SlideShare a Scribd company logo
Give Kids a
     Toothbrush
      Campaign
http://fundly.com/cdsfoundation
      http://on.cds.org/give
Online Philanthropy
              In 2010:
  13%           • $1.3 billion raised online, a
Online Giving   63% increase since 2008

                • Average online gift was $92

2010 giving     • Growth rate for online
                donations was 30-55%
Social Media Changes Everything
1 tweet=
3,700+
people
“I think this is a great cause!”
--David Boyce, CEO of Fundly
Social media increases donation
   yield by 52%, on average
Progress in One Week
• $3,055 in donations
• 19 donations and 19 supporters
• 71 click-throughs to donation page; 33 unique
  visitors
• Conversion rate of 58%!
Next Steps for Online Campaign
• Increase presence on CDS social media
  channels, Facebook and Twitter
• Include in CDS emails, which includes 12,000
  subscribers
• Play video on buses during Midwinter Meeting
  and on site at McCormick Place
• Signage throughout McCormick with links and
  QR codes to donate
Volunteer/Board Checklist
• Make donation
• Set up personal fundraising page
• Share your efforts on your Facebook page and
  by email
• Thank or acknowledge donors and supporters
• Follow your donors and supporters on Fundly

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Foundation powerpoint

  • 1. Give Kids a Toothbrush Campaign http://fundly.com/cdsfoundation http://on.cds.org/give
  • 2. Online Philanthropy In 2010: 13% • $1.3 billion raised online, a Online Giving 63% increase since 2008 • Average online gift was $92 2010 giving • Growth rate for online donations was 30-55%
  • 3. Social Media Changes Everything
  • 4.
  • 6. “I think this is a great cause!” --David Boyce, CEO of Fundly
  • 7. Social media increases donation yield by 52%, on average
  • 8. Progress in One Week • $3,055 in donations • 19 donations and 19 supporters • 71 click-throughs to donation page; 33 unique visitors • Conversion rate of 58%!
  • 9. Next Steps for Online Campaign • Increase presence on CDS social media channels, Facebook and Twitter • Include in CDS emails, which includes 12,000 subscribers • Play video on buses during Midwinter Meeting and on site at McCormick Place • Signage throughout McCormick with links and QR codes to donate
  • 10. Volunteer/Board Checklist • Make donation • Set up personal fundraising page • Share your efforts on your Facebook page and by email • Thank or acknowledge donors and supporters • Follow your donors and supporters on Fundly