickersteth, CEO of CDKN, at SEI Oxford seminar 29th of September 2015
Sam Bickersteth, CEO of CDKN, at SEI Oxford seminar 29th of September 2015Sam Bickersteth, CEO of CDKN, at SEI Oxford seminar 29th of September 2015
Sam Bickersteth, CEO of CDKN, at SEI Oxford seminar 29th of September 2015
weADAPT
 
Downscale for sustainability Downscale 2016 Anna Bon
Downscale for sustainability Downscale 2016 Anna BonDownscale for sustainability Downscale 2016 Anna Bon
Downscale for sustainability Downscale 2016 Anna Bon
Victor de Boer
 
Using digital communication to improve sustainable development goal (sdg) del...
Using digital communication to improve sustainable development goal (sdg) del...Using digital communication to improve sustainable development goal (sdg) del...
Using digital communication to improve sustainable development goal (sdg) del...
John Leonardo
 
Role of mass communication
Role of mass communicationRole of mass communication
Role of mass communication
Business Management
 
Enhancing forest data transparency for climate action
Enhancing forest data transparency for climate actionEnhancing forest data transparency for climate action
Enhancing forest data transparency for climate action
RocioDanicaCondorGol1
 
EC-funded Projects and CAPs Webinar slides
EC-funded Projects and CAPs Webinar slidesEC-funded Projects and CAPs Webinar slides
EC-funded Projects and CAPs Webinar slides
weADAPT
 
07.02.2024_Master-slide-deck_EU-funded-projects-European-CAPs-webinar.pptx.pdf
07.02.2024_Master-slide-deck_EU-funded-projects-European-CAPs-webinar.pptx.pdf07.02.2024_Master-slide-deck_EU-funded-projects-European-CAPs-webinar.pptx.pdf
07.02.2024_Master-slide-deck_EU-funded-projects-European-CAPs-webinar.pptx.pdf
weADAPT
 
Role of mass communication in extension education
Role of mass communication in extension educationRole of mass communication in extension education
Role of mass communication in extension education
Dr. Shalini Pandey
 
Environmental Information: The Roles of Experts and the Public
Environmental Information: The Roles of Experts and the PublicEnvironmental Information: The Roles of Experts and the Public
Environmental Information: The Roles of Experts and the Public
Muki Haklay
 

Similar to KNOW-FOR Case study: 
Knowledge sharing for impact: The Global Landscapes Forum (20)

Africa adaptmarch2011(7)
Africa adaptmarch2011(7)Africa adaptmarch2011(7)
Africa adaptmarch2011(7)
 
Lead overview for hackathon 09.09.14
Lead overview for hackathon 09.09.14Lead overview for hackathon 09.09.14
Lead overview for hackathon 09.09.14
 
SocialDTN: a DTN Implementation for Digital and Social Inclusion
SocialDTN: a DTN Implementation for Digital and Social InclusionSocialDTN: a DTN Implementation for Digital and Social Inclusion
SocialDTN: a DTN Implementation for Digital and Social Inclusion
 
Cooperation with NGOs on Knowledge Management & Transboundary River, Groundwa...
Cooperation with NGOs on Knowledge Management & Transboundary River, Groundwa...Cooperation with NGOs on Knowledge Management & Transboundary River, Groundwa...
Cooperation with NGOs on Knowledge Management & Transboundary River, Groundwa...
 
Public Consultation seminarPP 26.03.15
Public Consultation seminarPP 26.03.15Public Consultation seminarPP 26.03.15
Public Consultation seminarPP 26.03.15
 
Edith Abilogo: Emphasis on shaping Media discourse on forests and adaptation ...
Edith Abilogo: Emphasis on shaping Media discourse on forests and adaptation ...Edith Abilogo: Emphasis on shaping Media discourse on forests and adaptation ...
Edith Abilogo: Emphasis on shaping Media discourse on forests and adaptation ...
 
The Forests Dialogue (TFD) & IUCNREDD’s impact on Communities, Capacity and C...
The Forests Dialogue (TFD) & IUCNREDD’s impact on Communities, Capacity and C...The Forests Dialogue (TFD) & IUCNREDD’s impact on Communities, Capacity and C...
The Forests Dialogue (TFD) & IUCNREDD’s impact on Communities, Capacity and C...
 
Algorithmic governance in environmental information (or how technophilia shap...
Algorithmic governance in environmental information (or how technophilia shap...Algorithmic governance in environmental information (or how technophilia shap...
Algorithmic governance in environmental information (or how technophilia shap...
 
