View the full webcast here: http://rtou.ch/2Gkg6PR
Before digital, a thoughtful sales associate in a physical store could quickly connect with customers, perceive their interests, and present products that resonated with them before they even knew what they wanted. In the data-rich ecommerce world of today, it should be even easier to understand a shopper’s preferences and intent. But many retailers struggle to match the old world success that a well-trained associate could achieve in matching a shopper with a brand’s products.
Learn how successful brands such as O’Neill, Spiritual Gangster and others are leveraging customers’ onsite shopping behavior, an enriched product catalog, and artificial intelligence to merchandise the most relevant products to each individual shopper in real time.
Join Nathan Liu, VP of Ecommerce/Digital at LaJolla Group (O’Neill, Spiritual Gangster, Hang Ten), and Kurt Heinemann, CMO of Reflektion, for this critically important discussion on being more relevant to your shoppers.
Inbound in an Hour. Learn the basics to grow your business in 2015Thomas M Schwab
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
Slides from my half day social media training session. Covers digital marketing strategies, Facebook, Twitter, Instagram, LinkedIn, Pinterest and more.
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015Thomas M Schwab
The gravy-train of eCommerce growth is ending. It's never been easier to sell online, but harder to make a profit doing so. Tom Schwab explains to the Grand Rapids MI HubSpot user group how selling with content is replacing Adwords, Pay Per Click, Amazon and eBay as the way to grow a profitable and sustainable eCommerce business. Attract more visitors, engage more leads, close more customer and make more delighted advocates using an inbound strategy.
Understand and unlock the seven keys to getting found on Google. This presentation talks about the importance of search and gives advice on mastering the seven search signals.
Inbound in an Hour. Learn the basics to grow your business in 2015Thomas M Schwab
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
Slides from my half day social media training session. Covers digital marketing strategies, Facebook, Twitter, Instagram, LinkedIn, Pinterest and more.
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015Thomas M Schwab
The gravy-train of eCommerce growth is ending. It's never been easier to sell online, but harder to make a profit doing so. Tom Schwab explains to the Grand Rapids MI HubSpot user group how selling with content is replacing Adwords, Pay Per Click, Amazon and eBay as the way to grow a profitable and sustainable eCommerce business. Attract more visitors, engage more leads, close more customer and make more delighted advocates using an inbound strategy.
Understand and unlock the seven keys to getting found on Google. This presentation talks about the importance of search and gives advice on mastering the seven search signals.
Washington Hospitality Association - Washington Lodging ConferenceNectar Wine and Beer
Building your social and digital strategy in the hospitality world. Leveraging tools like Facebook, Instagram, Twitter, Blogging, ect can help you get found for more business and engage existing customers for more repeat business.
Does your web strategy leave you behind the competition?John Edmundson
Less than half of small and medium sized business have a website. A similar amount don't have an effective strategy that helps them to expand their audience and capture more business. It's not too late, but now more than ever, it's essential to develop an effective web strategy.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
Social Media for Wine Marketing - Eastern Winery Expositionkrischislett
A 1 hour presentation I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Restaurant Marketing Ideas: Turn Valentine's Reservations into Repeat CustomersUpserve
Whether you run a quick or full service restaurant get tips for creating more effective Valentine's Day - or any day - promotions for your business in this presentation.
Watch the full webinar on demand to hear tips from industry experts for attracting the right customers and creating great experiences that will keep them coming back all year long. Think of it as relationship counseling for your business.
Restaurant Marketing Ideas: Turn Valentine's Reservations into Repeat CustomersUpserve
Whether you run a quick or full service restaurant get tips for creating more effective Valentine's Day - or any day - promotions for your business in this presentation.
Watch the full webinar on demand to hear tips from industry experts for attracting the right customers and creating great experiences that will keep them coming back all year long. Think of it as relationship counseling for your business.
Conference presentation from the Texas Association of Graduate Admissions Professionals (TxGAP) 2012 Professional Development Conference.
