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AIRLINES

Submitted ByAbhishek Sharma (12PGP057)
Ankita Kothari (12PGP062)
Deboleena Panja (12PGP069)
Mahesh Nath Sahu (12PGP080)
Monika Thalla (12PGP101)
1/15/2014

Indian Institute of Management Raipur

1
Factors Under Consideration
 Price

 Service
 Timings (Availability)
 Catering (Free On-Board Meals)

 Cabin Crew
 Hospitality
 Seats’ Comfort
 Promotional Offers
 Brand
 Connectivity
1/15/2014

Indian Institute of Management Raipur

2
Sample Response - Factors
 Price



 Service



 Timings (Availability)



 Catering (Free On-Board Meals)



 Cabin Crew



 Hospitality



 Seats’ Comfort



 Promotional Offers



 Brand



 Connectivity



1/15/2014

Indian Institute of Management Raipur

43
17
36
11
12
4
2
6
10
12
3
Brands Under Consideration
 Air India

 Indigo Airlines
 Jet Airways
 Kingfisher Airlines
 Spice Jet
 Go Air

1/15/2014

Indian Institute of Management Raipur

4
Likert’s Scale
Too Expensive Expensive Value For Money Low Price Lowest Price

• PRICE
Most Convenient Convenient OK Inconvenient Very Inconvenient

• TIMINGS

1/15/2014

Indian Institute of Management Raipur

5
Likert’s Scale - Brands
 PRICE

 TIMINGS

1/15/2014

Indian Institute of Management Raipur

6
PERCEPTUAL MAP

1/15/2014

Indian Institute of Management Raipur

7
THANK YOU !
1/15/2014

Indian Institute of Management Raipur

8

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Perceptual mapping of Airlines

  • 1. AIRLINES Submitted ByAbhishek Sharma (12PGP057) Ankita Kothari (12PGP062) Deboleena Panja (12PGP069) Mahesh Nath Sahu (12PGP080) Monika Thalla (12PGP101) 1/15/2014 Indian Institute of Management Raipur 1
  • 2. Factors Under Consideration  Price  Service  Timings (Availability)  Catering (Free On-Board Meals)  Cabin Crew  Hospitality  Seats’ Comfort  Promotional Offers  Brand  Connectivity 1/15/2014 Indian Institute of Management Raipur 2
  • 3. Sample Response - Factors  Price   Service   Timings (Availability)   Catering (Free On-Board Meals)   Cabin Crew   Hospitality   Seats’ Comfort   Promotional Offers   Brand   Connectivity  1/15/2014 Indian Institute of Management Raipur 43 17 36 11 12 4 2 6 10 12 3
  • 4. Brands Under Consideration  Air India  Indigo Airlines  Jet Airways  Kingfisher Airlines  Spice Jet  Go Air 1/15/2014 Indian Institute of Management Raipur 4
  • 5. Likert’s Scale Too Expensive Expensive Value For Money Low Price Lowest Price • PRICE Most Convenient Convenient OK Inconvenient Very Inconvenient • TIMINGS 1/15/2014 Indian Institute of Management Raipur 5
  • 6. Likert’s Scale - Brands  PRICE  TIMINGS 1/15/2014 Indian Institute of Management Raipur 6
  • 8. THANK YOU ! 1/15/2014 Indian Institute of Management Raipur 8