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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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3. 4 Welcome to Keele
6 Broaden your skills and career options
8 Grow the skills employers are looking for
12 Discover our amazing campus
14 Get involved
16 Find your way around our friendly campus
18 Feel at home
20 Get support every step of the way
22 Your International Study Centre
24 Start your life journey here
26 Meet your teachers
28 International Year One
38 Pre-master’s programme
48 English language training
50 Rankings and statistics
52 How to apply
54 Explore your surroundings
keele.ac.uk/isc 3
Contents
4. Welcome
to Keele
With a fantastic dual honours programme and a 96%
employability rate*
, Keele has a proven track record in
producing highly employable graduates. The University
is known for its exciting and unique approach to higher
education, a beautiful campus, strong community spirit
and rewarding student life.
4
*Destinations of Leavers from Higher Education 2015 as compiled by the Higher Education Statistics Agency
5. keele.ac.uk/isc 5
1 Everything on campus
Keele is the largest campus-based university
in the UK with everything you need on campus,
from teaching buildings, the library and student
accommodation, to a variety of shops, cafes
and restaurants, and even an art gallery.
2 Beautiful environment
Situated in 600 acres of parkland, Keele’s peaceful
campus has lakes, a stream and woodland walks
for you to explore. The campus also features one
of the largest collections of flowering cherry trees
in the UK.
What Keele has to offer
3 Quality experience
Students love living and studying at Keele,
which is why the university ranked 1st in the UK
for student satisfaction(National Student
Satisfaction 2015). The university is also 4th
in the UK for high-quality staff and lectures
(Times Higher Student Experience Survey 2015).
4 Improved career opportunities
At Keele you will have the opportunity to
study two degree subjects in equal amounts.
Employers often look for graduates who
understand different disciplines.
I have made friends with people from all different parts of the world and learnt
about their cultures and backgrounds. The teaching here is of a very high
standard – tutors are always ready to lend a helping hand.
Theodora from Nigeria
Studied International Year One in Business and Management
Progressed to Media Communication and Culture, and Business Management
“
“
Good to know
One of our strategic aims is to promote
environmental sustainability in all that
we do. We were one of the first Higher
Education institutions to be awarded the
Carbon Trust Standard.
7. Combinations to suit your needs
There are many degree combinations to choose from,
with a choice of modules in each, providing additional
flexibility.
Popular combinations currently include:
• Business Management and Marketing
• International Relations and International Business
• Computer Science and Finance
• Media Communications and Culture
and Business Management
What is a dual honours degree?
A dual honours degree allows you to study two
degree subjects in-depth and in equal amounts,
over three years.
What can it do for you?
Today’s employers are looking for adaptable, multi-skilled
graduates who understand different disciplines. A dual
honours degree will widen your skills base so that you
can stand out in the job market. All of the dual honours
degree combinations are fully recognised by employers
and professions, so you can be confident that you will learn
the skills and knowledge you need to establish a successful
career in your chosen field.
Dual honours degrees broaden your knowledge and your
career prospects by giving you the flexibility to design
your studies around your career ambitions and the
subjects that interest you most.
I’m interested in artificial intelligence and computing,
as well as business. One of the reasons I came to Keele
University is because they provide different, unusual
types of dual honours degrees.
Ana from India
Studied International Year One in Computing
Progressed to Smart Systems and International Business
“
“
keele.ac.uk/isc 7
8. Grow the skills
employers are
looking for
8
Graduates need more than a good degree to succeed in
the competitive job market. That is why Keele provides
a range of employment support services to prepare you
for a successful career.
9. keele.ac.uk/isc 9
Good to know
The university has an impressive 96% graduate
employability rate and is ranked 4th in the UK
for high-quality staff and lectures.
Times Higher Student Experience Survey 2015
Careers advice
The Careers and Employability team will help you
explore your career options. There are one-to-one
guidance drop-ins, career-related events including
workshops and employer visits, confidential careers
interviews and a resource area where you can carry out
careers research.
Work experience
Careers advisers at Keele will help you identify suitable
work experience opportunities, which may include
structured internship programmes, work shadowing or
volunteer work. You will also be able to meet graduate
employers at the careers fair.
KeeleSU Jobshop
This free service could help you find part-time work
within the Students’ Union and the local area. There
are also regular jobs fairs where you can meet local
employers looking for student staff.
Forever Keele
When you graduate, it’ll just be the start of your
relationship with Keele. You will join an alumni network
of over 40,000 people from 156 countries. Keele alumni
recognise in each other the qualities they value, and they
know that fellow graduates can make ideal employees,
employers or collaborators.
11. keele.ac.uk/isc 11
All the teachers are helpful and
they make you understand everything
they teach.
I would really recommend the UK, especially Keele University.
Keele is very nice, very comfortable and quiet. And I like the
environment. I like everything over here.
I love studying Business and Management. And I hope to
help my dad in his business.
Eyram from Ghana
Studied International Year One in Business
and Management
Progressed to Business Management
and Human Resource Management
“
“
12. Keele has the largest integrated
university campus in the UK, with
a friendly student community
that will make you feel welcome
from day one. All of the facilities
you need to live comfortably
are located onsite, including the
library, shops and a range
of places to eat and relax.
Shopping
As well as three campus shops, there is a newsagent,
the Students’ Union shop, Blackwell’s book store and
Santander bank. There are also daily traders, selling
DVDs, CDs, books, posters and cosmetics.
Great food
There is a wide choice of excellent cafes and restaurants
on campus, where you can meet your friends for
something to eat and drink.
• The Refectory offers a wide range of dishes from
around the world, as well as lighter meals and snacks.
There is the option of signing up to the flexible five day
catering package, which provides breakfast and dinner
from Monday to Friday.
• Chancellor’s Café is a relaxing coffee lounge serving
sandwiches, pastries and cakes.
• Lindsay Café Bar combines socialising with tasty food.
You can enjoy hot dishes such as chilli, fish and chips
or pizza.
12
Discover
our
amazing
campus
13. • Hawthorns Restaurant provides nutritious meals for
breakfast, lunch and dinner, as well as light snacks.
There is the option of signing up to the seven day catering
package as part of your accommodation contract.
• Blend is the ultimate student coffee shop. Based
on the ground floor of KeeleSU, it offers freshly
blended coffee and a range of cakes, biscuits and
lunch-time snacks.
• The Scruffy Squirrel is KeeleSU’s answer to great
pub-style food in a relaxed and chilled-out
environment. Located on the first floor of the union,
you can watch live sport on the big screen whilst you
eat your burger and chips.
Libraries
There are two libraries, one on campus and the other
at the Royal Stoke University Hospital. Both have free
Wi-Fi and offer a choice of silent or group study spaces.
The campus library is open 24/7 during semesters.
IT services
Keele’s extensive IT services include open access to PCs
in the library and some of the schools, Wi-Fi across the
campus and free broadband in each study bedroom. You
will also have access to the Keele Learning Environment
where you can find additional course content to support
your studies.
Places of worship
The university has a multi-faith, diverse community.
On campus there is an interdenominational Chapel
which provides a space for Christian worship and a room
for anyone who needs a space for personal worship or
quiet contemplation. There is also an Islamic Centre,
and Jewish kosher rooms.
keele.ac.uk/isc 13
Good to know
There’s a health centre and pharmacy
on campus that can help you feel better
if you ever get ill.
