The colour of food has the power to influence the perception of taste and flavour. Here is Kancor's range of natural colours - C-Capture that creates shades, consistent and stable in many food & beverage applications to enhance your overall eating experience.

1. C-CAPTURE
Natural Colours

2. • If you were served an orange smoothie
but of green in colour would you still
drink it? What if the apple you saw in the
market wasn’t bright enough, doesn't it
give you the impression that it might be
spoilt?
• Well that’s how important COLOUR is!
The colour of food plays an significant
role in stimulating your appetite. It has
the power to influence perception of
taste and flavour!

3. Why Add Colour to
Food & Beverage?
• To maintain a consistency between
batches of products
• To hint a flavour to the dish
• To make the food look appetising
and appealing to consume.

4. LAB LCHColour Interpretation

5. Category of Colours
Natural Colouring FoodNature IdenticalSynthetic
Colours selectively
extracted from
Natural Sources
Foods with colour property /
Colours in which nutritional,
flavour properties retained
Natural colours
available, but
Chemically Produced
Man Made,
but Chemically
Produced
Beta Carotene
(From Carrots)
Curcumin
(From Turmeric)
Carrot Juice Concentrate
(Beta Carotene)
Redbeet Juice Concentrate
(From Beet Root )
Beta Carotene
(Synthesised)
Lycopene
(Synthesised)
Sunset
Yellow
Tartrazine

6. Yellow – Curcumin
Orange – Paprika
Pink – Betanin
Reddish Orange –
Carotenoids
Green – Chlorophylls
Red/Purple –
Anthocyanin
Major Sources of Natural Colours

7. Orange
• Paprika Oleoresin is the
product of a solvent extraction
of dried paprika pods.
• Oil soluble liquid
• Available in water soluble
liquid and powder
• Stable and Odourless
• Suitable for snacks, seasoning,
cheese, processed meats,
baked goods.
• Curcumin (pigment) is
obtained through the solvent
extraction of Curcuma Longa
L., then dried into a powder.
• Liquid and powder
• Available as water soluble &
Oil dispersible
• Odourless
• Suitable for baked goods,
sauces, seasonings, dairy
Yellow Green
• Chlorophyll is the product of
a solvent extraction from
Alfalfa
• Water & Oil soluble
• Available in liquid and
powder formats
• Suitable for baked goods,
sauces, seasonings,
beverages

8. • Substrate-specific systemic
approach
• In-house antioxidant
• Own extraction and production
capability for major raw materials
• Hue consistency, through in-house
extraction and formulation
• Backward Integration programs for
Major Crops
C-CAPTURE – The Difference

10. Kancor COLOURS the world’s leading
food and beverage brands, keeping
them appetising, vibrant and natural.
The colour of food and beverages is a
prelude to Nutrition and Good Taste. In
addition, colour is critical in first-time
purchase intent.
Kancor manufactures natural colours
with their award winning platform C-
CAPTURE. The company’s expertise in
in-house extraction, isolation,
purification and blending processes
creates shades that are consistent in
hue and stable in many food &
beverage applications.

11. THANK YOU!
To Know More, Visit Our Website:
https://www.kancor.com/category/pro
ducts/specialty-ingredients/c-capture/
Email ID: enquirykancor@mane.com