ECMUN- Fighting Harmful Effects of Food and Drink MarketingChinwude Nwana
The document discusses the issues surrounding direct-to-consumer genetic testing. It begins with an overview of the history of human genome sequencing projects and their goals of understanding genes and their functions. However, genomic research also raises ethical concerns. Currently, regulation of direct-to-consumer genetic testing varies by state. While increased accessibility can enhance individual autonomy, these tests also lack oversight and often make misleading health claims. Both advocates and critics debate how to balance consumer protection against restricting individual choice. Overall, the document examines the complex policy challenges around direct-to-consumer genetic testing and its implications.
This document summarizes the minutes from a May 28, 2009 meeting between major food and packaging companies to discuss communication strategies regarding bisphenol A (BPA). The group discussed conducting surveys on consumer perceptions of BPA risks and developing messaging to promote BPA and influence legislation. Members suggested using fear tactics or emphasizing consumer choice. They aim to target mothers, students, minorities and the poor. The group plans to spend $500,000 developing messages and materials to shape public perceptions of BPA and influence policy debates.
Children are heavily exposed to advertising, watching an average of 25,000 to 40,000 TV commercials per year. They influence over $130-670 billion in annual parental purchases. The advertising industry targets children because they are loyal brand customers and influence family spending. However, advertising has been linked to increased tobacco, alcohol, and drug use in children as well as rising obesity rates. While banning all child-targeted advertising is debated, solutions proposed include educating children about advertising's purpose and increasing non-branded children's programming.
Boston Workshop: January 14, 2009: Building Community in the Digital AgePR Council
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
PR Genome Series: The Case For Design Thinking in CommunicationsPR Council
Design has emerged as one of the most distinguishing factors in determining a company’s success. Products and services are a reflection of the internal state of the organization that designs them, and strategy, values, and principles are manifested through design just as clearly as power struggles and dysfunction.
Truly great design doesn’t only communicate the world we live in; it also communicates a vision for the world we wish existed. Can’t the same be said for great brand communications? If design = communications, aren’t all organizations “design-centric” and all communications executives designers? More importantly, can we leverage design thinking to help us be more creative brand communicators?
Firm Lead: FleishmanHillard
Speakers: Sean Dallaskidd, SVP, Executive Creative Director, Digital & Social, FleishmanHillard
Slides form the PR Genome Education Series: Truest Me, I'm Creative webinar
When talking about having a seat at the table, it’s important to take a step back and make sure that everyone involved is talking about the same table. Creative production and creative strategy are two very different things, and require a different range of skill sets.
In order to bridge the gap, creatives need to expand their base of knowledge and learn many different things that don’t seem as “creative,” however, these tools are essential for adding value to the conversations you will find yourself in… especially if you want to stay relevant.
This webinar looks at how to expand on your creative foundation, how to build trust by doing the “boring" things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.
Presented by The Council of Public Relations Firms & Astute Solutions this webinar featured case studies that demonstrate how social customer data and social media analysis can provide a powerful brand management force within any organization.
ECMUN- Fighting Harmful Effects of Food and Drink MarketingChinwude Nwana
The document discusses the issues surrounding direct-to-consumer genetic testing. It begins with an overview of the history of human genome sequencing projects and their goals of understanding genes and their functions. However, genomic research also raises ethical concerns. Currently, regulation of direct-to-consumer genetic testing varies by state. While increased accessibility can enhance individual autonomy, these tests also lack oversight and often make misleading health claims. Both advocates and critics debate how to balance consumer protection against restricting individual choice. Overall, the document examines the complex policy challenges around direct-to-consumer genetic testing and its implications.
This document summarizes the minutes from a May 28, 2009 meeting between major food and packaging companies to discuss communication strategies regarding bisphenol A (BPA). The group discussed conducting surveys on consumer perceptions of BPA risks and developing messaging to promote BPA and influence legislation. Members suggested using fear tactics or emphasizing consumer choice. They aim to target mothers, students, minorities and the poor. The group plans to spend $500,000 developing messages and materials to shape public perceptions of BPA and influence policy debates.