14. 14
At Keele there is a whole range of social and sports
activities you can get involved with when you feel
like taking a break from your studies.
Get
involved
15. Sport and play
The University Sports Centre has excellent indoor and
outdoor facilities, including two multipurpose sports
halls, a dance studio, six squash courts, nine football
pitches, two rugby pitches, a lacross pitch and a fitness
centre. Whether you want to try a new sport, or compete
against other university teams, there is something for
you at Keele.
• Choose from over 25 fitness classes per week,
including pilates, yoga, zumba and karate.
• If you’re talented in sport, the Elite Athlete Programme
offers access to training facilities and assistance
from a qualified strength and conditioning coach,
physiotherapy and more.
• Whatever your ability, the Play4Fun programme of
sports gives you the chance to enjoy sport in a friendly
and non-competitive environment.
• Keele’s Athletic Union gives you the opportunity to
try all sports, whether you want to play competitively,
or just for fun.
keele.ac.uk/isc 15
Clubs and societies
Joining a society is a great way to share your interests,
make new friends and have fun. You can choose from
over 100 societies, including Drama, Bhangra and Sci-Fi,
to name just a few.
ArtsKeele
ArtsKeele offers a vibrant arts programme, comprising
art exhibitions, music, poetry, performances and other
cultural treats. There is also a full and varied music
programme from the Keele Concert Society.
KeeleSU
KeeleSU is the focal point for your social life, providing
a fantastic line-up of entertainment, including live music,
weekly dance nights and events such as the Freshers’
Ball and Winterfest Christmas Party.
Volunteering
By getting involved with volunteering you will enhance
your student experience and connect with the local area.
You will also develop new skills and increase your
employability. You can even gain Volunteering Awards
and have your hard work recorded on your Higher
Education Achievement Report.
There are so many clubs and societies. I'm a member of a
mountaineering club. I went to Snowdonia in North Wales two
weeks ago. I was staying with a lot of British students. It was fun.
Yuki from Japan
Studied International Year One in Media
Progressed to Media, Communications and Culture
“
“
16. 16
Where is Keele?
Find your way
around our
friendly campus
Employability
Stars
Homely
Beautiful Woodland walks
Green
Safe and welcoming
Health
Main Entrance
HORWOOD HALLS OF RESIDENCE
EARTH OBSERVATORY
SUSTAINABILITY HUB
DAVID WEATHERALL
PLANETARY TRAIL
Newcastle-under-Lyme:
5-minute drive or 15-minute bus journey
Stoke-on-Trent
10-minute drive or 40-minute bus journey
Manchester
45-minute train journey
Birmingham
50-minute train journey
London
90-minute train journey
Newcastle-under-Lyme
15 minutes by bus
Stoke-on-Trent
40 minutes by bus
17. keele.ac.uk/isc 17
5 things to see and do in a day
Squirrels
Laughter
Fitness
Learning
Lively food hall
Supportive
Quiet
The Forest
of Lights
Relax
Historical Keele
15-minute walk
to the Hawthorns
Halls of Residence,
Keele village and
the International
Study Centre
Fun, friendship and Food
Library at
your fingertips
LINDSAY COURT HALLS OF RESIDENCE
BARNES HALLS OF RESIDENCE
HOLLY CROSS AND
THE OAKS
SPORTS CENTRE
MEDIA
CHANCELLOR’S
HUXLEY
TAWNEY
THE CHAPEL WALTER
MOBERLY
CLAUS
MOSER
WILLIAM
SMITH
DOROTHY
HODGKIN
MACKAY
COLIN REEVES
LENNARD-JONES
JACK
ASHLEY
HORNBEAM
DARWIN
KEELE SU
KEELE POSTGRADUATE
ASSOCIATION
THE LIBRARY
KEELE HALL
Morning:
Start the day by having a tasty breakfast and great
coffee at the Chancellor’s Café.
Lunchtime:
Try a pilates, zumba or karate class at the sports
centre – there are over 25 classes to choose from.
Afternoon:
Enjoy fresh air and discover our beautiful, natural
campus by going on a woodland walk.
Evening:
Visit our modern library to do some online research,
group work or your homework.
Night:
Catch up with friends by trying great food, enjoying
karaoke or watching a live band at the Students’ Union.
18. 18
At Keele you will live with other students from around
the world, giving you the opportunity to make new,
lifelong friends and enjoy student life to the full.
Feel at
home
19. keele.ac.uk/isc 19
Living in Halls
There are five Halls of Residence on campus and one
in Keele village, each with its own unique character
and community. The halls provide you with a safe and
welcoming home from home.
Rooms to suit all tastes and budgets:
• Traditional study bedrooms with communal kitchen
and bathroom.
• Flats that have four study bedrooms with a communal
kitchen/diner and bathroom.
• Premier flats that have six study bedrooms with
en-suite shower room and toilet, and a communal
kitchen/diner.
• Premier en-suite study bedrooms with en-suite
shower room, toilet and 3/4 bed, with communal
kitchen/diner for up to eight students.
Hawthorns Restaurant
Located at Hawthorns Hall of Residence, this restaurant
provides nutritious meals for breakfast, lunch and dinner.
You will have the option to book a great value, seven day
catering package as part of your accommodation contract.
“
“
Standard facilities include:
• Free Wi-Fi in all rooms
• Free phone calls on-campus
• 24-hour welfare support
• 24-hour launderette
• Secure bicycle storage
• Cleaning provided in all rooms.
Private accommodation
If you wish to arrange your own accommodation,
there are private flats, houses and lodgings
available in the local area.
More information
Accommodation options may be subject to change.
For the most up-to-date information, please
visit keele.ac.uk/isc/accommodation.
All the Halls of Residence are on campus and only a short walk from
lessons, except Hawthorns which is closer to the International Study Centre.
There is a free bus service from the International Study Centre.
Aminul from Bangladesh
Studied International Year One in Computing
Progressed to BSc in Information Technology Management for Business (ITMB)
20. Support at the
International Study Centre
If you have a problem, or if you simply need to talk,
student counsellors at the International Study
Centre will be on hand to offer advice and support
throughout your studies with us.
The Student Support Centre
The Student Support Centre provides professional
support and information on a wide range of issues,
from accommodation and exams to personal problems.
Find out more at keele.ac.uk/ssds.
ASK (Advice and Support at Keele)
ASK staff provide free and confidential advice on a wide
range of areas, including academic issues and university
regulations, employment, fees and finance, immigration
and visas, local information, housing, personal matters
and more. Find out more at keelesu.com/ask.
Get support
every step
of the way
The International Study Centre and Keele University provide a range
of support services that are designed to enhance your student
experience and help you build the life and the career you want.
20
Counselling and Mental Health Support
Keele’s professionally trained counsellors and mental
health practitioners provide a safe environment for
you to talk about and express your emotions.
Find out more at keele.ac.uk/studentcounselling.
Nightline
This student-led listening service offers confidential
information and advice throughout the week during
term time, between 9am and 3am. Find out more at
keelenightline.co.uk.
23. keele.ac.uk/isc 23
Choose one of the following programmes that will
help you join an undergraduate or postgraduate degree:
International Year One
This is an intensive programme of academic subjects,
study skills and English language training that prepares
you for studying at Keele University. Once you complete
the programme, and achieve the required grades, you will
join the second year of your chosen dual, or single, honours
degree. Please turn to page 28 to find out more.