LoCloud - D6 2: Interim Dissemination Report
LoCloud - D6 2: Interim Dissemination ReportLoCloud - D6 2: Interim Dissemination Report
LoCloud - D6 2: Interim Dissemination Report
 
CROMWELL MERTEN Case studies and contrasts in preservation for cultural organ...
CROMWELL MERTEN Case studies and contrasts in preservation for cultural organ...CROMWELL MERTEN Case studies and contrasts in preservation for cultural organ...
CROMWELL MERTEN Case studies and contrasts in preservation for cultural organ...
 
Communication strategy
Communication strategyCommunication strategy
Communication strategy
 
Sam Bickersteth, CEO of CDKN, at SEI Oxford seminar 29th of September 2015
Sam Bickersteth, CEO of CDKN, at SEI Oxford seminar 29th of September 2015Sam Bickersteth, CEO of CDKN, at SEI Oxford seminar 29th of September 2015
Sam Bickersteth, CEO of CDKN, at SEI Oxford seminar 29th of September 2015
 
Downscale for sustainability Downscale 2016 Anna Bon
Downscale for sustainability Downscale 2016 Anna BonDownscale for sustainability Downscale 2016 Anna Bon
Downscale for sustainability Downscale 2016 Anna Bon
 
Using digital communication to improve sustainable development goal (sdg) del...
Using digital communication to improve sustainable development goal (sdg) del...Using digital communication to improve sustainable development goal (sdg) del...
Using digital communication to improve sustainable development goal (sdg) del...
 
Role of mass communication
Role of mass communicationRole of mass communication
Role of mass communication
 
Enhancing forest data transparency for climate action
Enhancing forest data transparency for climate actionEnhancing forest data transparency for climate action
Enhancing forest data transparency for climate action
 
EC-funded Projects and CAPs Webinar slides
EC-funded Projects and CAPs Webinar slidesEC-funded Projects and CAPs Webinar slides
EC-funded Projects and CAPs Webinar slides
 
07.02.2024_Master-slide-deck_EU-funded-projects-European-CAPs-webinar.pptx.pdf
07.02.2024_Master-slide-deck_EU-funded-projects-European-CAPs-webinar.pptx.pdf07.02.2024_Master-slide-deck_EU-funded-projects-European-CAPs-webinar.pptx.pdf
07.02.2024_Master-slide-deck_EU-funded-projects-European-CAPs-webinar.pptx.pdf
 
Role of mass communication in extension education
Role of mass communication in extension educationRole of mass communication in extension education
Role of mass communication in extension education
 
Environmental Information: The Roles of Experts and the Public
Environmental Information: The Roles of Experts and the PublicEnvironmental Information: The Roles of Experts and the Public
Environmental Information: The Roles of Experts and the Public
 

More from CIFOR-ICRAF

Deforestation-free commodities can contribute to low-emission food systems
Deforestation-free commodities can contribute to low-emission food systemsDeforestation-free commodities can contribute to low-emission food systems
Deforestation-free commodities can contribute to low-emission food systems
CIFOR-ICRAF
 
Emerging Earth Observation methods for monitoring sustainable food production
Emerging Earth Observation methods for monitoring sustainable food productionEmerging Earth Observation methods for monitoring sustainable food production
Emerging Earth Observation methods for monitoring sustainable food production
CIFOR-ICRAF
 
Exploring low emissions development opportunities in food systems
Exploring low emissions development opportunities in food systemsExploring low emissions development opportunities in food systems
Exploring low emissions development opportunities in food systems
CIFOR-ICRAF
 
Lessons from operationalizing integrated landscape approaches
Lessons from operationalizing integrated landscape approachesLessons from operationalizing integrated landscape approaches
Lessons from operationalizing integrated landscape approaches
CIFOR-ICRAF
 
Mejorando la estimación de emisiones GEI conversión bosque degradado a planta...
Mejorando la estimación de emisiones GEI conversión bosque degradado a planta...Mejorando la estimación de emisiones GEI conversión bosque degradado a planta...
Mejorando la estimación de emisiones GEI conversión bosque degradado a planta...
CIFOR-ICRAF
 
Lecciones para el monitoreo transparente Experiencias de la Amazonía peruana
Lecciones para el monitoreo transparente Experiencias de la Amazonía peruanaLecciones para el monitoreo transparente Experiencias de la Amazonía peruana
Lecciones para el monitoreo transparente Experiencias de la Amazonía peruana
CIFOR-ICRAF
 
Inclusión y transparencia como clave del éxito para el mecanismo de transfere...
Inclusión y transparencia como clave del éxito para el mecanismo de transfere...Inclusión y transparencia como clave del éxito para el mecanismo de transfere...
Inclusión y transparencia como clave del éxito para el mecanismo de transfere...
CIFOR-ICRAF
 
