Our experience is established with 20+ years in a region that’s packed full of opportunity, and our foundation of success comes from knowing the parameters, the culture and the contacts within which companies need to manage their presence. Whether choosing to establish a business in the region, work with distributors, retain sales agents or find partners, the key to successfully building revenues and sustainable profits in the region are relationships and trust. The 8Point Advisory team of 45-people continue to build trust by working at senior level within companies in the sectors. These people bring daily, practical experience to customers working with 8point advisory.

2. Commercial Intelligence | Cultural Knowledge | Connections

3. The low risk 8 Point way to explore a high opportunity region
1. We help you build sustainable revenues and profits across the GCC without the costs of building a company in the region
2. We work with companies across Europe, Asia, Africa and the Americas and have a long track record of success
3. Our model has a simple principle: the client only pays for what the client needs
4. We deliver the knowledge, contacts and practical ways of entering markets at a measurable ROI cost
5. We take financial risk with the client if that suits both parties
6. We offer access to market without the costly trade licence if the client requires with all relevant documentation in place
7. We bring a clear supply chain route from export to customer with import clearance and Ministry approvals
8. We bring you clients, revenue stream and ROI
8 Point Advisory; your trusted partner
20+ years building our knowledge, experience and contacts

4. Inbound
customer
creates
relationship
with 8 Point
Advisory
Web & mobile applications,
technology solutions,
ERP technical and
customer support and
staff augmentation
services; optional
Customs clearance,
Ministry approvals,
use of a trade licence
as a trading company
with none of the costs
to establish the
business; optional
Customer revenues,
profits & ROI from the
GCC with none of the
short term risks
Build a business
relationship with the
incoming company and
next stage solutions to
include establishing
their business under
law in their name
and ownership
Commercial
intelligence,
cultural
knowledge &
connections
Route
Route
Route
Route

5. THE GCC MARKET
• Global gateway to 1.6bn customers in MENA & Asia
• 50% of Fortune 500 with regional HQ in Dubai
• Western legal system recognised & operated
• Safe security, access, law, finance & people
• Western business models used widely
• English is the main business language

6. The model…
• Act in client best interests
• Build long-term relationships for client
• Deliver measurable results on client ROI
• Provide client growth in revenues & profits

7. ommercial Intelligence
• Founders have 50+ years of GCC experience
• 43 advisors work at companies within sectors at C Suite
• All from UK, Ireland, USA, Canada, South Africa, Australia or New Zealand
• Strong network of commercial intelligence & knowledge
• Strong cross-cultural relationships in Arab business world
• Arabic language a core strength
How it works

8. ultral Knowledge
• Arab business strong emphasis on building trust
• We build trust and share opportunities
• Our people are experienced across the region
• 6-countries of the GCC have differing cultures
• 6-countries of the GCC need different solutions
How it works

9. onnections
GCC EXPERIENCE
50+YEARS
WITH SENIOR ROLES
IN A WIDE RANGE OF
INDUSTRY SECTORS
43ADVISORS
ON OUR CONSTANTLY
UPDATED DATABASE
30K+CONTACTS
RELATIONSHIPS IN
BUSINESS
5,500PERSONAL
Our 8Point Advisory guarantee; with our advisors and our 3-C model you are never more than 3-degrees of separation from the people you need
We know the people who know the people…
How it works

10. 8 Point engagement tool
• #1 Brief
• #2 Response
• #3 Research
• #4 Prospects
• #5 Launch
• #6 Culture
• #7 Information
• #8 Support
…understand and reconfirm client requirements
…client has course of action to consider
…deeper knowledge needs based on agreed plan
…build the right data sets for client
…introduce client to the right people
…be the regional guide
…continual updates on markets, regulations and prospects
…manage the process in a timely & cost-effective manner

11. FLEXIBLE process with strong focus on long-term partnerships
We undertake one-off briefs, but prefer engagement to build growth .
Take brief
Response to brief
with outlined costs Start of execution
Fully costed plan
assuming agreement
WEEK 1 WEEK 2 WEEK 3-4 WEEK 5
STAGE 1 STAGE 2 STAGE 3 STAGE 4

