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1. This is KF
The Swedish Co-operative Union (KF) is the port the FMCG operations through KF
union of the country’s 58 consumer co-operative Fastigheter (Real Estate), MedMera, KF Invest,
societies with around three million members. the service companies KF Shared Services and
KF Föreningsrevision (Society Audit), as well as
KF has two principle roles. One is to be a union
the media company KF Media and the conferen-
for the consumer co-operative societies, the
ce venue Vår Gård Saltsjöbaden. Through KF
other is to be an active owner of Coop Norden
Konsument (Consumer Affairs), KF works on
and the wholly owned subsidiaries. In the roles
consumer issues through lobbying and skills
of union and owner, KF contributes towards
development in order to make it easier for con-
development of the consumer co-operative
sumers to make their choices and to create addi-
FMCG (Fast Moving Consumer Goods) opera-
tional consumer benefit for members.
tions and helps to give members of the Swedish
co-operative movement the opportunity to buy In 2005 KF continued to be profitable and
good products at good prices in attractive shops. financially strong. The profit after financial
items totalled SEK 715 million (1 084). The
KF owns 42 per cent of Coop Norden, the big-
return on equity was 9.8 (18.6) per cent and the
gest FMCG player in the Nordic region. KF
debt/equity ratio 0.03 (0.01).
also operates wholly owned businesses that sup-
3 million members in 58
consumer co-operative societies
KF Parent Society
Subsidiaries Associated company
MedMera KF Media KF Fastigheter KF Invest Coop Norden
(Real Estate) 42%
Vår Gård KF Föreningsrevision KF
Saltsjöbaden (Society Audit) Shared Services
Assets (SEK billion) Sales (SEK billion) Profit after financial items (SEK million)
20 35 1200
1000
30
800
15
25 600
20 400
10 200
15 0
10 -200
5
-400
5
-600
0 0 -800
01 02 03 04 05 01 02 03 04 05 01 02 03 04 05
2. ”KF in brief” consists of a general presentation of KF’s commitments and activities. It is aimed at elected representatives and members of the consumer co-
operatives, employees of the KF Group, associated companies and consumer co-operative societies, as well as suppliers, customers and business partners.
KF’s complete annual report for 2005 can be ordered by e-mail elisabeth@kapa.se or by fax +46 (0)8 643 95 90. Order number 304-005 S (Swedish version)
and 304-005 E (English version). “KF in brief” and the Swedish version “KF i korthet” are available at www.kf.se.
Production: KF Secretariat in collaboration with Modul1/Delores Delores Design and Xerox Business Services.
Printed by: Arkpressen AB, Västerås Paper: Tom & Otto Silk 170g
Photo: Calle Lindgren (Cover: “Mor och barn” (Mother and Child), Johannes Hansen)
Kooperativa Förbundet
Box 15 200
104 65 Stockholm
Telefon +46 (0)8-743 25 00
www.kf.se
Corporate registration number 702001-1693
Order number 304-005 EK
Order fax: +46 (0)8-643 95 90
3. KF in brief 2005
The Swedish Co-operative Union (KF)
4. A summary of KF 2005
Positive result and strong finances MedMera
KF recorded a strong profit for 2005 of SEK MedMera processed a total of 3.5 million Coop
715 million before tax (1 084). The financial MedMera cards in 2005, which members used
situation is strong. to redeem reward vouchers that provided dis-
counts to a value of around SEK 410 million.
Member value As from 2006 MedMera is a credit market com-
pany operating under the auspices of the
The number of members in the consumer co- Swedish Financial Supervisory Authority. This
operative societies grew by about 60 000 to means that deposits are covered by the State
3 000 407. During the year KF Konsument Deposit Guarantee.
(Consumer Affairs) was started up as a skills
and co-ordination centre for consumer issues
within the co-operative movement. A large
KF Invest
number of activities relating to consumer issues At the end of 2005 KF Invest managed financial
were undertaken in collaboration with the con- assets to a value of SEK 5.3 billion, compared to
sumer co-operative societies. SEK 4.6 billion at the end of 2004. The total
yield including unrealised value increase was 6.3
New President and CEO per cent. The operating profit was SEK 98 million.
In November 2005 Börje Fors was succeeded in
his position by Lars Idermark, previously
KF Sparkassa (Savings Association)
President of the Second Swedish Pension Fund. Around 90 000 members made use of the oppor-
Börje Fors remained as President of the subsi- tunity to save in the KF Sparkassa (Savings Associ-
diary KF Media until the end of February 2006. ation). Total deposits at the year-end were around
SEK 4 billion.
Coop Norden
Coop Norden’s operating profit before capital
KF Media
gains and structural provisions was SEK 68 mil- KF Media’s sales remained unchanged at SEK
lion (209). Including the effects of a successful 2.7 billion. The operating loss was SEK 224
property sale in Sweden and after provisions for million (68), primarily due to one-off write-
structural costs, the operating profit was SEK downs in PAN Vision, which has built up a lea-
1 325 million. Coop Norden has set aside SEK ding position in the field of interactive media in
800 million for investments to strengthen its the Nordic region. A wide-ranging recovery pro-
competitive position. The company’s income gramme has been initiated. However, most of
increased by around 3 per cent to SEK 89.5 bil- the businesses within KF Media reported a posi-
lion. However, the Swedish business performed tive performance. Akademibokhandeln strengt-
modestly, and a wide-ranging series of measures hened its competitive position by opening a
was initiated involving price reductions, effici- number of new shops. Norstedts Förlagsgrupp
ency improvements and co-ordinated marketing. posted a profit and strengthened its competitive
position by reorganising its publishing business.
