Learn how LinkedIn is investing in higher education and get a sneak preview of new solutions and tools that will help you achieve your marketing goals.
4 Keys to Connecting with Today's Prospective StudentsLinkedIn Europe
Today’s prospective students demand personalised content, delivered at the right time and in the channels that are most relevant to them. So, how and when should marketers engage? To answer that, LinkedIn surveyed over 6,900 Masters Intenders and Masters Grads in Europe.
Learn how LinkedIn is investing in higher education and get a sneak preview of new solutions and tools that will help you achieve your marketing goals.
4 Keys to Connecting with Today's Prospective StudentsLinkedIn Europe
Today’s prospective students demand personalised content, delivered at the right time and in the channels that are most relevant to them. So, how and when should marketers engage? To answer that, LinkedIn surveyed over 6,900 Masters Intenders and Masters Grads in Europe.
Data Insights for Higher Education - Valter SciarilloLinkedIn
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Valter Sciarillo, Sr. Insights Manager for LinkedIn, discusses how education marketers can leverage the power of LinkedIn data to understand their audience, build relationships, and drive applications.
Lindsey Edwards, Head of Product, Connected Enterprise at LinkedIn, unveils some of the exciting developments that will help higher education institutions better market their programs and services on the LinkedIn platform.
Student webcast presentation: Attracting the Next Generation of South African...LinkedIn Europe
Today, hiring top students and recent graduates is more critical for organizations than ever. However, many companies are using out-dated recruitment strategies and tactics. Don’t be one of them. Update your strategy today and connect with top graduates.
In this live webcast Matthew Gray, Account Executive and South African Market specialist, will take you through this introduction to student recruiting.
We will also have special guest Anna Cywinska, EMEA Talent Acquisition Partner – Growth Markets & DACH at LinkedIn. She will be here to answer any of your questions on recruiting and talent acquisition.
This free webcast will include:
Where do students fit into LinkedIn’s strategy?
Strategies to attract and engage students
Q & A session with Matthew and Anna
Delivering happiness at work through learning & developmentKelly Palmer
Kelly Palmer, CLO - Learning, Talent Development & Inclusion, Linkedin You've hired the best talent possible. Now how do you keep them happy at work? Learning can be your biggest competitive advantage.
The 50 Most Influential Education Brands on LinkedInLinkedIn
Education sector marketers have flocked to LinkedIn to reach the professional networking
platform’s audience of professionals, who are keen to boost their careers and earning power
with further education. In particular, education brands are leveraging LinkedIn for content
marketing. Below are the top 50 global education brands based on their LinkedIn Content
Marketing Scores, which are calculated by measuring the ratio between the total target
audience and the unique users that engaged with the content.
Connecting with Today's Prospective Students - Christina Jenkins and Ira Amil...LinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Christina Jenkins, Director Global Research, LinkedIn and Ira Amilhussin, Sr. Marketing Manager, LinkedIn, unveil new research the prospective student mindset.
Impact of Poor Basic Skills: The Employer PerspectiveIpsos UK
Trinh Tu, Research Director, Ipsos MORI Social Research Institute delivered this presentation on the Impact of poor skills: Employer perspective at 'Improving basic skills: An international perspective on a UK dilemma'; an Academic Conference sponsored by the Department of Business, Innovation & Skills (BIS) and Ipsos MORI’s Social Research Institute held on 14 January 2015.
Influencing the mass affluent - The NetherlandsLinkedIn Europe
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, Mass Affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that Mass Affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
Deck about optimizing your LinkedIn Career Page. How can you edit your Career Page and make it more relevant to your audiences. How to engage best with your audiences.
As part of the AKQA Future Academy we were set the brief by a recognised high street bank to create a product or service that would define the student experience of tomorrow. This was in order to help the client capture a greater proportion of the student market. We pushed back on the clients understanding of a student and presented to them our product, UpSkill.
Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show you how the mobile environment impacts job postings and what you need to be successful with mobile job seekers.
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Ryan Craig, Managing Director, University Ventures discusses the state of higher education today and how it is being disrupted.
