The document outlines the process of designing a flyer to attract life coaching clients between the ages of 28 and 38 who are unhappy with their lives. It details setting a goal and identifying the audience and message. It then describes the design process, including aligning text and images, fixing distortions, adding contrasting colors, and balancing elements to create a bold and readable final design.

1. The Process of Designing a Flyer
Dorothy Key

2. • Goal-to design a flyer to attract the
attention of individuals that are interested
in hiring a life coach
• Audience-28 year olds to 38 year olds
not content with their lives that are wanting
something more out of life
• Message-if you are not happy with your life
with the help of a life coach you can find
happiness

5. • The Einstein flyer was one of my first flyers
it was my attempt to be bold and different
• This was my final design on this flyer but to
create this look I had to align the title, the
picture and the text on the left
• Before I had the picture in the middle and I
had dragged the picture and made it look
distorted so I had to fix that
• I also had to right align the right side text

7. • I aligned the title, picture of the heart and
left text to create a strong line
• I changed the heart to fill the page and made
the question easier to read
• I used a contrasting text to create a bolder
design

9. • I decided to change the text colors from black
to different shade of blue
• I added a blue box to the text at the bottom
to add balance to the page