Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
murray@biztegra.com Publishr.biz
Driving Discoverability,
Engagement, and
Revenue
In The Publishing Industry
(Part 1)
murray@biztegra.com Publishr.biz
Murray Izenwasser
Marketing Practice Lead &
Co-Founder
Biztegra (www.biztegra.com)
Murray...
murray@biztegra.com Publishr.biz
is a
Marketing and Technology Agency
Focused on the Publishing Industry
We also have an o...
murray@biztegra.com Publishr.biz
Publishing
Clients
Publishing
Clients
murray@biztegra.com Publishr.biz
Change is Good (?)
Your Product
Awareness &
Discoverability
Purchase and
Consumption
Dist...
murray@biztegra.com Publishr.biz
Drive
Discoverability,
Engagement
and Revenue
murray@biztegra.com Publishr.biz
Each of you should have 1000(?) fans.
That will automatically purchase every
new book you...
murray@biztegra.com Publishr.biz
The
Question
is:
How?
murray@biztegra.com Publishr.biz
Modern Marketing
murray@biztegra.com Publishr.biz
It’s (Still) All About …
murray@biztegra.com Publishr.biz
Creating a
Modern Web Site
murray@biztegra.com Publishr.biz
• SEO
Structured, Current, & Complete
• Social Media
Optimized Amplification
• Product & ...
murray@biztegra.com Publishr.biz
Website - Considerations
• On-Page SEO
• Structured Data and Authorship
• Responsive Desi...
murray@biztegra.com Publishr.biz
• Page Titles
• Page URLs
• Structured Data
• Rich Snippets
• Responsive Design
• Content...
murray@biztegra.com Publishr.biz
• www.schema.org
• http://www.google.com/webmasters/tools/rich
snippets#
SEO – Structured...
murray@biztegra.com Publishr.biz
Set Up Authorship & Publisher Markup
SEO – Authorship & Publisher Markup
murray@biztegra.com Publishr.biz
Structured Data
murray@biztegra.com Publishr.biz
Structured Data
murray@biztegra.com Publishr.biz
Responsive Website?
Not Responsive!
murray@biztegra.com Publishr.biz
Responsive Website?
A Little Bit Responsive!
murray@biztegra.com Publishr.biz
Responsive Website?
Responsive!
murray@biztegra.com Publishr.biz
Why A Responsive Website?
murray@biztegra.com Publishr.biz
eCommerce
murray@biztegra.com Publishr.biz
eCommerce
murray@biztegra.com Publishr.biz
eCommerce
Why Do You
Need To Be
Selling (Easily)
on Your Site?
murray@biztegra.com Publishr.biz
Each of you should have 1000 fans.
That will automatically purchase every
new book you pu...
murray@biztegra.com Publishr.biz
eCommerce
YOU
Need To
Own The
Customer
Relationship
murray@biztegra.com Publishr.biz
murray@biztegra.com Publishr.biz
Author Platform ??
murray@biztegra.com Publishr.biz
Authors’ Platforms !!
murray@biztegra.com Publishr.biz
You Need To
Amplify Your Authors
murray@biztegra.com Publishr.biz
murray@biztegra.com Publishr.biz
murray@biztegra.com Publishr.biz
murray@biztegra.com Publishr.biz
Posts
Tweets
Videos
Stories
Images
News
Events
…
murray@biztegra.com Publishr.biz
Create a HUB of
Content.
A Destination.
And Let Your
Authors Create
It For You.
murray@biztegra.com
Everyone’s
Asking for the
Share
(But, WHY?)
murray@biztegra.com
When Someone Shares
Something Of Yours, That Is A
Big Event.
It Truly Is.
And It Needs To Be Treated A...
murray@biztegra.com Publishr.biz
SET UP REAL
SOCIAL SHARING
RICH PINS
TWITTER CARDS
OPEN GRAPH
GOOGLE+
(AMPLIFICATION)
murray@biztegra.com Publishr.biz
Cadence & Content
murray@biztegra.com Publishr.biz
Driving
Discoverability
and Revenue
MODERN WEB SITE
AUTHOR AMPLIFICATION
CADENCE & CONTEN...
murray@biztegra.com
murray@biztegra.com Publishr.biz
murray@biztegra.com Publishr.biz
Don’t Forget:
Driving Discoverability,
Engagement, and
Revenue
In The Publishing Industry...
murray@biztegra.com Publishr.biz
QUESTIONS?
murray@biztegra.com Publishr.biz
Murray Izenwasser
Marketing Practice Lead &
Co-Founder
Biztegra (www.biztegra.com)
Murray...
DBW Publishing Webinar Dec 2014 Part 1 v1.3
DBW Publishing Webinar Dec 2014 Part 1 v1.3
Upcoming SlideShare
Loading in …5
×

