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Making the Case for Mobile Marketing - Beyond Text Messaging!

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Whether you know it or not, mobile is already having an influence on the way people interact with your small business or nonprofit organization.

Customers are using mobile devices. A lot. There are now more mobile phones than humans. It's time to start thinking about how your business has to build mobile into its marketing strategy. In this seminar, you will learn:
Five tips for what you can do today to start taking advantage of mobile marketing.
How to better understand and apply the spread of mobile behavior.
How to build your own mobile strategy.
How to make the most of your mobile email, website, and social media campaigns.
And more...

Embracing mobile marketing is about the success of your efforts to communicate with your customers, and the success to connect with them where they are now: on their phone.

The case for mobile is getting stronger every click and call.

Published in: Marketing, Technology, Business
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Making the Case for Mobile Marketing - Beyond Text Messaging!

  1. 1. © 2013 @constantcontact #ccmobile © 2014 making the case for mobile beyond text messages
  2. 2. © 2013 @constantcontact #ccmobile © 2014 Vanessa Cabrera President Your Social Media Mentor, Inc. 3 facebook.com/yoursocialmediamentor @vanessacabrera www.yoursocialmediamentor.com
  3. 3. © 2013 @constantcontact #ccmobile © 2014 129,000,000 # of smartphones owned in U.S. in 2012 comscore.com 4 29% of Americans use only mobile devices to access the internet. ondeviceresearch.com 91%of U.S. adults own a cellphone theatlantic.com 56%own a smartphone Pewinternet.org
  4. 4. © 2013 @constantcontact #ccmobile © 2014 83%of the audience for this webinar use mobile devices to manage their personal lives 80%of adults 18-44 have their smartphones with them 22 hours a day mediabistro.com 5
  5. 5. © 2013 @constantcontact #ccmobile © 2014 8 mobile responsive vs. mobile friendly mobile friendly
  6. 6. © 2013 @constantcontact #ccmobile © 2014 9
  7. 7. © 2013 @constantcontact #ccmobile © 2014 10 US smartphone subscriptions expected to grow +28% in 2013 Mary Meeker
  8. 8. © 2013 @constantcontact #ccmobile © 2014 11 people look at mobile devices 150xper day people look at smartphones 200xper day Alan Moore, No Straight Lines
  9. 9. © 2013 @constantcontact #ccmobile © 2014 12 of Americans under 35 used a mobile device to make a donation. 40% used a mobile device to browse non-profit websites and emails. 50%
  10. 10. © 2013 @constantcontact #ccmobile © 2014 13 75% used phone to get real-time, location-based information 70% who ran a local search via mobile acted within one hour 90% of mobile searches lead to an action local search PewInternet.org searchengineland.com CMO Council
  11. 11. © 2013 @constantcontact #ccmobile © 2014 14 Litmus.com 44%of email is opened on a mobile device.
  12. 12. © 2013 @constantcontact #ccmobile © 2014 15 Blue Hornet 80%of users delete mobile email that doesn’t look good. Blue Hornet of users unsubscribe from email lists after receiving mobile email that doesn’t look good. 30%
  13. 13. © 2013 @constantcontact #ccmobile © 2014 16
  14. 14. © 2013 @constantcontact #ccmobile © 2014 66% of small businesses are using mobile for their business. 34% aren’t. small business use of mobile 17 Constant Contact customer research
  15. 15. © 2013 @constantcontact #ccmobile © 2014 34% aren’t. • have no plans to adopt mobile in the future 65% • lack of customer demand 56% • “mobile isn’t relevant to my industry or business” 28% 18 Constant Contact customer research
  16. 16. © 2013 @constantcontact #ccmobile © 2014 Dorothy S. Jones April 1, 1947 – April 5, 2013 Services Dorothy S. Jones, age 66, passed away on Friday, April 5, 2013. She was at home and surrounded by her family. 19
  17. 17. © 2013 @constantcontact #ccmobile © 2014 why not? we’re a nonprofit… not best for my products… cost is too high… we’re regulated by the government… 20
  18. 18. © 2013 @constantcontact #ccmobile © 2014 mobile for operations 82% calendar or time management 74% customer communications 52% GPS / mapping 44% accounting or invoicing 21
  19. 19. © 2013 @constantcontact #ccmobile © 2014 22
  20. 20. © 2013 @constantcontact #ccmobile © 2014 23 YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT. THEY DO. Karen McGrane, author of Content Strategy for Mobile @karenmcgrane
  21. 21. © 2013 @constantcontact #ccmobile © 2014 at the end of the day, it’s about success 24
  22. 22. © 2013 @constantcontact #ccmobile © 2014 25
  23. 23. © 2013 @constantcontact #ccmobile © 2014 tip #1 avoid using too much text 26
  24. 24. © 2013 @constantcontact #ccmobile © 2014 avoid multiple columns tip #2 27
  25. 25. © 2013 @constantcontact #ccmobile © 2014 tip #3 clear and easy calls to action 28
  26. 26. © 2013 @constantcontact #ccmobile © 2014 avoid tiny fonts tip #4 29 9-point font, headlines don’t stand out Minimum: 22-point headlines, 11-point body text, improved contrast
  27. 27. © 2013 @constantcontact #ccmobile © 2014 avoid tiny fonts tip #4 30 Better: 22-point headlines, 16-point body text
  28. 28. © 2013 @constantcontact #ccmobile © 2014 tip #5 use images carefully 31 @constantcontact #ccmobile
  29. 29. © 2013 @constantcontact #ccmobile © 2014 don’t ignore local search bonus #1 32
  30. 30. © 2013 @constantcontact #ccmobile © 2014 don’t ask customers or supporters to turn their phones off! bonus #2 33
  31. 31. © 2013 @constantcontact #ccmobile © 2014 camera on the phone to take shots in-store or with customers, social posts from businesses featuring images, etc. don’t ignore mobile tech bonus #3 34 youtube.com 100 hours of video uploaded per minute 1.4 billion images taken on mobile per day Nokia’s Vesa Jutila, at DigitalK 2012
  32. 32. © 2013 @constantcontact #ccmobile © 2014 35 44%
  33. 33. © 2013 @constantcontact #ccmobile © 2014 36
  34. 34. © 2013 @constantcontact #ccmobile © 2014 37 less is more. focus – use less text use a single column clear and easy calls to action no small fonts (test, test, test!) use images carefully (don’t rely on them) claim your listings: be found on local search! let your customers use their phones don’t ignore your phone (pics, video, social)
  35. 35. © 2013 @constantcontact #ccmobile © 2014 next steps 38 have more questions? check out our answers to 10 of the most popular at the blog… (http://blogs.constantcontact.com/fresh-insights/10-mobile-marketing-questions) if you’re ready for me to review your email template for mobile, call me today: 847.331.0659 want to learn more? try other live local seminars near you… constantcontact.com/local-learning/seminars.jsp
  36. 36. © 2013 @constantcontact #ccmobile © 2014 making the case for mobile beyond text messages

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