My PR portfolio, giving examples of my work including event management, celebrity interview placement, feature creation and product placement. My experience crosses a number of different sectors including: Beauty Health Fitness Wellbeing Property Luxury Goods & Services

1. Katie Daniels
Event Management &
Coverage Portfolio

2. Event Management
Highlights

3. Concept:
The first ever Beckham fragrance event to be held in the UK.
Journalists discovered the world of Beckham fragrances through
an experiential, sensorial journey, including a mirrored labyrinth &
beautiful Provençale garden, David Beckham joined the groups of
journalists at the end of each journey.
My Role:
Took on all aspects of managing the event including:
• Liaising between production company, Coty global team & XIX
management to approve production & event concept
• Managing the budget
• Inviting journalists, obtaining questions for group Q&A
• Ensuring Beckham’s rider was fulfilled
• Managing the schedule & roles and responsibilities on the day
• Putting the event together in one month
Beckham Instinct Fragrance 10th Anniversary Event

4. Chloe Love Story Fragrance Press Launch
Concept:
Held in Somerset House, this beautifully executed press launch
brought the Chloe Love Story advert to life and gave journalists a
slice of Paris in the heart of London.
My Role:
Lead in organising event. Responsibilities included:
• Finding & sourcing venue
• Working up production plans, ensuring that journalists were
engaged through different touch points including a life sized
‘French Flower Market’, giant Love Story sculpture & hashtag
printing machine
• Liaising with global team to obtain approval for plans
• Point of contact for production team and venue
• Managing team roles & responsibilities on the day

5. Calvin Klein Reveal Press Launch
Concept:
Experiential premium press launch held in the Shangri
La Hotel in the Shard.
My Role:
Lead support, responsible for logistics before & during
the event.

6. DAVIDOFF Love The Ocean Dinner
Concept
A dinner, held at the Connaught Hotel in London to raise
awareness amongst key press of DAVIDOFF’s Love The Ocean
campaign, which supports National Geographic’s Pristine Seas
missions. National Geographic representatives, including the
explorer Paul Rose presented during the dinner, bringing
DAVIDOFF’s CSR work to life.
My Role
Responsible for all aspects of event management including:
• Sourcing the venue
• Designing the menu
• Production design
• Identifying target journalists to invite
• Liaising with & briefing National Geographic VIPs

7. DAVIDOFF Cool Water Boardmasters Press Trip
Concept:
Press trip to Cornwall to highlight DAVIDOFF’s sponsorship of
the Boardmasters surfing festival & Love The Ocean campaign.
My Role
Responsible for all aspects of organising and running the trip
and looking after journalists during their three days at the
festival.

8. COTY SS15 Publication House Tour
Concept
Branded ice cream van toured London publication houses over
showcase all new spring/summer COTY launches across
fragrance, colour and skincare, allowing us to meet and engage
with journalists, Event also served as a corporate awareness
exercise, highlighting the strength of the COTY portfolio.
My Role:
Project managed entire event including:
• Envisaging concept
• Creating overall theme & ensuring all design aspects linked
together
• Sourcing suppliers
• Managing the team, delegating tasks & setting deadlines
• Managing budget
• Collating information & overseeing brochure

9. Coverage Highlights

10. Placing Talent Interviews
& BTS Assets

11. Beckham Fragrances
Negotiated full page interview feature with approved imagery, pre-approved questions & copy approval.

12. Beckham Fragrances
Coverage in national newspaper achieved following the journalist’s attendance at the celebration event &
group Q&A.

13. Beckham Fragrances
Used strong network of contacts to achieve post-event coverage, including branded imagery, of
Beckham fragrance’s 10th anniversary on highly influential newspaper website.

14. Beckham Fragrances
DPS feature in glossy monthly magazine achieved following the journalist’s attendance at the celebration
event and group Q&A. Negotiated use of approved imagery & bottle shot to accompany the piece.

15. Beckham Fragrances
Three page feature achieved in key men’s title following the journalist’s attendance at the celebration
event & group Q&A. Negotiated use of approved imagery & bottle shot to accompany the piece.

16. Beckham Fragrances
DPS feature in high circulating newspaper supplement achieved following the journalist’s attendance at
the celebration event & group Q&A.

17. Beckham Fragrances
Full page feature negotiated in consumer magazine following the journalist’s attendance at the celebration
event & group Q&A. Negotiated use of approved imagery & bottle shot to accompany the piece.

18. Chloé Love Story Fragrance
Took strategic decision to place interview with face of Chloe’s Love Story within on of the UK’s highest
circulating newspaper supplements. 6 page feature achieved following phone interview. AVE: £143K

19. Utilised stock Q&As, exclusive PR shots & BTS imagery to negotiate a 4 page beauty ‘interview’ feature
with the face of Chloe Love Story within a key monthly glossy magazine. AVE: £27K.
Chloé Love Story Fragrance

20. Chloé Love Story Fragrance
Negotiated interview feature with face of Chloe Love Story within a key fashion title. This was tricky to
place as interviews were held over six months before the fragrance was launched in the UK.

21. Chloé Love Story Fragrance
Identified opportunity within a key online title & negotiated interview with face of Chloe’s Love Story.
Coverage achieved following phone interview & featured BTS imagery & TV advertisement.