Pre-master’s programme
This programme prepares you for studying postgraduate
degrees at Keele University. Once you complete the course,
and achieve the required grades, you can go on to study
your chosen master’s. Please turn to page 38 to find
out more.
English language training
If you need extra help with your English language before
you start your course at the International Study Centre,
you can first join the intensive English language training
programme. Please turn to page 48 to find out more.
International Year One
Pre-master’s
The International Study Centre provides a supportive
learning environment. Our experienced and helpful
teachers will help you learn and build confidence so,
if you achieve the required grades, you can go on to
study your chosen degree.
OVERALL IELTS DURATION JUN JUL AUG SEPT OCT NOV DEC JAN FEB MAR APR JUN JUL AUG SEPT
5.5 3 TERMS
5.5 3 TERMS
5.5 3.5 TERMS
5.0 4 TERMS
4.0 5 TERMS
English Language Training International Year One Start 2nd year of your degree
OVERALL IELTS DURATION OCT NOV DEC JAN FEB MAR APR JUN JUL AUG SEPT
6 2 TERMS
5 3 TERMS
4.5 4 TERMS
English for Pre-master’s Pre-master’s Start your master’s degree
25. Welcoming environment
For some students, joining our International Study
Centre is their first experience of living in a different
country. At the International Study Centre we know how
to help you adjust to your new environment so that you
can make the most of your time at Keele and in the UK.
Skills for success
Preparing for university is one of the most important
things any student has to do. At the International Study
Centre you will gain the English language, study skills
and academic knowledge you need to succeed in your
university degree, so that you can go on to graduate and
work in your chosen career.
Support and advice
We want you to do well in your studies and to make
the most of the opportunities the university has to offer.
We will monitor your academic progress to ensure you
achieve the results you need while encouraging you to
have fun outside of your studies.
University-style teaching
The International Study Centre will introduce you to
the style of teaching that you will experience at Keele
University. You’ll participate in tutorials, seminars and
lectures so that you are well prepared to progress with
your degree studies.
When you join the International Study Centre you will take
the first step on a journey towards lifelong success.
Keele is a really good university. I like the teaching style. In Ghana
they tend to spoon-feed you, but here you have to think for yourself.
You have to study on your own. They test us more. That’s how it is in
the real world, that’s how it is in the professional world.
My dream is to work for a prestigious computer firm like Microsoft,
then go back to Ghana and start my own software business.
Ekow from Ghana
Studied International Year One in Computing
Progressed to BSc Computer Science (Single Honours)
“
“
keele.ac.uk/isc 25
26. Q: What is the campus like at Keele?
A: Keele must be one of the most beautiful
campuses in the UK. From my office window I’ve
seen hares running around outside and quite often
hear and see buzzards and curlews flying over
the fields beyond. For those who prefer city life,
Manchester and Liverpool are not far away on the
train and London is only an hour and a half away.
Q: What would you say is the
most satisfying aspect of your job?
A: Seeing the students succeed and go on to do well
on their degree programmes. It’s always nice to
bump into our International Study Centre alumni on
campus, sometimes they even buy me a coffee.
Q: Why is it good for international
students to start their studies at
the International Study Centre?
A: We offer a team of tutors that students can get
to know really well. At the International Study Centre
all of the classes are in the same location and all of
our students are in a similar situation, which can stop
students who have sometimes never been outside
their own country from feeling lost.
Q: What was your first day at the
International Study Centre like?
A: Probably the same as for a new student –
exciting, but also a bit daunting.
Q: Do you have any tips or advice for
new students?
A: You’ve come here to study, so that has to be your
top priority, but don’t forget to have some fun.
Find out what social activities the university, North
Staffordshire and the UK can offer, there’s a lot
going on.
David Gould
Head of English at Keele
International Study Centre
Meet your
teachers
26
27. keele.ac.uk/isc 27
Q: What subjects do you teach?
A: I teach Media and English to the International
Year One students. This diversity of teaching, and
my life experiences, give me a wide perspective of
the different challenges my students will face in their
careers, and ties in with one of the reasons Keele is
renowned: their dual honours degrees.
Q: What did you do before
becoming a teacher?
A: I am a photographer and videographer with a
lot of experience with the BBC and the UK National
Health Service (NHS). I have been teaching for over
25 years.
Q: Could you tell us about
your students at the International
Study Centre?
A: I know all of my students by their names. I try to
build strong relationships with them and address
their specific needs. Media students have lots of
ideas. I help them focus and give structure to those
ideas so they become a reality.
Q: Could you tell us about the
technology you use in class?
A: We keep the courses as current as possible, using
the latest digital cameras and computers, uploading
the results to the Internet and promoting them with
QR codes.
Q: What are the facilities on
campus like?
A: The International Study Centre students get a
student card that gives 24/7 access to the state-of-
the-art facilities in the media faculty, including fully
equipped photography and video studios, and the
latest Mac computers. Students can also borrow a
wide range of cameras and lenses.
James McAteer
Media and English teacher at Keele
International Study Centre
28. International
Year One
28
This specialist programme will prepare you for joining the
second year of your dual or single honours degree at Keele
University. A dual honours degree will broaden your skills and
career opportunities – this is reflected in Keele graduates’
exceptional employment record.
29. What is the International Year One?
It is a programme of academic subjects, study skills and
English language training that is equivalent to the first
year of an undergraduate degree.
Programme length
You will study the four, three and a half or three term
programme, depending on your academic and English
language levels.
Programme structure
You can choose one of four routes:
• Business and Management
• Computing
• International Relations and Politics
• Media
You will study a combination of core and subject-specific
modules that focus on academic areas most useful
to your chosen degree.
Regular assessment
To ensure you make steady progress and achieve the
results you need, we’ll give you regular assessments.
These include exams, coursework, presentations and
extended essays.
Progress to your undergraduate degree
Once you complete the programme, and achieve the
required grades, you will join the second year of your
chosen undergraduate degree.
International Year One – 4 term
Entry date: September
English language requirements:
IELTS 5.0 (minimum 5.0 in writing)
International Year One – 3.5 term
Entry date: October
English language requirements:
IELTS 5.5 (minimum 5.0 in writing)
International Year One – 3 term
Entry dates: September or January
English language requirements:
IELTS 5.5 (minimum 5.5 in writing)
Academic entry requirements:
Top High School graduation grades.
Please note that four, three and a half
and three term courses have different
academic entry requirements.
Age on entry:
Students are usually 17 years of
age or above.
For full details, including term dates,
fees, academic and country-specific
entry requirements, please
visit keele.ac.uk/isc
Key Information
keele.ac.uk/isc 29
30. Business and
Management
International Year One
30
This course is designed to enable you to progress to the second year of a wide
range of related dual and single honours degrees at Keele University. If you
want to combine Business Management with Computer Science, or Business
Management with Finance, you can at Keele.
What will I study?
You will study core units and subject-specific units that are
carefully designed to focus on the academic areas most
relevant to your chosen degree.
Compulsory modules
Introduction to English and Skills for University Study
(Four and three and a half term only)
This module will help you achieve the level of English language
proficiency and study skills that you will need for university
study. You will also learn independent research skills.
English and Skills for University Study one, two three
These modules will develop your English communication and
a range of study skills. By the end of the course you will be
able to use English language in your own academic work, give
well-structured presentations, confidently answer follow-up
questions and contribute to seminar discussions, take notes
from readings and lectures, write well-structured academic
essays and be confident in self-directed learning strategies.
