This document provides an overview and analysis of Kerala Electrical and Allied Engineering Company (KEL). KEL is a public sector undertaking owned by the government of Kerala that was established in 1964. It has four manufacturing units that produce products like transformers, switch gears, and structural engineering components. The document discusses KEL's vision, mission, organizational structure, functional departments, capital structure, market potential, and SWOT analysis. It identifies strengths like expertise, financial soundness, and goodwill, as well as weaknesses like resource wastage and slow decision-making. Opportunities for diversification and expansion are noted along with threats from competition and regulations.

1. CHRIST INSTITUTE OF MANAGEMENT

2. Presented by,
THOMAS T JOHN
PGDM B
1621144

3. OBJECTIVE
 To analyse the company profile with an overview of the
Strengths, Weaknesses, Opportunities and Threats of the
company.
 To summarize the Organisational Structure of the company.
 To evaluate the functional areas of the company.
 To identify internal and external factors that affect Strengths,
Weaknesses, Opportunities, and Threats to activities or
operations.

4.  Public sector undertaking- Govt. of Kerala
 Multi product engineering company
 Two divisions- T Division
S Division
1

5. COMPANY PROFILE
Company Background
-multi-faceted company, largest, most vibrant and productive
Public Sector Undertaking.
-owned by the State government, established in 1964.
-Client base, ranging from the army and air force of India to world-
renowned space research organizations

6. VISION
To be a globally recognized
enterprise committed to
enhancing stakeholder
value by providing world
class engineering and
power system solutions.
MISSION
 Applying state-of-the-art
technology, processes and
innovative solutions
 Building long term
relationship with
stakeholders in an
environment of fair
business ethics and values
 Creating value through
sustainable and profitable
growth
 Leveraging productivity
through highly motivated
and empowered team

7. 4
Capital Structure
-400,00,000 equity share of face value of Rs. 10 each.
-issue subscribed and paid up share is 34,05,937.
-60,32,350 equity share held by Kerala State Industrial
Enterprises Ltd.
Market Potential
-India level, KEL contributes to 2% need when its
production is 100%.
-In the state level, KEL’s marketing potential is around
35-40% of the market requirement.

8. Overall Organization Structure
Four manufacturing units:
 KEL Train Lighting Alternator Division, Kundara,
Kollam
Inception: 1964
 KEL LT Switch Gear Division, Olavakkod
Inception: 1977
 Transformer Division, Mamala
Inception: 1969
 Structural Engineering Division, Mamala
Inception: 1969

9. Transformer Division at Mamala Unit
 Distribution Transformers 3,000 kVA, 33 kV class oil-
filled and resin impregnated dry type; on load tap
changing with Automatic Voltage Regulation.
Structural Engineering Division at Mamala Unit.
 Design, fabrication and commissioning of hydraulic
gates and hoists and their controlling equipment.
 Design and construction of steel bridges, factory
buildings, storage tanks, fabrication of pressure vessels
and other industrial steel structures.

11. Departmental Analysis
1) Personnel and Administration Department
- acquiring and developing personnel for achieving the
objective of the organization.
- responsible for recruitment.
-focuses on general administration activities.
Manager
P & A
Junior Officer Junior Officer

12.  Finance and Accounts Department:- regulates the
financial transactions of the company.
-provides authorization and control to all the subsystem to utilize
money more efficiently
Asst Manager
Executive Finance
Asst Accounts Officer Asst Accounts Officer

13. Marketing Department: directly connected with the
customers: KEL displays advertisements in certain
electrical journals only. They have reorganized regional
centres in the various major cities.

14. Material and Stores Department: - make the purchase
that is required for the production and administrative
department.
DGM
Manager
Asst Engr Stores
(Tdiv&Sdiv)
Clerk

15. SWOT Analysis
Strengths of the company
 Garnered many years of experience and expertise which has created a
unique brand name as well as goodwill in the industry.
 It is financially sound and has a good infrastructural facility which has
scope of expansion in the future.
 The organisation maintains good industrial relations which brings in
clients every year.
 KEL’s product portfolio includes future ready product ranges.
 KEL’s personnel consist of dedicated and highly qualified technical
staff.
Weaknesses of the company
 Materials & Resource wastage
 Modern technologies and machineries are yet to be implemented.
 Decision making process as well as implementation is slow and time
consuming.
 Lack of computerization of data and information in respective
departments.

16. Opportunities
 Opportunity of diversifying into various other facets of
infrastructural development.
 Centralization of data resources.
 Immense scope for KEL to expand their reach into the
northern markets of India.
Threats
 Increasing amount of competition from private enterprises
 Political uncertainties could cause lot of stagnation in the
decision making process.
 New government regulations and also foreign exchange
fluctuations could be treated as threats to the firm.
 Absenteeism is an internal threat present in the
organization.

17. CONCLUSION
-Supplying essential equipments to various industrial
concerns and various electricity boards in India.
-KEL has got ISO 9000, 2000 etc.
-efficient management team and highly dedicated
employees are the most precious blessing of the
company.
-should be in touch with the market and its customers
-was immensely educative and allowed me to get a
broader perspective of a manufacturing firm and how
it functions in real-time.
ILAHIA COLLEGE OF ENGINEERING AND
TECHNOLOGY