Slide deck used at the Princess Royal Training Awards 2018 recipients' workshop. What's the value of the Award beyond the prestigious accolade? Find out how the Award can help you get an edge:
-Recruitment and retention
-Brand visibility and awareness
-Grow your network through our Alumni
These slides also include media and PR tops tips to help you spread the word about your win.
Our students organise more than 1,000 events every year, ranging from social, cultural and sporting occasions to high-profile speaker engagements and internationally recognised industry conferences. Here is your opportunity to find out more about them.
Sponsoring these events offers many benefits to you and your company - for more information contact the students directly or Marion Buggins (mbuggins@london.edu).
The document provides information on various student clubs and events at London Business School that are seeking sponsorship, including details on:
- Over 30 different clubs and events covering a wide range of industries and topics that organize over 1000 events per year
- Clubs and events provide opportunities for professional and personal development, networking, and exploring career interests for students
- Sponsorship opportunities allow businesses to engage with students and alumni, fulfill recruitment, marketing, and CSR objectives, and improve their profile on campus
- Sponsorship levels range from £1000 to £8000 depending on the specific club or event
Student clubs are integral to the LBS community. They cover professional, sporting, social and regional interests, are entirely run by current students and provide a key arena for students to get to know business and the alumni community.
Sponsoring a club or specific club activity will place you at the heart of student life and provide a great way to get to know future graduates with a known common interest and to promote your brand on campus.
Find out all the details of sponsorship opportunities for the wealth of student activity at London Business School.
The document summarizes the marketing strategies and activities of the Museum of East Anglian Life, an independent rural museum in East Anglia. It discusses their limited marketing budget and focuses on low-cost strategies like social media, local press/PR, and partnerships with other local attractions. A web review found the top pages were events and visiting information. Changes are being made to the website to improve navigation and attract new audiences like families and young people. Visitor numbers have grown 35% in the last 4 years through these grassroots marketing efforts.
This document provides information about sponsorship opportunities with the Celebrity Branding Agency. It begins by outlining some of the agency's achievements over the past nine years. It then describes upcoming events where sponsors can participate, including opportunities at the United Nations and in Hollywood, Nashville, and Napa Valley. Various sponsorship levels are outlined, from Platinum Partner for $200,000 down to Premier Partner for $25,000. Sponsorship benefits include marketing, media placements, speaking opportunities, and access to the agency's clients and events. The Times Square Today and Global Economic Initiative events in New York are highlighted as current sponsorship opportunities.
A (low res) copy of the presentation I gave to 2nd and 3rd year Exeter and Falmouth University students about working in PR and also tips for getting your foot into the industry and what you can do to set yourself apart in the eyes of potential employers.
The document summarizes an awards event for the cyber security industry to be held on July 2nd, 2015 at the Chelsea Harbour Hotel in London. Leading industry judges will determine award winners in categories such as CISO of the Year, Woman of the Year, and Best Security Company of the Year. The evening will include a pre-drinks reception, three-course dinner, casino, and after party. Sponsorship opportunities are available starting at £1,000 to promote businesses and identify opportunities through branding and advertising at the event.
CIPR SW AGM 2015 Gemma McGratton, Synergy PresentationCIPR South West
The document provides tips and best practices for effective internal communication campaigns, highlighting the importance of understanding your audience, engaging champions, using creative approaches, getting stakeholder involvement, and measuring success. It also shares examples of successful internal communication campaigns that aligned employees with company vision and values or increased product sales through an integrated marketing approach. The overall message is that internal communication should be a strategic, insight-driven process that inspires engagement through dialogue and two-way participation.
Our students organise more than 1,000 events every year, ranging from social, cultural and sporting occasions to high-profile speaker engagements and internationally recognised industry conferences. Here is your opportunity to find out more about them.
Sponsoring these events offers many benefits to you and your company - for more information contact the students directly or Marion Buggins (mbuggins@london.edu).
The document provides information on various student clubs and events at London Business School that are seeking sponsorship, including details on:
- Over 30 different clubs and events covering a wide range of industries and topics that organize over 1000 events per year
- Clubs and events provide opportunities for professional and personal development, networking, and exploring career interests for students
- Sponsorship opportunities allow businesses to engage with students and alumni, fulfill recruitment, marketing, and CSR objectives, and improve their profile on campus
- Sponsorship levels range from £1000 to £8000 depending on the specific club or event
Student clubs are integral to the LBS community. They cover professional, sporting, social and regional interests, are entirely run by current students and provide a key arena for students to get to know business and the alumni community.
