A not-to-be missed workshop is provided to SME Owners/CEOs who would like to establish their brands to become a world famous one. At the end of the workshop, you will > obtain success secrets of 8 world super brands from start-up to present > receive guidelines on brand strategies for building a world famous brand > learn winning tips for marketing strategies to grow your brand >gain insights from case studies on brand issues and the ways to solve them

1. Key to Successful Brand-building for SMEs
Date & Time: 25 Sept (Wed) 10:00 am – 12:30pm, 1:30pm - 5:00 pm (Registration starts at 9:45am)
Venue: 8/F, HKFYG Bldg., 21 Pak Fuk Road, North Point, Hong Kong.
Fee: $2,000, Group of Two - $3,000, Early Bird - $1,500 if enroll on or before 31 Aug 2013
Language: English
Enquiry Email: enquiry@wiselinks.hk , Tel: (852) 2159 9149
Speaker
Koki Takahashi
 An Expert in brand consulting for more than 10 years
 Graduated from University of Southern California with degrees in international political economy, English
literature and critical theory
 A Seasoned Speaker who delivers 100 speeches worldwide each year
 Has written various good selling books and DVDs in management
 An Adviser for various organizations, famous Japanese Brands include Shu Uemura, L’OREAL, Price Water-
house Coopers Co. Ltd. etc.
Over 99% of businesses in Japan are SMEs. Many Japanese SMEs develop and become hundred-year-old brands.
Why Japanese SMEs can survive, build its brand and sustain? What about other world famous brands? How do they
grow from small locally to become well known worldwide?
Hong Kong shared similar cosmopolitan backgrounds like Japan. According to the Trade & Industry Department of
Hong Kong at March 2013, over 98% of the total business units are SMEs. How can Hong Kong SMEs establish their
brands, grow and sustain like SMEs in Japan?
A one-day workshop is provided to SME Owners/CEOs who would like to establish their brands to become a world
famous one.
Workshop Highlights
At the end of the workshop, you will
 obtain success secrets of 8 world super brands from start-up to present
 receive guidelines on brand strategies for building a world famous brand
 learn winning tips for marketing strategies to grow your brand
 gain insights from case studies on brand issues and the ways to solve them
Organizers:
www.wiselinks.hk www.cruz.co.jp
Special Limited
Offer

2. Enrolment & Payment Method
Payment by Bank Transfer
Please settle the payment to Hang Seng Bank Account 773-411038-883
Wiselink Training & Consultancy Ltd. and send your completed enrolment
form with the payment slip attached to enrolment@wiselinks.hk with the subject
"Key to Successful Brand-building”.
Payment by Cheque
Please mail a crossed cheque payable to “Wiselink Training & Consultancy Ltd.” with the completed enrolment form
to Wiselink Training & Consultancy Ltd., 20/F Central Tower, 28 Queen’s Road, Central, Hong Kong. Please mark
“Enrolment” on the envelop.
Terms and Conditions:
1. Your registration is not final until your payment is received. The organizer reserves the right to cancel any registration if payment is not
received within 3 working days from the date of submitting your enrolment form.
2. Your personal data will be used by the organizers for registration administration, study and review for continuous improvement of the
event. If you would like to amend any information provided, please send your written request to enquiry@wiselinks.hk.
3. Your personal data will be used by the organizers to promote upcoming events and services. If you do not agree to use your personal data
for marketing purposes, please send your written request to enquiry@wiselinks.hk.
4. There is no refund policy for this event.
5. An applicant may nominate a person to attend the workshop on his/her behalf with prior written notification to the Hong Kong organizer at
enquiry@wiselinks.hk.
6. The workshop will be cancelled if Typhoon Signal No. 8 or above OR Black Rainstorm Warning is still hoisted at 6:30am or after on the event
date. We will inform participants the arrangement of the made-up class the soonest the possible.
Enrolment Form
Workshop - Key to Successful Brand-branding for SMEs on 25 Sept. 2013 (Wed.) 10:00 am – 5:00pm
__ Early Bird : $1,500
With payment slip/cheque: Yes / No
__ Group of Two : $3,000
With payment slip /cheque: Yes / No
__ Workshop Fee : $2,000
With payment slip/cheque: Yes / No
Company: Business Nature:
Name #1: Position:
Highest Education Level Achieved: Do you have basic knowledge/past experience in branding? Yes / No
Office Tel: Mobile No.: Email:
Name #2: Position:
Highest Education Level Achieved: Do you have basic knowledge/past experience in branding? Yes / No
Office Tel: Mobile No.: Email:
Declaration:
I declare that all the information provided in this form are correct and complete.
I have read and accepted the terms and conditions written in this form.
Date: Applicant (Signature):
Enrolment Deadline15 Sept. 2013