UCP Ba int


BA (Hons) Business Studies
BA (Hons) Accounting
Delivered in partnership with the
University College Plymouth
St Mark & St John
UCP MARJON ONLINE

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University College Plymouth St Mark & St John (UCP Marjon) has
over 170 years of heritage, tradition, academic excellence
and experience working in partnership with higher education
institutions to offer a broad range of collaborative higher
education programmes.
Academically, the UCP Marjon strives for excellence. The
National Student Survey results have placed UCP Marjon in the
top 15% of all institutions. In the Sunday Times University Guide,
it was ranked 4th for Teaching Excellence (ahead of Oxford
University) and 3rd overall amongst university colleges.
UCP Marjon offers a great range of courses from Foundation
Degrees & Progression Courses to Honours Degrees and
Postgraduate study.
Amongst the oldest and most experienced teacher training
providers in the South West, UCP Marjon has been successfully
training teachers since 1840, receiving praise in the Ofsted
inspections. UCP Marjon has excellent links with local schools
and is both well known and well respected.
Staff are passionate about their subjects and work hard to
help students fulfill their potential and succeed in their studies.
They provide plenty of contact time in a supportive and
friendly environment.
UCP Marjon wants to ensure that you are well prepared
for employment when you graduate, so it provides all the
transferable skills you need, along with practical experience in
relevant employment fields. UCP Marjon supplies an excellent
careers service and the most recent government statistics
show that over 90% of graduates are either in employment or
continuing in higher education six months after graduation.
Located in the South west of England, Plymouth is
perfectly situated to make the most of the countryside,
moorland and coast.
UCP Marjon
Staff are passionate about their
subjects and work hard to help
students fulfill their potential and
succeed in their studies.

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Why study online
Studying online gives you the opportunity to adapt YOUR time to the course and not the
other way around. Progress is made at YOUR pace and you may enjoy the flexibility study-
ing online provides, in regards to where and when to study. It is completely interactive,
giving you the opportunity to communicate with fellow students and your personal tutor
via emails, discussion boards and chat rooms.
Technology mediated learning seems all set to enhance the accessibility of modules
and in fact, pursuing a degree has become much easier now with the introduction of
online modules through a state of the art learning environment.
Online study is far more convenient and flexible than traditional face-to-face classes. With
UCP Marjon, your degree comes to you. Wherever you are, you can study for your BA.
Although it is a self-study module, you will always have the support of our teaching
faculty and communication with fellow students through our online learning platform.
The BA degree you earn will hold the same value, acceptance and credibility as any
equivalent degree earned in a traditional campus environment.
There are no compulsory residential elements to our degrees – though you can, if you
wish, attend our tutorials or take some modules on campus.
Highlights of online learning
n The prospect of earning your BA online offers a state of the art learning environment,
the freedom to participate in classes whenever and wherever you choose and the
opportunity to earn the highly respected degree you need to advance your career.
n Your classes will take place in an online environment. You can log in at any time at
your convenience. Once online, you’ll communicate with your instructors and fellow
students, read assigned texts, access digital materials, post assignments and comment
on other student’s assignments. While you’re required to log in at least two separate
days each week, you will, of course, benefit greatly from regular and more frequent
attendance.
n Your online course experience will take place on an advanced learning management
system designed to facilitate the optimal learning experience for students. In addition
to the educational platform you’ll utilize to communicate with faculty and fellow
students, you’ll also have access to e-textbooks offering you the capability to highlight,
annotate, create bookmarks, search, download and self-assess.
n Similar to a campus classroom, the online experience will include extensive participation
and interaction with faculty and fellow students.You’ll also use the online forum to
communicate with advisors, teaching assistants and instructional specialists.
n Once you have successfully completed your degree, you will be eligible to participate
in the traditional graduation ceremony at our campus in Plymouth. The annual
ceremony takes place in the autumn.
n Module sequences begin each month, so you can enroll in and begin your degree
programme, immediately putting you that much closer to your graduation.
n You’ll take one module at a time, each lasting 6 weeks. This advanced learning method
designed for adults allows you to concentrate your entire focus on one subject area
before moving onto the next, while also allowing you to earn your degree in an
accelerated time frame.
n The BA degree you earn will hold the same value, acceptance and credibility as any
equivalent degree earned in a traditional campus environment.
n An S.O.L. (supported open learning) option is available at selected and approved centres
where students benefit from on-campus tutorials in addition to online learning.
With UCP Marjon,
your degree comes
to you.Wherever
you are, you can
study for your BA.

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Duration Of Modules:
The UCP Marjon BA modules are of 6 weeks duration each. Students
take one module at a time and upon successful completion they
can take the next.
Evaluation Of Performance
Continuous evaluation of student performance is undertaken
throughout the offering of each module. This includes evaluation of
assignments, tests and projects.
CreditTransfer
If you have successfully completed undergraduate modules, your
studies may be able to count towards the credit requirements of the
BA. If we accept the transfer of credits this will reduce the number of
modules you will need to study with UCP Marjon and allow you to
gain the BA in a shorter period of time.
To find out more about credit transfer opportunities please email
our Academic Affairs department.
*The transferability of credits is subject to UCP Marjon’s transfer credit
policies, and requires the submission of official transcripts. The official
transcripts will be evaluated to determine the credits that will officially
apply toward a degree programme.
Grading System
The grading policy is the following:
Classification and numerical equivalent
First Class 70+
Upper Second Class 60 - 69
Lower Second Class 50 - 59
Third Class 40 - 49
Academic Policies and Regulations Admission Requirements
Admission requirements for the Online BA (Hons) Business Studies
Programme include: Grades BCC (260 points) from GCE Advanced
level studies (or equivalent) in any subjects with priority given to
Business related subjects, Mathematics and Languages (General
Studies and Critical Thinking do not count towards the score).
Applicants should have a range of GCSEs (which must include a
minimum of Grade C in GCSE Mathematics and English). Other
qualifications accepted include, for example, Vocational Advanced
Subsidiary and Vocational Advanced levels, Scottish Highers,
Welsh Baccalaureate, Irish Leaving Certificates and the
International Baccalaureate.
Applications from non-standard applicants are welcomed and will be
considered individually.
Special entry requirements:
Applicants that do not have English as their first language and/or
have not received their education through the medium of English
must achieve an IELTS (or equivalent) score of 6.5 and no element
below 6.5 at the start of the programme or score placement at the
English Placement Test which can be taken online. The University
offers English modules at various levels to help students reach the
required standard for admission.
A good standard of spoken English and good inter personal skills
are a pre-requisite for all candidates.
Progression Routes
Direct entry into specific levels of the Business Studies
programmes is possible for those candidates who hold business
related BTEC, HNC and HND qualifications and wish to‘top-up’
their certificates or diplomas to a bachelor degree, provided
the learning outcomes of their BTEC award satisfy those of the
equivalent levels of the BA (Hons) programme for which they
seek admission. Direct Entry and other AP(E)L (approved prior
and experiential learning) opportunities are considered on an
individual basis. Details of such opportunities can be discussed
with an Admissions Adviser.