DBW Publishing Webinar Dec 2014 Part 1 v1.3

56 views

Published on

  • Be the first to comment

  • Be the first to like this

DBW Publishing Webinar Dec 2014 Part 1 v1.3

  1. 1. murray@biztegra.com Publishr.biz Driving Discoverability, Engagement, and Revenue In The Publishing Industry (Part 1)
  2. 2. murray@biztegra.com Publishr.biz Murray Izenwasser Marketing Practice Lead & Co-Founder Biztegra (www.biztegra.com) Murray@biztegra.com 561.452.2662
  3. 3. murray@biztegra.com Publishr.biz is a Marketing and Technology Agency Focused on the Publishing Industry We also have an online marketing platform for Publishers called (find out more and book a demo at publishr.biz)
  4. 4. murray@biztegra.com Publishr.biz Publishing Clients Publishing Clients
  5. 5. murray@biztegra.com Publishr.biz Change is Good (?) Your Product Awareness & Discoverability Purchase and Consumption Distribution
  6. 6. murray@biztegra.com Publishr.biz Drive Discoverability, Engagement and Revenue
  7. 7. murray@biztegra.com Publishr.biz Each of you should have 1000(?) fans. That will automatically purchase every new book you publish. The day it publishes. And (hopefully?) tell people about it. Your Goal:
  8. 8. murray@biztegra.com Publishr.biz The Question is: How?
  9. 9. murray@biztegra.com Publishr.biz Modern Marketing
  10. 10. murray@biztegra.com Publishr.biz It’s (Still) All About …
  11. 11. murray@biztegra.com Publishr.biz Creating a Modern Web Site
  12. 12. murray@biztegra.com Publishr.biz • SEO Structured, Current, & Complete • Social Media Optimized Amplification • Product & Content Easy, Rich & On-Going • Mobile Fully Responsive • eCommerce Multi-Channel & Comprehensive
  13. 13. murray@biztegra.com Publishr.biz Website - Considerations • On-Page SEO • Structured Data and Authorship • Responsive Design • Social Integration • Author Engagement & Amplification • Catalog, Cart, & Checkout – multi device • Email Registration • Content and Cadence • User Centric Navigation
  14. 14. murray@biztegra.com Publishr.biz • Page Titles • Page URLs • Structured Data • Rich Snippets • Responsive Design • Content • Authorship • Alt Tags • Anchor Text • H1…H4 Headings • Meta Descriptions • Page Size • Page Load Speed • Time to First Byte • CSS Optimization • Image Optimization • Image Names • Multimedia Optimization • Internal Links • External Links • Social Signals • Code Validation • Duplicate Titles and Content • URL Redirects • Canonical URLs • Outbound Links • Total Objects • Total Images • ‘Nofollow’ Links • Errors / Not found SEO* *not a complete list
  15. 15. murray@biztegra.com Publishr.biz • www.schema.org • http://www.google.com/webmasters/tools/rich snippets# SEO – Structured Data/Rich Snippets
  16. 16. murray@biztegra.com Publishr.biz Set Up Authorship & Publisher Markup SEO – Authorship & Publisher Markup
  17. 17. murray@biztegra.com Publishr.biz Structured Data
  18. 18. murray@biztegra.com Publishr.biz Structured Data
  19. 19. murray@biztegra.com Publishr.biz Responsive Website? Not Responsive!
  20. 20. murray@biztegra.com Publishr.biz Responsive Website? A Little Bit Responsive!
  21. 21. murray@biztegra.com Publishr.biz Responsive Website? Responsive!
  22. 22. murray@biztegra.com Publishr.biz Why A Responsive Website?
  23. 23. murray@biztegra.com Publishr.biz eCommerce
  24. 24. murray@biztegra.com Publishr.biz eCommerce
  25. 25. murray@biztegra.com Publishr.biz eCommerce Why Do You Need To Be Selling (Easily) on Your Site?
  26. 26. murray@biztegra.com Publishr.biz Each of you should have 1000 fans. That will automatically purchase every new book you publish. The day it publishes. And (hopefully?) tell people about it. Your Goal:
  27. 27. murray@biztegra.com Publishr.biz eCommerce YOU Need To Own The Customer Relationship
  28. 28. murray@biztegra.com Publishr.biz
  29. 29. murray@biztegra.com Publishr.biz Author Platform ??
  30. 30. murray@biztegra.com Publishr.biz Authors’ Platforms !!
  31. 31. murray@biztegra.com Publishr.biz You Need To Amplify Your Authors
  32. 32. murray@biztegra.com Publishr.biz
  33. 33. murray@biztegra.com Publishr.biz
  34. 34. murray@biztegra.com Publishr.biz
  35. 35. murray@biztegra.com Publishr.biz Posts Tweets Videos Stories Images News Events …
  36. 36. murray@biztegra.com Publishr.biz Create a HUB of Content. A Destination. And Let Your Authors Create It For You.
  37. 37. murray@biztegra.com Everyone’s Asking for the Share (But, WHY?)
  38. 38. murray@biztegra.com When Someone Shares Something Of Yours, That Is A Big Event. It Truly Is. And It Needs To Be Treated As Such.
  39. 39. murray@biztegra.com Publishr.biz SET UP REAL SOCIAL SHARING RICH PINS TWITTER CARDS OPEN GRAPH GOOGLE+ (AMPLIFICATION)
  40. 40. murray@biztegra.com Publishr.biz Cadence & Content
  41. 41. murray@biztegra.com Publishr.biz Driving Discoverability and Revenue MODERN WEB SITE AUTHOR AMPLIFICATION CADENCE & CONTENT ECOMMERCE SOCIAL SHARING
  42. 42. murray@biztegra.com
  43. 43. murray@biztegra.com Publishr.biz
  44. 44. murray@biztegra.com Publishr.biz Don’t Forget: Driving Discoverability, Engagement, and Revenue In The Publishing Industry (Part 2) http://bit.ly/murraywebinarpart2 Discount Code: SOCIALMEDIA40
  45. 45. murray@biztegra.com Publishr.biz QUESTIONS?
  46. 46. murray@biztegra.com Publishr.biz Murray Izenwasser Marketing Practice Lead & Co-Founder Biztegra (www.biztegra.com) Murray@biztegra.com 561.452.2662

×