The Kisan Mela 2013 agricultural exhibition in Lahore, Pakistan was very successful. Over 30,000 farmers and 10,000 general visitors attended to learn about agricultural products and services from over 70 exhibitors. The three-day event provided an opportunity for farmers to gain knowledge from specialists and for agricultural service providers to promote their products and technologies. The exhibition was well-publicized through various media outlets and is planned to continue growing in the future.

1. KISAN MELA POST EVENT REPORT Organized by: FTR Media Service | A
Kisan Mela
The Kisan Mela - 2013: The 1st season of Kisan Mela - 2013 was the most successful to date. The
Pakistan’s largest AGRICULTURAL Exhibition on Agri Machinery, Seeds, Pesticides, Fertilizers, Organics,
Bio-Organics, Hydroponic, Aquaculture, Green Houses, and Seed Sowing Machines has attracted more
than 30 thousand farmers and 10 thousand general visitors nationally and internationally. Kisan Mela -
2013 was a perfect platform to showcase.
The Agricultural Exhibition
Event Name: Kisan Mela 2013
(The Agricultural Exhibition & Conference)
Date: 29~30~31 December 2013
Venue: Expo Center Lahore
Organizer: FTR Media Service & Ad-Kon
Post Event Report

2. KISAN MELA POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 1
Kisan
Mela
Post Event Report
29, 30, 31 Dec 2013
A TOP VIEW OF THE EVENT IN THIS REPORT
As a determined effort to sustain and
augment agriculture in Pakistan; the
Kisan Mela 2013 was organized at
Lahore International Expo Centre,
Lahore. Kisan Mela 2103 brought
together the farming community, agri-
specialists and agri-service providers
into one pavilion, through a largest
agriculture exhibition and conference
ever in the history of Pakistan. The
farmers were accomplished and
offered integrated solutions to improve
productivity and simplify farming, while
agri-service providers got the
opportunity to showcase and market
their products, techniques and
technologies to the participating
farming community. Kisan Mela - 2013
was scheduled to be a Three-day affair
from 29th to 31st of December 2013,
just in time to provide valuable inputs
to the farming community. The trade
fair had participation from over 70
exhibitors projecting 96 show stalls.
The Kisan Mela - 2013: The 1st season
of Kisan Mela - 2013 was the most
successful to date. The Pakistan’s
largest AGRICULTURAL Exhibition on
Agri Machinery, Seeds, Pesticides,
Fertilizers, Organics, Bio-Organics,
Hydroponic, Aquaculture, Green
Houses, and Seed Sowing Machines
has attracted more than 20 thousand
farmers and 10 thousand general
visitors nationally and internationally.
Kisan Mela - 2013 was a perfect
platform to showcase.
Introduction Exhibitors
US-AID (DRDF)
FAO-UN Baluchistan Agriculture Project
Government Agriculture Department
Sindh Government Agriculture Department
Live Stock Department
WISHH (ASA), American Soybean Association
Monsanto Pakistan
BKT - Trinity Enterprises
Pacific Exim (Pvt) Ltd
Ali Akbar Group
Sun Crop Group
Auriga Group
Mineral Valley (Pvt) Ltd
Riches Fertilizers
Elite Crop Sciences
Azhar & Co.
Shafi Reso Chemicals
Reon, Energy Solutions
Nizam Energy (Canadian Solar)
Thaheem International Solar
T-Solar
Rocket Engineering Solar
Naeem & Company
Mak Pump
Bita Pipes
ZTBL Pakistan
SMEDA Pakistan
PAMCO Govt Punjab
Olive Oil Company
Halal Research Council
UAF – Faisalabad
UVAS Lahore
ARID University Rwp-Islamabad
PHDEC
Ayoub Research Centre
Green Circle Organization
Zarai Media Portal
Farming Revolutions
Kisan World
Swat Art Gallery,
U Fone Pakistan
Ptcl Pakistan
Contact:
0092 300 8578020 | 0092 42 35462876
kisanmelaorg @gmail.com | Bilal@ftrms.com
www.facebook.com/kisanmela | www.kisanmela.org

3. KISAN MELA POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 2
Expo Lahore (Pvt) Limited is a corporate
body jointly owned by the Government
of Pakistan and Government of the
Punjab with a mandate to design,
develop, operate and promote a state-
of-the-art Lahore International Expo
Centre. The Centre is providing a
platform of international standard to
the manufacturers, exporters, traders
and service providers to effectively
introduce and market their products
and services through trade exhibitions,
fairs and conferences.
! Farm Equipment Manufacturers ! Agro Technology / Solar Power
! Seed Suppliers ! Soil Testing Agencies
! Fertilizer Manufacturers ! Facilitating Agencies of the Government and
! Pesticide Manufacturers Research Institutions
! Irrigation Pipes and Pumps ! Agri Base NGO’s
Manufacturers
The farmers oriented through a
diverse range of products, and
knew more about the services
provided by the following segments
of national and international agri-
service providers.
by Name Style
EXPLORING THE EXPO CENTRE LAHORE
One of the Largets venue in Pakistan
Venue: Lahore International Expo Centre
Outside view of International Expo
Centre Lahore.

