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THE COMMERCIAL POTENTIAL FOR WHEAT IN AFRICA.
                                                 Trade
                                 US$ 12.5 Billion – Africa ‘s
                                 wheat Import bill in 2010=
                                                                                                                       Market
                                                                                                        Opportunity: Urban population
                                 ECONOMIC GROWTH
                                                                                                        increase by 300% by 2050.
                                 INTRA REGIONAL TRADE (Private Sector)
                                                                                                        Changing dietary habits
                                                                                                        = Growing potential market
                                                                                                        (wheat is fastest-growing crop in Africa)




          Processors & Farmers
          working in partnership
                                                                                                                                        Seed Systems: working directly with
Employment creation, Value addition, Mechanization,
Investment.
                                                                                                                                          Government Agencies & NGO’s
                                                                                                                                        Germplasm diversity, technology transfer, Research :
                                                                                                                                        NARS, CG Centers & Private sector a critical success
                                                                                                                                        factor; Provide leadership, influence Policy environment
                                                                                                                                        to foster innovation and speed in commercialization.




   Smallholder Farmers & Cooperatives
    Sustainable Business Models, inclusive financing,
    Gender mainstreaming, Extension, information.




                                                                          Increasing productivity with introduction of New Genetics
                                                                                             Current production 2.3t/ha (FAO Stats_2012)
                                                                                                         Global average 3t/ha
                                                                         Potential = 6t/ha = CAPACITY BUILDING (Donor, Community, Philanthropists, NGOs)
WHEAT FOR AFRICA.
                     “A robust Wheat Value chain to address Hunger, Poverty and Malnutrition in Africa.”
                          ( A “Public- Private- Partnership” Initiative by Africa Harvest, KARI & WWW)




CHALLENGES                                                                                      BENEFITS
Growing demand for wheat                                                                        2-5 years to deliver improved
(changes in diets and urban                                                                     varieties to farmers using a
population growth-300% by 2050 )                                                                participative approach.

Limited variability to match                                                                    Robust varieties in use 5-7years
changing tastes and preferences                                                                 sooner than conventional breeding
(end consumers)                                                                                 methods

Limited Market pull – varieties                                                                 Higher yielding wheat varieties
and characteristics (Processors)                                                                (between 10-50%).

Lengthy Breeding systems                                                                        Market centric approach –
(10-12 years)                                                                                   Processors and end consumers’
                                                                                                preferences.
Limited and usually ignored participation
by Smallholder farmers.                                                                         Whole Value chain approach
                                                                                                with active participation by small
Market Involvement & commercialization.                                                         holder farmers.

                                                                                                Commercialization focus for a
                                                                                                robust, scalable and sustainable
                                                                                                Wheat Value chain in Africa.

                                                                                                New Opportunities and technical
                                                                                                skills for farmers.




                For more information please contact: kenya@africaharvest.org or kirk@worldwidewheat.org

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The commercial potential for wheat in Africa

  • 1. THE COMMERCIAL POTENTIAL FOR WHEAT IN AFRICA. Trade US$ 12.5 Billion – Africa ‘s wheat Import bill in 2010= Market Opportunity: Urban population ECONOMIC GROWTH increase by 300% by 2050. INTRA REGIONAL TRADE (Private Sector) Changing dietary habits = Growing potential market (wheat is fastest-growing crop in Africa) Processors & Farmers working in partnership Seed Systems: working directly with Employment creation, Value addition, Mechanization, Investment. Government Agencies & NGO’s Germplasm diversity, technology transfer, Research : NARS, CG Centers & Private sector a critical success factor; Provide leadership, influence Policy environment to foster innovation and speed in commercialization. Smallholder Farmers & Cooperatives Sustainable Business Models, inclusive financing, Gender mainstreaming, Extension, information. Increasing productivity with introduction of New Genetics Current production 2.3t/ha (FAO Stats_2012) Global average 3t/ha Potential = 6t/ha = CAPACITY BUILDING (Donor, Community, Philanthropists, NGOs)
  • 2. WHEAT FOR AFRICA. “A robust Wheat Value chain to address Hunger, Poverty and Malnutrition in Africa.” ( A “Public- Private- Partnership” Initiative by Africa Harvest, KARI & WWW) CHALLENGES BENEFITS Growing demand for wheat 2-5 years to deliver improved (changes in diets and urban varieties to farmers using a population growth-300% by 2050 ) participative approach. Limited variability to match Robust varieties in use 5-7years changing tastes and preferences sooner than conventional breeding (end consumers) methods Limited Market pull – varieties Higher yielding wheat varieties and characteristics (Processors) (between 10-50%). Lengthy Breeding systems Market centric approach – (10-12 years) Processors and end consumers’ preferences. Limited and usually ignored participation by Smallholder farmers. Whole Value chain approach with active participation by small Market Involvement & commercialization. holder farmers. Commercialization focus for a robust, scalable and sustainable Wheat Value chain in Africa. New Opportunities and technical skills for farmers. For more information please contact: kenya@africaharvest.org or kirk@worldwidewheat.org