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Studying online gives
you the opportunity
to adaptYOUR time
to the course.
Application/Registration
Students can complete the Application/Admission procedure
online through:
www. ucpmarjononline.co.uk
After the submission of the application form and the payment of
the application fee, the student’s application form is processed
and a decision is reached within two working days. Upon
admission the student is requested to pay the initial deposit and
is then given access to the VLE (Virtual Learning Environment).
Applicants are requested to submit the following documents:
n Completed Application Form
n Copies of academic qualifications
n Academic Transcript/Grade Report
n Other certificates or examination results
n TOEFL/GCE/GCSE/IELTS results
(or English Placement Test – see Admission Requirements)
n Recent photo
n Curriculum Vitae
The Office of Admissions will not process anyApplicationforAdmission
unless all required documents, as listed above, are submitted.
9

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Introduction
The BA (Hon) Business study degrees
are suitable for individuals that want
to prepare for potential managerial
and business specialist positions. The
courses cover the study of organisations,
their management and the changing
external environment in which they
operate and also the preparation for and
development of a career in business and
management.
Programs of study
n Management Specialism
n IT Specialism
n Finance Specialism
n Marketing Specialism
(Management)
The programme is broken down into three stages, with an
award at the end of each stage.
Stage 1: Certificate of Higher Education
Stage 2: Diploma of Higher Education
Stage 3: BA (Hons)
Certificate of Higher Education in Business Studies
Level 4 - 120 credits Each course carries 20 credits
n BUSC01 - Business Environment
n BUSC02 - Principles of Management
n BUSC03 - Organisational Behaviour
nBUSC04 - Managing Financial Resources and
Decisions
n BUSC05 - Marketing
n BUSC06 - Academic, Personal and Professional
Development
Diploma of Higher Education in Business Studies
(Management)
n BUSD01 - Rese arch Methods for Business
n MGTD01 - Leadership in Organizations
n MGTD02 - Small Business Entrepreneurship
n MGTD03 - Human Resource Management
n MGTD04 - Quantitative Methods OR
n IFTD01 - Management of Information Systems
n MGTD05 - Operations Management
BA (Hons) Business Studies (Management)
Level 6 - Additional 120 credits Each course carries 20
credits except for the Dissertation which carries 40 credits
n BUSH01 - Business Ethics
n BUSH02 - Strategy and Business Policy
n BUSH03 - International Business
n BUSH08 - Research Methods and FinalYear
Dissertation
Specialist Pathway Unit
Students choose one of the following modules based on
their Level 5 concentration
n BUSH04 - Contemporary Issues in
Management
n BUSH05 - Contemporary Issues in Information
Technology
n BUSH06 - Contemporary Issues in Marketing
n BUSH07 - Contemporary Issues in Finance
BA (Hons) Business Studies (IT)
Stage 3: BA (Hons)
n BUSC04 - Managing Financial Resources and
Decisions
Development
Diploma of Higher Education in Business Studies (IT)
n BUSD01 - Research Methods for Business
n IFTD01 - Management of Information Systems
n IFTD02 - Systems Analysis and Design
n IFTD03 - Database Management Systems
n IFTD04 - Knowledge Management
n IFTD05 - E-Commerce OR
n IFTD06 - Introduction to Web Design OR
n IFTD07 - Information Architecture
BA (Hons) Business Studies (IT)
n BUSH08 - Research Methods and Final Year
Dissertation
Management
Technology
BA (Hons)
Business Studies (Finance)
Stage 3: BA (Hons)
Decisions
Development
Diploma of Higher Education in
Business Studies (Finance)
n FIND01 - Financial Accounting
n FIND02 - Financial Reporting
n FIND03 - Taxation and Business Law OR
n FIND04 - Managerial Accounting
n FIND05 - Corporate Finance OR
n FIND06 - Financial Markets and Institutions
n FIND07 - International Finance OR
n FIND08 - Personal Finance
BA (Hons) Business Studies (Finance)
Dissertation
n BUSH04 - Contemporary Issues in Management
Technology
BA (Hons) Business
Studies (Marketing)
Stage 3: BA (Hons)
Decisions
Development
Diploma of Higher Education in
Business Studies (Marketing)
n MKGD01 - Selling Sales Management OR
n MKGD02 - Advertising
n MKGD03 - Consumer Behaviour
n MKGD04 - Marketing Research
n MKGD05 - International Marketing
n MKGD06 - Strategic Marketing
BA (Hons) Business Studies (Marketing)
Dissertation
Management
Technology
Module sequences
begin each month,
so you can enroll
in and begin your
degree programme,
immediately

