Cabestan-Canada EN

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Presentation of the features and offers of Cabestan, one of the world leading Email Service Provider (ESP) and Database management tool.

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Cabestan-Canada EN

  1. 1. SAAS MULTI-CHANNELMARKETING CAMPAIGNSMANAGEMENT PLATFORM
  2. 2. DEDICATED MARKETING SOLUTIONS WHO ARE WE? SaaS multi-channel marketing campaigns Quickly growing company management platform Founded : 1998 Team : 60 people Strong roots in the email and SMS sending Income: 7.7 M$ in 2011 business + 20% growth in 2011 Able to answer the needs of Marketing Directions Cabestan invests 20% of its resources in R&D in terms of acquisition and client loyalty. International presence: England, Spain, Portugal, Canada, United-States Innovation and multi-channel at the center of our strategy. 350 world wide clients Cabestan is part of the Mediapost group, Active member All activity sectors expert in client relationship B2B / B2CCopyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 2
  3. 3. DEDICATED MARKETING SOLUTIONS OVER 350 WORLD WIDE CLIENTS RETAIL & BANK & TRANSPORTATION CATALOG SALES E-COMMERCE FINANCE & TOURISME HIGH TECH & MEDIA & TELECOMUNICATIONS SERVICES ENTERTAINMENT CHARITYCopyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 3
  4. 4. DEDICATED MARKETING SOLUTIONS KEY NUMBERS 2012 trend : August 1st Number of sent messages 7 billions 4,6 billions Emails : 6,9 billions Emails :4,5 billions SMS : 40 millions SMS: 29 millions S1 2012 trend : August 1st Number of automated and 72 millions 56 millions triggered messages sent Emails : 42 millions Emails : 35 millions SMS : 30 millions SMS : 21 millions Number of hosted profiles 800 millions S1 2012: August 1st 880 millions Number of clients 350 Autonomous: 60% Full service: 40% Cabestan revenue in 2011 7.7 M$ Cabestan revenue over the last 3 years: 2009 : 4,5 M$ 2010 : 6.4 M$ 2011 : 7.7 M$Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31
  5. 5. DEDICATED MARKETING SOLUTIONS OUR AMBITION Create a strong link between the client and the brand through the use of good client knowledge and personalization. Global vision of the client awareness Multi-channel message consistancy Client life cycle optimisation Better understanding of the clients’ expectations.Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 5
  6. 6. DEDICATED MARKETING SOLUTIONS A COMPLETE EXPERTISE IN CRM Client interactions Email Point of sales Data Mail management Mobile Social Multi-chanel networks Analytics campaign Interface scenario Email Call center Website Data quality assessement Email and SMS broadcasting CRM tool Transactional Statistical and service data feedback emails Web features Social roll out netword s True extention of your Statistical and behavioral information system, analyzis. cabestan’s business solutions Mobile allow you to increase the reach and efficiency of your Call center marketing strategy.Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 6
  7. 7. DEDICATED MARKETING SOLUTIONS 360 CLIENT DATA MANAGEMENT Cabestan designs and implement your own multi-dimensional marketing database (Datamart Marketing). Cabestan centralises all the data incoming from your various data sources and grants a global view of all the available client data and all marketing interactions. Information system Order management, loyalty Clients interactions program, CRM tool, logistic, client attention service,… Collection and update Web access Multi-channel Data management marketing campaigns Website, analytics, transactional Deduplicate, data check, management platform. data, social networks, mobile,… Bounces, management rules, normalization,… email, mobile, mail, social networks Offline marketing campaigns feedback and statistics. Aggregation & ScoringCopyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 7
  8. 8. DEDICATED MARKETING SOLUTIONS THE CABESTAN PLATFORM Synchronised with your database and data sources, the Cabestan platform, available in 5 languages (French, English, German, Spanish and Portuguese), regroups a full range of features that you need to manage your entire eMarketing strategy. User rights Data administration Segmentation and Content advanced management tools behavioural targeting persoanlization DEDICATED MARKETING SOLUTIONS Multi-chanel marketing Email & SMS Web content Statistics management system broadcasting tool management & ReportingCopyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 8
