Perceptual mapping of Airlines
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This document discusses factors to consider when choosing an airline in India. It identifies key factors like price, service, timings, meals, and comfort. It also lists major Indian airlines like Air India, Indigo, and Jet Airways that will be evaluated based on these factors. Finally, it presents scales and maps that will be used to analyze customer perceptions of the airline brands.
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• Google now uses AI to generate answers.
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Perceptual mapping of Airlines
- 1. AIRLINES Submitted ByAbhishek Sharma (12PGP057) Ankita Kothari (12PGP062) Deboleena Panja (12PGP069) Mahesh Nath Sahu (12PGP080) Monika Thalla (12PGP101) 1/15/2014 Indian Institute of Management Raipur 1
- 2. Factors Under Consideration Price Service Timings (Availability) Catering (Free On-Board Meals) Cabin Crew Hospitality Seats’ Comfort Promotional Offers Brand Connectivity 1/15/2014 Indian Institute of Management Raipur 2
- 3. Sample Response - Factors Price Service Timings (Availability) Catering (Free On-Board Meals) Cabin Crew Hospitality Seats’ Comfort Promotional Offers Brand Connectivity 1/15/2014 Indian Institute of Management Raipur 43 17 36 11 12 4 2 6 10 12 3
- 4. Brands Under Consideration Air India Indigo Airlines Jet Airways Kingfisher Airlines Spice Jet Go Air 1/15/2014 Indian Institute of Management Raipur 4
- 5. Likert’s Scale Too Expensive Expensive Value For Money Low Price Lowest Price • PRICE Most Convenient Convenient OK Inconvenient Very Inconvenient • TIMINGS 1/15/2014 Indian Institute of Management Raipur 5
- 6. Likert’s Scale - Brands PRICE TIMINGS 1/15/2014 Indian Institute of Management Raipur 6
- 7. PERCEPTUAL MAP 1/15/2014 Indian Institute of Management Raipur 7
- 8. THANK YOU ! 1/15/2014 Indian Institute of Management Raipur 8