Sponsoring a club or specific club activity will place you at the heart of student life and provide a great way to get to know future graduates with a known common interest and to promote your brand on campus.
Find out all the details of sponsorship opportunities for the wealth of student activity at London Business School.
The document summarizes the marketing strategies and activities of the Museum of East Anglian Life, an independent rural museum in East Anglia. It discusses their limited marketing budget and focuses on low-cost strategies like social media, local press/PR, and partnerships with other local attractions. A web review found the top pages were events and visiting information. Changes are being made to the website to improve navigation and attract new audiences like families and young people. Visitor numbers have grown 35% in the last 4 years through these grassroots marketing efforts.
This document provides information about sponsorship opportunities with the Celebrity Branding Agency. It begins by outlining some of the agency's achievements over the past nine years. It then describes upcoming events where sponsors can participate, including opportunities at the United Nations and in Hollywood, Nashville, and Napa Valley. Various sponsorship levels are outlined, from Platinum Partner for $200,000 down to Premier Partner for $25,000. Sponsorship benefits include marketing, media placements, speaking opportunities, and access to the agency's clients and events. The Times Square Today and Global Economic Initiative events in New York are highlighted as current sponsorship opportunities.
A (low res) copy of the presentation I gave to 2nd and 3rd year Exeter and Falmouth University students about working in PR and also tips for getting your foot into the industry and what you can do to set yourself apart in the eyes of potential employers.
The document summarizes an awards event for the cyber security industry to be held on July 2nd, 2015 at the Chelsea Harbour Hotel in London. Leading industry judges will determine award winners in categories such as CISO of the Year, Woman of the Year, and Best Security Company of the Year. The evening will include a pre-drinks reception, three-course dinner, casino, and after party. Sponsorship opportunities are available starting at £1,000 to promote businesses and identify opportunities through branding and advertising at the event.
CIPR SW AGM 2015 Gemma McGratton, Synergy PresentationCIPR South West
The document provides tips and best practices for effective internal communication campaigns, highlighting the importance of understanding your audience, engaging champions, using creative approaches, getting stakeholder involvement, and measuring success. It also shares examples of successful internal communication campaigns that aligned employees with company vision and values or increased product sales through an integrated marketing approach. The overall message is that internal communication should be a strategic, insight-driven process that inspires engagement through dialogue and two-way participation.
The document discusses forum3, a two-day recruitment, careers, and volunteering event for the third sector held annually in London. It provides information on the number of visitors and organizations that attend, as well as testimonials from past attendees. Details are given on how organizations can benefit from participating in the event through recruitment, networking, and raising their profile.
Your messages are important, yes?
Well, Effective can make them powerful.
Public relations, tweets, media campaigns, blogs, events, SEO, press releases, social media banter, PR strategies, YouTube clips ... we create them, your clients will love them.
Effective will save you masses of effort; our creativity will get you noticed. Whatever your audience.
This document provides an agenda and summaries for a Business Growth Lunch event held in Trafford on November 25, 2016. The agenda included welcome remarks, presentations on the GM Export Fund and a guest speaker from Nothing But Epic. It also included time for Q&A and networking. The guest speaker discussed his experience starting and growing his company. He emphasized the importance of mentors, regular evaluation, transparency, and choosing business partners wisely. The event concluded with an update from the Business Growth Hub advisor on the services and support they provide to help businesses in Greater Manchester with activities like accessing finance, finding new markets, innovation, and operational efficiency.
Detailed Media Kit for Courier-Journal Media, including information about our diverse media portfolio of traditional and digital marketing products and services.
The document outlines various sources of funding, grants, loans, and support available for businesses and entrepreneurs in Wales, including:
- Grants from Bright Ideas Den (£1000), Fairwood Trust (£5000), and UnLtd (£500-£15,000)
- Startup loans up to £25,000 at 6% interest
- Funding for training and development through WEFO and Creative Industries
- Business support programs through Business Wales, BEST-Cardiff Met, and various schemes for broadband access, IP advice, and more
- Growth programs including workshops, mentoring, and funding through schemes like the Enterprise Finance Scheme
Elevate Exhibition & Sponsorship Guide 2019 Andrew Keable
Join 300 CEO's, Entrepreneurs, Heads of HR, People, Recruitment, Culture & Team Leaders + 30 leading exhibitors with the right solutions & technologies driving business
Creative City Networks Review: their role supporting creative talent in Scotland’s cities. An event focused on the Ekos review findings of the 3 city networks: Creative Dundee, Creative Edinburgh and Creative Stirling at Creative Scotland's office.
