Virtually everyone agrees that a personalized message tailored specifically to an individual’s wants and needs is more likely to drive a transaction than a general one. Here are a few key drivers behind this belief and the increasing interest in marketing personalization:
• The population is more heterogeneous
• Products are more specialized and purchase
cycles have fragmented
• Media channels and audiences have fragmented
• Relentless evaluation, extensive comparison shopping
and show rooming are the norm, not the exception
• Individuals are more demanding – they expect a seamless brand experience, along with messages and offers that match their particular preferences
As a result of these market forces, many marketers are convinced that personalized communications with prospects and customers are essential to maximize their retail sales.
3 Ways to Drive Growth Using Your Big DataJim Nichols
Most marketers believe that programs powered by big data have the potential to radically improve business and drive
growth. But understanding the potential value of big data – and actually realizing it – are two very different things.
While many brands have invested millions to collect this
valuable marketing intelligence, few CMOs claim to be
maximizing their results with it. While leveraging your
big data to drive sales isn’t necessarily an easy thing, it is
possible – and it doesn’t require years to develop big data
strategies and tactics you can count on to deliver higher
return. In fact, many can reap the benefits in weeks.
What's the difference between B2B and B2C marketing automation?
Learn more about B2B & B2C marketing automation and other new trends:
http://www.bridg.com/
Linkedin: http://www.linkedin.com/company/bridg-com
Facebook: https://www.facebook.com/pages/Bridg/432269966891144
Twitter: https://twitter.com/gobridg
Bridg knows what works
Using proprietary data science, our platform listens to your customer behaviors in real-time and recommends undiscovered segments, campaigns and offers, daily. Why? So you can focus on what drives sales.
See all sales impact, including in-store
With Bridg Connect™, all campaigns are tied to actual sales results. Test, iterate and monitor them in real-time, and measure sales impact immediately.
Enrich your data with Bridg Data™
Learn new information about your customers and reveal segments and behaviors that you didn’t even know existed. So you can drive revenue by tailoring offers to the most unique customer tastes.
Social Marketing to B2B vs B2C: What's the Difference?Social Media Group
A quirky look at some differences between B2B and B2C Social Marketing, and opportunities to enhance touch-points along the Customer Decision Journey. Presented at Social Media Marketing in Feb/2012.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
Basic differences between b2 b and b2c businessesAnita-Ray
Business model of any company is defined as either B2B (business-to-business) or B2C (business-to-consumer) based on its marketing approach. If a company is doing business with another company for selling its products and services or for exchange of information then we say it is following B2B model. Examples include, CA firm offering audit services to companies, advertising agencies helping other businesses with graphic design needs etc.
3 Ways to Drive Growth Using Your Big DataJim Nichols
Most marketers believe that programs powered by big data have the potential to radically improve business and drive
growth. But understanding the potential value of big data – and actually realizing it – are two very different things.
While many brands have invested millions to collect this
valuable marketing intelligence, few CMOs claim to be
maximizing their results with it. While leveraging your
big data to drive sales isn’t necessarily an easy thing, it is
possible – and it doesn’t require years to develop big data
strategies and tactics you can count on to deliver higher
return. In fact, many can reap the benefits in weeks.
What's the difference between B2B and B2C marketing automation?
Learn more about B2B & B2C marketing automation and other new trends:
http://www.bridg.com/
Linkedin: http://www.linkedin.com/company/bridg-com
Facebook: https://www.facebook.com/pages/Bridg/432269966891144
Twitter: https://twitter.com/gobridg
Bridg knows what works
Using proprietary data science, our platform listens to your customer behaviors in real-time and recommends undiscovered segments, campaigns and offers, daily. Why? So you can focus on what drives sales.
See all sales impact, including in-store
With Bridg Connect™, all campaigns are tied to actual sales results. Test, iterate and monitor them in real-time, and measure sales impact immediately.