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BUSC01 - BUSINESS ENVIRONMENT
This module will prepare students for an analytical and thorough
understanding of the local, national and international environment in
which businesses operate today. Students will gain an understanding of
the organisational goals and responsibilities of different types of businesses
operating in a range of sectors of the economy, while being able to critically
analyse and assess the global factors that influence business activities and
performance. In addition, students are taught how to apply this knowledge
to make effective decisions in complex and unpredictable contexts in a way
that enhances their employability.
BUSC02 - PRINCIPLES OF MANAGEMENT
This module provides students with the knowledge, skills, business
awareness and confidence that will enable them to succeed in the wider
business world. Students will be exposed to current management theories
and practices in the private, public, large to SME sectors and within voluntary
and community organisations. They will also have the opportunity to
improve certain intellectual, practical and transferable skills. For instance,
they will be encouraged to critically evaluate management theories with
respect to their real-life applications and relevance to their countries’cultures.
They will be required to engage in creative thinking and develop skills to
plan, organise, control, lead, and adapt to and promote change. They will
be able to understand the determinants of effective communication and be
able to apply appropriate leadership styles to motivate others and increase
organisational performance. They will also have the opportunity to improve
their time management and decision making skills thus contributing to their
employability and personal development.
BUSC03 - ORGANISATIONAL BEHAVIOUR
awareness and confidence that they will need for future use in
professional environments. Students are provided with the opportunity
to develop critical analytical knowledge and understanding of current
organisational and management theories. Students will be encouraged
to critically evaluate management theories with respect to their real-life
applications and relevance to their countries’ cultures. They will also have
the opportunity to improve certain intellectual, practical and transferable
skills. For instance, they will learn how to identify and deal with sources of
conflict. They will be required to engage in creative thinking and develop
skills to adapt and promote change. They will understand the determinants
of effective communication and be able to apply appropriate leadership
styles to motivate others and increase organisational performance.
BUSC04 - MANAGING FINANCIAL RESOURCES AND DECISIONS
The objective of this module is to give students the knowledge to
conceptually understand the sources of finance available to a business,
while providing them with a systematic understanding of the implications
of finance as a resource within a business. Upon completion of the module,
students will be able to demonstrate a confident usage of the basic terms
related to finance as a resource and also to the ways in which financial
information is presented. In addition, the module will cover the relevance
of global economic, social, regulatory and political factors affecting
the financial world, while raising awareness of ethical issues in modern
Accounting and Finance.
BUSC05 - MARKETING
This module provides students with a detailed appreciation of the principles
and importance of marketing.The course will include elements of planning,
analysis, research, price, product, place and promotion. Students will be
prepared to formulate reasoned arguments in the development of an
appropriate and sustainable marketing mix. It will help students to critically
assess the value of models used within marketing to examine customer
behaviour, while also empowering them to comprehend and analyse the
benefits of a marketing and customer oriented organisation.
BUSC06 - ACADEMIC, PERSONAL AND PROFESSIONAL DEVELOPMENT
This module aims to help students become effective, confident and self-
directed so that they can confidently develop and manage their personal
and professional skills to achieve their own academic, personal and career
goals. The module aims to help students develop their ability to organise,
manage and use a range of approaches to improve their performance
during their academic studies as well as in preparing for employment and
career development.
Students will have the opportunity to improve certain intellectual,
practical and transferable skills. For instance, they will have an opportunity
to demonstrate an ability to analytically evaluate learning approaches
and strategies, reflect on their learning and development plan, develop
appropriate written and presentational communication skills, be creative,
present structured and reasoned arguments, and improve their time
managementanddecisionmakingskills.Thismoduleisintendedtosupport
students in their continuing professional development and encourage their
lifelong learning for employment and further study.
Certificate Level Modules

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BUSD01 - RESEARCH METHODS FOR BUSINESS
This module provides students with the opportunity to develop an
understanding of the nature and importance of management research.
Students will also have the opportunity to improve certain intellectual,
practical and transferable skills. For instance, they will develop cognitive
skills relevant to the study of business by demonstrating critical thinking,
analysis and synthesis (identifying assumptions, using evidence to evaluate
statements, detecting false logic, and defining terms adequately). Students
will also engage in effective problem solving and decision making using
appropriate quantitative and qualitative skills. In addition, students will
conduct research into business and management issues, using a range
of business data, sources of information and appropriate methodologies.
Finally, students will develop appropriate written and presentational
communication skills and the ability to present a structured and reasoned
argument. These skills will facilitate their academic achievement, and
enhance their personal and professional development.
MGTD01 - LEADERSHIP IN ORGANIZATIONS
This module provides students with in-depth analytical knowledge
and critical understanding of the styles and impact of leadership
(differentiating between, and integrating, leadership and management
perspectives). The goal of this module is to help cultivate the skills that
will allow students to become effective leaders, including: how to analyse
situations that potentially need change; how to initiate, inspire and manage
change (through creativity, and effective communication, delegation,
empowerment, motivation and conflict management); how to assess the
work and development needs of individuals; how to effectively create and
leadteams.Uponcompletionofthismodule,studentswillalsodemonstrate
a clear understanding of the meaning and importance of ethical leadership
behaviour and engage in socially responsible leadership.
MGTD02 - SMALL BUSINESS ENTREPRENEURSHIP
This module provides students with a comprehensive knowledge base
and understanding of the role and importance of small businesses and
entrepreneurship, and of the challenges of owning and managing a small
business. Students will learn how to effectively organise, manage, finance,
control, and promote a small business, as well as how to expand a business
locally, nationally and internationally. In addition, students will prepare a
feasibility analysis for a potential new venture, develop an effective business
model based on reasoned arguments, and write and present a structured
business plan.
MGTD03 - HUMAN RESOURCE MANAGEMENT
Students will be exposed to current theories and practices regarding human
resource management.They will have the opportunity to learn and practice
a range of intellectual, practical and transferable skills. They will have the
ability to develop their communication skills, establish and assess metrics,
and present structured and reasoned arguments. They will be required to
engage in creative thinking and develop skills to strategically plan, recruit,
select, train, develop, appraise, reward, and control human resources in a
way that helps organisations to achieve their strategic goals.
MGTD04 - QUANTITATIVE METHODS
This module addresses the principles of quantitative methods in problem
solving and decision making. Students will develop skills in analytical and
practical decision making, being able to summarise and present data in a
professional way, including communicating effectively with non-technical
managers. In addition, students will be introduced to project scheduling,
decision analysis, utility and decision making, linear programming,
including solving linear programming problems using the Graphical and
Simplex methods.
IFTD01 - MANAGEMENT OF INFORMATION SYSTEMS
This module serves as a comprehensive introduction into the basic
concepts related to information systems and computer technology. Topics
covered include: collaborating in International e-business, strategies in
information systems, ethical and social issues, IT infrastructure, emerging
technologies, databases and information management, security, enterprise
applications, E-commerce, managing knowledge, building information
systems, managing projects and large scale systems. Upon completion,
students will become familiar with the various components of information
technologies that exist in a modern organisation and how they can be used
to provide a competitive advantage in an organisation.
MGTD05 - OPERATIONS MANAGEMENT
This module provides students with the opportunity to develop an
understanding of the nature and importance of operational management
and how it relates to strategic planning and the attainment of an
organisation’s strategic goals. Students will develop a critical understanding
of how to organise a typical production process. They will also have the
opportunity to develop an ability to apply relevant techniques to the
production of an operational plan for a typical business and to improve
certain intellectual, practical and transferable skills. For instance, they will
develop their critical thinking and numeracy and quantitative skills. These
skills will enhance their academic, personal and professional development.
Diploma Level Modules