4. KISAN MELA POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 3
VISITORS
Foot fall
According to different media reports,
30,000/- Visitors attended the event
during three days
Conference
3000 audience sit in Seminar Hall
during three days in different sessions
of seminars.
FAST FACTS
90%Attendees were Farmers, Buyers, Agri Professional and
Students
10%Attendees were families, non Agri Visitors
FOR MORE INFORMATION
Cell: 0300 8578020
Cell: 0334 9242111
CONTACT
0092 42 35462876 | kisanmelaorg@gmail.com
Inauguration by Agriculture Department
on Behalf of Chief Minister of
Punjab
Chief Guest: (Honorable Minister for
Agriculture, Government of Punjab
Pakistan)
Event Opening
Chief Guest: (Honorable
Minister for Agriculture,
Government of Punjab
Pakistan)
Chief Guest: (Honorable
Minister for Agriculture,
Government of Punjab
Pakistan)

5. KISAN MELA POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 4

6. KISAN MELA POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 5
COVERAGE
Exposure:
Kisan Mela 2013 was promoted to the industry year round,
with its extensive media campaign build up reaching a
crescendo five months prior to the event. Few of our key
media management and publicity activities are listed below:
Print Media :
Editorial and Advertising allowed more than one million
people to see Kisan Mela- 2013 in trade publications
including: Daily Dawn (nationwide) , Daily Jang (nationwide) ,
Daily Khabrain , Daily Business Recorder , Nawa e Waqat
(nationwide) with full page supplement , Daily Nai Baat , Daily
Pakistan , Daily Kawish , Daily Subah , Daily Azkar , Daily
Nation , Daily Asass , Daily Jinnah , Daily Express , Daily Urdu
Times , Daily Ausaf , Daily Alshraq , Daily Mashriq , Daily Nea
Akhbar , Daily Sang e Safar , Monthly Kisan Word , Monthly
Kisan Wing , Monthly Kisan Risala , Fifteen Dayer Farming
Revolution , Fifteen Dayer Zaraat Nama , Fifteen Dayer Zarai
News Letter and many more.
Electronic Media:
TV Spots and Advertising allowed more than two million
viewers to see Kisan Mela- 2013 in electronic Media namely
City 42, PTV News , Dunya Tv , Waqat Tv , Geo News , Royal
Tv , Channel Five , Radio Awaz Network , Radio Music
Highway , Radio Voice of Pakistan.
World Wide Web:
On top of the thousands of hits received each month on the
event website, Kisan Mela - 2013 received coverage on the
internet, including links, advertisements and editorial on:
www.kisanmela.org
www.zarimedia.com
www.biztradeshows.com
www.ftrms.com
www.phdeb.org
www.halalrc.org
www.agricorner.com
www.fashionzpk.com
www.expolahore.com
www.zemtv.com
www.mustakbil.com
www.allevents.pk
www.balticexport.com
www.facebook.com
www.twitter.com
www.linkedin.com
www.tradekey.com
www.danka.pk
www.friendsmania.net
www.punjab-pk.all.biz
www.en.wikipedia.org
www.slideshare.net
www.pakreviews.com
www.expodatabase.com
www.lahore.olx.com.pk
www.mycountdown.org
www.allevents.pk
www.ehexny.com
www.dailymotion.com
www.pabic.com.pk
www.tunnel-farming.com
www.papers.com.pk
www.google.com
www.4to40.com
www.eventzz.net
www.m.ztopics.com
www.dairyproject.org.pk
PR Coverage:
A professional PR agency was appointed to spread awareness
and publicize the event across all media, including television,
radio and national newspapers before and during the Show.
Outdoor Media:
Outdoor Media campaign duration for three months
throughout Pakistan thousands number of people see the
Kisan Mela -2013 campaign in shape of Hording in different
sizes from Kashmir to Karachi on Motorways , Highways & GT
Roads, standees , steamers and banners.
Kisan Mela - 2015: The Future
Envisaging a Strong and Steady Growth
Kisan Mela has already embarked on a planned business
development strategy with an increased number of
partnerships and strategic associations with Chines, German
and Canadian Agriculture industries and exhibitors as well as
International trade associations to ensure that Kisan Mela is
will become bigger and better in 2015 and grow into a well-
entrenched annual Agri-specific event.
An Vertical event, publicized 3600
Kisan Mela 2013: Bigger, Better, Brighter
An Vertical event, publicized 3600
Kisan Mela 2013: Bigger, Better, Brighter

7. KISAN MELA POST EVENT REPORT Organized by: FTR Media Service | Adkon
Supported By:
Supported By:
Organized By:
Organized By:
Exhibitors:
Exhibitors:
Contact: 0092 300 8578020 , 0092 42 35462876
info@kisanmela.org , Bilal@ftrms.com
www.facebook.com/kisanmela , www.kisanmela.org