Children are heavily exposed to advertising, watching an average of 25,000 to 40,000 TV commercials per year. They influence over $130-670 billion in annual parental purchases. The advertising industry targets children because they are loyal brand customers and influence family spending. However, advertising has been linked to increased tobacco, alcohol, and drug use in children as well as rising obesity rates. While banning all child-targeted advertising is debated, solutions proposed include educating children about advertising's purpose and increasing non-branded children's programming.
Boston Workshop: January 14, 2009: Building Community in the Digital AgePR Council
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
PR Genome Series: The Case For Design Thinking in CommunicationsPR Council
Design has emerged as one of the most distinguishing factors in determining a company’s success. Products and services are a reflection of the internal state of the organization that designs them, and strategy, values, and principles are manifested through design just as clearly as power struggles and dysfunction.
Truly great design doesn’t only communicate the world we live in; it also communicates a vision for the world we wish existed. Can’t the same be said for great brand communications? If design = communications, aren’t all organizations “design-centric” and all communications executives designers? More importantly, can we leverage design thinking to help us be more creative brand communicators?
Firm Lead: FleishmanHillard
Speakers: Sean Dallaskidd, SVP, Executive Creative Director, Digital & Social, FleishmanHillard
Slides form the PR Genome Education Series: Truest Me, I'm Creative webinar
When talking about having a seat at the table, it’s important to take a step back and make sure that everyone involved is talking about the same table. Creative production and creative strategy are two very different things, and require a different range of skill sets.
In order to bridge the gap, creatives need to expand their base of knowledge and learn many different things that don’t seem as “creative,” however, these tools are essential for adding value to the conversations you will find yourself in… especially if you want to stay relevant.
This webinar looks at how to expand on your creative foundation, how to build trust by doing the “boring" things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.
Presented by The Council of Public Relations Firms & Astute Solutions this webinar featured case studies that demonstrate how social customer data and social media analysis can provide a powerful brand management force within any organization.
Augmented Reality Has Arrived: What PR Firms Should KnowPR Council
The document discusses various emerging technologies including augmented reality, facial recognition, smart shelves, geo-tagging, and how they may be used in the future. It also touches on how people's behavior and thinking may change as technology becomes more integrated into everyday life, such as relying on social networks and recommendations from strangers instead of one's own knowledge or decisions.
Raleigh Workshop: A Small Step, A Giant Leap Final Rjh 021809 CapstratPR Council
This document provides an overview of how non-profits can use social media to engage audiences and achieve their goals. It discusses the key aspects of social media, including technologies like blogs, social networks, and mobile apps. The document recommends that non-profits create a social media strategy, listen to conversations online, and consider tactics like community forums, blogs, and brand ambassadors. The overall message is that social media can help non-profits build relationships, enhance their brand, and impact decisions.
Raleigh Workshop: Google 101 For NonprofitsPR Council
Raleigh/Non-Profit Workshop . Google for Nonprofits: Overview of free digital programs and tools for nonprofit organizations
Featuring: Mike Heslin (Google)
The document discusses digital concepts in action including a two-step approach to engage and establish a presence. It discusses using Wikipedia to establish an organization page and how the Wikipedia community and process works. It makes the case for blogging by leveraging timely news events, announcements and syndication. It also discusses engaging in online conversations and shows results of increasing unique visitors to a website through these digital strategies.
Public Relations ROI: Definitions, Language & ChangePR Council
The document discusses the challenge of defining and measuring public relations ROI. It notes that while PR professionals understand non-financial returns, measuring financial returns is less clear. The CPRF Measurement Committee believes ROI should be strictly defined as money in versus money out. Their plans are to publish a definitive guide on PR ROI definitions, principles, methodologies and case studies in partnership with other industry organizations by the end of 2011. Prior CPRF works on measuring PR impact on sales are also mentioned.
Raleigh Workshop: Selling Social Media 2 15 09PR Council
The document provides tips for non-profits to sell the use of social media to their board and staff. It recommends integrating social media with existing mission, goals, and outreach. It suggests showing boards engaging statistics about popular sites like Facebook and YouTube. Finally, it outlines ways non-profits can use social media like building relationships, increasing awareness, driving traffic, fundraising, and taking action.
