The document discusses an online fundraising campaign for the Give Kids a Toothbrush campaign run by the CDS Foundation. Some key details from the document include: - In 2010, 13% or $1.3 billion was raised online, up 63% from 2008, with the average online gift being $92. - Social media can increase donation yields by 52% on average by spreading awareness. - After one week, the campaign had raised $3,055 from 19 donations by 71 people, with a 58% conversion rate from visitors to donations.