Subject-specific modules
Choose from either:
Introduction to Operations Management (four term only)
Explore the operational and strategic problems facing
the managers of business enterprises in the modern
market economy.
Or:
Core Mathematics (four term only)
Develop your knowledge and understanding of mathematical
terms and techniques and apply these to solving problems.
Or:
Introduction to Business Management
(four and three and a half term only)
Gain a solid understanding of business management and the
challenges managers face.
You will then study:
Microeconomics
Explore consumer behaviour, objectives and cost analysis,
market failure, economies of scale, specialisation and more.
Financial Accounting
This module will give you a sound foundation in the basic
principles of financial accounting including creating and
analysing financial statements.
Introduction to Management
Learn about management styles and how different
approaches can overcome challenges in the modern
market economy.
Introduction to Human Resource Management
You will learn about Human Resource Management in the
modern business environment including recruitment training,
motivation and staff appraisals.
Macroeconomics
Learn the key concepts of macroeconomics, how goods,
financial and labour markets operate and what influences
unemployment, interest and inflation rates.
Management Accounting
Study the theories and techniques of management
accounting including decision-making, planning and control.
Choose three modules from:
Business Statistics
Build on the knowledge of statistics you gained during
the Core Mathematics module, including data presentation
using spreadsheets.
Introduction to Marketing
Gain a solid understanding of marketing management
including market research, advertising and branding.
Introduction to Global Economy
Explore the background of globalisation and learn about
international trade, overseas investment and the movement
of workers.
Introduction to Financial Markets
Learn the basics of financial markets.
31. Which degrees can I progress to?
When you successfully complete the International
Year One and achieve the required grades, you
can progress to one of the following degrees*
at Keele University:
Single honours
⋅ Accounting and Finance
⋅ Business Economics
⋅ Management
Dual honours
Accounting and:
⋅ Business Management
⋅ Human Resource Management
⋅ International Business
⋅ Marketing
Business Management and:
⋅ Accounting
⋅ Economics
⋅ Finance
⋅ Human Resource Management
⋅ Marketing
Human Resource Management and:
⋅ Accounting
⋅ Business Management
⋅ Economics
⋅ International Business
International Business and:
⋅ Accounting
⋅ Economics
⋅ Finance
⋅ Human Resource Management
Marketing and:
⋅ Accounting
⋅ Business Management
⋅ Economics
⋅ Finance
⋅ Human Resource Management
*For more information on progression degrees and entry
requirements, please visit keele.ac.uk/isc
Course Information
keele.ac.uk/isc 31
32. Computing
International Year One
32
This course is designed to enable you to progress to the second year of a
wide range of dual and single honours degrees at Keele University. If you
want to study Computer Science and Finance, or Computer Science and
International Business or even Criminology, you can at Keele.
What will I study?
You will study core units and subject-specific units that
are carefully designed to focus on the academic areas
most relevant to your chosen degree.
Compulsory modules
Introduction to English and Skills for University Study
(four and three and a half term only)
This module will help you achieve the level of English language
proficiency and study skills that you will need for university
study. You will also learn independent research skills.
English and Skills for University Study one, two three
These modules will develop your English communication and
a range of study skills. By the end of the course you will be
able to use English language in your own academic work, give
well-structured presentations, confidently answer follow-up
questions and contribute to seminar discussions, take notes
from readings and lectures, write well-structured academic
essays and be confident in self-directed learning strategies.
Subject-specific modules include
Introduction to Web Technology
(four and three and a half term only)
Gain a solid understanding of web design and technology.
Learn to build and implement web pages using HTML, CSS and
scripting technologies in ways that support user experience.
Fundamentals of Computing
This module provides an overview of the core concepts of
computing and is a foundation for further study. Learn about
hardware, software, the principles of programming and the
importance of computers to businesses and individuals.
Programming Fundamentals
Study the basic concepts and techniques of computer
programming. Develop your knowledge and problem
solving skills in practical programming projects.
Introduction to Information Systems
Study information systems and how they are used
personally and in business.
Computer Animation and Multimedia
Learn to design and develop your own computer animation
and multimedia.
Based on your dual honours degree subject you can
choose three modules from:
British Political System
Study the national and international side of British policies.
Introduction to Business Management
Develop an understanding of the operational and strategic
problems facing businesses in the modern market economy.
Introduction to International Relations
Explore world events and developments since the end of the
Second World War.
Introduction to Operations Management
Develop an understanding of the operational and strategic
problems facing the managers of business enterprises in
the modern market economy.
Core Mathematics
Develop your knowledge and understanding of mathematical
terms and techniques and apply these to solving problems.
British Politics from 1945
Learn about international and national British politics since
the Second World War.
Issues Around the Political Process
Discuss politics, the political process and understand why
politics are important.
Microeconomics
Explore consumer behaviour, objectives and cost analysis,
market failure, economies of scale, specialisation and more.
Business Statistics
Build on your knowledge gained during the Core Mathematics
module, including data presentation using spreadsheets.
Introduction to Marketing
Gain a solid understanding of marketing management
including market research, advertising and branding.
Introduction to the Global Economy
Explore the background of globalisation and learn about
international trade, overseas investment and the movement
of workers.
33. Justice and Social Values
Study ethical and philosophical thought through Plato,
Aristotle, Hobbes, Locke and Rousseau.
Introduction to Financial Markets
Learn the basics of financial markets.
Comparative Politics
Understand the methodology and theories behind different
political systems.
International Relations Since 1945
Study major events and developments since the end of the
Second World War including the Cold War and conflicts
in the Middle East.
Financial Accounting
Gain a sound foundation in the basic principles of financial
accounting including creating and analysing financial
statements.
Introduction to Management
Learn about management styles and how different approaches
can overcome challenges in the modern market economy.
Introduction to Human Resource Management
Understand HR management in the modern business
environment including recruitment training and staff appraisals.
Media and Interpretation
Learn how we produce and consume media within the context
of a global mass-media market, and learn about ideas behind
textual criticism and theory.
Production Planning
Create your own short video and experiment with your own
filmmaking style using digital video equipment, editing and
Photoshop software.
Representation
Explore the critical analysis of visual communication and how
we look at and interpret visual imagery. Gain an understanding
of photographic methods of image production.
Which degrees can I progress to?
When you successfully complete the International
Year One and achieve the required grades, you
can progress to one of the following degrees*
at Keele University:
Single Honours
Undergraduate Degrees
Single Honours degrees at Keele allow you to focus
on one specific subject for 3 years. The university
also offers a 4 year integrated master’s programme.
⋅ BSc Computer Science
⋅ MComp
Dual Honours
Undergraduate Degrees
Dual Honours degrees at Keele combine two subjects
in equal amounts for 3 years, offering students the
best all-round education. The university currently
offers 2 dual honours courses that can
be combined with a range of other subjects taught
at Keele.
⋅ BSc Computer Science and Business Management
⋅ Finance
⋅ Human Resource Management
⋅ International Business
⋅ Marketing
*For more information on progression degrees and entry
requirements, please visit keele.ac.uk/isc
Course Information
keele.ac.uk/isc 33
34. International
Relations and Politics
International Year One
This course is designed to enable you to progress to the second year of
a wide range of dual and single honours degrees at Keele University. If
you want to study Politics with Media, Communication and Culture or
International Relations with Marketing, you can at Keele.