Enrich your data with Bridg Data™
Learn new information about your customers and reveal segments and behaviors that you didn’t even know existed. So you can drive revenue by tailoring offers to the most unique customer tastes.
Social Marketing to B2B vs B2C: What's the Difference?Social Media Group
A quirky look at some differences between B2B and B2C Social Marketing, and opportunities to enhance touch-points along the Customer Decision Journey. Presented at Social Media Marketing in Feb/2012.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
Basic differences between b2 b and b2c businessesAnita-Ray
Business model of any company is defined as either B2B (business-to-business) or B2C (business-to-consumer) based on its marketing approach. If a company is doing business with another company for selling its products and services or for exchange of information then we say it is following B2B model. Examples include, CA firm offering audit services to companies, advertising agencies helping other businesses with graphic design needs etc.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Chapter 4 is all about enabling employees, customers as well as channel partners within your supply chain to help you feed the content engine day in and day out. I go into great detail about using various technology applications like GaggleAMP, Napkin Labs and Pure Channel Apps that can help you scale your programs and do this effectively.
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
Webinar from Jeff Cohen, President CMOWerks and Peter VanRysdam, CMO, 352 Media building social media and online marketing from tried and true classic marketing principles.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
B2B buyers are increasingly influenced by social, mobile, and other digital channels. This presentation shows why B2B companies should adopt digital strategies in order to nurture leads along the buyer path and enable dialogue for their sales teams.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
These days it seems as if everyone is talking about how much a brand should be spending on smartphone and tablet advertising. We all need to stop thinking about smartphone allocations. Thanks to advances in user-to-device mapping, it’s now possible to understand all of the signals people send about what they want - regardless of the device they send them on. As a result, we now need to stop thinking about devices, and put our focus back where it belongs – on the consumer. Brands must learn to plan and execute programs “person-first,” letting the individual’s personal behavior govern the particular
spend level for each device channel.
What are the Basics of Mobile-First Marketing Strategy?Jim Nichols
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Chapter 4 is all about enabling employees, customers as well as channel partners within your supply chain to help you feed the content engine day in and day out. I go into great detail about using various technology applications like GaggleAMP, Napkin Labs and Pure Channel Apps that can help you scale your programs and do this effectively.
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
Webinar from Jeff Cohen, President CMOWerks and Peter VanRysdam, CMO, 352 Media building social media and online marketing from tried and true classic marketing principles.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
B2B buyers are increasingly influenced by social, mobile, and other digital channels. This presentation shows why B2B companies should adopt digital strategies in order to nurture leads along the buyer path and enable dialogue for their sales teams.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
These days it seems as if everyone is talking about how much a brand should be spending on smartphone and tablet advertising. We all need to stop thinking about smartphone allocations. Thanks to advances in user-to-device mapping, it’s now possible to understand all of the signals people send about what they want - regardless of the device they send them on. As a result, we now need to stop thinking about devices, and put our focus back where it belongs – on the consumer. Brands must learn to plan and execute programs “person-first,” letting the individual’s personal behavior govern the particular
spend level for each device channel.
What are the Basics of Mobile-First Marketing Strategy?Jim Nichols
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need.
Which of the problem funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that
Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Conversant seven myths that senior marketers need to stop believingJim Nichols
Seven of the biggest digital myths that hold brands back from generating stronger ROI. Entertaining and easy to read, with concrete advice on the right way to approach new digital challenges.
3 ways to improve your next cross-device campaignJim Nichols
EXCLUSIVE CONVERSANT INSIGHTS
Three keys to maximizing results for your next cross-device advertising campaign.
To get the most out of your next advertising program, you need to think about cross-device in terms of data, delivery and insight. Inside this quick and easy whitepaper, you’ll also discover the importance of:
Reaching, connecting and converting the consumer across all devices
Measuring interactions that take place in-app
Leveraging the interactive strengths of each medium
Download this compelling marketing research today so you can develop solid cross-device strategies that will drive great results.