We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
Organizing for Results - How to Build an Effective Marketing Function in an I...Jeffrey Rich
Higher ed has survived for hundreds of years without giving an ounce of thought to marketing since competition was stagnant due to the inability of new entrants into their markets. For-profit and online education changed all that. Now, competition is almost limitless, and many schools will go out of business if they don't take marketing seriously. Infusing marketing strategy and talent to differentiate your brand, academic programs and having a daily focus on inquiry generation are now requirements. Here are some tips on how to organize and what to focus on.
Data Insights for Higher Education - Valter SciarilloLinkedIn
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Valter Sciarillo, Sr. Insights Manager for LinkedIn, discusses how education marketers can leverage the power of LinkedIn data to understand their audience, build relationships, and drive applications.
Lindsey Edwards, Head of Product, Connected Enterprise at LinkedIn, unveils some of the exciting developments that will help higher education institutions better market their programs and services on the LinkedIn platform.
Student webcast presentation: Attracting the Next Generation of South African...LinkedIn Europe
Today, hiring top students and recent graduates is more critical for organizations than ever. However, many companies are using out-dated recruitment strategies and tactics. Don’t be one of them. Update your strategy today and connect with top graduates.
In this live webcast Matthew Gray, Account Executive and South African Market specialist, will take you through this introduction to student recruiting.
We will also have special guest Anna Cywinska, EMEA Talent Acquisition Partner – Growth Markets & DACH at LinkedIn. She will be here to answer any of your questions on recruiting and talent acquisition.
This free webcast will include:
Where do students fit into LinkedIn’s strategy?
Strategies to attract and engage students
Q & A session with Matthew and Anna
Delivering happiness at work through learning & developmentKelly Palmer
Kelly Palmer, CLO - Learning, Talent Development & Inclusion, Linkedin You've hired the best talent possible. Now how do you keep them happy at work? Learning can be your biggest competitive advantage.
The 50 Most Influential Education Brands on LinkedInLinkedIn
Education sector marketers have flocked to LinkedIn to reach the professional networking
platform’s audience of professionals, who are keen to boost their careers and earning power
with further education. In particular, education brands are leveraging LinkedIn for content
marketing. Below are the top 50 global education brands based on their LinkedIn Content
Marketing Scores, which are calculated by measuring the ratio between the total target
audience and the unique users that engaged with the content.
Connecting with Today's Prospective Students - Christina Jenkins and Ira Amil...LinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Christina Jenkins, Director Global Research, LinkedIn and Ira Amilhussin, Sr. Marketing Manager, LinkedIn, unveil new research the prospective student mindset.
Impact of Poor Basic Skills: The Employer PerspectiveIpsos UK
Trinh Tu, Research Director, Ipsos MORI Social Research Institute delivered this presentation on the Impact of poor skills: Employer perspective at 'Improving basic skills: An international perspective on a UK dilemma'; an Academic Conference sponsored by the Department of Business, Innovation & Skills (BIS) and Ipsos MORI’s Social Research Institute held on 14 January 2015.
Influencing the mass affluent - The NetherlandsLinkedIn Europe
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, Mass Affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that Mass Affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
Deck about optimizing your LinkedIn Career Page. How can you edit your Career Page and make it more relevant to your audiences. How to engage best with your audiences.
As part of the AKQA Future Academy we were set the brief by a recognised high street bank to create a product or service that would define the student experience of tomorrow. This was in order to help the client capture a greater proportion of the student market. We pushed back on the clients understanding of a student and presented to them our product, UpSkill.
Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show you how the mobile environment impacts job postings and what you need to be successful with mobile job seekers.
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Ryan Craig, Managing Director, University Ventures discusses the state of higher education today and how it is being disrupted.