What will I study?
You will study core units and subject-specific units that
are carefully designed to focus on the academic areas
most relevant to your chosen degree.
Compulsory modules
Introduction to English and Skills for University Study
(four and three and a half term only)
This module will help you achieve the level of English
language proficiency and study skills that you will
need for university study. You will also learn independent
research skills.
English and Skills for University Study one, two and three
These modules will develop your English communication
and a range of study skills. By the end of the course you
will be able to use English language in your own academic
work, give well-structured presentations, confidently answer
follow-up questions and contribute to seminar discussions,
take notes from readings and lectures, write well-structured
academic essays and be confident in self-directed learning
strategies.
Subject-specific modules
Introduction to International Relations
Understand international relations as an academic subject,
exploring the present ‘world of states’ and the theory
behind the subject.
British Political System
(four and three and a half term only)
Learn about the British political system and the domestic
and international effects of British political institutions
on policy-making.
British Politics from 1945
Learn about international and national British politics
since the Second World War.
Issues Around the Political Process
Discuss politics, the political process and understand
why politics are important.
Forces Moulding Foreign Policy
(three and a half and four term only)
Study the forces – historical, cultural, strategic and economic –
that influence the development of foreign policy.
Comparative Politics
Study political participation, electoral systems, political
parties, interest groups and political policy-making.
Introduction to International Relations
This module aims to give students an introduction to the
traditional schools of thought within international relations
as an academic discipline and provide them with an
awareness of contemporary issues within international
relations. The module will introduce students to the broad
outline of the development of the states system from the
early modern period to the present day.
International Relations Since 1945
Study major events and developments since the end of
the Second World War, including the Cold War and conflicts
in the Middle East.
Justice and Social Values
Study ethical and philosophical thought through Plato,
Aristotle, Hobbes, Locke and Rousseau.
Introduction to Global Politics
Study the role of the state in a global dimension,
which involves looking at concepts such as statehood,
diplomacy and legitimating.
You can choose two modules from:
Business Statistics
Build on your previous knowledge of statistics and develop
your skills in data presentation using spreadsheets.
Production Planning
Create your own short video and experiment with your
own film making style using digital video equipment, editing
and Photoshop software.
34
35. Representation
Explore the critical analysis of visual communication and how
we look at and interpret visual imagery. Gain an understanding
of photographic methods of image production.
Human Computer Interaction
Explore the human computer interface, and understand
the concepts, techniques and tools that support the analysis
and design of system interfaces.
Computer Animation and Multimedia
Learn to design and develop your own computer animation
and multimedia.
Introduction to Human Resource Management
Understand HR management in the modern business
environment including recruitment training and staff appraisals.
Introduction to Marketing
Gain a solid understanding of marketing management
including market research, advertising and branding.
Macroeconomics
Learn the key concepts of macroeconomics and understand
how goods, financial and labour markets operate. Learn
what influences unemployment, interest and inflation rates.
Management Accounting
Study the theories and techniques of management accounting
including decision-making, planning and control.
Introduction to Information Systems
You will look at information systems and their main personal
and business uses.
Introduction to the Global Economy
Explore the background of globalisation and learn about
international trade, overseas investment and the movement
of workers.
Introduction to Financial Markets
Learn the basics of financial markets.
Which degrees can I progress to?
When you successfully complete the International
Year One and achieve the required grades, you can
progress to one of the following degrees* at Keele
University:
Single Honours
⋅ International Relations
⋅ Politics
Dual Honours**
International Relations and:
⋅ Business Management
⋅ Human Resource Management
⋅ International Business
⋅ Marketing
⋅ Politics
Politics and:
⋅ Accounting
⋅ Business Management
⋅ Computer Science
⋅ Creative Computing
⋅ Economics
⋅ Information Systems
⋅ International Business
⋅ International Relations
⋅ Marketing
⋅ Media, Communications and Culture
⋅ Smart Systems
*For more information on progression degrees and entry
requirements, please visit keele.ac.uk/isc
**You will need to study an additional module in the final term
on the dual honours programme.
Course Information
keele.ac.uk/isc 35
36. Media
International Year One
36
This course is designed to enable you to progress to the
second year of a wide range of related dual and single
honours degrees at Keele University. If you want to study
Marketing with Media Communications and Culture, you can
at Keele.
What will I study?
You will study core units and subject-specific units that
are carefully designed to focus on the academic areas most
relevant to your chosen degree.
Compulsory modules
Introduction to English and Skills for University Study
(four and three and a half term only)
This module will help you achieve the level of English language
proficiency and study skills that you will need for university
study. You will also learn independent research skills.
English and Skills for University one, two three
These modules will develop your English communication and
a range of study skills. By the end of the course you will be
able to use English language in your own academic work, give
well-structured presentations, confidently answer follow-up
questions and contribute to seminar discussions, take notes
from readings and lectures, write well-structured academic
essays and be confident in self-directed learning strategies.
Subject-specific modules
Representation
Explore the critical analysis of visual communication and
how we look at and interpret visual imagery. Gain an
understanding of photographic methods of image production.
Media and Interpretation
Learn how we produce and consume media within the
context of a global mass-media market, and learn about
ideas behind textual criticism and theory.
Production Planning
Create your own short video and experiment with your
own filmmaking style using digital video equipment,
editing and Photoshop software.
Understanding Culture
This module is designed to introduce different ways of
thinking about culture to students. How is meaning created
and shared? How do we assign value to cultural products?
What are the relations between ‘high’ and ‘low’ culture?
Students will critically analyse a range of literary texts,
films and media images to answer these questions.
You will then have a choice of modules from three routes.
You can select your remaining modules from
the Business Management, Computing or International
Relations and Politics pathways:
• Core Mathematics*
• Introduction to Operations Management*
• Introduction to Business Management*
• Microeconomics
• Macroeconomics
• Human Resource Management
• Management Accounting
• Financial Accounting
• Introduction to Management
• Business Statistics
• Introduction to Marketing
• Introduction to the Global Economy
• Introduction to Financial Markets
• Introduction to Web Technology*
• Fundamentals of Computing
• Programming 1 – Programming Fundamentals
• Introduction to Information Systems
• Programming 2 – Data Structure and Algorithms
• Human Computer Interaction
• Computer Animation and Multimedia
• Introduction to International Relations
• British Political System*
• British Politics From 1945
• Issues Around the Political Process
• Forces Moulding Foreign Policy*
• Introduction to Global Politics
• Comparative Politics
• International Relations Since 1945
• Justice and Social Values
*Modules available to three and a half and four
term students in their first term only.
37. Which degrees can I progress to?
When you successfully complete the International
Year One and achieve the required grades, you
can progress to one of the following degrees*
at Keele University:
Single Honours
⋅ Media Communications and Culture
Dual Honours:
Media Communications and Culture, and:
⋅ Business Management
⋅ Finance
⋅ Human Resource Management
⋅ International Business
⋅ Marketing
⋅ Politics
*For more information on progression degrees and entry
requirements, visit keele.ac.uk/isc
Course Information
keele.ac.uk/isc 37
38. Pre-master’s
programme
38
This programme will prepare you for
studying your chosen master’s degree at
Keele University. A master’s degree will
give you the competitive edge in your
professional or academic career –
this is reflected in Keele graduates’
exceptional employment record.
39. keele.ac.uk/isc 39
What is the Pre-master’s programme?