Find out more about the work of the networks and read the Review report: http://www.creativescotland.com/explore/read/stories/creative-city-networks/2014/creative-city-networks-review
NES Fircroft is a global workforce solutions provider with over 90 years of combined experience. They have 100+ wholly owned offices worldwide, over 1,800 dedicated staff, and provide workforce solutions to over 20,000 contractors. NES Fircroft delivers extensive talent pools, global scale and presence, compliant solutions, and local consultants to meet clients' workforce needs. They are committed to diversity and have won numerous awards for their services.
NES Fircroft is a global workforce solutions provider with over 90 years of combined experience in engineering staffing, operating in over 45 countries with over 1,800 staff and providing contracting, permanent hiring, and managed services. They partner with clients to source technical talent around the world through their extensive database and digital media presence while also providing support services for candidate attraction, mobility, and relocation. NES Fircroft has received numerous awards for their services and strives to promote diversity in their recruiting.
Find out about our events that are coming up on campus in the week commencing 30 March and beyond.
Find more information on CareerHub http://www.careerhub.herts.ac.uk
marcus evans Group
A global, multifaceted media, corporate marketing and information company, employing 3000 professionals in 59 worldwide locations. Our activities are wide ranging, providing up-to-the-minute information for businesses and professionals worldwide.
Our summit and conference divisions deliver over 300 annual events across all industry sectors, providing the world’s leading practitioners with the contacts and insights they need to build and sustain a competitive advantage.
Our training divisions provide our customers with access to the world’s leading technical experts on a truly global basis, focusing on both highly technical training alongside broader soft skills requirements as well as specialized business language and cultural training.
The Forest YMCA is seeking a £30,000 partnership from Kind & Co to fund their events program over three years. In return, Kind & Co would receive branding and networking opportunities at Forest YMCA's growing number of fundraising events. Alternatively, Kind & Co could donate £15,000 to directly support Forest YMCA's youth programs for 300 local youth. A partnership would allow Kind & Co to boost its community profile while helping Forest YMCA achieve its mission of serving youth.
Accenture-Start-your-Career-with-Accenture-English2015Syed Ahmed
Accenture is a global professional services company that provides strategy, consulting, digital, technology and operations services. The document summarizes Accenture's business including its key differentiators such as global presence, industry expertise and partnerships. It describes Accenture's various business units including Strategy, Consulting, Digital, Technology and Operations which help clients across industries harness technology and transform their businesses. The document encourages applicants to join Accenture to build an extraordinary career and help transform organizations worldwide.
The document summarizes a business growth lunch event held on March 30th 2017 in Bury. The agenda includes welcome remarks, presentations on international trade, energy efficiency workshops, a guest speaker, and a business growth hub update. Presenters will discuss opportunities for exporting, the services available to help businesses export through the department for international trade, and a new energy efficiency support program for SMEs in Greater Manchester. Time is allotted at the end for questions and answers as well as networking during the lunch.
The document advertises the Next Step Challenge, Europe's largest startup competition. It offers a €250,000 first prize and the chance to participate in a 6-month accelerator program. Startups in energy and digital technologies can apply by September 30, 2014. The program includes over 200 hours of coaching, access to test facilities and consumers, office space, and potential follow-on investment. The goal is to help startups test ideas, gain feedback, and fast-track their growth.
Social & Commerce - Turbo charging business development through events Andrew Essa
This document provides information about a company called Social & Commerce that helps clients develop new business through creative events and online marketing services. They have helped companies engage employees and clients since 2012 using various creative services. They are specialists for companies based in London and focus on directly engaging relevant prospects, clients, decision makers and influencers through unique relationships and a portfolio of creative marketing services to help clients improve business development and meet objectives. Their services include strategy consulting, access to their network, hosting creative events, and amplifying events through digital content and social media.
Digital Transformation in Professional ServicesORM
The document discusses how professional services firms can better serve their clients' digital needs. It notes that clients now expect personalized, convenient digital experiences. However, many professional services firms still take a one-size-fits-all approach online. The document provides suggestions for how firms can tailor their digital offerings to specific audiences and client challenges through techniques like personalized page layouts, segmented content types, and focusing on usability across different devices. Firms are encouraged to understand client needs and align their digital strategies and content to meeting audience and business goals.