Raleigh Workshop: Million Dollar Roundtable, By Kerry HendersonPR Council
1) The document discusses how the Million Dollar Round Table (MDRT) used online tools like podcasts, webinars, and blogs to address challenges of slowing growth and declining membership value in the US.
2) MDRT's goals were to build an online community for ongoing development and engagement of all members across generations and locations.
3) The solution involved a multimedia microsite hosting podcasts and webinars on retirement topics. This engaged over 175,000 users and increased participation of younger members.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
Moodle es una aplicación web de tipo Ambiente Educativo Virtual creada por Martin Dougiamas basada en ideas constructivistas. Moodle permite a educadores crear comunidades de aprendizaje en línea promoviendo la colaboración y actividades. Es de código abierto y fácil de instalar requiriendo solo PHP y una base de datos, además de contar con seguridad y ser compatible con diferentes sistemas.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá la mayoría de las importaciones de petróleo ruso a la UE y se implementará de manera gradual durante los próximos seis meses. Algunos países de la UE aún dependen en gran medida del petróleo ruso y buscarán exenciones al embargo.
El documento compara y contrasta tres conceptos fundamentales: la ciencia, la técnica y la tecnología. Explica que la ciencia se enfoca en obtener conocimientos a través de un proceso riguroso y objetivo, con el ideal de descubrir la verdad. La técnica se refiere a los procedimientos usados para llevar a cabo actividades de manera directa. Finalmente, la tecnología se deriva de la ciencia y aplica el conocimiento científico de forma racional para resolver problemas y lograr eficiencia.
1. The document discusses various ethical issues regarding advertising aimed at children, including its psychological effects, influence on parents, use of celebrities, and regulations.
2. Advertising to children is a major focus of companies and can influence children's requests of parents for over $500 billion in purchases annually.
3. Regulations of children's advertising vary between countries and organizations, with some banning junk food ads during children's programs or restricting data collection from children under 13.
The document discusses regulation of the internet and social media by the FDA. It argues that the current regulatory approach has become obsolete given changes in communication technologies. While the FDA aims to protect public health, its actions have disrespected free speech and shown a lack of understanding of new media. The document recommends that the FDA take time to understand how consumers actually use the internet for health information before making evidence-based policy decisions. It also suggests partnering with technology companies and incorporating advisory committees to develop guidance better suited to the fast-paced social media environment.
Augmented Reality Has Arrived: What PR Firms Should KnowPR Council
The document discusses various emerging technologies including augmented reality, facial recognition, smart shelves, geo-tagging, and how they may be used in the future. It also touches on how people's behavior and thinking may change as technology becomes more integrated into everyday life, such as relying on social networks and recommendations from strangers instead of one's own knowledge or decisions.
Raleigh Workshop: A Small Step, A Giant Leap Final Rjh 021809 CapstratPR Council
This document provides an overview of how non-profits can use social media to engage audiences and achieve their goals. It discusses the key aspects of social media, including technologies like blogs, social networks, and mobile apps. The document recommends that non-profits create a social media strategy, listen to conversations online, and consider tactics like community forums, blogs, and brand ambassadors. The overall message is that social media can help non-profits build relationships, enhance their brand, and impact decisions.
Raleigh Workshop: Google 101 For NonprofitsPR Council
Raleigh/Non-Profit Workshop . Google for Nonprofits: Overview of free digital programs and tools for nonprofit organizations
Featuring: Mike Heslin (Google)
The document discusses digital concepts in action including a two-step approach to engage and establish a presence. It discusses using Wikipedia to establish an organization page and how the Wikipedia community and process works. It makes the case for blogging by leveraging timely news events, announcements and syndication. It also discusses engaging in online conversations and shows results of increasing unique visitors to a website through these digital strategies.
Public Relations ROI: Definitions, Language & ChangePR Council
The document discusses the challenge of defining and measuring public relations ROI. It notes that while PR professionals understand non-financial returns, measuring financial returns is less clear. The CPRF Measurement Committee believes ROI should be strictly defined as money in versus money out. Their plans are to publish a definitive guide on PR ROI definitions, principles, methodologies and case studies in partnership with other industry organizations by the end of 2011. Prior CPRF works on measuring PR impact on sales are also mentioned.
