The document discusses pricing strategies in the Indian aviation industry. It provides background on the history and growth of aviation in India, with private players now owning 75% of the market share. For pricing, it explains that Kingfisher Airlines targets higher income customers with its premium services and prices accordingly. It employs a premium pricing strategy for its main brand and a low fare strategy for its Kingfisher Red brand, setting prices based on fuel rates and currency exchange rates.

1. Pricing
ss Strategy
Presented By: Ashutosh Pandey
Vivek Kumar Dwivedi

3. Content
• History of Aviation Industry in India
• Private players in India
• Pricing strategy

4. Aviation Industry
One of the fastest growing Industry in the world.
 Origin of Indian Aviation Industry can be traced
back to the year 1912.
 India has the private airlines as its key player.
75 % of the market share owned by private
player.

5. Contd……
• Main Player in the aviation Industry---
 Jet airways
 Indigo
 Kingfisher
 Spice jet
 Air India

6. Price
 The Price segments that kingfisher targets in
the higher income group as well as the upper
middle class background.
Some of the services offered by kingfisher do
emphasis on their policy to target those
segments which are willing to pay for luxury.

7. Kingfisher Airlines being a premium airline
adopt a premium pricing strategy.
Kingfisher Red its low fare arm adopts a low
fare pricing.
Also they are deciding price as per fuel rate
and dollar rate.

8. Kingfisher Airlines
Kingfisher Kingfisher Kingfisher Red
First class