Moving From Professional Services to Serving Professionals' NeedsMichael Walker
ORM's Strategy and Insight Director Andy Farmer talks about taking a customer need based approach to digital strategy in the professional services sector
The document discusses how professional services firms can better serve their clients' digital needs. It notes that clients now expect personalized, convenient digital experiences. However, many professional services firms still take a one-size-fits-all approach online. The document provides suggestions for how firms can tailor their digital offerings to specific audiences and client challenges through approaches like personalized page layouts, segmented content types, and focusing on usability across different devices. Firms are encouraged to understand audience needs and goals in order to align digital strategies and content with both client and business objectives.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
The document discusses forum3, a two-day recruitment, careers, and volunteering event for the third sector held annually in London. It provides information on the number of visitors and organizations that attend, as well as testimonials from past attendees. Details are given on how organizations can benefit from participating in the event through recruitment, networking, and raising their profile.
Your messages are important, yes?
Well, Effective can make them powerful.
Public relations, tweets, media campaigns, blogs, events, SEO, press releases, social media banter, PR strategies, YouTube clips ... we create them, your clients will love them.
Effective will save you masses of effort; our creativity will get you noticed. Whatever your audience.
This document provides an agenda and summaries for a Business Growth Lunch event held in Trafford on November 25, 2016. The agenda included welcome remarks, presentations on the GM Export Fund and a guest speaker from Nothing But Epic. It also included time for Q&A and networking. The guest speaker discussed his experience starting and growing his company. He emphasized the importance of mentors, regular evaluation, transparency, and choosing business partners wisely. The event concluded with an update from the Business Growth Hub advisor on the services and support they provide to help businesses in Greater Manchester with activities like accessing finance, finding new markets, innovation, and operational efficiency.
Detailed Media Kit for Courier-Journal Media, including information about our diverse media portfolio of traditional and digital marketing products and services.
The document outlines various sources of funding, grants, loans, and support available for businesses and entrepreneurs in Wales, including:
- Grants from Bright Ideas Den (£1000), Fairwood Trust (£5000), and UnLtd (£500-£15,000)
- Startup loans up to £25,000 at 6% interest
- Funding for training and development through WEFO and Creative Industries
- Business support programs through Business Wales, BEST-Cardiff Met, and various schemes for broadband access, IP advice, and more
- Growth programs including workshops, mentoring, and funding through schemes like the Enterprise Finance Scheme
Elevate Exhibition & Sponsorship Guide 2019 Andrew Keable
Join 300 CEO's, Entrepreneurs, Heads of HR, People, Recruitment, Culture & Team Leaders + 30 leading exhibitors with the right solutions & technologies driving business
Creative City Networks Review: their role supporting creative talent in Scotland’s cities. An event focused on the Ekos review findings of the 3 city networks: Creative Dundee, Creative Edinburgh and Creative Stirling at Creative Scotland's office.
Find out more about the work of the networks and read the Review report: http://www.creativescotland.com/explore/read/stories/creative-city-networks/2014/creative-city-networks-review
NES Fircroft is a global workforce solutions provider with over 90 years of combined experience. They have 100+ wholly owned offices worldwide, over 1,800 dedicated staff, and provide workforce solutions to over 20,000 contractors. NES Fircroft delivers extensive talent pools, global scale and presence, compliant solutions, and local consultants to meet clients' workforce needs. They are committed to diversity and have won numerous awards for their services.
NES Fircroft is a global workforce solutions provider with over 90 years of combined experience in engineering staffing, operating in over 45 countries with over 1,800 staff and providing contracting, permanent hiring, and managed services. They partner with clients to source technical talent around the world through their extensive database and digital media presence while also providing support services for candidate attraction, mobility, and relocation. NES Fircroft has received numerous awards for their services and strives to promote diversity in their recruiting.
Find out about our events that are coming up on campus in the week commencing 30 March and beyond.
Find more information on CareerHub http://www.careerhub.herts.ac.uk
marcus evans Group
A global, multifaceted media, corporate marketing and information company, employing 3000 professionals in 59 worldwide locations. Our activities are wide ranging, providing up-to-the-minute information for businesses and professionals worldwide.
Our summit and conference divisions deliver over 300 annual events across all industry sectors, providing the world’s leading practitioners with the contacts and insights they need to build and sustain a competitive advantage.
Our training divisions provide our customers with access to the world’s leading technical experts on a truly global basis, focusing on both highly technical training alongside broader soft skills requirements as well as specialized business language and cultural training.