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
A presentation given at the Direct Marketing Club of New York on the need for brands to embrace cross-device marketing. Plus a concrete plan to quickly adopt a cross-device posture in your marketing. Includes actual cross-device campaign case studies.
Don't miss the definitive report on affiliate marketing during the holiday season. This report contains powerful and actionable insights for affiliate marketers and publishers alike. Understand key sales periods, best sales days, and more as the 2014 holiday season approaches.
Conversant what the bleep does personalized marketing really meanConversant, Inc.
Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand.
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
Here are four clear paths for winning over—and retaining—customers in the digital era. For more from s+b, see: http://www.strategy-business.com/marketing_media_sales.
In e-commerce today, the concept of customer segmentation offers marketers a powerful means of dissecting their audiences and connecting with consumers on a more personal one-to-one level.
When you leverage data insights and personalization, you can make the customer feel like they are understood. This personalization also allows you to present them with tailor-made solutions to their pain points.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
Commerceblend helps you to scale up your personalization. Create a personalized web experience for customers become more and more important to increase engagement rate and conversion rate with us.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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1. Insights from a Conversant Executive
Scott Eagle, Chief Marketing Officer
TAKE YOUR
MARKETING
PERSONAL
UNDERSTAND HOW TO
HARNESS THE POWER
OF PERSONALIZED
COMMUNICATIONS
2. Table of Contents
2
INTRODUCTION
FIVE ESSENTIALS OF MARKETING PERSONALIZATION
Centralized Data Management
Actionable Profiles
Creative Personalization Platform
Real-Time Shopper Location
Measurement & Optimization
CONCLUSION
ABOUT THE AUTHOR
3
4
10
11
3. TAKE YOUR
MARKETING
PERSONAL:
FIVE ESSENTIAL
COMPONENTS NEEDED
FOR SELECTING
A MARKETING
PERSONALIZATION
PLATFORM
3
Insights from a Conversant Executive
Virtually everyone agrees that a personalized message tailored
specifically to an individual’s wants and needs is more likely to drive
a transaction than a general one. Here are a few key drivers behind
this belief and the increasing interest in marketing personalization:
• The population is more heterogeneous
• Products are more specialized and purchase
cycles have fragmented
• Media channels and audiences have fragmented
• Relentless evaluation, extensive comparison shopping
and show rooming are the norm, not the exception
• Individuals are more demanding – they expect a seamless
brand experience, along with messages and offers that
match their particular preferences
As a result of these market forces, many marketers are convinced
that personalized communications with prospects and customers
are essential to maximize their retail sales.
4. 4
TODAY THE VISION
BECOMES REALITY
When digital marketing began in the late 90s,
pundits promised that digital could some day
take us well beyond segmentation and into truly
personalized communications for each individual.
They also promised that each and every message
would be customized and relevant to the individual,
driving consumer happiness and retailer profitability.
Well, things didn’t go quite as planned. It quickly
became apparent that most retailers didn’t yet
have the foundation needed to collect all of the
essential consumer data. Retailers also weren’t
ready to associate all of that data with individual
profiles. Finally, even if a retailer could collect all the
data and associate it to specific individuals, there
was no cost-effective way to deliver individualized
messages, least of all across multiple devices.
Thanks to innovations in technology, creating one-
to-one connections between brands and individuals
is now possible. Advances in data collection,
interpretation, creative personalization and cross-
channel media delivery have made personalized
marketing achievable. But in order to get there, you
need the right solution. Here, we’ll closely examine
the five essential components to look for
in a marketing personalization platform.
FIVE ESSENTIAL COMPONENTS
TO LOOK FOR IN A MARKETING
PERSONALIZATION PLATFORM
1
2
3
4
5
Centralized online and offline
customer data management
Actionable profiles associated
to real individuals
Cost-effective creative personalization
platform to efficiently drive one-to-one
personalization, at scale
Ability to identify and deliver
messages to individual shoppers
wherever they spend digital time
Accurate and complete
measurement and optimization
5. 5
Most brands collect a lot of customer data,
but the information tends to be kept in
silos. To make that data truly actionable,
you need a centralized collection and
management tool that can bring together,
standardize and enrich all of your data.