Raleigh Workshop: Selling Social Media 2 15 09PR Council
The document provides tips for non-profits to sell the use of social media to their board and staff. It recommends integrating social media with existing mission, goals, and outreach. It suggests showing boards engaging statistics about popular sites like Facebook and YouTube. Finally, it outlines ways non-profits can use social media like building relationships, increasing awareness, driving traffic, fundraising, and taking action.
Raleigh Workshop: Million Dollar Roundtable, By Kerry HendersonPR Council
1) The document discusses how the Million Dollar Round Table (MDRT) used online tools like podcasts, webinars, and blogs to address challenges of slowing growth and declining membership value in the US.
2) MDRT's goals were to build an online community for ongoing development and engagement of all members across generations and locations.
3) The solution involved a multimedia microsite hosting podcasts and webinars on retirement topics. This engaged over 175,000 users and increased participation of younger members.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
Moodle es una aplicación web de tipo Ambiente Educativo Virtual creada por Martin Dougiamas basada en ideas constructivistas. Moodle permite a educadores crear comunidades de aprendizaje en línea promoviendo la colaboración y actividades. Es de código abierto y fácil de instalar requiriendo solo PHP y una base de datos, además de contar con seguridad y ser compatible con diferentes sistemas.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá la mayoría de las importaciones de petróleo ruso a la UE y se implementará de manera gradual durante los próximos seis meses. Algunos países de la UE aún dependen en gran medida del petróleo ruso y buscarán exenciones al embargo.
El documento compara y contrasta tres conceptos fundamentales: la ciencia, la técnica y la tecnología. Explica que la ciencia se enfoca en obtener conocimientos a través de un proceso riguroso y objetivo, con el ideal de descubrir la verdad. La técnica se refiere a los procedimientos usados para llevar a cabo actividades de manera directa. Finalmente, la tecnología se deriva de la ciencia y aplica el conocimiento científico de forma racional para resolver problemas y lograr eficiencia.
1. The document discusses various ethical issues regarding advertising aimed at children, including its psychological effects, influence on parents, use of celebrities, and regulations.
2. Advertising to children is a major focus of companies and can influence children's requests of parents for over $500 billion in purchases annually.
3. Regulations of children's advertising vary between countries and organizations, with some banning junk food ads during children's programs or restricting data collection from children under 13.
The document discusses regulation of the internet and social media by the FDA. It argues that the current regulatory approach has become obsolete given changes in communication technologies. While the FDA aims to protect public health, its actions have disrespected free speech and shown a lack of understanding of new media. The document recommends that the FDA take time to understand how consumers actually use the internet for health information before making evidence-based policy decisions. It also suggests partnering with technology companies and incorporating advisory committees to develop guidance better suited to the fast-paced social media environment.
AMM January Meeting presentation by John Kamp, Executive Director, Coalition for Healthcare Communication: "The Current Regulatory and Political Landscape of Pharmaceutical Marketing & Education"
Direct-to-Consumer Advertising in the Digital Agesggibson
This document discusses the increasing role of social media and the internet in the promotion of prescription drugs in Canada. It notes that pharmaceutical companies are shifting marketing budgets from traditional to digital channels due to cost pressures. The document outlines Canadian regulations around direct-to-consumer drug advertising and discusses concerns about the effects of such advertising. It also examines how pharmaceutical companies are using social media for targeted marketing and the lack of clear guidelines around these practices.
Learn about the 7 drivers of pharmaceutical television advertising. Television advertising for prescription drugs is a controversial practice but is an important component of the marketing strategy for many pharmaceutical manufacturers plus other healthcare product manufacturers. The FDA’s Center for Drug Evaluation and Research (CDER) and its Office of Prescription Drug Promotion(OPDG) closely monitor what pharmaceutical companies display and communicate within their television, print, radio or digital ads.
Get the complete insights through this article from Bare Sky Marketing Healthcare Content Writing Services
This is Andrew Busch's PPT for Laboratory Products Association annual conference from October 2016. In it, he covers the US economy, the 2016 US Presidential election candidate's policy proposals (Donald Trump and Hillary Clinton) and what lies ahead for future growth of the industry.