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IFTD01 - MANAGEMENT OF INFORMATION SYSTEMS
This module serves as a comprehensive introduction into the basic
concepts related to information systems and computer technology. Topics
covered include: collaborating in International e-business, strategies in
information systems, ethical and social issues, IT infrastructure, emerging
technologies, databases and information management, security, enterprise
applications, E-commerce, managing knowledge, building information
systems, managing projects and large scale systems. Upon completion,
students will become familiar with the various components of information
technologies that exist in a modern organisation and how they can be used
to provide a competitive advantage in an organisation.
IFTD02 - SYSTEMS ANALYSIS AND DESIGN
The objective of this module to introduce students to the concepts of
a system and what it means to develop and implement an information
system in an organisation. Students will cultivate a clear understanding of
the major phases of the system development life cycle, including the ability
to identify the information and processing needs of the organisation. In
addition, students will be given the knowledge necessary to elicit, identify,
recognize and capture requirements for information systems. They will also
be able to produce a structured system specification for a simple system
from system analysis, as well as being able to clearly represent the system
analysis and design using basic diagrammatic modeling tools.
IFTD03 - DATABASE MANAGEMENT SYSTEMS
This module serves to introduce students to the critical role of databases
and database management systems in managing organisational data
and information. Students will be taught to distinguish between the
basic approaches to data modeling techniques (i.e. object-oriented data
modeling, semantic data modeling, etc.), then apply at least one conceptual
data modeling technique (such as entity-relationship modeling) to capture
the information requirements for an enterprise domain. Students will
also be taught to design high-quality relational databases, implement
a relational database design using an industrial database management
system, including the principles of data type selection and indexing. In
addition, students will be instructed on how to assess the role of databases
and database management systems in the context of enterprise systems.
IFTD04 - KNOWLEDGE MANAGEMENT
This module explains the key role of knowledge in an organisation along
with the forces driving its growth today. Students will learn to assess the
extent of the current utilization of knowledge management processes
and systems in an organisation and unveil knowledge management gaps
which need to be filled. After assessment, students will learn to identify
the various components of knowledge management solutions such as
systems, mechanisms and technologies and propose appropriate solutions
in order to meet the needs of an organisation. In addition, strong emphasis
will be placed on understanding the challenges that could be faced when
implementing knowledge management systems along with ways to
overcome them.
IFTD05 - E-COMMERCE
This module provides a comprehensive knowledge base in the concepts
related to e-commerce, including its history and various business models.
Students will cultivate the critical ability to associate what technology
is needed for specific e-commerce processes. In addition, they will gain
an understanding of marketing polices on e-commerce, along with the
evaluative skills necessary to understand what ethical, social and political
issues are involved on e-commerce applications.
IFTD06 - INTRODUCTION TO WEB DESIGN
The objective of this module is to introduce students to the very basic
ideas of Human Computer Interface, and how people perceive information.
Students will learn to adapt information for electronic media, creating
material that will visually target an audience in an efficient manner on the
Web. This module also guides students to create, code and understand a
web page and HTML code, using skill and creativity to control Web page
design. In addition, students will be well versed in the difference between
HTML versions and how to adopt new standards as they are developed.
Ultimately, lessons will lead to students publishing a website, registering a
domain and promoting the site.
IFTD07 - INFORMATION ARCHITECTURE
This module provides students with an introduction to the basic structures
of Websites and common website designs and architectures. Students will
become familiar with the concepts, fundamentals and terminology of the
art and science of Information Architecture. Skills that will be covered in this
module include: how to analyse and map existing information structures;
how to design easily navigable Information Architectures; how to explore
andapplytheuseofInformationArchitectureforcreatingefficientWebsites.
In addition, students will learn how effective web systems/Websites work
and adapt other systems and/or websites to their design and structure,
while also exploring and applying the use of Information Architecture for
creating large scale Websites.
FIND01 - FINANCIAL ACCOUNTING
This module covers a comprehensive understanding of the principles used
to prepare financial statements. Upon completion, students will be able to
demonstrate the ability to analyse and evaluate accounting matters, while
applying knowledge to prepare, compute, present, and interpret financial
statementsandtoobservetheeffectsofroutinebusinesstransactionsonthem.
In addition, students will develop key employability skills through attention to
detail, concise and accurate to data, while also being able to independently
translate transactional data into meaningful financial information.
FIND02 - FINANCIAL REPORTING
This module provides students with the knowledge to discuss and apply
both a conceptual and regulatory framework for financial reporting.
Students will be taught to prepare and present financial statements
which conform with international accounting standards. In addition,
students will learn how to analyse and interpret financial statements,
while also developing a resourceful, analytical and evaluative approach
to financial reporting. Collectively, this module will provide students with
the knowledge necessary to develop an employability skills base of current
International Financial Reporting.
FIND03 - TAXATION AND BUSINESS LAW
This module critically examines the taxation knowledge needed to address
personal and business tax affairs, providing students with the professional
knowledge to address legal tasks relating to subject areas. The module
also offers students the competency to apply theoretical taxation subject
matter to personal and business situations, enabling students to identify
assumptions and evaluate different financial circumstances to compute
taxable liabilities. The module additionally cultivates the ability to critically
apply legal methodology to resolve real life projects and issues that
individuals and businesses might encounter.
FIND04 - MANAGERIAL ACCOUNTING
This module addresses the nature, source and purpose of management
information. Topics include: applying cost accounting techniques to
business scenarios, accurately preparing budgets for planning and control,
theoretically comparing actual costs with standard costs. By course
completion, students will have developed the ability to write, communicate
and present financial information in a professional business manner to
all levels of senior management. In addition, students will develop an
employability skills base, in particular providing quality information for
decision making in complex and unpredictable business situations, along
with the ability to exercise initiative and personal responsibility.
FIND05 - CORPORATE FINANCE
This module provides students with a systematic understanding of the
financial environment and its basic financial terms. Students will be taught
how funds can be acquired in the financial markets (short-term and long-
term), how to identify criteria which corporations use to decide where
to place their investments, as well as an understanding of the role and
importance of shareholders and stakeholders of corporate organisations.
Students will be expected to comprehend the nature and relevance of ethics
in Business, as well as discuss and evaluate the relevance of global economic,
social, regulatory and political factors affecting the finance context.
FIND06 - FINANCIAL MARKETS AND INSTITUTIONS
In this module, students will systematically understand the role of money
in the economy, the main principles of the financial intermediation system
and the basics of monetary policy. In addition, students will analyse the
financial institutional framework and exhibit a conceptual understanding
of the function of financial markets, the flow of funds, and the levels of
interest rates. Upon completion, students will be able to demonstrate
awareness of ethical principles behind the functioning of financial markets
and institutions, and explain the importance of “an even playing field.”
They will also be able to apply mathematical skills to specific problems and
issues related to financial markets and financial institutions; and compare
and evaluate approaches to the regulation of the financial services industry.
FIND07 - INTERNATIONAL FINANCE
This module explores the conceptual understanding of basic terms
and definitions related to the operation of the foreign exchange
markets, to the international investment and financing techniques, to
the multinational banking, and to the issues of international trade. The
module will cover such concepts as: international parity relations (interest
rate parity, purchasing power parity), international financial management,
the nature and purposes of corporate financial management in the
international context, and the importance of ethical principles in global
financial strategies. Students will be able to apply mathematical skills to
solve specific problems related to foreign exchange risk exposure, interest
rate exposure, and also international investment and capital budgeting
decisions. Students are also taught the different modern techniques
which companies employ to manage and control the risks arising from
their international business exposure.