The Forest YMCA is seeking a £30,000 partnership from Kind & Co to fund their events program over three years. In return, Kind & Co would receive branding and networking opportunities at Forest YMCA's growing number of fundraising events. Alternatively, Kind & Co could donate £15,000 to directly support Forest YMCA's youth programs for 300 local youth. A partnership would allow Kind & Co to boost its community profile while helping Forest YMCA achieve its mission of serving youth.
Accenture-Start-your-Career-with-Accenture-English2015Syed Ahmed
Accenture is a global professional services company that provides strategy, consulting, digital, technology and operations services. The document summarizes Accenture's business including its key differentiators such as global presence, industry expertise and partnerships. It describes Accenture's various business units including Strategy, Consulting, Digital, Technology and Operations which help clients across industries harness technology and transform their businesses. The document encourages applicants to join Accenture to build an extraordinary career and help transform organizations worldwide.
The document summarizes a business growth lunch event held on March 30th 2017 in Bury. The agenda includes welcome remarks, presentations on international trade, energy efficiency workshops, a guest speaker, and a business growth hub update. Presenters will discuss opportunities for exporting, the services available to help businesses export through the department for international trade, and a new energy efficiency support program for SMEs in Greater Manchester. Time is allotted at the end for questions and answers as well as networking during the lunch.
The document advertises the Next Step Challenge, Europe's largest startup competition. It offers a €250,000 first prize and the chance to participate in a 6-month accelerator program. Startups in energy and digital technologies can apply by September 30, 2014. The program includes over 200 hours of coaching, access to test facilities and consumers, office space, and potential follow-on investment. The goal is to help startups test ideas, gain feedback, and fast-track their growth.
Social & Commerce - Turbo charging business development through events Andrew Essa
This document provides information about a company called Social & Commerce that helps clients develop new business through creative events and online marketing services. They have helped companies engage employees and clients since 2012 using various creative services. They are specialists for companies based in London and focus on directly engaging relevant prospects, clients, decision makers and influencers through unique relationships and a portfolio of creative marketing services to help clients improve business development and meet objectives. Their services include strategy consulting, access to their network, hosting creative events, and amplifying events through digital content and social media.
Digital Transformation in Professional ServicesORM
The document discusses how professional services firms can better serve their clients' digital needs. It notes that clients now expect personalized, convenient digital experiences. However, many professional services firms still take a one-size-fits-all approach online. The document provides suggestions for how firms can tailor their digital offerings to specific audiences and client challenges through techniques like personalized page layouts, segmented content types, and focusing on usability across different devices. Firms are encouraged to understand client needs and align their digital strategies and content to meeting audience and business goals.
Moving From Professional Services to Serving Professionals' NeedsMichael Walker
ORM's Strategy and Insight Director Andy Farmer talks about taking a customer need based approach to digital strategy in the professional services sector
The document discusses how professional services firms can better serve their clients' digital needs. It notes that clients now expect personalized, convenient digital experiences. However, many professional services firms still take a one-size-fits-all approach online. The document provides suggestions for how firms can tailor their digital offerings to specific audiences and client challenges through approaches like personalized page layouts, segmented content types, and focusing on usability across different devices. Firms are encouraged to understand audience needs and goals in order to align digital strategies and content with both client and business objectives.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024SocialHRCamp
Speaker: Shahzad Khan
This session on "AI Considerations in Human Resources Governance" explores the integration of Artificial Intelligence (AI) into HR practices, examining its history, current applications, and the governance issues it raises. A framework to view Government in modern organizations is provided, along with the transformation and key considerations associated with each element of this framework, drawing lessons from other AI projects to illustrate these aspects. We then dive into AI's use in resume screening, talent acquisition, employee retention, and predictive analytics for workforce management. Highlighting modern governance challenges, it addresses AI's impact on the gig economy as well as DEI. We then conclude with future trends in AI for HR, offering strategic recommendations for incorporating AI in HR governance.
Start Smart: Learning the Ropes of AI for HR - Celine Maasland - SocialHRCamp...SocialHRCamp
Speaker: Celine Maasland
In this session, we’ll demystify the process of integrating artificial intelligence into everyday HR tasks. This presentation will guide HR professionals through the initial steps of identifying AI opportunities, choosing the right tools, and effectively implementing technology to streamline operations. Additionally, we’ll delve into the specialized skill of prompt engineering, demonstrating how to craft precise prompts to enhance interactions between AI systems and employees. Whether you’re new to AI or looking to refine some of your existing strategies, this session will equip you with the knowledge and tools to harness AI’s potential in transforming HR functions.