Author:
Mark Barrera & Dan Sturdivant
Marketing Consultant
Barrera Search Marketing
Description:
Using content (articles, infographics, video, and other content types) as a way to generate good placement in search engine results is a good practice. But how do you use content to provide a long lasting effect? Mark Barrera and Dan Sturdivant will discuss various ways to use content as an asset whose value out lives that of other marketing tactics.
For more information, visit www.txgap.com.
Social Media & Hospitality Presentation for HSMAI OregonAndrew Grossman
Why is social media important for businesses and how can it be leveraged for the Hospitality industry? Answering all of these questions, including some easy tips to get started on improving social media today.
Originally developed and presented for Hospitality Sales and Marketing Association International's Oregon chapter.
Questions: AndrewGrossman@PathosNow.com
Masters of Marketing -- Let's Get Digital: Five Digital Marketing Trends for...Darmini Kara
In the January 15, 2014 Masters of Marketing webinar, Product Manager Jennifer Fitzsimmons discussed five digital marketing trends you should know in 2015.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.
Top 10 Ways to Drive More Leads, Revenue, and ROI from Inbound MarketingSP Home Run Inc.
From Boca Raton Inbound Marketing Week Lunch and Learn | Friday, March 6, 2015 |
The traditional marketing playbook is broken. Many marketing channels that businesses have depended on for decades are in a steep decline or best case scenario, stagnating.
Is your business attracting the right website visitors, converting those visitors into qualified leads, and closing those leads into profitable clients? If you’re serious about growing your business in 2015, you can’t afford to ignore today’s modern buyer's journey -- that’s dominated by disruptive technologies like mobile devices, search engine research, social media participation, and cloud-based software.
With 70% to 90% of most buyer’s decision now over before they’re ready for a conversation, it’s make/break critical for your company to get found by the right decision makers, in the right places, at the right time, and in the right context.
In this presentation on "Top 10 Ways to Drive More Leads, Revenue, and ROI from Inbound Marketing," you’ll learn about how Inbound marketing, content marketing, and digital marketing can grow your revenue in a meaningful, predictable, and scalable way.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
Washington Hospitality Association - Washington Lodging ConferenceNectar Wine and Beer
Building your social and digital strategy in the hospitality world. Leveraging tools like Facebook, Instagram, Twitter, Blogging, ect can help you get found for more business and engage existing customers for more repeat business.
Does your web strategy leave you behind the competition?John Edmundson
Less than half of small and medium sized business have a website. A similar amount don't have an effective strategy that helps them to expand their audience and capture more business. It's not too late, but now more than ever, it's essential to develop an effective web strategy.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
Social Media for Wine Marketing - Eastern Winery Expositionkrischislett
A 1 hour presentation I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Restaurant Marketing Ideas: Turn Valentine's Reservations into Repeat CustomersUpserve
Whether you run a quick or full service restaurant get tips for creating more effective Valentine's Day - or any day - promotions for your business in this presentation.
Watch the full webinar on demand to hear tips from industry experts for attracting the right customers and creating great experiences that will keep them coming back all year long. Think of it as relationship counseling for your business.
Restaurant Marketing Ideas: Turn Valentine's Reservations into Repeat CustomersUpserve
Whether you run a quick or full service restaurant get tips for creating more effective Valentine's Day - or any day - promotions for your business in this presentation.
Watch the full webinar on demand to hear tips from industry experts for attracting the right customers and creating great experiences that will keep them coming back all year long. Think of it as relationship counseling for your business.
Conference presentation from the Texas Association of Graduate Admissions Professionals (TxGAP) 2012 Professional Development Conference.
Author:
Mark Barrera & Dan Sturdivant
Marketing Consultant
Barrera Search Marketing
Description:
Using content (articles, infographics, video, and other content types) as a way to generate good placement in search engine results is a good practice. But how do you use content to provide a long lasting effect? Mark Barrera and Dan Sturdivant will discuss various ways to use content as an asset whose value out lives that of other marketing tactics.