There are ongoing issues with truth in advertising as advertisements sometimes make misleading or false claims. Regulations have been established to require advertisements to be truthful and not deceptive, such as policies from the National Advertising Division and legal acts. However, some advertisements still make false health or performance claims that mislead consumers. It is important for regulatory bodies to impose penalties on organizations that violate advertising standards in order to deter false advertising and better protect consumers. The Federal Trade Commission regulates advertisements in the US and can force companies to remove deceptive claims, but some argue more legal consequences are needed for false advertisements.
This document summarizes the economic effects of advertising. It discusses how advertising generates direct and indirect sales and jobs, and influences consumer information, competition, and consumer manipulation. Both sides of the debate around regulating advertising that targets children are presented. Proponents argue it contributes to issues like childhood obesity and materialism, while opponents counter that it sustains the economy and parents should monitor what children view. Solutions proposed include educating children about advertising and having organizations review ads' messages. Disadvantages of advertising discussed include misleading claims and creating unrequired desires.
This document summarizes the economic effects of advertising. It discusses how advertising generates direct and indirect sales and jobs, and influences consumer information, competition, and consumer manipulation. The document also examines effects of advertising in a free economy, including creating markets and influencing pop culture. It outlines social problems of advertising to children like obesity, materialism, and violence. It analyzes arguments for and against government regulation of children's advertising around issues like health, family values, and economic impacts. Potential solutions discussed include educating children and having organizations review advertising messages. Disadvantages of advertising mentioned are misleading claims, monopolies, high prices, and creating unnecessary desires.
Social, Economical impact, Effect on consumer Demand,Effect on Consumer Choice,Effect on Business cycle,Deception in Advertising
The Subliminal Advertising,Effect on Value System,Effect of Proliferation of Advertising,Use of Stereotypes in Advertising,Offensiveness in Advertising,Effect on Perspective,Social Responsibility,Offensive Advertising
This document discusses advertising regulation in the United States. It begins by outlining the economic impact of advertising, including how it can affect product values, prices, competition, and consumer demand and choice. It then describes the various government agencies that regulate advertising, such as the FCC, FTC, and FDA. It also discusses state and local advertising laws as well as self-regulation by non-government organizations. Finally, it examines some current regulatory issues in advertising including debates around commercial free speech, tobacco advertising, advertising to children, and consumer privacy.
Crossing the Valley of Death in Drug Discoveryszecola
The benefits of "Big Data" in health care will be undermined by the Valley of Death resulting from the FDA's drug approval process. The drug approval process should be changed as recommended herein.
The Right to Sell Kids JunkNEW YORK TIMESMarch 27, 2012, 900 .docxoreo10
The Right to Sell Kids Junk
NEW YORK TIMES
March 27, 2012, 9:00 pm
By MARK BITTMAN
Mark Bittman on food and all things related.
Tags:
advertising, First Amendment, junk food
The First Amendment to the Constitution, which tops our Bill of Rights, guarantees — theoretically, at least — things we all care about. So much is here: freedom of religion, of the press, of speech, the right to assemble and more. Yet it’s stealthily and incredibly being invoked to safeguard the nearly unimpeded “right” of a handful of powerful corporations to market junk food to children.
It’s been reported that kids see an average of 5,500 food ads on television every year (sounds low, when you think about it), nearly all peddling junk. (They may also see Apple commercials, but not of the fruit kind.) Worse are the online “advergames” that distract kids with entertainment while immersing them in a product-driven environment. (For example: create your own Froot Loops adventure!)
And beyond worse: collecting private data, presumably in order to target children with personalized junk food promotions, as in this Capri Sun advergame, which asks for permission to use your webcam to film you — without first verifying your age.
Remember: 17 percent of kids in the United States are obese (many more are nearly so), and though there is an argument that during the boom-and-bust periods of capitalism’s development our genetic code has encouraged us to consume as many calories as possible, nowhere in our DNA is it written that we need to eat Big Macs, drink soda or eat Twizzlers (much as I personally like the last of these). These cravings become habits as they are taught, encouraged and reinforced by the marketing arm of Big Food, and the federal government appears powerless to change this. Here’s where the First Amendment comes in.
I’ve written before about the government’s pathetic attempt to nudge industry toward at least improving the nutritional profile of junk food advertising targeted at kids in the form of voluntary guidelines proposed by an interagency working group of the Federal Trade Commission, Centers for Disease Control and Prevention, Food and Drug Administration and Department of Agriculture.