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...SocialHRCamp
Speaker: Heather Pysklywec
Digital transformation has transformed the talent acquisition landscape over the past ten years. Now, with the introduction of artificial intelligence, HR professionals are faced with a new suite of tools to choose from. The question remains, where to start, what to be aware of, and what tools will complement the talent acquisition strategy of the organization? This session will give a summary of helpful AI tools in the industry, explain how they can fit into existing systems, and encourage attendees to explore if AI tools can improve their process.
Your Guide To Finding The Perfect Part-Time JobSnapJob
Part-time workers account for a significant part of the workforce, including individuals of all ages. A lot of industries hire part-time workers in different capacities, including temporary or seasonal openings, ranging from managerial to entry-level positions. However, many people still doubt taking on these roles and wonder how a temporary part-time job can help them achieve their long-term goals.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
The Rules Do Apply: Navigating HR ComplianceAggregage
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
Objectives:
• Understand the regulatory landscape, including labor laws at the local, state, and federal levels
• Best practices for developing, implementing, and maintaining effective compliance programs
• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements
2. Welcome!
Sally Eley, Director of Corporate Relations
Michael Osbaldeston, Special Adviser
Polly Adamson, Communications Executive
Laura Mountain, Communications Manager
Remi Ogunleye, Awards Executive
Julia Bena, Awards and Events Executive
3. Agenda for today
4
10.30 - Arrival and welcome
11.10 - Workshop - The value of awards
11.50 - A look at best practice with Clarkson Evans
12.15 - Lunch
12.45 - PR and communications top tips
1.30 - Workshop - Making the most of your award
2.15 - The Ceremony briefing
2.30 - The Alumni network
2.40 - Questions and wrap up
3.00 - Refreshments and networking
4. To enable people,
organisations and
economies to
develop their skills
for growth
About us
Our purpose is at the heart
of everything we do…
6. Our purpose led programmes
1. Social investment and sustainability:
• UK and international bursaries
• Skills Development Fund
2. Awards and recognition
• Princess Royal Training Awards
• Fellowships
3. Advocacy
• Apprentice Connect
• Alumni - Princess Royal Training Awards
7
7. Objectives of the workshop
♦ Understand what achieving the Princess Royal Training Award
means to you
♦ How to make the most of your award
♦ An opportunity to get to know some of this years’ other recipients
♦ Prepare for the ceremony and answer your questions
♦ Discover the Alumni network and its benefits
8
9. The value of the awards
10
Nearly 50%
attract and recruit
high calibre
candidates
40%
evidence to senior
leadership about
the quantifiable
impact of training
70%
benchmark training /
learning and
development against
other organisations
92%
external validation
of their training
provision
10. Breakout activity
11
What does the
Princess Royal
Training Award
standard mean
to you?
What other
awards have
you achieved?
11. A look at best practice
12
Elaine Hodgin, Head of Sales and Marketing
Clarkson Evans
14. WHO ARE
CLARKSON EVANS?
Rigorous assessment process
Royal seal of approval
Exclusive recipients and very
few from construction industry
Most prestigious award ever won
15. SINGING FROM THE ROOFTOPS ABOUT OUR AWARD
Monthly staff video
announced award win
reinforcing quality
employer of choice
Motivational for
lecturers in in-house
training team
INTERNALLY
16. SINGING FROM THE ROOFTOPS ABOUT OUR AWARD
Contacted careers
advisers, local MPs
and customers
STAKEHOLDER DIRECT MAIL CAMPAIGN
Contacted referral
organisations such
Oxfordshire
Apprenticeships to
tell them about
award win
19. DIGITAL & PRINT
SINGING FROM THE ROOFTOPS ABOUT OUR AWARD
Added to award
section of
website &
history ‘timeline’
of company
Annual
Magazine
Apprenticeship
Recruitment
Brochure
Review Sites
Indeed &
Glassdoor
Reference
PRTA
20. EVENTS
SINGING FROM THE ROOFTOPS ABOUT OUR AWARD
HOSTED
WORKSHOP
For would-be
award entrants
raising profile
of company in
wider business
community
+
CONSTRUCTING
EXCELLENCE
EVENT
21. 12 MONTHS ON
Still engage in
discussion on
social media
regards to PTRA
Throwback
posts about
our visit to St
James’ Palace
planned for
November
24. Why use PR?
PR can have many benefits to an organisation such as:
25
• Increases awareness of your organisation by reaching a large audience at a low cost
• Allows you to build relationships with new stakeholders such as communities and businesses
• Can help attract new business, employees, sponsorship etc.