For more information, visit www.txgap.com.
Social Media & Hospitality Presentation for HSMAI OregonAndrew Grossman
Why is social media important for businesses and how can it be leveraged for the Hospitality industry? Answering all of these questions, including some easy tips to get started on improving social media today.
Originally developed and presented for Hospitality Sales and Marketing Association International's Oregon chapter.
Questions: AndrewGrossman@PathosNow.com
Masters of Marketing -- Let's Get Digital: Five Digital Marketing Trends for...Darmini Kara
In the January 15, 2014 Masters of Marketing webinar, Product Manager Jennifer Fitzsimmons discussed five digital marketing trends you should know in 2015.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.
Top 10 Ways to Drive More Leads, Revenue, and ROI from Inbound MarketingSP Home Run Inc.
From Boca Raton Inbound Marketing Week Lunch and Learn | Friday, March 6, 2015 |
The traditional marketing playbook is broken. Many marketing channels that businesses have depended on for decades are in a steep decline or best case scenario, stagnating.
Is your business attracting the right website visitors, converting those visitors into qualified leads, and closing those leads into profitable clients? If you’re serious about growing your business in 2015, you can’t afford to ignore today’s modern buyer's journey -- that’s dominated by disruptive technologies like mobile devices, search engine research, social media participation, and cloud-based software.
With 70% to 90% of most buyer’s decision now over before they’re ready for a conversation, it’s make/break critical for your company to get found by the right decision makers, in the right places, at the right time, and in the right context.
In this presentation on "Top 10 Ways to Drive More Leads, Revenue, and ROI from Inbound Marketing," you’ll learn about how Inbound marketing, content marketing, and digital marketing can grow your revenue in a meaningful, predictable, and scalable way.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
There’s a critical component of success for your business that money can’t buy: relationships. If you’re at a loss as to how customer relationships drive revenue, then consider these statistics:
- Repeat customers spend 33% more than new customers
- Referrals among repeat customers are 107% greater than non-customers
- It costs 6x more to sell something to a prospect than to sell that same thing to a customer
Right On Interactive founder and CEO Troy Burk and Heinz Marketing president Matt Heinz share not only how to build lasting customer relationships that drive revenue for your business but how lifecycle marketing can fit into your overall marketing strategy.
Learn how to…
- Create excited prospects and customers through targeted and interesting content
- Develop relationships with contacts who are buzzing about what you do
- Use social media to build engagement and add value
- Rank prospects and customers with a “3D Scoring” approach
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
LeadsCon Las Vegas 2017: Low CPA Strategies with Social Media to Generate LeadsPower Digital Marketing
This was Nick Bjorn Slettengren's LeadsCon 2017 presentation on lead generation using social media. The talk was centered around using low cost per acquisition (CPA) strategies to generate leads using social media. The presentation showcases social media tools and strategies used to gain influence, convert leads, and measure more efficiently.
#1NWebinar: Forget the Funnel. Enter the Loop.One North
Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna.
To listen to the presentation, visit http://bit.ly/1zB22eD.
Presentation for DANA regarding measurement of digital marketing for non-profits and what do they truly want to measure; what matters most, and how to make the numbers turn into meaningful action
The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies. Today’s retailers need to tap every tool in their arsenal to satisfy shoppers. Location data can improve personalized interactions, customized product offerings and optimized merchandising decisions. Tune into this exclusive #RSP16 event to learn more: http://ow.ly/jEEx304f3Rt
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1851123/DEA043797F4B69BB82731C9B36A9B172
Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about
so much more than seeing their name.