We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
Organizing for Results - How to Build an Effective Marketing Function in an I...Jeffrey Rich
Higher ed has survived for hundreds of years without giving an ounce of thought to marketing since competition was stagnant due to the inability of new entrants into their markets. For-profit and online education changed all that. Now, competition is almost limitless, and many schools will go out of business if they don't take marketing seriously. Infusing marketing strategy and talent to differentiate your brand, academic programs and having a daily focus on inquiry generation are now requirements. Here are some tips on how to organize and what to focus on.
Presented at ADEIL 2015, Collegis Education shares ways colleges and universities can enroll more of their target students by refining their approach to marketing efforts.
Connecting Social Media Efforts to Offline OutcomesCampus Sonar
Your social media work should not be solely focused on followers, likes, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns.
Presented at the 2019 Oklahoma College Public Relations Association conference.
Live Webinar: The Power of Publishing on LinkedInLinkedIn
Join our webcast as content marketing experts from LinkedIn and Hootsuite walk you through best practices for universities to attract, engage, and convert more of these savvy prospects with a solid content marketing strategy on LinkedIn.
In this webinar, you'll learn how to:
-Build a solid content marketing strategy, starting with the end results in mind
-Manage and produce a healthy mix of relevant content with limited resources
-Help thought leaders in your university leverage LinkedIn to expand their influence
-Publish your content effectively on LinkedIn
Webinar Slides: Authentic v. Automated Communication - Yes, You Can Do BothConverge Consulting
Marketing automation is a huge buzzword in higher education today. Recruiters are busy. Marketers are busy. The need for some degree of automation in our communication processes is undeniable. But what’s the right balance? Can we make automation feel personalized? How?
The answer is yes – automated communications can (and should) feel personal. When it comes to authentic v. automated communication, you don’t have to choose one or the other. In this case, you can have your cake and eat it too! You’re probably wondering how that is possible.
Segmented messaging ensures that we create and deliver authentic personalized content, even when our communications are automated. User personas provide the benchmarks for segmentation and content strategy helps us plan, map and workflow our way to communication that is, in fact, both authentic and automated.
Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results. Presentation by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven, at the NEGAP Annual Conference on November 18, 2011.
Gain more attention from prospective students, parents, donors and alumniFINAOAgency
Higher education marketers face an array of challenges to attract and engage a variety of audiences. See how inbound marketing can help you overcome them.
How Linkedin can bring Data-Driven Decision-making to all stakeholders across higher education as well as to students as they navigate their journey through school and career and back again.
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
University Recruitment an Employer Manual-Florida International UniversityAndrea De La Cruz
Acquiring and retaining talent is crucial to an organization’s success. College Recruiting can provide additional strategic benefits to your Recruitment plan. It can help your organization manage its talent gaps as well as promote your brand message on campus. A University recruitment program is not determined by the size of the company, every company regardless of large or small should examine their recruiting opportunities as a way to attract the best and brightest; and having a strategic College Recruiting program in place, can help an organization with:
1. Creating a pipeline of interns and entry level hires that will help grow the organization.
2. Choose and select the best talent in a shorter amount of time than traditional recruitment
3. Save time and effort in Advertisement, Screening and Selection.
College Recruiting goes beyond the career fair, this manual will walk you through how you can create a College Recruiting program that can transform your recruitment efforts and brand your company effectively to the best Student/Alumni talent beyond the career fair.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Keys to a Successful Agency-School Partnership
1. Jeff Weiner
Chief Executive Officer
Joel Pykkonen
Director, Momentum
FRWD
Nina Hoy
Digital Media & Content Strategist
University of Minnesota, Carlson
School of Management
#EDUCONNECT17
CASE STUDY
Keys to a Successful
Agency-School Partnership
3. #EDUCONNECT17
Who We Are
The Carlson School of Management exemplifies a
commitment to excellence through a focus on
experiential learning and international education,
and by maintaining strong ties to the extraordinary
Minneapolis/St. Paul business community.
