The key conventions for music videos depend on the genre of the song. Fast paced rock songs use quick shots while slow R&B songs use longer shots. It is essential that the artist appears in the video to introduce them, even if just for a few seconds. Perfect lip syncing is also vital so the video does not look out of place. Having a storyline can help the artist relate to their audience and gain a wider following. Costumes should be used to create different scenes within the video.

1. Key conventions for music
video

2. Genre
• The key conventions depend on the genre of a
song. For example in a rock song the music will
need to be fast paced with quick shots.
However for an R&B song, the music video
may be slow paced with longer shots.

3. Artist performance
• In every music video it is key that the artist is in
it, in order to introduce the artist or to gain
awareness. However short or long their part is
in the song it is vital. For example in a recent
music video by Ed Sheeran, he became known
by only showing himself for several seconds
during the whole music video.

4. Lip syncing
• This is a vital key convention in a music video.
Without perfect lip syncing the music video
would look out of place.
• To make sure that the lip syncing matches with
the song, it is essentially a director take several
shots of the artist or actor in action.

5. Storyline
• It is good when there is a meaning behind a
music video, so that the artist can relate to
his/hers audience, and also gain a wider
audience.

6. Costumes
• To get a good mise-en-scene it is key for the
actors in a music video to have different
costumes on for different scenes.