Your data platform must bring together
both online data (from website navigation,
e-commerce stores, and online ad and
email campaigns) and offline data (from scanners and POS systems, store rewards programs,
catalog sales, and call centers). After all, online data only reflects a small fraction of total sales
and customer interactions. For most brands, a large portion of sales and interactions occur
offline. With the right partner, you can activate this large pool of offline buyers for lucrative
upsell and retention efforts. Also, by combining all of this data, you achieve a holistic
perspective that provides you with superior insights about individual shopper behavior.
Display
Site
Video
Email
Mobile Affiliate
In-Store
Tablet
CENTRALIZED ONLINE AND OFFLINE
CUSTOMER DATA MANAGEMENT1
You need a centralized
collection and
management tool that can
bring together, standardize
and enrich all of your data.
Conversant’s data unification and activation
capabilities are proven. We’ve helped more
than 170 leading retailers and brands unite
their online and offline data.
6. 6
Once online and offline data is merged, the next step is to tie all of a consumer’s activity to a single,
anonymized profile — a critical step in the personalization process. After every brand interaction has
been associated with a particular profile, the right partner can layer on rich behavioral, demographic
and psychographic insights. Only then can we begin to fully understand what motivates that consumer.
Analysis of this rich user surfaces insights about what messaging will appeal most to an individual, and
also helps identify the creative elements that will result in higher conversion rates.
To empower personalized messaging and media, all
of this rich data needs to be associated with individual
profiles. This process can be rather challenging in a
multi-device, multichannel world, but this step is critical.
The extent to which a partner can link that profile to many
devices and online IDs that represent the individual online
will ultimately determine the actionability of that profile
and the ultimate success of any personalized media effort.
ACTIONABLE PROFILES ASSOCIATED
WITH SPECIFIC INDIVIDUALS2
Once online and offline
data is merged, the
next step is to tie all of a
consumer’s activity to a
single, anonymized profile.
THE CONVERSANT PLATFORM IS ADEPT AT CREATING
INDIVIDUAL PROFILES THAT INCLUDE ALL OF A RETAILER’S
CUSTOMER DATA. WE THEN ENHANCE INDIVIDUAL
UNDERSTANDING WITH THOUSANDS OF POINTS OF
INTEREST AND ACTIONS TO SHOW BRANDS A COMPLETE
PICTURE OF INDIVIDUAL CUSTOMER NEEDS AND BEHAVIORS.
7. 7
Once you have robust, actionable profiles, you need
a system that enables those individual insights to be
reflected in beautiful, brand-enhancing customized
creative. These personalized ads must be developed
quickly, in keeping with your brand guidelines and
at an affordable cost. These assets must then be
rendered in real-time to reflect individual needs
and preferences. There are two types of creative
development platforms in use today:
RETARGETING TEMPLATE ADS
The favored approach of retargeting solutions,
so-called “dynamic creative” starts with highly
templated designs that are synced with image
databases. Often, the product that populates
the template is the last item that the consumer
browsed in an online store.
You’ve probably seen such messages in your
own Internet browsing. As an example, after you
viewed a pair of shoes online, you found ads
featuring that same pair of shoes being presented
to you around the web for the next 30 days. Even
if you bought the shoes somewhere else online or
in-store, that same template ad continued to be
displayed again and again.
The retargeting template ads approach enables the
cheap creation of thousands of different ad units on
the fly. But these ads aren’t truly personal, because
they typically are customized only in the product
they feature. Additionally, these campaigns tend to
focus only on your lowest funnel engagers. Note
also that when some retargeters don’t frequency
cap, the relentless repetition of such messages can
be offputting to the consumer.