25. Identify your audience
Before starting any outreach , it is essential to understand who your target audience is you
want to reach and why. Identifying the audience allows you to chose the correct media
outlet. Examples of target audiences are below:
26
Customers
Your
business
community
Employees
Other groups
e.g. talent
networks
Senior
management
Local
councils/
politicians
26. How to reach your audience
The media focus on delivering news to the general public or a target audience. They can
be broken down into four types:
27
Trade
• Publications that are specific to different industry sectors such as education, HR, technology.
For example: FE News, Times Educational Supplement, Personnel Today etc.
Print
• Local and nationals such as The Times, London Evening Standard, Manchester Evening
News.
Social/
online
media
• Ranging from online versions of newspapers to influential blogs – for example the
NYTimes.com, The Huffington Post.
Broadcast • Includes radio and television – for example BBC, ITV News, and local and national stations.
28. What makes a winning news story?
The reason a story runs in the media is because it has news value and is in line with the
media agenda. Here are some examples of what makes a story newsworthy:
29
Unique
Offers different
insights into
topical issues
Simplicity
Clear and
uncomplicated
story
Human
interest
Affects real
people’s lives
Impact
Relevant to
many people
29. Top tips for pitching your story
♦ Contact your regional, local and trade press a week before the ceremony to let them
know about the event and find out who the best person is to send the release after the
event (we will provide you with a media list to help here).
♦ Follow up with an email pitch, explaining you spoke to them last week.
♦ Journalists receive hundreds of press releases a day so make your pitch stand out –
but keep it simple.
♦ Use case studies/quotes in your release to build credibility and add the ‘human
interest’ value to your story.
♦ Use photographs to illustrate your story – these will be available the day after the
ceremony.
♦ Tailor your pitch; journalists can tell when you’ve sent a mass email!
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30. Example pitch
Hi Paul,
Great to speak to you last week about the Princess Royal Training Awards. We attended the ceremony yesterday and it was
a fantastic event.
Overall [X] number of organisations received an award from HRH The Princess Royal at St James’s Palace.
We were delighted to be awarded for our…[explain here in a sentence why you received the award]
I have attached some images for you, and could get you a case study from one of our employees if that would be of interest?
Feel free to give me a call on [insert number]
Thanks
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Copy your release at the end of your email – journalists don’t like
opening word documents!
32. Case study – Green Lighting
Green Lighting (Awards recipient 2016) are manufacturing and engineering SME based in
Worcester with 15 employees. Here is an example of the press they contacted and
secured coverage with:
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Broadcast
• Free Radio
• BBC Hereford
& Worcester
• Radio
Worcestershire
Trade
• The
Manufacturer
• Works
Management
• Manufacturing
Today
Print
• Bromsgrove
Advertiser
• Cotswold
Journal
• Ledbury
Reporter
• Worcester
News
36. Social media
We encourage all Princess Royal Training Awards recipients to tweet and share posts about their
award on social media. Here are some draft tweets you can use:
37
Our training programme
has received royal
recognition through the
#PrincessRoyalTrainingA
wards, find out why here
[insert link to website]
Delighted to receive a
Princess Royal Training
Award from
@CityGuildsGroup for our
commitment to training
and skills development
#PrincessRoyalTrainingA
wards
We are thrilled to be
one of the 48
organisations to
receive a
#PrincessRoyalTraini
ngAward this year
@CityGuildsGroup
41. Making the most of your award
42
What will
you do?
Social
media
Local media
engagement
Develop
case
studies
Letter to
local MP
Share
internally
Web
presence
Engaging
customers
Display
the mark
42. Other ways to showcase your Award
Use the Princess Royal Training Award logo on your marketing materials. Here are some
examples of where you can use the logo:
43
Your website’s
homepage and
intranet
Vehicle and
window
signage
Your office
reception area
Email
signature and
letterheads
44. Wednesday 31 October, 2018
45
St James’s Palace is the venue and security is tight
You’re required to bring one piece of photographic ID (passport, photo
driving licence) and one other proof of ID (bill, bank statement)
Drinks reception on arrival at the Palace
Following the awards presentation, a champagne afternoon tea reception
will provide you with a networking opportunity
Formal dress code
No photography is allowed within the Palace – but we will have
photographers in attendance.
46. Alumni network benefits
Enhance your
practice, skills
and knowledge
Meet like-minded
people and raise
your profile
An exclusive
channel to pursue
your passion and
interests
47. A content programme
♦ LinkedIn community: a collaborative channel with Alumni updates and L&D news
♦ A series of content-led events: talks, workshops and networking with your peers
♦ Newsletters: Alumni news roundups and fresh content from the L&D world.