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FIND08 - PERSONAL FINANCE
In addition to helping students organise and maintain personal financial
records in an appropriate manner, this module will help students develop a
conceptual understanding of the significance of personal financial planning
and basic terms related to Personal Finance. Students will become familiar
with the following topics: how to effectively manage personal assets, and
identify criteria, which individuals should use to decide where to place their
investments; how to plan and manage taxes, credit, insurance, inheritance
and retirement; how to systematically apply knowledge of financial
statements and time value of money to solve different types of problems
required for efficient personal financial planning. Finally, students will be
taught how to evaluate the recent trends in Personal Finance focusing on the
relevant ethical, social and regulatory context.
MKGD01 - SELLING SALES MANAGEMENT
This module will examine in-depth the principles of sales and selling,
including evaluation, compensation, forecasting, budgeting, and time and
territory management. Students will be taught the following skills: how to
critically evaluate sales and selling as a systematic process, how to critically
assess the value of models used within sales and selling to examine the
environment and customer behaviour.
MKGD02 - ADVERTISING
This module provides students with a comprehensive knowledge base
in the field of advertising. Topics that will be covered include: history of
advertising, the role of the advertising agency, using newspapers and
magazines, outdoor and direct response advertising, sales promotions,
research, creating copy, television and radio commercials, trademarks,
packaging, retail advertising, international advertising, and legal restraints.
Upon completion, students will be able to: formulate reasoned arguments
in the development of a marketing campaign; design an advertising
campaign following a specific process in order to develop effective
advertising programmes; and develop advertising messages including
layout and media vehicles used.
MKGD03 - CONSUMER BEHAVIOUR
This module addresses the principles of consumer behaviour, analysing
in-depth the inter-relationship between internal and external influences
on the consumer. Students will develop an understanding of peoples’
consumption-relatedbehavioursandcriticallyevaluatemarketingstrategies
intended to influence those behaviours. Topics that will be covered in this
module include: consumer needs, wants, demands; consumer research; the
influence of culture, subculture, changes and trends; social class; reference
groups: opinion leaders and family; consumer decision-making process,
consumer decision-making outcomes.
MKGD04 - MARKETING RESEARCH
The objective of this module is to introduce students to the importance of
Marketing Research for organisations and their environment. Students will
learn to appreciate the different research methods for collecting primary
and secondary data, while also designing and undertaking a research
process on their own. Upon completion of this module, students will be able
to confidently identify problems, organise, plan and undertake fieldwork in
real world situations.
MKGD05 - INTERNATIONAL MARKETING
This module provides an introduction to the scope and challenge of
international marketing, including legal dimensions, financial decisions,
cultural dynamics, ethics and social responsibility. Students will become
familiar with such topics as: the international environment; researching
international markets; multinational market regions and market groups;
international marketing strategies; exporting, managing and logistics.
Upon completion of this module, students will understand how to critically
examine the difference between domestic and global marketing, and
identify the major methods of foreign market entry, as well as being able
to assess the value of models used within global marketing to examine
customer behaviour.
MKGD06 - STRATEGIC MARKETING
This module provides students with a comprehensive introduction into
the role of marketing in the fit of strategic business activities. Students will
cultivate the skills necessary to critically assess the role of global marketing
research in the development of global trading systems and regional
trading blocks. In addition, this module will help students compare and
contrast domestic, international and global marketing problems and
develop solutions to these problems. Topics that will be covered include:
culture and country attractiveness, buyer behaviour research, local
marketing, global marketing mix, global pricing and distribution, global
advertising and promotion. Finally, students will develop rational and
reasoned strategies to overcome marketing challenges in an ethical and
socially responsible framework.
BUSH01 - BUSINESS ETHICS
This module provides students with the knowledge, skills, and business awareness they will need in trying to
establish and maintain an ethical organisational culture that fosters integrity, respect and fair treatment of an
organisation’sstakeholders.Studentsareprovidedwiththeopportunitytodevelopanalyticalknowledgeand
critical understanding of current business ethical issues that employees and managers face day to day.They
willlearnhowtoidentifyandassessasituationthathasethicalimplicationsandreflectontheirownpersonal
values and the impact these have on their decision making.They will also have the opportunity to reflect on
how the learning experience of this module will contribute to their personal and professional development.
BUSH02 - STRATEGY AND BUSINESS POLICY
This module provides students with a detailed overview of the strategic management process and
the tools necessary to critically evaluate businesses from a strategic perspective. Students will achieve
this using strategic evaluation tools, as well as the ability to reconcile in detail the impact of economic,
social, political, and cultural variables affecting a business operation. In addition, students will be
taught to identify central issues and recommend strategies to creatively organise, lead and assume
the prospects and risks of an organisation.
BUSH03 - INTERNATIONAL BUSINESS
This module provides students with knowledge, skills, business awareness and confidence that will
enable them to succeed in the global economy. Students will be exposed to current international
business theories and practices. They will have the opportunity to improve certain intellectual,
practical and transferable skills. For instance, they will be encouraged to critically evaluate
international trade and investment theories. They must demonstrate an ability to engage in creative
thinking and develop skills to plan, organise, control, lead in an increasingly competitive global
business environment, and adapt to and promote change to enhance organisational performance.
They will have the opportunity to improve their communication skills and analyse, interpret and
present information critical for decision making in uncertainty. They will also have the opportunity to
reflect on their learning experiences. The aforementioned skills will contribute to their employability
and personal development.
BUSH08-RESEARCHMETHODSANDFINALYEARDISSERTATION
The production of a major independent piece of study is a key element of the degree. It is the point
where knowledge and understanding acquired through the earlier taught courses is reformulated
and applied to a substantial management problem. The course is designed to enable students to
gain a deeper understanding of business theory and practice by examining how particular theories
relate to real-world situations or how particular theories offer advantage over others. Students will
use project management skills and will be required to submit a dissertation. Students will develop
investigative, analytical and communications skills and will be required to identify a set of theories by
referring to the learning outcomes of earlier modules and then to either critique an existing theory in
order to develop a better explanation of a set of phenomena, or to critique a set of competing theories
in order to say which provides a better explanation of events.
BA (Hons)
Level Modules