They suggested draft nutrition standards, and although the recommendations were absolutely nonbinding, the food and media industries erupted in opposition, forming an absurdly named lobbying group, the Sensible Food Policy Coalition (“Keep the government out of your kitchen!”), and seemingly managed to quash the release of a final report with actual recommendations.
Viacom, a member of the coalition, retained — that means paid — the renowned constitutional law scholar Kathleen M. Sullivan, who wrote that “Government action undertaken with the purpose and predictable effect of curbing truthful speech is de facto regulation and triggers the same First Amendment concerns raised by overt regulation.” On the flip side, an open letter signed by more than three dozen prominent le ...
CMI Compas One Click Rule POV June 2015Cory LeBihan
The document discusses a proposed bill called the "One Click Rule" that would allow pharmaceutical companies more freedom to use social media for marketing. It would allow inclusion of important safety information (ISI) through a link rather than requiring it to be displayed in full within social media posts. This would address current FDA regulations that make it difficult for pharma brands to mention medical conditions and drugs in short social media posts due to ISI length. The bill could significantly expand pharma's ability to promote drugs on large social networks if passed and the FDA revises guidelines accordingly. Analysts believe it would give brands more flexibility to engage online audiences about medical products and conditions.
Potential of One Click Rule to Change Pharma Marketing: How a Bill in Congres...CMI_Compas
The document discusses a proposed bill called the "One Click Rule" that would allow pharmaceutical companies more freedom to use social media for marketing. It would allow inclusion of important safety information (ISI) through a link rather than requiring it to be displayed in full within social media posts. This would address current FDA regulations that make it difficult for pharma brands to mention medical conditions and drugs in short social media posts due to ISI length. The bill could significantly expand pharma's ability to promote drugs on large social networks if passed and the FDA revises guidelines accordingly. Analysts believe it would give brands more flexibility to engage online audiences about medical products and conditions.
Children in the US watch an average of 25,000 to 40,000 TV commercials per year. Advertisers spend billions targeting children directly and influencing parental purchases. This influences unhealthy behaviors like tobacco, alcohol, and drug use as well as obesity. Advertising is linked to early sexual behavior and eating disorders in young girls. Possible solutions include educating children about marketing and banning some ads, but these approaches have limitations and drawbacks. Overall, advertising has transformed children's culture into one increasingly focused on consumerism.
Create the Executive Summary portion of the Marketing Communications.docxstarkeykellye
This document discusses ethical considerations and regulatory issues in marketing communications. It addresses ethics around targeting specific audiences, the truthfulness of advertising, and promotions. It also covers packaging and branding ethics. Additionally, it outlines the roles of key regulatory bodies in the US, including the Federal Trade Commission and Food and Drug Administration. It describes how these agencies regulate advertising, labeling, and marketing. Self-regulatory organizations are also discussed as a complement to government standards.
This document discusses the regulation and ethics of advertising. It covers criticisms of advertising around topics like demand creation, shaping social values, and stereotypes. It then explains several acts like the Pure Food and Drug Act that have impacted advertising regulations. Several regulatory bodies that oversee advertising are also outlined, including the FTC, FDA, and FCC. The document discusses types of deceptive advertising and remedies for violations. Self-regulation through industry organizations is also summarized.
The document is a student paper analyzing the positive and negative effects of advertising. It argues that while advertising plays an important economic role in connecting producers and consumers, it can also promote excessive consumerism and mislead customers. Positives include stimulating economic growth and job creation, while negatives include providing misleading product information and interrupting people's activities. The conclusion states that governments need policies to regulate the industry and protect consumers.
The PR Council is the US trade association for public relations and integrated communications firms. It seeks to advance the profession through advocacy, business tools, and networking programs. The PRC Next Board brings next generation perspectives to industry challenges. It will focus on issues identified by the PR Council but also other topics deemed important. To apply, one must have 7-15 years experience in PR, be employed at a PR Council member firm for over a year, and have CEO endorsement. The board will convene four times a year to discuss issues and opportunities in the industry.