Carlson School of Management FRWD
FOUNDED IN 2009 with the belief that the
client/agency model needed fundamental
change
“The pace of change outside of McDonald’s has
become faster than perhaps the pace of change
internally,”
-McDonald’s President, Mike Andres
4. #EDUCONNECT17
An Agency Partner vs. Vendor
• Become engrained in the business
• Challenge the norm
• Constant ideation for growth
• Educate and develop cross-functional teams
• Transparency in numbers
• Ownership of performance
Partner Vendor
• Order taking
• Task oriented
• Product/Service driven
• Cookie cutter approach
• Replaceable/commoditized
5. #EDUCONNECT17
Pillars to a Successful Partnership
• Access to data
• Fee/cost clarity
• Teams and roles
• Strategy and plan
Transparency Communication Integration Accountability
• Alignment of broader
objectives
• Coordinated approach
• Weekly communication
• In-person meetings
• Ad stack ownership
• Capability and
knowledge transfer
• Break down silos across
the org.
• Freedom to test and
react
• Tied to long-term effects
• Regular spend audits
• Celebrate success and
failure
7. #EDUCONNECT17
Awareness ???
How Many Marketers View the Path to Application
Awareness
Information
Request
Event
Attendance
Student
Application
How We View the Path to Application
8. #EDUCONNECT17
“The student journey is not a linear path. Marketers must
provide the content prospects need at their point in the
decision making process to be successful.”
11. #EDUCONNECT17
• CPC
• Social
• Programmatic
Display
• Trade Orgs
• OOH
Admitted Student
App Start
Event
Attendance
Info
Request
Connecting the Journey: Consideration
Awareness
• Why an MBA?
• Industry news
• Alumni success stories
Awareness
• School rankings
• Program USP
• Faculty rankings
• Alumni success stories
Consideration
• Display
• Social
• Email
• Phone
Remarketing
12. #EDUCONNECT17
• CPC
• Social
• Programmatic
Display
• Trade Orgs
• OOH
Admitted Student
App Start
Event
Attendance
Info
Request
Connecting the Journey: Capture
Awareness
• Why an MBA?
• Industry news
• Alumni success stories
Awareness
• School rankings
• Program USP
• Faculty rankings
• Alumni success stories
Consideration
• Career advisement
• School rankings
• Program USP
• Classroom environment
Capture
• Display
• Social
• Email
• Phone
Remarketing
13. #EDUCONNECT17
Example of Audience Segmentation
“I feel like the best
opportunity for me to
advance my career is
to earn my MBA. The
school I choose should
prepare me to be a
leader.”
Undergraduate Degree: Business
Current Industry: Retail
Current Job: Marketing
Age: 27
Location: Metropolitan area
Program Interests: FT MBA
About Calvin
Competent, but not at the leading edge
Very connected with mobile
Active on social media, but mostly for
connecting with friends/family
Heavily researches his decisions,
especially with education/career
Media Consumption
Awareness
+
14. #EDUCONNECT17
Example of Audience Segmentation
“I feel like the best
opportunity for me to
advance my career is
to earn my MBA. The
school I choose should
prepare me to be a
leader.”
6 months into his journey and has
identified 3 possible schools.
Considering 1-2 different programs
and is concerned about how school
will affect his work/life balance.
Calvin’s Journey
Information Request
+
15. #EDUCONNECT17
Example of Audience Segmentation
Event Attendance
+
“I feel like the best
opportunity for me to
advance my career is
to earn my MBA. The
school I choose should
prepare me to be a
leader.”
12 months into his journey and is
motivated by the thought of
career/financial advancement.
Heavily searching for information
about schools on his shortlist and
beginning to consider how cost will
impact him.
Calvin’s Journey
16. #EDUCONNECT17
Example of Audience Segmentation
Application Start
+
“I feel like the best
opportunity for me to
advance my career is
to earn my MBA. The
school I choose should
prepare me to be a
leader.”
18 months into his journey and seeking
feedback from family and peers.
Determining which school and program
is best for his needs. Feeling anxiety
over the application process and
being accepted.
Calvin’s Journey
17. #EDUCONNECT17
Develop a Partnership Tomorrow
1. Ask difficult questions that matter
2. Involve key leaders in big picture
planning
3. Meet in-person, regularly
4. Dream together
5. Celebrate success & failure