After this session, you’ll be able to:
Identify new ways to personalize across your entire customer experience, including and beyond email
Maximize the most valuable customer data that exists in your different tools and systems
Strategize and coordinate with your internal teams to deliver more relevant, accurate, and productive customer and lead nurturing
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1861706/5433650BDB199FF227EC5D4E2F2E72BC
"Does the task of identifying what existing content you can use for a new campaign bring on a cold sweat? Can you justify the cost of new content, without knowing exactly what you’ve got on hand? Content audits are the gifts that keep on giving, unwrapping new opportunities as you analyze the results and identify opportunities for targeting existing and new personas; diversifying your formats; and identifying neglected buying stages. The results of a custom audit can go further to give you laser focus on a specific campaign, a trending topic, or a new theme or persona. Presenting the results of a content audit can also help educate stakeholders and gain support for making investments in content marketing best practices.
Join Content4Demand and JLL to see how JLL examined its existing content to mine the gems it could use for its upcoming Future of Work (FOW) campaign.
Christine Elliott and Dana Harder will walk viewers through JLL’s successful custom content audit and discuss its value, including:
The importance of an audit as a foundational element for a cost-effective and best-in-class content strategy
The importance of identifying critical audit criteria to align to the desired outcomes
Content to be used for upcoming demand generation campaign
Providing data and insights on how content aligns to five campaign dimensions, service lines, and other strategic initiatives (like client maturity)
How the audit helped align existing content to the five Future of Work campaign dimensions and used scoring to determine depth of relevance
How applying additional custom criteria can create audit results that become a strategic weapon in advancing key marketing initiatives
JLL was able to instantly see where to allocate budget for new content development to achieve multiple campaign objectives.
Ready to uncover the secret treasures in your content library? Register for the webinar and learn to mine your content for a complete campaign.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
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21. What if you could be able to give each digital
store visitor a personal shopper?
• Address thousands of concurrent visitors
• Complete product catalog awareness
• Engage new/anonymous users and
returning visitors
22. MAXIMIZING RELEVANCE
Contextual
Layer
Geo
Season
Time of Day
Cohort
Layer
Lookalike
Expert /
Influencer
Trending
Individual
Layer
Price
Preference
Style
Preference
Size Preference
Business /
Merchandising
Layer
Margin /
Revenue
Boost / Bury
Pin
15 Milliseconds
Location
Metropolis
Shopping History
Visits
Products
Viewed
Search History
Add to Cart
Purchases
Site
Search
Product
Recs
Email
Content
Category /
Landing Pages
23. PROPRIETARY AND CONFIDENTIAL
M A R M O T
• Promote product discovery
• Fulfill 1 to 1 Personalization
strategy goal
• Accelerate shopper conversions
C H A L L E N G E
• Merchandising
> Home Page
> Product Detail Page
> Shopping Cart
• Preview Search
• Mobile Optimization
S O L U T I O N
36%Increase in Revenue
Per Search Visit
13%Increase in Site Wide
Conversion Rate
P L A T F O R M
6 WEEKS
L I V E I N
24. PROPRIETARY AND CONFIDENTIAL
G O D I V A
• Enhance product discovery
• Better respond to seasonal traffic
• Accelerate shopper conversions
C H A L L E N G E
• Merchandising
> Home Page
> Product Detail Page
> Shopping Cart
• Preview Search
• Mobile Optimization
S O L U T I O N
28%Increase in Tablet
Conversion Rate
24%Increase in Site Wide
Conversion Rate
P L A T F O R M
25 DAYS
L I V E I N
30. PROPRIETARY AND CONFIDENTIAL
O ’ N E I L L C L O T H I N G
• Emulate personalized in-store
recommendations
• Merchandise to visitor preferences
• Engage younger customers
C H A L L E N G E
• Merchandising
> Home Page
> Product Detail Page
> Shopping Cart
• Site Search
> Preview Search
> Full Search
• Mobile Optimization
S O L U T I O N
62%Increase in Page Views
26%Increase in Site Wide
Conversion Rate
P L A T F O R M
32. 1
Customers are identified as a
segment of one and their shopping
behavior, preferences and intent
are captured in individual profiles.
3 CRITERIA TO
OPTIMAL PERSONALIZATION
33. 2
Data is processed in real time
to create a moment to moment
engagement that responds to
every new customer action.
3 CRITERIA TO
OPTIMAL PERSONALIZATION