Contexto de TransMoni
Contexto de TransMoniContexto de TransMoni
Contexto de TransMoni
CIFOR-ICRAF
 
Avances de Perú con relación al marco de transparencia del Acuerdo de París
Avances de Perú con relación al marco de transparencia del Acuerdo de ParísAvances de Perú con relación al marco de transparencia del Acuerdo de París
Avances de Perú con relación al marco de transparencia del Acuerdo de París
CIFOR-ICRAF
 
Alert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
Alert-driven Community-based Forest monitoring: A case of the Peruvian AmazonAlert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
Alert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
CIFOR-ICRAF
 
Land tenure and forest landscape restoration in Cameroon and Madagascar
Land tenure and forest landscape  restoration in Cameroon and  MadagascarLand tenure and forest landscape  restoration in Cameroon and  Madagascar
Land tenure and forest landscape restoration in Cameroon and Madagascar
CIFOR-ICRAF
 
ReSI-NoC - Strategie de mise en oeuvre.pdf
ReSI-NoC - Strategie de mise en oeuvre.pdfReSI-NoC - Strategie de mise en oeuvre.pdf
ReSI-NoC - Strategie de mise en oeuvre.pdf
CIFOR-ICRAF
 
ReSI-NoC: Introduction au contexte du projet
ReSI-NoC: Introduction au contexte du projetReSI-NoC: Introduction au contexte du projet
ReSI-NoC: Introduction au contexte du projet
CIFOR-ICRAF
 
Renforcer les Systèmes d’Innovations agrosylvopastorales économiquement renta...
Renforcer les Systèmes d’Innovations agrosylvopastorales économiquement renta...Renforcer les Systèmes d’Innovations agrosylvopastorales économiquement renta...
Renforcer les Systèmes d’Innovations agrosylvopastorales économiquement renta...
CIFOR-ICRAF
 
Introductions aux termes clés du projet ReSi-NoC - Approche Innovations
Introductions aux termes clés du projet ReSi-NoC - Approche InnovationsIntroductions aux termes clés du projet ReSi-NoC - Approche Innovations
Introductions aux termes clés du projet ReSi-NoC - Approche Innovations
CIFOR-ICRAF
 
Introducing Blue Carbon Deck seeking for actionable partnerships
Introducing Blue Carbon Deck seeking for actionable partnershipsIntroducing Blue Carbon Deck seeking for actionable partnerships
Introducing Blue Carbon Deck seeking for actionable partnerships
CIFOR-ICRAF
 
A Wide Range of Eco System Services with Mangroves
A Wide Range of Eco System Services with MangrovesA Wide Range of Eco System Services with Mangroves
A Wide Range of Eco System Services with Mangroves
CIFOR-ICRAF
 
Data analysis and findings
Data analysis and findingsData analysis and findings
Data analysis and findings
CIFOR-ICRAF
 
Peat land Restoration Project in HLG Londerang
Peat land Restoration Project in HLG LonderangPeat land Restoration Project in HLG Londerang
Peat land Restoration Project in HLG Londerang
CIFOR-ICRAF
 
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...
CIFOR-ICRAF
 

More from CIFOR-ICRAF (20)

Deforestation-free commodities can contribute to low-emission food systems
Deforestation-free commodities can contribute to low-emission food systemsDeforestation-free commodities can contribute to low-emission food systems
Deforestation-free commodities can contribute to low-emission food systems
 
Emerging Earth Observation methods for monitoring sustainable food production
Emerging Earth Observation methods for monitoring sustainable food productionEmerging Earth Observation methods for monitoring sustainable food production
Emerging Earth Observation methods for monitoring sustainable food production
 
Exploring low emissions development opportunities in food systems
Exploring low emissions development opportunities in food systemsExploring low emissions development opportunities in food systems
Exploring low emissions development opportunities in food systems
 
Lessons from operationalizing integrated landscape approaches
Lessons from operationalizing integrated landscape approachesLessons from operationalizing integrated landscape approaches
Lessons from operationalizing integrated landscape approaches
 
Mejorando la estimación de emisiones GEI conversión bosque degradado a planta...
Mejorando la estimación de emisiones GEI conversión bosque degradado a planta...Mejorando la estimación de emisiones GEI conversión bosque degradado a planta...
Mejorando la estimación de emisiones GEI conversión bosque degradado a planta...
 