KF Fastigheter (Real Estate) The Bokus Internet bookshop expanded signifi-
cantly and the “Vi” magazine reported both
KF Fastigheter (Real Estate) performed positive-
more readers and more advertisers.
ly, with an operating profit of SEK 304 million.
This increase is the result of an improved opera-
ting profit from property management and hig-
her capital gains from property sales. The direct
yield increased in 2005 from 6.6 per cent to 6.7
per cent.
5. The Co-operative Union’s long-term aims
KF’s focus is primarily on the consumer co-ope- for the implementation of wide-ranging changes
rative FMCG operations, which are run by that the structure of the societies is developed
Coop Norden and the consumer co-operative further. A trend towards fewer, but stronger
societies. The businesses within KF must prima- regional societies is under way and is expected
rily support and develop the FMCG operations. to continue.
KF Fastigheter (Real Estate) is primarily the
consumer co-operative’s skills centre for real Member benefits
estate matters, but it is also an active manager
of KF’s real estate portfolio. MedMera is respon- One of KF’s main objectives is to make mem-
sible for the Coop MedMera reward scheme, bership of the consumer co-operative attractive.
the purpose of which is to provide member Alongside a competitive FMCG business, KF
benefits in the form of discounts, reward vou- also offers a number of benefits. These are largely
chers and special offers. KF Invest offers finan- channelled through the MedMera concept and
cing and investment capacity to the KF Group KF Sparkassa (Savings Association), which enables
and the consumer co-operative societies. At the members to save at competitive interest rates.
same time KF Invest engages in active asset
management in order to guarantee a good Consumer issues
return on members’ deposited funds. The consumer co-operative must be a driving
force in consumer issues and the dissemination
The consumer co-operative of information to create the right conditions for
FMCG operations members to be able to make conscious choices
KF is a significant player on the Swedish in their consumption. During 2005 a new cen-
FMCG market, both as an owner and a union. tre of competence and co-ordination, KF
Through its ownership of Coop Norden, KF Konsument (Consumer Affairs), was established
and its Nordic equivalents constitute the biggest in order to drive consumer issues more effectively
player in the Nordic market. There is tough through a partnership between KF and the con-
competition in the FMCG sector, with a high sumer co-operative societies.
rate of change. This trend has affected both
Coop Norden and the retail societies, and has Asset management
reduced the market share in Sweden. KF manages the assets that members lend to the
consumer co-operative. Member deposits must
Coop Norden be safely invested and the assets managed in
As the biggest owner in Coop Norden, KF such a way that KF has a high level of financial
encourages the healthy, profitable development preparedness. KF may not use members’ funds
of the company. Together with the other to finance the business.
owners, KF must define clear requirements,
draw up business and capital supply plans, deal
with management issues and work actively at
board level.
The consumer co-operative societies
As the consumer co-operative societies’ union, it
is also KF’s role to drive the process of change
in the FMCG operations that is being driven by
the consumer co-operative societies. Many of
these have been affected significantly by the
increased competitive pressure. It is a prerequisite
6. The consumer co-operative societies’ activities
The consumer co-operative societies are the Member interest societies
foundation of the consumer co-operative move-
ment. At the end of the year there were 58 socie- During the 1990s the five consumer co-operati-
ties in Sweden with around three million mem- ve societies Stockholm, Svea, Solidar, Väst and
bers in total. Between them the societies own KF. Norrort transferred the operation of their
The societies operate on a local and a regional FMCG business to KF, and then in 2002 on to
level. There are two different types of society. The Coop Norden. These five societies represent 60
retail societies run retail operations on their own, per cent of members.
while the member interest societies have passed Activities in the member interest societies focus
on responsibility for retail operations to Coop mainly on issues of member, environmental and
Norden. The member interest societies have an consumer policy. The societies have developed
influence on the FMCG activities through indi- close internal collaboration. The member interest
rect ownership and collaboration via KF. societies exercise their influence in the FMCG
operations through consultancy agreements
Retail societies with Coop Sverige and through KF’s ownership
of Coop Norden. They channel the members’
At the end of the year there were 53 retail con-
influence in shops and supermarkets through
sumer co-operative societies. A society can run
shop councils, regional councils and retail coun-
anything from one shop to several shops. Coop
cils. The councils act as forums for discussion
Norden supplies the shops with most of their
and consultation between the societies, Coop
products.
Sverige and KF on matters that affect the busi-
The retail societies also arrange society activities. ness operation and also serve, among other
As well as gathering members’ opinions on the things, to add knowledge of local conditions.
control of the retail sector, activities include lob-
• Number of societies: 5
bying, supportive work and training.
• Number of members: 1 850 261
In recent years many of the retail societies have
The chain concepts within the member interest societies:
merged in order to become more competitive.
At the end of 2005 Konsum Nord and Konsum
Jämtland merged. This made Konsum Nord the
biggest retail society, with annual sales of
around SEK 4 billion and 260 000 members.
Total sales for all the retail societies were SEK
18.7 billion in 2005. Advice and financing support to the
• Number of societies: 53 societies
• Number of members: 1 150 146
During the year KF has developed its role in
providing financing support to the consumer
The chain concepts within the retail societies: co-operative societies. Representatives from
both KF and the societies work to identify, ana-
lyse and deal with the challenges facing the
individual societies. This work has resulted in
concrete action plans and methods for KF’s
financing support. As the competition in the
FMCG market becomes ever tougher, KF will
be offering more and more support to the pro-
active development of the consumer co-operative
societies.