CREATIVE PERSONALIZATION
Creative personalization combines the art and
science of human creative talent with advanced
dynamic personalization software. This enables the
creation of truly hyperpersonalized units in massive
numbers. Each piece of creative is developed
based on the characteristics of the person who’ll
view it. Using the wealth of information found in
the anonymized profile, our solution calibrates
more than 200 components to build the optimal
ad — one that’ll foster engagement and motivate
purchase. Virtually every aspect of your brand
message is tailored to perfectly reflect the needs,
desires and lifestyle of your target consumer:
THE PROFILES
REVEAL TWO
CONSUMERS WITH
VERY DIFFERENT
LIVES AND NEEDS
Even though these two profiles are
within the same zip code for geo-
targeting, a personalization creative
platform should recognize they are
completely different individuals
with unique buying habits and
preferences. One individual requires
promotions and discounts to
complete a conversion vs. another
individual who wants the latest styles
before anyone else and isn’t price
sensitive. Your marketing should
speak to them individually.
COST-EFFECTIVE CREATIVE
PERSONALIZATION PLATFORM3
• Ad Copy
• Ad Format
• Call to Action
• Brand and Lifestyle Imagery
• Featured Products
• Offers and Promotions
Female/Age: 39
ID 9A73NQ1
Female/Age: 28
ID 5F89GW9
8. 8
Creative personalization is about more than
simply sticking a product into a banner
template. As an example, let’s review how a
brand might speak differently to two separate
individuals for a fictional department
store chain called BrandCo.
The woman on the top is a married mom who
loves shoes, is somewhat price sensitive and
buys clothes for multiple members of her
family. She also tends to buy online.
The woman on the bottom is a single
fashionista who loves clothing from upscale
brands like Alexander McQueen. She isn’t
terribly price sensitive, but she does love
rewards points. She tends to buy at retail.
Now in reality, the platform personalizes on
more than 200 dimensions, not just four or five.
But you get the picture. We also think about
personalization in terms of an ongoing creative
journey or conversation, not just one ad.
We deliver messages and analyze user activity
both online and in-store.
Based upon these attributes, we can determine
the content for the next ad based upon what
we algorithmically determine is the “best
next” sales opportunity at that moment. So,
for example, imagine the fashionista buyer
purchased a new outfit after seeing the fourth
message. Based upon that purchase, we
will deliver ads for a matching handbag to
complement her previous purchase.
Creative Personalization
combines the art and
science of human creative
talent with an advanced
software solution that
enables the creation of truly
hyperpersonalized units in
massive numbers.
FALL FASHION
LAUNCH
FALL FASHION
EVENT
FEATURED
PRODUCTS
FALL
PROMOTION
“NEXT BEST”
OPPORTUNITY
Female/Age: 39
• Income: $130K
• Oakbrook, IL
• Married, Presence of
Children
• Multichannel Shopper
• Value Shopper
• Outdoor Fitness/Yoga
• Buying for Man
• Purchased In-store Last
Month: Jeans, Tops
• Recently Purchased Online:
Sweater, Blouse
Female/Age: 28
• Income: $85K
• Oakbrook, IL
• Single
• Redeem Shopper Points
with last 3 months
• Urban Style
• Fashionista
• Multichannel Shopper
• Recently Purchased Online:
Gown, Couture Pants
9. 9
Once a brand has its creative firepower, the technology
partner must be able to deliver personalized messages to
the maximum number of individuals at the most opportune
moments. In light of the growing trend toward cookie
blocking and cookie
deletion, your solution
must go beyond
standard third-party
cookies in order to
maximize the ability to
find shoppers online.
In addition, your
technology partner
must be able to work
across devices and
channels. Because
shoppers on average
spend more than half of their time on devices other than
desktop computers, your solutions provider should
be able to message specific individuals across their
smartphones and tablets as well.
The right partner will not force you to limit all of that
gorgeous creative to display ads. Partnering with a
vendor that can extend your creative to other marketing
channels will maximize the impact of your one-to-one
program and the efficiency of your ad spend.
