The document discusses the commercial potential for wheat in Africa. It notes that Africa's wheat import bill was US$12.5 billion in 2010 and that the urban population is projected to increase 300% by 2050, representing a growing market for wheat. It outlines a public-private partnership initiative between Africa Harvest, KARI, and WWW to develop a robust wheat value chain on the continent to address hunger, poverty, and malnutrition. The initiative aims to increase wheat productivity through the introduction of new varieties and a participatory approach involving smallholder farmers, processors, research institutions, and other stakeholders.