Special thanks to our speaker, Johann Furmann, for the session on his journey "From Admin to Certified Technical Architect". You can register for all the upcoming sessions from the Kitchener Developer Group here. You can get details (presentation and recording) of all the earlier sessions from the Kitchener Developer Group here. Blog: https://www.sudipta-deb.in/2021/04/kitchener-canada-developer-group-event_24.html #events​ #journeytocta #cta #admin #advancedadmin #kitchenerdevelopergroup

1. - My CTA Story -
From Admin to Architect
JOHANN FURMANN
14. MARCH 2021

2. • Dutch non-for-profit
• Salesforce training
• For refugees
Hire a refugee today!
www.refugeeforce.com
RefugeeForce
14.04.2021

3. Johann – Salesforce Architect
14.04.2021
Architect by trade, Developer by curiosity but Admin by heart.
cloudjohann.com
@fliack
Johann Furmann

4. Many years ago …
14.04.2021

5. Disclaimer
My Story, my way, everyone is different
Always check with Salesforce for latest information.
14.04.2021

6. What is a Certified Technical Architect?
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7. What does it take to become a CTA?
Everything Salesforce and much more
~6h exam
Bar exam, 3 CTAs as judges
Investment:
Money: 8.000$ – 20.000$
Time: 500h – 1.500h
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8. How it all started in 2015
3 Certifications
Salesforce Admin
Small end-customer (200 Users)
Part-Time (24h/Week)
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9. 14.04.2021
Exam Guide:
Salesforce Technical Architects serve as executive-level strategic advisors who focus
on business transformation with unrivaled domain expertise in functional, platform
and integration architecture. They communicate technical solutions and design
tradeoffs effectively to business stakeholders, and provide a delivery framework that
ensures quality and success.
Exam Guide:
Salesforce Technical Architects serve as executive-level strategic advisors who focus
on business transformation with unrivaled domain expertise in functional, platform
and integration architecture. They communicate technical solutions and design
tradeoffs effectively to business stakeholders, and provide a delivery framework that
ensures quality and success.

10. Long road ahead in 2015
Area Qualification
Standard Salesforce Knowledge Medium
Salesforce Architecture None
Coding Understanding None
System Architecture None
Data Modeling Bad
Integration Architecture None
Governance & DevOps None
C-Level Thinking None
Communication Skills Medium
14.04.2021

11. Why I work part-time?
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12. Do I need to know coding?
Short answer: Don’t need to be an expert, but you need to understand code.
Understanding code helps you:
Understand complex flows
Build yourself
Design solutions
Credibility
Be self-sufficient
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13. How did I close the coding gap?
Trailhead and Codeacademy.com
Certified Platform Developer I & II
Side projects
Non-profit work
Volunteer bug fixing
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14. How to substitute experience?
Trailheads & Certifications
Blogs, study groups, community events
Side projects
Non profit work
Expert interviews
14.04.2021

15. There where challenges
Lack of motivation
Lack of promotions
Long-term investment
Inner & external doubt
14.04.2021

16. What happened to my career?
Job: Technical Product Owner
Small professional network
~350 Trails, 16 Certifications
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17. Public speaking is a huge help!
Walk before you run!
Learn from others
Private & local presentations
Dreamin presentations
Dreamforce
DF Presentation title:
“Mastering Project Management for Admins”
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18. Break out of your bubble!
Leave the Salesforce bubble
Become inconvenient
Find outside allies
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19. Reviewing my skills in 2019
Area Qualification
Standard Salesforce Knowledge Good
Salesforce Architecture Medium
Coding Understanding Medium
System Architecture Bad
Data Modeling Medium
Integration Architecture None
Governance & DevOps Bad
C-Level Thinking None
Communication Skills Medium
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20. Thinking like a leader
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21. The final marathon
11 months, no job
Full-time #journeyToCTA
~ 3 study-groups
~1.450h study time
~ 18.000$
~ 35 Mock Exams
~ 2x breakdowns
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22. My skills on the day of the Review
Board
Area Qualification
Standard Salesforce Knowledge Very Good
Salesforce Architecture Good
Coding Understanding Medium
System Architecture Medium
Data Modeling Good
Integration Architecture Medium
Governance & DevOps Medium
C-Level Thinking Medium
Communication Skills Good
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23. The big day!
Virtual exam
6:30h End-To-End
Nice, but challenging judges
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24. 14.04.2021
Happy Milestone

25. Collaboration, key to success
THANK YOU!
Johannes Fischer & Aleksandra Radovanovic
Partner & friends
Study-groups & coaches
Sergey, Lilith, Meera, Paul, Jitendra
Ankit, Daniel, Kathe, Gaurav
Seb, Doina, Steve
And so many more …
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26. 14.04.2021

27. - My CTA Story -
From Admin to Architect
JOHANN FURMANN
06. APRIL 2021

28. Backup Slides

29. What will I learn next week?
CummulsCI
SaaS Pricing Models
Release Notes
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30. Example
Prospective customers can place
a call to phone numbers
provided on the public website,
in which case they will be
directed to an available support
representative in one of the
three support centers (based on
availability).
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Requirement: Solution:

31. Example – 2nd Try
Prospective customers can place
a call to phone numbers
provided on the public website,
in which case they will be
directed to an available support
representative in one of the
three support centers (based on
availability).
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I think we can use a CTI
integration for that. I
worked with NVM in the
past, but it was kind of
bad.
Requirement: Solution:

32. Example 3rd Try
Prospective customers can place
a call to phone numbers
provided on the public website,
in which case they will be
directed to an available support
representative in one of the
three support centers (based on
availability).
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I recommend a CTI
integration via OpenCTI
for Inbound Call-Routing
using the native routing
capability of the
AppExchange App
NewVoiceMedia.
Requirement: Solution:

33. 14.04.2021

34. Plug My Gaps 4: DevOps
Research
Interviews: Common DevOps issues
Analyzed all public available review board examples
Create my own cheat-sheets and recipes
Expert interviews
14.04.2021