The Pre-master’s is a specialist preparation course that
is designed to meet the needs of international students.
It is a two-term programme of academic subjects, study
skills and English language training that will prepare you
for studying a postgraduate degree at Keele University.
Why should I join the
Pre-master’s programme?
The programme will teach you everything you need
to know to progress to your chosen master’s.
By joining the programme you will:
• Gain the high level of academic knowledge and
learning skills the university expects from its
postgraduate students
• Adapt to the UK academic system and a new cultural
environment before you start your master’s
• Achieve the right academic qualification and a substantial
understanding of your subject
• Gain the high level of English language you will need
for postgraduate study
• Progress directly to your chosen master’s programme
when you successfully complete the course and achieve
the required progression criteria
Programme structure
You can choose one of two routes:
• Business and Management
• Computing
Programme length
Two terms (six months): April to August
Progress to your master’s degree
When you receive confirmation of your place to study at
the International Study Centre, you will receive a conditional
offer of a place on one of the specified master’s degrees at
the university.
Once you successfully complete the programme, and achieve
the required grades, you will join your chosen master’s degree.
Regular assessment
To ensure you make good progress and achieve the results
you need, we’ll give you regular assessments. These include
coursework, unseen written exams, presentations, extended
essays and case studies.
English language training
If you need additional English language training before
you start the Pre-master’s, you can take our English for
Pre-master’s programme. Please turn to page 48 for details.
Pre-master’s – 2 term
Entry date: April
Master’s start date: September
English language requirements:
IELTS 6.0 (minimum 5.5 in all components)
Academic entry requirements:
⋅ Recognised higher/advanced diploma
in related subject area, or
⋅ Recognised degree in related field, or
⋅ Honours degree in any subject
Age on entry:
Students are usually 20 years of
age or above.
For full details, including term dates,
fees and country-specific entry
requirements, please visit keele.ac.uk/isc
Key Information
40. Business and
Management
Pre-master’s programme
40
This programme is your first step towards postgraduate study
at Keele, and beyond - to a successful and rewarding career in
business and management, or PhD study.
What will I study?
You will study a combination of core and specialist route
modules that provide the skills and knowledge you will
need to meet the challenges of postgraduate study.
Core modules
English and Skills for University Study
These modules will develop your English communication and
a range of study skills. By the end of the course you will be
able to use English language in your own academic work, give
well-structured presentations, confidently answer follow-up
questions and contribute to seminar discussions, take notes
from readings and lectures, write well-structured academic
essays and be confident in self-directed learning strategies.
Route modules
Research Methods
Developing effective research skills is a crucial part of
postgraduate study. This module will teach you how to collect
research data and materials related to your subject area and
how to analyse your findings. You will also study quantitative
and qualitative research techniques and explore written and
electronic sources of information.
Introduction to Statistical Analysis
Study common mathematical techniques and learn how
you can use them to challenge hypotheses in academic
research or inform the decision-making process in work-based
environments. This module focuses on practical application,
using Statistical Package for Social Science (SPSS) software,
newly re-branded as PASW (Predictive Analytics SoftWare).
Business Ethics
Learn about the moral, philosophical and sociological
theories related to ethics and integrity in all kind of businesses,
nationally and globally. Explore moral dilemmas confronting
businesses, their owners, managers and staff.
Analytical Techniques and Problem Solving
Find out how an analytic approach towards your studies
can deepen your understanding. Learn about critical reasoning
and explore a range of problem-solving techniques.
Introduction to Business and Management
Develop a greater understanding of the key areas within
the Business and Management master’s course. Understand
the key academic concepts and issues related to operations
management and organisational behaviour. Learn how to
critically analyse key business-related models.
Individual Research Project
Undertake an extended research project, using what you
have learned about research methods and selecting and
using material appropriately and effectively.
Although I am an English language speaker, the Pre-master’s has helped me
with my academic English and communication skills. The Research Methods
course is very helpful and will definitely help me in my master’s. The tutors
are experts in their fields and always ready to help.
Bardia from Iran
Studied Pre-master’s in Computing
Progressed to MSc Information Technology and Management
“
“
42. Business and Management
Pre-master’s programme
42
Which master’s degrees can I progress to?
When you have successfully completed the Pre-master’s
programme and achieved the required grades, you can study
one of the following postgraduate degrees at Keele University:
• MSc Finance
• MSc Finance and Information Technology
• MSc Finance and Management
• MA Human Resource Management
• MSc Information Technology Management
• MA International Business
• MA Management
• MA Marketing
• MSc Project Management
For details about the Information Technology
and Management MSc and Project Management MSc,
please turn to page 45.
For further information about the available master’s degrees,
please visit keele.ac.uk/isc.
Career opportunities
Graduates from these MSc programmes go on to rewarding
and successful careers in areas such as finance and
management, working in a range of roles within commercial,
professional, industrial and public organisations. The
programme also provides a solid grounding for PhD study
or careers within research.
MSc Finance
This master’s is for students who are interested in a
wide range of future careers in finance, including analytical
and financial management roles in financial institutions, firms
and public organisations, and also lays the foundations for an
academic career in finance when followed by a PhD.
This course is designed to give you:
• A systematic understanding of finance
• A command of analytical techniques, computing
and software in the relevant areas of finance
• Advanced practical skills in using Bloomberg Professional
services platform and Datastream for market data extraction
and analysis using industry-standard tools
• Increased confidence in the analysis, synthesis and
evaluation of financial decision-making problems and
their solutions
MSc Finance and Information Technology
This master’s is designed for students who want a career
within finance or who want to use their IT skills within a
financial department or organisation. The course provides
the analytical and technical skills you will need throughout
your working life. You will also have the opportunity to
work in teams of people from diverse technical and
cultural backgrounds.
This course is designed to give you:
• A systematic understanding of finance and IT
• A command of analytical techniques, computing
and software related to finance and IT
• Problem-solving and analysis skills
• Project management, team building and
communication skills
43. keele.ac.uk/isc 43
MSc Finance and Management
This master’s degree is designed for students who want
to follow a career in investment management or as
a financial officer within a commercial or public organisation.
This course is designed to give you:
• A systematic understanding of finance and critical
management thinking
• A command of analytical techniques, computing
and software related to finance and management
• Problem-solving and analysis skills
• Professional and practical skills
MA Human Resource Management
Keele University has a solid reputation for Human Resource
Management (HRM) courses and research in the UK, with
over 250 full-time undergraduates and over 100 part-time
and full-time postgraduates. Recent research and publications
include public sector pay and industrial relations, trade union
organisation, and industrial relations in the European Union.
This course is designed to give you:
• A solid academic education in Human Resource
Management, industrial relations and other disciplines
• Analytical skills
• A critical approach to HRM literature, issues and practice
MA Management MA and International Business
These master’s are aimed at students who want to pursue
careers within management and global institutions at the
highest level. Students have the opportunity to study
abroad and undertake a business internship as part of
the programme.
This course is designed to give you:
• A solid understanding of management and global business
• Practical insights into business practice
• Access to the latest thinking and leading edge research
• Opportunities to study abroad and undertake consultancy
projects within a business environment
MA Marketing
This master’s is designed for students who want to follow
a career in marketing within commercial, professional,
industrial or public organisations. This course will give you
a solid understanding of marketing and practical marketing
skills. The course combines conceptual, theoretical and
practical approaches to the study of marketing.