12. WITH SENIOR ROLES
IN A WIDE RANGE OF
INDUSTRY SECTORS
43ADVISORS
Our 8Point Advisory guarantee; with our advisors and our 3-C model you are never more than 3-degrees of separation from the people you need
We know the people who know the people…
How it works
Our advisors have contractual agreements with 8 Point Advisory, so once we take a client brief we
use the expertise of our advisors and combine that with our long experience of business
development in the region.
Advisors work at C-Suite level with functions such as Managing Director, SVP, Partner, Group MD,
General Manager, Managing Partner, Partner, Divisional Director, Director of Marketing, Director of
Sales, Strategy Director, Director of International Business, CFO or Head of Finance.
Advisors work in the sectors of retail, logistics, storage, law, Government, banking, finance,
distribution, construction, healthcare, energy, water, power, IT, technology, software, telecoms,
recruitment, HR, company setup, broadcast, real estate, hospitality, branding, PR, interiors,
maritime, security, defence, social media management, VC/PE funds and business media.

13. Neil came to the region in 2006 as Global VP for dmg Energy which includes 3 of the largest events in the
world for 10,000+ clients covering 250,000m2 and an audience of more than 100,000 energy professionals ;
ADIPEC in Abu Dhabi, UAE, Gastech (globally peripatetic) and the Global Petroleum Show in Calgary,
Canada, plus 15-events in North America, Europe, Asia and Africa.
With 25+ years of experience as a divisional Director in large public companies, his experience covers
numerous P&L’s across segments as diverse as technology, energy, education, retail, industrial and
financial markets.
Understanding how to access markets, people and finance is a key element of his experience, and having
married into the Arabic culture he has a closer understanding of the approaches required when opening
discussions and concluding deals in the region.
8Point Advisory is the result of over 50-years combined knowledge and experience in the region from the
Founders and decades more from the 43-advisors working in situ in companies in key sectors.
NEIL WOOD
Managing Partner
+971 (0)55 344 3810
neil@8pointadvisory.com

14. Leroy has coming up 20-years of experience throughout the MENA region within retail, marketing and
distribution.
This started in 1998 when opening the first international non-grocery retailer in Egypt with the Toys ‘R Us
(Al Futtaim Group) and grew to establishing retailers, distribution channels and partnerships throughout
the G.C.C. and Levant for the largest interactive video game distributor in the region.
Most recently Leroy established one of the largest outdoor play toy distributors in the Middle East and has
won multiple trade marketing and distribution awards over the last 8 years.
Leroy has solid e-commerce marketing and operational experience augmented by his years of
’bricks&mortar' retail management on both the supply-side and sell-through perspective.
Responsible for sales of $100m+ in the region, Leroy brings extensive and deep experience in developing
successful revenue chains for small, medium and the world’s largest companies.
LEROY DURWARD
Partner
+971 (0)50 558 2085
leroy@8pointadvisory.com

15. Sam has 15+ years experience in the Middle East across all business media platforms
inlcuding the FT as Regional Manager, the region’s largest radio network and fully engaged
on the launch and success of the region’s major business news resource.
From 2012 his business became a key driver in developing seamless integration between
clients and programming/content, providing a service to clients planning to localize their
content to fit with the Arabic culture of the Middle East.
The success of this business has led to helping grow the 8 Point Advisory business as a joint
partner, bringing enormous knowledge to clients on how best to develop content, platforms,
social media, pipelines and revenues with companies as diverse as large-scale family
businesses to smaller-scale specialists in numerous sectors.
As importantly Sam brings a lot of creativity to the business, seeing opportunities which are
not always obvious but which have brought great success due to his innovative take on the
market.
SAM ARMITAGE
Partner
+971 (0)50 695 7906
sam@8pointadvisory.com

16. HDS Building
Cluster M
Jumeirah Lake Towers
Dubai
United Arab Emirates
PO Box 211076
T: +971 (0)4 399 8158
www.8pointadvisory.com