Lecciones para el monitoreo transparente Experiencias de la Amazonía peruana
Lecciones para el monitoreo transparente Experiencias de la Amazonía peruanaLecciones para el monitoreo transparente Experiencias de la Amazonía peruana
Lecciones para el monitoreo transparente Experiencias de la Amazonía peruana
 
Inclusión y transparencia como clave del éxito para el mecanismo de transfere...
Inclusión y transparencia como clave del éxito para el mecanismo de transfere...Inclusión y transparencia como clave del éxito para el mecanismo de transfere...
Inclusión y transparencia como clave del éxito para el mecanismo de transfere...
 
Contexto de TransMoni
Contexto de TransMoniContexto de TransMoni
Contexto de TransMoni
 
Avances de Perú con relación al marco de transparencia del Acuerdo de París
Avances de Perú con relación al marco de transparencia del Acuerdo de ParísAvances de Perú con relación al marco de transparencia del Acuerdo de París
Avances de Perú con relación al marco de transparencia del Acuerdo de París
 
Alert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
Alert-driven Community-based Forest monitoring: A case of the Peruvian AmazonAlert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
Alert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
 
Land tenure and forest landscape restoration in Cameroon and Madagascar
Land tenure and forest landscape  restoration in Cameroon and  MadagascarLand tenure and forest landscape  restoration in Cameroon and  Madagascar
Land tenure and forest landscape restoration in Cameroon and Madagascar
 
ReSI-NoC - Strategie de mise en oeuvre.pdf
ReSI-NoC - Strategie de mise en oeuvre.pdfReSI-NoC - Strategie de mise en oeuvre.pdf
ReSI-NoC - Strategie de mise en oeuvre.pdf
 
ReSI-NoC: Introduction au contexte du projet
ReSI-NoC: Introduction au contexte du projetReSI-NoC: Introduction au contexte du projet
ReSI-NoC: Introduction au contexte du projet
 
Renforcer les Systèmes d’Innovations agrosylvopastorales économiquement renta...
Renforcer les Systèmes d’Innovations agrosylvopastorales économiquement renta...Renforcer les Systèmes d’Innovations agrosylvopastorales économiquement renta...
Renforcer les Systèmes d’Innovations agrosylvopastorales économiquement renta...
 
Introductions aux termes clés du projet ReSi-NoC - Approche Innovations
Introductions aux termes clés du projet ReSi-NoC - Approche InnovationsIntroductions aux termes clés du projet ReSi-NoC - Approche Innovations
Introductions aux termes clés du projet ReSi-NoC - Approche Innovations
 
Introducing Blue Carbon Deck seeking for actionable partnerships
Introducing Blue Carbon Deck seeking for actionable partnershipsIntroducing Blue Carbon Deck seeking for actionable partnerships
Introducing Blue Carbon Deck seeking for actionable partnerships
 
A Wide Range of Eco System Services with Mangroves
A Wide Range of Eco System Services with MangrovesA Wide Range of Eco System Services with Mangroves
A Wide Range of Eco System Services with Mangroves
 
Data analysis and findings
Data analysis and findingsData analysis and findings
Data analysis and findings
 
Peat land Restoration Project in HLG Londerang
Peat land Restoration Project in HLG LonderangPeat land Restoration Project in HLG Londerang
Peat land Restoration Project in HLG Londerang
 
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...
 

Recently uploaded

Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)
nitinpv4ai
 
The basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptxThe basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptx
heathfieldcps1
 
skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
Mohammad Al-Dhahabi
 
Skimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S EliotSkimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S Eliot
nitinpv4ai
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
سمير بسيوني
 
Data Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsxData Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsx
Prof. Dr. K. Adisesha
 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
PsychoTech Services
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Nguyen Thanh Tu Collection
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
EduSkills OECD
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
Iris Thiele Isip-Tan
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
zuzanka
 
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
indexPub
 
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.pptLevel 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Henry Hollis
 
Pharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brubPharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brub
danielkiash986
 
Bossa N’ Roll Records by Ismael Vazquez.
Bossa N’ Roll Records by Ismael Vazquez.Bossa N’ Roll Records by Ismael Vazquez.
Bossa N’ Roll Records by Ismael Vazquez.
IsmaelVazquez38
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
David Douglas School District
 
MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025
khuleseema60
 

Recently uploaded (20)

Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)
 
The basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptxThe basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptx
 
skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
 
Skimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S EliotSkimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S Eliot
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
 
Data Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsxData Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsx
 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
 
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
 
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.pptLevel 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
 
Pharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brubPharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brub
 
Bossa N’ Roll Records by Ismael Vazquez.
Bossa N’ Roll Records by Ismael Vazquez.Bossa N’ Roll Records by Ismael Vazquez.
Bossa N’ Roll Records by Ismael Vazquez.
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
 
MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025
 

KNOW-FOR Case study: 
Knowledge sharing for impact: The Global Landscapes Forum

  • 1.
  • 2. Traditional communication model: a pebble in a pond • Unidirectional • Passive • Dissemination is slow and expensive • Long lag time to impact
  • 3. Add 2.3 billion internet users
  • 4. Fundamentals of the model CIFOR GLF Output • Web-based, leveraging social media • Combines with traditional outreach to expand/deepend impact pathways • Constant monitoring, adaptation to user needs • Shift from printed pages to downloads • Much shorter time to impact
  • 5. Global Landscape Forum • • • • • • Leverage the UNFCCC - Conference of the Parties. Leverage the power and communication assets of 52 organizations 1800 participants, 120 speakers, 250-350 UNFCCC delegates Strategic communication campaign /media partners Large media presence, live web streaming Host country partners: Minister of Environment/COP President, State Forests, Minister of Agriculture (Forestry and Agricultural Faculties)
  • 6. Crafting the Message  Challenges: • Complexity • Intangibility • Silos • Successor to Forest Day  Opportunities: • Connect communities • Link to global issues • Reach new stakeholders
  • 7. Communications objective To develop the potential of the landscapes approach to inform future UNFCCC agreements and the proposed Sustainable Development Goals.
  • 8. The Media: Innovative knowledge sharing
  • 11. Youth: The future of sustainable landscapes • The most active online community • 150 speaker submissions  A third of website traffic  13000 votes for winner  Integrated into the conference outcome statement

Editor's Notes

  1. Overview of CIFOR’s communication program for the many new CIFOR staff.3 parts: Looking back on the many initiatives we have had underway in the past year.I will then look at some emerging new developmentsAnd lastly I will look at the major things that to happen in coming months.
  2. This model provides little direct contact with stakeholders
  3. Assuming demand, rapid increase journal/publication readership and publication downloads -- and citations. Know your stakeholders (think five, not 100,000)Visualize a stakeholder in each ring of the process/diagramShare your platforms and content with partnersDon’t limit yourselves to just your own organizations content. Take and disseminate news feeds, other readings/publications etc. (on our FCC site we run “weekly readings” of other organizations chosen by our scientists.
  4. Landscape Days will bring together the world’s pre-eminent forest and agriculture stakeholders, agenda setters and policy makers to address key forest, agriculture and climate issues
  5. Challenges:-Complexity: This is, I feel, a common problem across all of our institutions. In this particular case study, the landscape approach is a complex topic without a clear solution. It is challenging to find ways to explain these issues that have meaning to all stakeholders. E.g. Terry says many donors ask “ok so we kind of understand what the landscape approach is, but how do we apply it?”-Intangibility: Landscape approaches are abstract and large-scale, which makes it hard for people to picture. -Diversity: Many communities spread out all over the world (and the web). Each doing their own thing and often efforts overlap but are not coordinatedOpportunities:-We saw GLF as a real opportunity to not only move away from our silos in research, but also our silos in communication to really develop a community of best practice-We also saw an opportunity to use the COP as a time to ride the wave of attention to land use issues.
  6. If you are going to work through a case study of GLF, it’s important
  7. -hurricaneGLF: Connect on landscape.org-twitter (social media: post2015 talking about landscapes).-youth-paper.li-mockup of new landscapes page-surveyFCC
  8. -Stress that the reason this site has been so successful is because it was built as a conference site, where GLF partners contribute content and help build the momentum. As GLF is over, the strategy and design of the site has to change to reflect this change to become an information hub on landscapes.-The pre-conference traffic to this site has been huge -> more than double ag day and forest day traffic during both conferences
  9. Key message: Engagement-Paper.li is an online customized newspaper set up to automatically aggregate content based on Twitter feeds, news sources and keywords or hastags. Landscapes News sent weekly (daily during COP) via Twitter to GLF, CIFOR and CCAFS twitter followers (around 25,000 individuals) and by email to GLF participants and UNFCCC negotiators.-Twitter chats - Tony La Vina, Peter Holmgren, the Guardian -> helped us to reach audiences we would not normally-
  10. The aim of this event is to harness the strength of online networks to bring together youth and those working with youth in landscapes sectors to highlight issues and possible solutions in mobilising youth to achieve a sustainable future Over 150 submissions received to speak at the youth session, 10 selectedNeed to check website traffic stat with Peter Casier
  11. -Stress that the reason this site has been so successful is because it was built as a conference site, where GLF partners contribute content and help build the momentum. As GLF is over, the strategy and design of the site has to change to reflect this change to become an information hub on landscapes.-The pre-conference traffic to this site has been huge -> more than double ag day and forest day traffic during both conferences
  12. Layout: Closing SlideVariation: none