This course is designed to give you:
• A deeper understanding of contemporary marketing
techniques and how to apply them to commercial and
public organisations
• Critical awareness of current marketing theory, informed
by leading edge research
• Analytical and creative techniques to solve marketing
challenges
• Management skills
• Practical marketing skills
44. Computing
Pre-master’s programme
44
This programme is your first step towards postgraduate
study at Keele, and beyond - to a successful and rewarding
career in software development, project management or
PhD study.
What will I study?
You will study a combination of core and specialist route
modules that provide the skills and knowledge you will
need to meet the challenges of postgraduate study.
Core modules
English and Skills for University Study
These modules will develop your English communication
and a range of study skills. By the end of the course you
will be able to use English language in your own academic
work, give well-structured presentations, confidently answer
follow-up questions and contribute to seminar discussions,
take notes from readings and lectures, write well-structured
academic essays and be confident in self-directed learning
strategies.
Route modules
Research Methods
Developing effective research skills is a crucial part of
postgraduate study. This module will teach you how to
collect research data and materials related to your subject
area and how to analyse your findings. You will also study
quantitative and qualitative research techniques and
explore written and electronic sources of information.
Programming 1 - Fundamentals
Study computer programming using a generic computer
language. You will develop problem-solving skills and
establish a firm basis for later studies in computer science
and information systems.
Information Systems
This module provides an introduction to Information
Systems and their main applications for both individual
and business use. You will have the opportunity to apply
the knowledge and understanding you gain in this module
to a major practical assignment.
Analytical Techniques and Problem-Solving
Find out how an analytic approach towards your studies
can deepen your understanding. Learn about critical
reasoning and explore a range of problem-solving
techniques.
Programming 2 – Data Structures and Algorithms
Learn about data structures and algorithms, and their
importance in modern computer science and IT. This
module will give you many opportunities to develop new
programming skills and develop your own software solutions.
Individual Research Project
Undertake an extended research project, using what you
have learned about research methods and selecting and
using material appropriately and effectively.
45. keele.ac.uk/isc 45
Which Master’s degrees
can I progress to?
When you have successfully completed the Pre-master’s
programme and achieved the required grades, you can study
one of the following postgraduate degrees at Keele University:
• MSc Advanced Computer Science
• MSc Information Technology and Management
• MSc Project Management
For further information about the available
Master’s degrees, please visit keele.ac.uk/isc
Career opportunities
Graduates from these MSc programmes go on to rewarding
and successful careers in management and technology.
They also take up leading roles in software development,
both in the UK and overseas. The programme also provides
a solid grounding for PhD study or careers within research.
MSc Information Technology and Management
This master’s is aimed at students with a formal Computer
Science or Information Systems qualification who need to
extend their broader skills and enhance their knowledge in
specific areas. The course provides the opportunity to gain
highly marketable IT, business and management skills.
This course is designed to give you:
• A strong combination of technical ability and business
and management skills.
MSc in Advanced Computer Science
This master’s is aimed at students wishing to work in roles
that require the use of data management, analysis and
presentation tools, the development of software to deliver
services or to control complex processes and equipment, or
to provide system analysis and development consultancy
to a varied range of clients. The course does not require
background in programming or data analysis.
This course is designed to give you:
• Technical and people skills
• Excellent employment prospects
MSc Project Management*
This master’s is for students who want to develop a career
in project management in the modern business environment.
The course will build your project management and
leadership skills so that the teams you manage can
deliver outstanding results on time and to budget.
This course is designed to give you:
• The technical and process skills to undertake
effective project management
• Team management, people management
and leadership skills
• New insights into project management
from industry experts and cutting-edge research.
• Excellent employment prospects
*Also available from the Pre-master’s in Business Management route
47. keele.ac.uk/isc 47
The Pre-master’s has improved my
English skills and given me a thorough
understanding of the requirements for
a master’s degree.
It has also expanded my knowledge in many different
spheres - every day I have learned something new and useful.
Alona from Ukraine
Studied Pre-master’s in Business and Management
Progressed to Marketing
“
“
48. English language
training
48
Current IELTS
(or equivalent)
Duration Jun Sept Jan Apr Jun September
5.0 4 terms Start year two of
your degree4.0 5 terms
International Year One
- four term
You will need IELTS 5.0 (minimum 5.0 in writing)
or equivalent to start the programme.
If you have IELTS 4.0 or equivalent, you will need
one term of English language training.
You can start in June to begin your International
Year One in September.
Current IELTS
(or equivalent)
Duration Jun Oct Jan Apr Jun September
5.5 3.5 terms
Start year two of
your degree
International Year One
– three and a half term
You will need IELTS 5.5 (minimum 5.0 in writing)
or equivalent to start the programme.
Current IELTS
(or equivalent)
Duration Jun Sept Jan Apr Jun September
5.5 3 terms Start year two of
your degree5.5 3 terms
International Year One
– three term
You will need IELTS 5.5 (minimum 5.5 in writing)
or equivalent to start the programme.
Current IELTS
(or equivalent)
Duration Jun Oct Jan Apr Jun September
6.0* 2 terms
Start your
master’s
5.0 3 terms
4.5 3.5 terms
*Minimum 5.5 in all subskills
Pre-master’s programme
You will need IELTS of 6.0 (minimum 5.5 in each
component) or equivalent to start the programme.
If you have an IELTS of 5.0, you will need one
term of English for pre-master’s. You can start in
January to begin your Pre-master’s programme in
April. If you have an IELTS of 4.5, you will need
one and a half terms of English for pre-master’s.
You can start in October to begin your
pre-master’s programme in April. International Year One English language preparation (ELP)
Pre-master’s English for Pre-master’s (EPM)
Vacation
If you require additional English language training before you start your
academic programme at the International Study Centre, you can first join
the English language preparation (ELP) or the English for pre-master’s
programme (EPM), also taught at the International Study Centre.
Our English training courses are designed to improve your language proficiency
so that you reach (or exceed) the required entry standards for our programmes.
You will develop your reading, writing, listening and speaking skills and learn how
to apply them in your academic studies.
50. 2015 NATIONALSTUDENTSURVEYOF UKUNIVERSITIES
FOR OVERALLSTUDENTSATISFACTION
FOR STUDENT
Mostbeautiful university
THE DAILYTELEGRAPH’S ‘BRITAIN’S MOSTBEAUTIFULUNIVERSITIES’LIST
It’s official, our
students are
the happiest
Keele has great transport
links: 1 hour from Manchester,
Birmingham and Liverpool,
and 1.5 hours from London
1st
6th
Glasgow
4.5 hrs
London
1.5 hrs
Birmingham
1 hr
Manchester
1 hr
Cardiff
3.5 hrs
Leeds
2 hrs
SATISFACTION
Keele University
Liverpool
1 hr
50
51. intheWestMidlands
BBC NEWS LEAGUETABLES FOR CRIME RATES
Our community is represented
by students from over
Employability of Graduates
HIGHER EDUCATION STATISTICS AGENCY 2015
IN THE TOP 10 OF
BRITAIN’S MOST
INTELLECTUALLY
STIMULATING
UNIVERSITIES
TELEGRAPH 2013
97% OF OUR
RESEARCH IS CLASSED
AS WORLD-LEADING,
OR OF INTERNATIONAL
IMPORTANCE
RESEARCH EXCELLENCE FRAMEWORK2014
inthe UKforhigh-quality
staffand lectures
TIMES HIGHER EDUCATION STUDENTEXPERIENCE SURVEY2015
1st
96%
4th
Safestcampus
120countries
51keele.ac.uk/isc
52. You can apply to the Keele University International Study Centre through your
local education agent or directly via our website. For full details of fees and our
Terms Conditions, please refer to the website: www.keele.ac.uk/isc
IF YOU RECEIVE AN OFFER – YOU WILL BE GUIDED THROUGH THE NEXT STEPS:
52
Confirm
Sign any confirmation
documentation and academic
declaration.