48. Join the community
Improve your
practice, skills
and knowledge
Meet like-minded
people and raise
your profile
As a purpose driven organisation, we created the Princess Royal Training Awards to recognise excellence in the ‘skills world.’ The Princess Royal Training Awards are one of our core ‘purpose programmes.’
£250,000 in bursaries awarded every year in the UK
International bursary programme pilot in Malaysia and Sri Lanka
£5 million Skills Development Fund for social projects that help people and communities to create long-term, sustainable change that improves prospects through skills development.
£1.4m of SDF currently committed
The Prince Philip Medal – awarded annually by our President
Fellowships are awarded to exceptional people who have demonstrated excellence and can be considered role models for their profession
Livery prizes
Princess Royal Training Awards – annual awards programme to recognise, celebrate and promote the impact of outstanding training and skills development in the workplace
Finding out what achieving the standard means to you and your organisation
Talking about some of the other awards your organisation has
Looking at PR and communication top tips to help you promote your achievement
Providing you with a PR toolkit including press releases and social media support
Hearing from a previous Princess Royal Training Award recipient and find out their top tips
Providing you with an opportunity to network with other 2018 recipients
Based on research conducted with Awards recipients 2016 and 2017
We want to know what the value of having the Princess Royal Training Award standard is to you. We also want to know how these compare to any other awards that your organisation has achieved.
Please do share your feedback on the PRTA process.
Prompts: What do you value/don’t value
Why the PRTA is worth it?
Any feedback on the Awards?
Some of this will be covered differently within the PR toolkit that will also be provided to you
Once you have identified your audience, you need to think about the best way to reach them.
There are many reasons why a story about receiving a Princess Royal Training Award will be newsworthy. Think about why you have received this award and how this will resonate with the reader:
Has your training programme increased dementia awareness?
Has it changed the culture of your organisation?
Do you have a multigenerational workforce where 80 year olds and 18 year olds work together?
You have all received an award because you have done something special, bring this out in the story.
So you have your press release, now who to send it
For the case study you could use someone who has been through your training programme and really benefitted from it – how did it change their life?
In your pack we have provided a template press release for you, add the appropriate details and you are ready to start selling in your story.
Press releases follow and ‘upside down pyramid’ format where the most important information is at the top. This template shows what to include, where.
Think about who you might want to approach….
Green Lighting is a great example of a business going out and getting their own PR, they did especially well among regional/local press and got 10x pieces of coverage off the back of one press release they issued after the ceremony.
Highlights from 2018 includes coverage across local sector trades and local media so far.
Sharing a news story on your website is also a great way of informing people about your achievement. Many organisations who received an award in 2016 did this.
Sharing images on twitter can make them more engaging, these are some samples of social cards we used last year and we will have similar ones available this year.
Sharing images on twitter can make them more engaging, these are some samples of social cards that were created this year by your fellow recipients.
Sharing images on twitter can make them more engaging, these are some samples of social cards that were created this year by your fellow recipients.
BREAKOUT SESSION
Not only PR – widen this
Of course this is only a few ideas – the wold is your oyster!
1 - Everything we do as a Group is about skills development so we created the Alumni to provide you with opportunities to continue to grow. The content we select for you is meant to help you stay current with the latest thinking in workforce development.
2- Through an online platform and events you can meet colleagues who can help you work better and you can also help others by sharing best practice which helps you make connections that matter for your career
3- You can access the expertise of your fellow alumni but also be confident that the content we offer is relevant and credible thanks to the expertise that is held by all of City & Guilds Group businesses.
A programme of content and events designed for you to connect, collaborate and learn.
We’ll have an annual Alumni conference that will mix talks and workshops and will be followed by a reception
We’ll send you 2 newsletters per year so make sure you read them and get up to speed with what’s been happening in the Alumni community.
We’ve done some research with previous recipients to help us tailor a fit-for-purpose Alumni network. We’ve asked what were the themes and challenges that interests the L&D pros in the Alumni the most and these have come up.
So these are the themes we’re focusing on in terms of content. Anything from talent acquisition, to sector skills gaps, to how to get up to speed with digital and technological advances.
Make sure you join the LinkedIn network. LinkedIn doesn’t send automatic notifications very often so make sure you check in the Group often to avoid missing out. Think of it as a Facebook page or an Instagram profile.
Please use this channel to share news, tips or a great article you’ve read. There are nearly 40 members already so it’s a great way to broadcast information or showcase your work or your organisation.