20
BUSH04 - CONTEMPORARY ISSUES IN MANAGEMENT
This module provides students with knowledge, skills, and business awareness that will enable them
to succeed in the wider business world. Students will be exposed to current trends in management.
They will have the opportunity to improve certain intellectual, practical and transferable skills. For
instance, they will be required to engage in critical, analytical and creative thinking to synthesize,
analyse, interpret and evaluate various sources of information. They must engage in independent
and reflective learning and communicate effectively their ideas. These aforementioned skills will
contribute to their employability and personal development.
BUSH05 - CONTEMPORARY ISSUES IN INFORMATIONTECHNOLOGY
This module provides students with in-depth knowledge on contemporary computer-based
technologies being used by different types of people for different applications. Students will have
the opportunity to analyse and understand the implications of IT in creating new concepts for human
communities (virtual communities) and human inter-relationships (impersonal relationships). They
will also cultivate the skills necessary to critically evaluate, use and discuss citations from different
high quality academic sources, while also being able to discuss the future of technology in terms of
impact in research and human life.
BUSH06 - CONTEMPORARY ISSUES IN MARKETING
This module provides students with a comprehensive understanding of complex contemporary
issues relating to marketing. Students will be exposed to the changing nature and status of marketing
with regards to integrated marketing communications, electronic marketing, global marketing and
relationship marketing. In addition, students will be taught to critically evaluate the relevance of
ethical marketing in implementing marketing management decisions in organisations.
BUSH07 - CONTEMPORARY ISSUES IN FINANCE
This module introduces students to the cognitive skills relevant to the study and research of
recent issues in finance. Students will learn to analyse the contemporary issues in finance, name
the factors that led to the global crisis, and discuss corrective and/or preventative measures and
their implementation. In addition, students will gain a deeper understanding of the impact of the
international debt crisis on businesses and individuals, while being able to identify and evaluate key
economic, social and political factors influencing and/or shaping financial regulation and auditing
standards in the post-crisis environment. Students will also cultivate an understanding of the role of
social and environmental sustainability issues within processes of corporate accountability, as well
as the impact of creative accounting and corporate fraud on financial reporting. Finally, students
will have the opportunity for personal development through self-management, resourcefulness and
professional attitude.
The BA (Hons) Business
Studies degrees are
suitable for individuals
that want to prepare for
potential managerial
and business specialist
positions.
Specialist Pathways
21