Once we have received payment
(details will be provided in your
Offer Letter) your agent or Student
Enrolment Adviser can assist you
through the visa process.
You have a legal right to cancel
your place up to 14 days after
acceptance of our offer of a place.
Before you arrive
Please notify us or your agent
when you receive your visa.
We will then inform you / your
agent about accommodation and
any additional payments required.
Please ensure you have requested
all original academic records to
bring with you.
Please complete the online
pre-arrival form.
When you arrive
Make sure you have the
following essential items with you:
• Your passport*
• Visa/Home Office letter*
• CAS*
• Offer Letter*
• Accommodation documents*
• Your qualification certificates
• A sponsor letter
(if you are being sponsored)
• Passport-sized photographs
• Essential toiletries and medications.
*These items should be packed
in your hand luggage
We send a pre-arrival document
to all students, so you should have
everything you need to know. This
can also be found on our website.
We look forward to welcoming you.
How to apply
Supporting document checklist:
• Relevant academic transcripts
• Certificate of English Copy
of passport
• References (where applicable)
• Copies of visas if you previously
studied in the UK.
Apply via your local agent:
1. Your agent will help you complete
an application form and advise you
of our Terms Conditions. Please
ensure you understand them.
2.You will need to have supporting
documents for scanning.
3. Your agent will receive an email
from our admissions department
confirming if you have been
offered a place.
Apply online:
1. Visit the website and complete all
sections of the online application
form. Please read our Terms
Conditions carefully.
2. Upload your scanned
supporting documents.
3. Save the completed form and
simply await a decision from our
Admissions Team.
53. keele.ac.uk/isc 53
The many ways you can contact us
and join our community
Via your agent
Your agent representative will help you with any
queries you may have and can guide you through
our process or talk to our Admissions Department
on your behalf.
Direct
How to contact the International
Study Centre directly:
Enquire online keele.ac.uk/isc
By telephone:
United Kingdom – Student Enrolment Adviser
+44 (0) 1273 339333
(Please omit the zero if dialling from outside the UK)
Our Student Enrolment Advisers speak a variety of
languages, and understand several more. We will do
our best to contact you in your preferred language.
Important Information
This prospectus is correct at the time of going to print.
However, between publication and the academic year to
which it relates, some of the information may change. It is
very important that you check our website www.keeleisc.com
before making an application, as some details relating to the
course, fees and other costs, as well as related services, may
have been updated.
We will do all that we reasonably can to provide
educational services as described in the prospectus,
on the website, or in other documents issued by us, to
appropriately enrolled students. Sometimes circumstances
beyond our control mean that we cannot provide the
educational services described, for example:
(a) industrial action by staff or third parties
(b) the unanticipated departure of key members of staff
(c) power failure
(d) acts of terrorism
(e) damage to buildings or equipment
(f) the acts of any governmental or local authority
(g) where the numbers recruited to a course are so low
that it is not possible to deliver an appropriate quality of
education for students enrolled on it.
In these circumstances, we will take all reasonable steps to
disruption to those students who are affected, for example
by offering students the opportunity, where reasonably
possible, to move to another course, another institution
or by delivering a modified version of the same course.
However, to the full extent that is permitted by law, we
exclude liability for any loss and/or damage suffered by any
applicant or student as a result of such circumstances.
You must have personal insurance
It is essential that international students have
the protection of personal insurance whilst in the
UK. To cover you as a student at the International
Study Centre, you may purchase our “Study Care”
insurance cover. This policy will cover you for loss
of personal possessions, travel delay, as well as
providing medical insurance until the end of your
International Study Centre academic programme.
You can purchase Study Care Insurance as part of
your application process. If you prefer not to take
out Study Care insurance, you must provide proof
of alternative adequate insurance cover.
For more information, please visit keele.ac.uk/isc
We will use all reasonable endeavours to deliver the course
in accordance with the description applied to it in the
prospectus (as up-dated from time to time on the website
or elsewhere) for the academic year in which you begin the
course. However, we reserve the right to make reasonable
changes to the course (including to the content and
syllabus) where developments in the subject area and/or
accrediting bodies make that necessary, or to the location
of the course or the method of delivery or assessment of
the course in order to deliver a better quality of educational
experience to students. We will aim to keep the changes
to the minimum necessary to achieve the required quality
of experience and will notify and consult with affected
students in advance about any changes required. If we
change your course and you are not satisfied with the
changes, you will be offered the opportunity to withdraw
from the programme and, if required, reasonable support to
transfer to another provider.
54. Explore your
surroundings
54
Campus life will keep you busy but it’s also
worth taking the time to explore the local
area, which has plenty to offer, as well as
the rest of the UK.
Newcastle-under-Lyme
5 minutes by car or 15 minutes by bus
Newcastle-under-Lyme has a friendly and welcoming
atmosphere, and is the closest town to campus. You’ll find
everything you need in town, from shops, restaurants, stylish
bars and traditional pubs, to cinemas, theatres,
museums and a state-of-the-art fitness centre.
Stoke-on-Trent
10 minutes by car or 40 minutes by bus
Stoke-on-Trent is great for shopping, culture and nightlife –
whether you want to go bowling or watch Premier League
football, you will find something that interests you here.
Places to see and things to do...
• Thrilling rides and attractions at the Alton Towers Resort
(50 minutes by bus from Newcastle).
• Discover the Trentham Monkey Forest, Aerial Extreme and
a beautiful timber lodge Shopping Village with over 60
shops, cafés and restaurants at the Trentham Estate (20
minutes by bus).
• Climbing and walking in the Peak District National Park
(30 minutes by bus or car).
• Mountain biking on challenging terrain at Cannock Chase
(40 minutes by car).
• Birmingham is the UK’s second-largest city. It has a great
shopping centre and fantastic venues for art, exhibitions
and live music concerts (50 minutes by train).
• Manchester has it all, from bright lights and clubs to
theatres, concerts and shopping (45 minutes by train or 50
minutes by car).
• There’s plenty to see and do in London – from visiting
galleries such as Tate Modern and the Science Museum, to
West End theatre, The London Eye and the famous Tower
of London (90 minutes by train).
56. * 2 0 8 4 4 *
The International Study Centre can be found
in Keele Village
All enquires must be addressed to our
International Admissions Centre
1 Billinton Way, Brighton, BN1 4LF, UK
+44 (0) 1273 339333
You can also contact us online by visiting
keele.ac.uk/isc
Keele University International Study Centre
is part of Study Group, a global leader in
preparing students for international academic
success and rewarding careers through a life-
changing learning experience.
We offer customised programmes across
higher, language and online education starting
from high-school to life-long learning. Study
Group taught more than 63,000 students
from 170 countries across the UK, Europe,
USA, Canada, Australia and New Zealand
in 2014. To learn more, please visit
studygroup.com
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