1. Secure your interest now! Call Lenah @ (603) 6205 3288
Tuesday, 6 May 2014 • 9.00am – 5.30pm
Novotel Clarke Quay Hotel, Singapore
www.legalnet-asia.com
Programme Outline
1. STRATEGY: Build cornerstone of a social media
strategy
a. Create user-centric content
b. Manage diverse conversation
c. Grow target community socially
2. STRATEGY: Social Media Readiness
Assessment by based on 8 categories
a. Top Management Support
b. Social Media Skills and Knowledge Gap
c. Customer Engagement Level
d. Competitive Insight Analysis
e. Staff and Resources Allocation
f. Plan and Channel Selection
g. Process Documentation
h. Governance Measurement
3. STAFF: 7 components of a comprehensive
social media usage corporate policy
a. Corporate Objective
b. Scope of the Policy
c. Personal use of Social Media
d. Acting on behalf of company
e. Moderation guidelines
f. Media Inquiry Protocol
g. Response Strategy Map
4. SOLUTION: 9 evaluation criteria for selecting
the suitable social media platforms
a. Alignment with company goals
b. Cost/benefit Analysis
c. Customer Relationship Management
d. Expected reach of target audience
e. Financial commitment requirement
f. Industry practice
g. Market Positioning
h. People and Performance
i. Technical Risk Assessment
5. SOLUTION: 8 steps of creating a master social
media strategy for your company
a. Identify your target audience
b. What is your objective(s)?
c. What is your content creation strategy?
d. Selecting the suitable platform(s)
e. What are the conversation starters?
f. What is your collaboration plan to grow your social media
community?
g. Perform a social media readiness assessment
h. What is your measurement of success (KPI)?
Who Should Attend
• Sales executives and managers
• Marketing executives and managers
• Brand executives and managers
General Managers, Managing Directors, and senior management
of companies who want to explore leveraging on social media
for business
Methodology
To anchor the learning and winning behaviour, the talk will incorporates:
• Presentation
• Group Discussion
• Self-reflection
Pre-Requisite
• Participants should preferably have some social media online
experience
• Participants should preferably come from companies with some
social media presence
Corporate Social Media 365
Staff, Strategy and Solutions for
Organisational Social Media Success Early Bird
Discount!
SAVE
when you register
by
8 APRIL
2014
**Early Bird participants will
get a FREE copy of
SOCIAL
MEDIA
247
book by
Andrew Chow,
a Social Media and Public
Relations strategist

2. Secure your interest now! Call Lenah @ (603) 6205 3288
PAYMENT METHOD
CHEQUE
Please post a crossed cheque payable to
LegalNet Asia Sdn Bhd
TELEGRAPHIC TRANSFER
Account Name LegalNet Asia Sdn Bhd
Name of Bank Maybank
Address
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46100 Selangor Darul Ehsan
Malaysia
Account Number 5-6233-9401-364
SWIFT Code MBBEMYKL
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BOOKING CONDITIONS
1. Registrations will be confirmed upon receipt of your completed Registration Form.
2. Full payment must be made before the date of the conference.
3. If you are unable to attend the conference, a substitute delegate is welcome at no extra charge.
Alternatively, your registration can be credited to a future conference within the next 12 months.
4. For cancellations received in writing more than 3 weeks prior to the conference, a full refund less USD
100 admin charge will be made. Regrettably, no refund can be made less than 3 weeks prior to the
event and the amount will remain payable in full. A complete set of conference documentation will be
given.
5. All speakers and topics are correct at the time of printing. LegalNet Asia reserves the right to substitute
speakers and cancel or alter the content and timing of the programme for reasons beyond its control.
6. Where group discounts are offered, delegates must sign up collectively.
WAYS TO REGISTER
To register for the Course, fax, email or mail this whole page to:
Fax: (603) 6211 1833 Tel: (603) 6205 3288
Email: lenah@legalnet-asia.com
Mail: LegalNet Asia Sdn Bhd
D1-3A-16, Solaris Dutamas 1, No.1, Jalan Dutamas 1
50480 Kuala Lumpur, Malaysia
Registration Form:
(Please read booking conditions)
CORPORATE SOCIAL MEDIA 365
TUESDAY, 6 MAY 2014 • 9.00AM – 5.30PM • NOVOTEL CLARKE QUAY HOTEL, SINGAPORE
Novotel Clarke Quay,
Singapore
177A River Valley Road
179031 Singapore
Tel: (65) 6338 3333
VENUE DETAILS
REGISTRATION FEE DETAILS
Early Bird Fee (Register by 8 April 2014) SGD 850
Normal Fee SGD 890
**Early Bird participants will get a FREE copy of Social Media 247 book
by Andrew Chow, a Social Media and Public Relations strategist
Closing date of Registration: 2 May 2014
About the Trainer
Andrew Chow
Andrew Chow is a leading Social Media and Public Relations strategist. He has given Social Media keynotes and training in
many institutions. He is also a multi-award winning entrepreneur and a professional speaker currently serving as the President of
the Asia Professional Speakers – Singapore. He has co-authored one book with 21 others and also authored 2 books; the latest
is SOCIAL MEDIA 247.
Andrew is fondly called “ideasandrew” in all his social media connections in platforms like Facebook, Linked, Flickr, etc. He has
also founded four of his own social networking portals for business or social groups with over 10,000 profiles.
Customised Training Programme
NEED TO DEVELOP ENTIRE TEAMS?
All our conferences and seminars can be developed into customized programmes to meet your organisation’s specific training needs.
For more information on in-house training, please contact
Call Shima @ (603) 6205 3188