Conversant has developed a highly advanced
proprietary network to achieve all of these goals.
Our proprietary 1st party identification network sees
more users more often so Conversant can drive more
connections and conversions. And because Conversant
offers a true cross-device targeting and media delivery
system, you can reach all of these people across all the
devices they migrate between throughout the day.
Conversant’s proprietary 1st party identification
network mitigates many of the challenges of cookie
blocking and cookie deletion so that we can actually
pinpoint many more of your audience members than
other solutions that use the prevailing technologies
and approaches.
ABILITY TO IDENTIFY AND DELIVER
MESSAGES TO INDIVIDUAL SHOPPERS
WHEREVER THEY SPEND DIGITAL TIME
4
Because shoppers spend more
than half of their time on devices
other than desktop computers,
your solutions provider must be
able to target specific individuals
across their smartphones and
tablets as well.
10. 10
Most pure play retargeting companies take credit for sales that their ads don’t actually influence.
They do this by delivering ads to the people who visit your site but don’t purchase anything
immediately. When any of those people return later to make a purchase, the retargeter claims credit
for that sale. The problem? Many of those people — as many as 90 percent — would have returned
to make the purchase regardless of whether they were retargeted with ads.
Your personalization solution should
provide robust measurement that pinpoints
the conversions that it truly influenced —
both online and offline. In other words,
what incremental sales did your program
drive? To do this, you need an advanced
measurement system that goes beyond
last-touch attribution and has visibility
into your offline sales systems.
CONVERSANT PIONEERED
A STATISTICALLY
VALIDATED MEASUREMENT
METHODOLOGY THAT CAN
DISTINGUISH THE SALES THAT
ARE TRULY DRIVEN BY ITS ADS
FROM THE PURCHASES THAT
WOULD HAVE OCCURRED
NATURALLY. FURTHERMORE,
OUR METHODOLOGY
EXAMINES BOTH ONLINE AND
OFFLINE SALES TO DETERMINE
THE FULL IMPACT OF
CONVERSANT CAMPAIGNS.
AN ACCURATE AND COMPLETE
INCREMENTAL-SALES-BASED MEASUREMENT
AND OPTIMIZATION SYSTEM
5
Your personalization
solution should provide
robust measurement that
pinpoints the conversions
that it truly influenced —
both online and offline.
11. CONCLUSION
Many leading retailers and brands are exploring personalized marketing as a way to improve sales and foster shopper
loyalty. But not all solutions are created equal. Whether you choose Conversant or another vendor, make sure your
partner can deliver on the essentials discussed here. Personalization is too important a strategy to get it wrong.
And you’re too busy to have to go through the process of finding and implementing a personalization solution twice!
Conversant welcomes your thoughts on this topic and the larger subject of measurement.
Please feel free to contact Scott Eagle at scotteagle@conversantmedia.com
ABOUT THE AUTHOR
Scott Eagle is CMO of Conversant. He leads Conversant’s global marketing function, including strategy and the
integration of marketing programs across our solutions groups. An accomplished senior executive with a strong
background in client-side digital marketing and consumer brand management, Mr. Eagle has over 25 years of
experience as a marketing leader managing major Fortune 500 brands and building successful new companies.
Mr. Eagle has served as CMO for Empowered Careers, eHarmony and Claria Corporation, and he has held
management positions at Concentric Network Corporation, MFS Communications and P&G. Mr. Eagle holds a B.S.
in economics from The Wharton School, University of Pennsylvania, and serves on the board of Akademos, Inc.
ABOUT CONVERSANT
Conversant, Inc. (NASDAQ: CNVR) is the leader in personalized digital marketing. Conversant helps the world’s
biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater
satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the
world’s largest affiliate marketing network – all fueled by a deep understanding of what motivates
people to engage, connect and buy.
For more information, please visit www.conversantmedia.com.
Copyright 2014 Conversant, Inc. All Rights Reserved.
11