Летняя школа hse{sun} 2015 Опыт международной сети Импакт Хаб по построению сообщества социальных предпринимателей Екатерина Халецкая (Импакт Хаб - http://www.impacthub.net/)

9. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

13. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

14. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

15. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

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25. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

26. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

27. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

28. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

34. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

36. # Опыт (vs. услуга)
# Хаотичность (vs. контроль)
# Сотрудничество (vs.
конкуренция)
# Со-действие (vs.
сотрудники делают все)
# …

40. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

41. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

42. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

45. Sense of Community Theory
 by Dave McMillan, the “granddaddy” of community theory
Four key drivers of community
1. Membership
2. Influence
3. Reinforcement
4. Shared emotional connection
 This section is thanks to Jesse from IH Ottawa and based on her contribution during the Gathering in Madrid!

46. 1. Membership
• Boundaries: they signify membership (i.e. some people are in
a people are out) and symbols that denote this belonging
 E.g.: making a photo wall of members
• Safe place: These boundaries create a safe place for people to
speak honestly and openly
 E.g.: by knowing who is in and who is not
• Sense of Belonging: This freedom creates a sense of
belonging – a feeling of acceptance and being welcome
• Personal Investment: Because of this you are willing to make
a personal investment – financial or in-kind
 E.g.: hosting a session, preparing a presentation, paying, organizing
logistics, …

47. 2. Influence
• Conformity: Members are prepared to conform out of a
desire to belong
• Norms: Members agree to some level of norms – e.g. as
community members we decide to drive on a specific side of
the road – when people know the rules and how to operate
within the system things work!

48. 3. Reinforcement
• Meeting needs through other members:
• Exchange to meet needs: Communities make (non-monetary) trades to
meet needs:
1) Consensual trades – what we have in common – makes us feel better about
ourselves, feels good to be similar. BUT doesn’t lead to the exchange of value. It’s great
that we all care about social enterprise but so what if we can’t learn from each
other/benefit from each other.
2) Complementary trades – I have what you need and you have what I need to
achieve our end goals
3) Generative trading – preparing the generation below you for what’s next (Political
elections, succession planning etc).
• Balanced Diversity: in summary, communities that want everyone to be
the same fail to produce real results for their members

49. 4. Shared emotional connection
• Shared experience: Members must share “quality” time,
usually through events
– Events have value for members – a sense of what we’re
doing and why we’re here. It is important everybody is
present
– Events have a beginning and end, it allows people to be
present
– Events honour members, it is their opportunity to
contribute and learn
• Shared symbol: a name or symbol is a great tool to rally the
community behind

51. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

53. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

54. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia

55. IMPACT HUB NAME | NAME@EXAMPLE.THE-HUB.NET | +123 456 789 | STREET NAME, CITY, COUNTRY

56. Impact Hub Moscow | moscow@impacthub.net | Moscow, Russia