  9. 9. DEDICATED MARKETING SOLUTIONS PERSONALISATION & AUTOMATION Personalize your web contents and marketing messages in a simple, conditionnal and dynamic fashion. CSV files Simple Data XSL feed Cabestan personalization Personalization Sources XML feed Platform Conditional according to the personalization client’s profile Email content ONE 2 ONE FEATURES Pre-filled content automation Dynamic according to distant Simple personalization (Web, Email, SMS) personalization content: product catalog, rss feed,.. Conditional personalization (Web, Email, SMS) Dynamic personalization (Web, Email, SMS) Templates hosting and management Complete tracking Individual tracking Data feedback in the databaseCopyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 9
  10. 10. DEDICATED MARKETING SOLUTIONS MULTI-CHANNEL CAMPAIGN SCENARIO Manage your marketing on email, mobile, mail and telephone. Scenarize your acquisition and loyalty programs and plan your actions on these channels. Resend Satisfaction Openers,clickers Online sale Study D+5 Weekly Non Outlet, promo ONE 2 ONE FEATURES newsletter code insentive Confirmation Email & SMS broadcast buyers D+10 Data export to the external provider for the mailer, fax campaign or call center Acquisition, loyalty or life cycle management tools Re-send Trigger marketing Reactivation Call center Automated and triggered campaigns. Non-openers campaignCopyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 10
  11. 11. DEDICATED MARKETING SOLUTIONS TRANSACTIONAL AND SERVICE CONTENT Create and send your transactional and service emails thanks to our webservice API and the mail2API feature. Benefit from an optimal deliverability and real time statistics. Order confirmation Trigger Inbox delivery API Information WebService Cabestan Message Dedicated IP plan System / personalization Mail2API platform (up & cross Optimal deliverability web portal (SMTP relay) selling) White list SMS Alert Tracking Other Adds extra behavioural information about content the client in the database sources Reporting ONE 2 ONE FEATURES Transactional messages Sender reputation management Service messages Dedicated IP, dynamic IP management Electronic administrative content (e- Certification of the email flow invoice) Optimal deliverability Powerful API Real time trackingCopyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 11
  12. 12. DEDICATED MARKETING SOLUTIONS WORKING TOGETHER Choose the best solution for you Full Services SaaS Dual mode You delegate the You use the Cabestan You use the Cabestan operational aspects of your platform on your end platform on your end but database marketing are facing a period of high strategy to our team of You drive the entire activity? experts strategy from the conceptual steps to the You rely on our experience operational ones, including You can rely on the and expertise on email the analysis of the statistics. cabestan integration team marketing. to manage your arketing You can rely on our support campaigns. You avoid losing time on and project management the technical aspects and team for any follow up. focus on the strategic aspects of your marketing program.Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 12
  13. 13. DEDICATED MARKETING SERVICES SERVICES Cabestan stays by your side and offers a full range of extra services on top of its platform. Email & SMS Benchmark & Project management Training campaigns consulting support management DEDICATED MARKETING SERVICES Support Deliverability Service level agreement (SLA)Copyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 13
  14. 14. DEDICATED MARKETING SOLUTIONS OUR STRENGHTS The greatest feature coverage on the market Great autonomy in the day to day use of the platform Datamart Marketing expertise Service quality Client support Client loyaltyCopyright Cabestan 2012 – CABESTAN – 4 rue Gambetta 93400 Saint-Ouen – www.cabestan.com – info@cabestan.com – 01 49 21 95 31 14
  15. 15. SAAS MULTI-CHANNELMARKETING CAMPAIGNSMANAGEMENT PLATFORM Contact : Anton PANAITESCO CEO – Cabestan-Canada 625 président Kennedy H3A 1K2 Montréal, QC, Canada Tel : +1 514 787 1769 Courriel : anton@cabestan-canada.ca

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