24
Complete your BA (Hons) Accounting Degree and claim up to 8
exemptions out of 15 papers required for the ACA Professional
Qualification.
ACA
Institute of Chartered Accountants in England andWales (ICAEW)
The Institute of Chartered Accountants in England and Wales
(ICAEW) is the oldest and largest accountancy body in Europe
with more than 138 000 members in over 160 countries. It is the
most prestigious professional body for Chartered Accountants
globally attracting many students every year who aspire to be-
come qualified accountants.
ICAEW members work at the highest level of business, across all
industry sectors around the world. This professional qualification
delivers essential knowledge, skills and technical expertise in ac-
countancy, finance and business. ICAEW ensures that its mem-
bers are at the forefront of their profession by maintaining and
developing their skills and knowledge. They regulate professional
and ethical standards, and are industry leaders in the provision of
technical accounting information.
The Chartered Accountancy qualification builds on the profes-
sion’s traditional strengths, whilst focusing on the needs of
modern business. This course ensures that candidates develop the
financial and technical knowledge, as well as valuable practical
experience required to pursue a career in the accounting/auditing
profession, either in private or in central government, semi-gov-
ernmental organisations, the banking and insurance sectors, or
just about any type of small, medium or large business or corpora-
tion, locally or internationally.
UCP Marjon is awarded 8 exemptions out of the 15 papers re-
quired for the ACA professional qualification. Graduates of the BA
(Hons) Accounting Degree can claim up to 8 exemptions provided
they successfully complete the subjects specified. In addition, stu-
dents can prepare for the remaining 7 subjects towards the ACA
professional qualification.
Complete your BA (Hons) Accounting Degree and claim up
to 9 exemptions out of 14 papers required for the ACCA
Professional Qualification.
ACCA
The Association of Chartered Certified Accountants (ACCA) is the
largest and fastest-growing global professional accountancy body in
the world, with 147,000 members and 424,000 students in over 170
countries. ACCA has an extensive network of 83 offices and active
centres around the world. Its reputation is grounded in over 100 years
of providing world-class accounting and finance qualifications.
Founded in 1904, it is the largest to operate on an international
basis, awarding its own qualification after successful completion
of the ACCA examinations and three years of practical experience.
The ACCA professional accounting qualification is a highly rel-
evant, targeted combination of study and practical experience.
It is a passport to a new world of opportunity-once you become a
member, the learning process continues throughout your career.
ACCA is not only about accounting.You will also develop a range
of skills and knowledge in finance, tax, audit, management, law,
professional values, ethics and governance.
The financial and technical experience you will develop enroute to
the ACCA qualification ensures that you can work anywhere; the
accounting/ auditing profession, the government, a semi-govern-
mental organisation, the banking sector and any type of local or
international business.
What is a Chartered Certified Accountant? A Chief Executive, a
Senior Partner, a Finance Director, a Bank Executive, a Top Civil
Servant, an Entrepreneur? Once qualified, there are no limits…
UCP Marjon is awarded 9 exemptions out of the 14 papers
required for the ACCA professional qualification. Graduates of
the BA (Hons) Accounting Degree can claim up to 9 exemptions
provided they successfully complete the subjects specified. In ad-
dition, students can prepare for the remaining 5 subjects towards
the ACCA professional qualification.
Introduction
The Accounting programme aims to provide students with the theoretical, technical
and empirical background necessary for financial problem solving and financial
decision making within the complex and changing business environment.
This programme has been designed for students intending to pursue a career in
accounting, or in any other area where financial accounting information and
decisions are a central element. The students will have the opportunity to acquire a
broad-basededucationwhichwillprovideagoodstartingpointforthestudents’later
professional work and studies. In addition, students will receive an academic base to
which problems arising in their later professional work can be referred, and a way of
thinking which will help them to meet the challenges of new ideas and problems.
This course seeks to provide students with the skills employers in the field are looking
for: detailed knowledge of financial accounting, financial reporting, auditing,
taxation, cost and management accounting, financial statement analysis which,
together with information technology skills, give you the confidence to use a wide
range of accounting and business software.
Certificate of Higher Education
Level C – 120 credits Each course carries 20 credits
n ACCC01 - Accounting
n ACCC02 - Management
n ACCC03 - Cost and Managerial Accounting
n ACCC04 - Marketing
n ACCC05 - Corporate and Business Law
n ACCC06 - Taxation in the UK
*Subject to validation
Diploma of Higher Education (Concentration
Management)
Level I – 120 credits Each course carries 20 credits
n ACCD01 - Organizational Behaviour
n ACCD02 - Performance Management
n ACCD03 - Auditing and Assurance
n ACCD04 - Financial Reporting
n ACCD05 - Business Strategy and Policy
n ACCD06 - Managerial Finance
n ACCD07 - International Finance
(optional – for ACA)
BA (Hons) Accounting*
Level H - Additional 120 credits Each course carries 20
n ACCH01 - Research Methods and Final Year
Dissertation
n ACCH02 - Advanced Financial Accounting
n ACCH03 - Financial Management
n ACCH04 - Advanced Auditing
n ACCH05 - Advanced Cost and
Management Accounting
n ACCH06 - Strategic Business Analysis and
Management (optional for ACA)
BA (Hons) Accounting*
25

27
ACCC01 - ACCOUNTING
Learners will gain a fundamental knowledge and understanding of the
principles and concepts relating to financial accounting and technical pro-
ficiency in the use of double entry accounting techniques and preparation
of financial statements.
ACCC02 - MANAGEMENT
awareness and confidence that will enable them to succeed in the wider
business world. Students will be exposed to current management theories
and practice in the private, public, large to SME sectors and within volun-
tary and community organizations. They will also have the opportunity to
they will be encouraged to critically evaluate management theories with
respect to their real-life applications and relevance to their countries’
cultures. They will be required to engage in creative thinking and develop
skills to plan, organize, control, lead, and adapt to and promote change.
They should be able to understand the determinants of effective com-
munication and be able to apply appropriate leadership styles to motivate
others and increase organizational performance. They will have the oppor-
tunity to improve their time management and decision making skills thus
contributing to their employability and personal development.
ACCC03 - COST AND MANAGERIAL ACCOUNTING
Learners will study and apply fundamental Cost and Managerial Account-
ing concepts and techniques which aid Management in decision-making,
planning and control and performance evaluation.
ACCC04 - MARKETING
Students will become familiarized with traditional and contemporary mar-
keting theories, concepts and practices. They will gain a knowledge and
understanding of a vast breadth of subjects at a foundation level.
ACCC05 - CORPORATE AND BUSINESS LAW
This module is intended to provide a useful introduction to law for those
who have no prior knowledge of the discipline. It aims to provide students
with a broad and critical understanding of relevant and current legal
aspects impacting businesses within the U.K
ACCC06 - TAXATION IN THE UK
The aim of this module is to provide the students with an overview of the
UK tax system. Students will be introduced to the main U.K. taxes. Students
will examine the structure and operation of the UK Tax System; and the func-
tions of the HMRC. The course provides a foundation in the core areas of tax,
so as to provide a reliable basis to enhance advanced study in the subject.
Certificate Level Modules
26