The News Literacy Project aims to teach secondary students how to be smart, active consumers and engaged citizens of news and information. It provides virtual news literacy classes and has reached many students across the US. Students have commented that the classes have changed their lives and given them control over the news they consume rather than being controlled by it. The organization aspires to do more and needs help from partners to further its national PR campaign and back to school assistance through employee engagement and connections to corporate social responsibility plans.
This document provides tips on how to craft winning entries for the Cannes Lions International Festival of Creativity's PR Lions awards. It discusses what makes for creative PR work, changes to the PR Lions categories and entry forms, how to structure an effective entry, and highlights that showing tangible results is crucial. The document encourages PR professionals to enter their best work to help define and showcase the creative potential of the public relations industry.
In our Q4 2016 quick survey of our agency members, we look at fake news, measurement programs, project-based vs. AOR client relationships, and compare the end of 2016 to the end of 2015.
PR Council's 2016 End of Year InfographicPR Council
2016 was one of the PR Council's most exciting years ever. This infographic highlights our activities throughout 2016 in agency management, advocacy, diversity & inclusion, learning & development, webinars and our 2016 Critical Issues Forum.
Diversity Talks: Diversity & Inclusion Agency Resource GuidePR Council
Presented by HP, the PR Council’s Diversity & Inclusion Resource Guide for Agency Leaders is being published to educate members and the industry in creating an effective diversity and inclusion strategy for their organizations.
Communications leaders understand the existence of differences among their clients’ customer bases, however the talent creating messages is often not reflective of the customer base or potential customers. Although the concept of diversity among our talent is not new to the industry, a transformation of behavior and attitude resulting in the practice of inclusion is being actively pursued.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
This document summarizes key social media trends for 2015 as predicted by Marshall Manson and James Whatley of Ogilvy. It reviews their 2014 predictions and finds that disposable content on platforms like Snapchat grew significantly. It also notes brands' increasing use of humor on social media. Looking to 2015, it predicts the rise of "Twitter Zero" with less organic reach requiring more paid promotion. It also discusses the growing battle for dominance in online video between Facebook, YouTube, Twitter and Instagram. Finally, it examines trends in youth social media usage and anonymity-focused platforms.
The annual dinner will be held from 6-9PM on October 21st at The Lighthouse at Pier 61. Attendees can reconnect with old colleagues and friends, meet peers from across the country, and network. The event will honor the winners of the 2015 Take Flight with PR Video Contest and the 5th Annual Diversity Distinction in PR Awards.
PR Genome Series: Gamification of ResearchPR Council
Conducting market research was a lot easier when pollsters' phone calls only had to compete with a nightly news broadcast and The Reader’s Digest.
Grabbing someone’s attention nowadays and holding it long enough to ask them a set of boring questions isn’t hard, it’s nearly impossible… but there’s hope!
Join Sachs Media Group Vice Presidents Karen Cyphers and Ryan Cohn in a live-exchange webinar about the cutting-edge approach of "gamified research" — a new, largely untapped model for how information exchange can become more efficient without losing quality.
FOMO for Marketers – How to Create Content for MillennialsPR Council
With original research Current Executive Vice President Lisa Dini and Executive Creative Director Christine Bridger walk us through their recently success marketing to and creating content for Millennial women. They specially talk about a large physiological factor present in 70% of Millenials, FOMO or the fear of missing out.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Marian Salzman, CEO of Havas PR North America and a world-renowned trendspotter, reports on futurecasting, also known as newscrafting.
Among the many trends she and her teams have spotted and exploited to make news in recent years are the metrosexual, “Sleep is the new sex,” “Cellphones are the new trans fats” and the massification of organics. Learn how to stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.
Infographics: Data, Sorted, Arranged, PresentedPR Council
Goldman Sachs provides an interactive guide to capital markets that aims to educate readers on key aspects of global finance. The guide outlines the major participants in capital markets like corporations, governments, and investors. It also explains different asset classes and financial instruments, how they are traded in primary and secondary markets, and the various functions they serve in the global economy.
Konstantin Pronin, an 86 year old WWII veteran from Belarus, heads to Gorky Park each year to join his battalion to remember and celebrate their Day of Victory in Moscow. However, on May 9th, 2011, Konstantin was the only member of the battalion to show up to commemorate the occasion.
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.