29
ACCD01 - ORGANIZATIONAL BEHAVIOUR
This module provides students with the knowledge, skills, business aware-
ness and confidence that they will need for future use in professional envi-
ronments. Students are provided with the opportunity to develop critical
analytical knowledge and understanding of current organisational and
management theories. Students will be encouraged to critically evaluate
management theories with respect to their real-life applications and rel-
evance to their countries’cultures. They will also have the opportunity to
they will learn how to identify and deal with sources of conflict. They will
be required to engage in creative thinking and develop skills to adapt and
promote change. They will understand the determinants of effective com-
munication and be able to apply appropriate leadership styles to motivate
others and increase organizational performance. They will have the oppor-
tunity to improve their time management and decision making skills thus
contributing to their employability and personal development.
ACCD02 - PERFORMANCE MANAGEMENT
Students will be able to explain, apply and evaluate alternative costing
systems and management techniques. Provide an in-depth understanding
of the use of standard costing to measure and evaluate performance and
to take remedial action. Apply budgeting techniques and evaluate alterna-
tive methods of budgeting, planning and control.
Students will gain ability to identify and measure information which is
relevant for different types of business decisions.
ACCD03 - AUDITING AND ASSURANCE
This module is designed to assist students to exercise judgment and
apply techniques in the analysis of matters relating to the provision of
audit and assurance services. More specifically upon completion of the
course students will be able to demonstrate their ability to work within a
professional and ethical framework, understand current issues and devel-
opments relating to auditing and the provision of audit-related and assur-
ance services, explain and evaluate the auditor s position in relation to the
acceptance and retention of professional appointments, and evaluate and
recommend quality control policies and procedures.
ACCD04 - FINANCIAL REPORTING
This module develops techniques used in preparing financial statements
and to develop a knowledge and understanding of more advanced finan-
cial accounting concepts and principles in accordance with Accounting
Standards.
ACCD05 - BUSINESS STRATEGY AND POLICY
This module exposes students to key strategy concepts that are used
in planning and managing of strategic business activities. Students will
understand and apply these concepts to relevant business scenarios.
ACCD06 - MANAGERIAL FINANCE
This module provides an overview of the key finance principles, how finan-
cial markets operate and how security prices are determined. Students will
explore how managerial finance can affect the value of the firm. Under-
standing the importance and role of finance in valuation techniques, risk
analysis and to address practical problems
ACCD07 - INTERNATIONAL FINANCE)
(Optional – for ACA) The main objectives of the module are to develop
an understanding international finance. To include an introduction of
exchange rates analysis/forecasting, concepts of international financial
institutions, international trade and concepts of international capital and
money markets, foreign investment strategy and analysis.
28
Diploma Level Modules

3130
ACCH01 - RESEARCH METHODS FINAL YEAR DISSERTATION
The production of a major independent piece of study is a key element
of the degree. It is the point where knowledge and understanding
acquired through the earlier taught courses is reformulated and applied
to a substantial management problem. The course is designed to enable
students to gain a deeper understanding of business theory and practice
by examining how particular theories relate to real-world situations or
how particular theories offer advantage over others. Students will use
project management skills and will be required to submit a dissertation.
Students will develop investigative, analytical and communications skills.
Students are required to identify a set of theories by referring to the learn-
ing outcomes of earlier modules and then to either critique an existing
theory in order to develop a better explanation of a set of phenomena,
or to critique a set of competing theories in order to say which provides a
better explanation of events.
ACCH02 - ADVANCED FINANCIAL ACCOUNTING
Analyze in detail the preparation of consolidated financial statements,
including elimination of inter-company liabilities, inter-company inventory
transfers and intercompany plant asset transfers. Demonstrate the consoli-
dation procedures for step acquisitions and inter-company investment in
preferred stock.
ACCH03 - FINANCIAL MANAGEMENT
This module aims to develop a knowledge and understanding of financial
management techniques suitable for all commercial organisations. It
provides an understanding of how financial resources are acquired from
external capital markets and generated from internal operations. Fur-
thermore, it examines the effective utilisation and control of those funds
within the organisation.
ACCH04- ADVANCED AUDITING
After completion of the module students are expected to be able to
explain and apply judgment techniques. Understand current issues and
developments relating to the provision of audit-related and assurance
services. Apply professional and ethical considerations within the audit
framework and preparation of special reports.
ACCH05 - ADVANCED COST AND MANAGEMENT ACCOUNTING
The main objectives of this module are to develop student’s knowledge
and skills further within specialist areas of cost and management account-
ing. Identify the major differences and similarities between financial and
management accounting.
ACCH06 - STRATEGIC BUSINESS ANALYSIS AND MANAGEMENT
(optional for ACA) After completing this module learners will be able to
apply knowledge and skills in a professional manner in determining and
implementing strategic decisions within a business using information
technology systems; managing processes and resources and overcoming
resources constraints.
BA (Hons) Level Modules

Contact Information
Website: www.ucpmarjononline.co.uk
Tel: +44 (0)1752 710 720
Email: info@ucpmarjononline.co.uk
University College Plymouth
St Mark St John
BA (HONS) Business Studies
BA (HONS) Accounting

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