22. Chloé Love Story Fragrance
Identified opportunity within influential online title & negotiated interview with face of Chloe’s Love Story.
Coverage achieved following phone interview & featured BTS imagery & TV advertisement.

23. Chloé Love Story Fragrance
Negotiated additional print interview coverage with Love Story face in Sunday Telegraph supplement .
Journalist utilised answers supplied during Telegraph Online interview . AVE: £5K

24. Chloé Love Story Fragrance
Identified opportunity in influential high-end online title & negotiated an exclusive feature for the BTS
video of the Love Story advertising shoot. Feature when live the day Love Story launched in UK.

25. Chloé Love Story Fragrance
Used remaining stock Q&As to negotiate an online ‘interview’ feature with the face of Love Story on
feelunique.com to create further buzz around the new fragrance launch.

26. B. Balenciaga Fragrance
Negotiated fragrance-focused interview with Alexander Wang to mark the launch of his first fragrance as
Balenciaga Creative Director. Vogue UK rarely interviews designers for the beauty section of the magazine.

27. B. Balenciaga Fragrance
Identified opportunity in a high end quarterly supplement & negotiated profile interview with Alexander
Wang to mark the launch of the B. Balenciaga. Coverage achieved following 20 min phone interview.

28. B. Balenciaga Fragrance
Worked with the journalist & Coty global teams to obtain permission for the Telegraph Luxury interview to
be reproduced online on the publication’s website in order to maximise coverage.

29. B. Balenciaga Fragrance
Negotiated full page feature interview with Alexander Wang in a leading women’s weekly publication.
Journalist was given a 15 minute interview during the September Paris Fashion Week.

30. B. Balenciaga Fragrance
Negotiated exclusive of pre-recorded video interview with Alexander Wang on a leading UK newspaper
website.

31. B. Balenciaga Fragrance
Example of coverage achieved following widespread outreach to online media of the B. Balenciaga BTS
video.

32. Balenciaga Rosabotanica Fragrance
Negotiated full page interview in a leading women’s weekly publication with Kirsten Stewart, the face of
Balenciaga Rosabotanica.

33. Negotiated full interview in a high end newspaper supplement with Kirsten Stewart, the face of Balenciaga
Rosabotanica. Coverage achieved following a 15 minute phone interview.
Balenciaga Rosabotanica Fragrance

34. Example of coverage achieved following outreach to online media of the BTS video and interview with
Kristen Stewart.
Balenciaga Rosabotanica Fragrance

35. Example of coverage achieved following widespread outreach to online media of the BTS video and
interview with Kristen Stewart.
Balenciaga Rosabotanica Fragrance

36. Example of coverage achieved on a highly influential website following widespread outreach to online
media of the BTS video and interview with Kristen Stewart.
Balenciaga Rosabotanica Fragrance

37. Utilised images from the PR shoot with the face of the fragrance to achieve a full page piece of coverage
within grooming pages of a leading men’s lifestyle title.
Joop! Homme Extreme Fragrance

38. Beauty & Grooming

39. Beckham Fragrances
Full page piece of product placement coverage achieved within grooming pages of a key men’s media
title. AVE: £14K

40. B. Balenciaga Fragrance
Full page piece of product placement coverage achieved for new fragrance launch.
AVE: £18K

41. Marc Jacobs Daisy Dream Fragrance
Full page piece of product placement coverage achieved in highly influential women’s weekly magazine
AVE: £17K

42. Bottega Veneta Knot Fragrance
Full page piece of product placement coverage achieved as part of a Christmas fragrance gift guide
AVE: £17K

43. Roberto Cavalli Nero Assoluto Fragrance
Worked with a journalist to obtain quotes from perfumers on how scents can affect your mood. Achieved
over one page of coverage for a new Cavalli fragrance as a result.

44. Joop! Homme Extreme Fragrance
Full page piece of product placement coverage achieved within grooming pages of a key men’s media
title. AVE: £8K

45. Chloé Love Story fragrance
Negotiated coverage featuring BTS imagery UK’s premium Sunday newspaper supplement. Coverage was
the result of over two months of negotiation & ensured high ROI on stock imagery. AVE: £8K

46. Marc Jacobs
Negotiated online exclusive for new Daisy Marc Jacobs Christmas advertising campaign, including BTS
video, TV advertisement and BTS imagery, within key online title.

47. Bottega Veneta Knot • Calvin Klein Reveal
Achieved coverage for multiple fragrances within perfume feature.

48. Chloe Love Story • B. Balcenciaga • Bottega Veneta Knot • Calvin Klein Reveal
Achieved coverage for multiple fragrances within perfume feature.

49. B. Balcenciaga • Calvin Klein Reveal
Achieved coverage for multiple fragrances within Christmas perfume feature.

50. Bottega Veneta Knot • Balenciaga Paris
Achieved coverage for multiple fragrances within perfume feature.

51. Calvin Klein Euphoria Gold (for him)
Achieved coverage for Calvin Klein’s newest male fragrance launch in the biannual ‘mens’ issue in the UK’s
leading newspaper supplement.

52. B. Balenciaga • Calvin Klein Reveal
Achieved coverage for multiple fragrances within perfume feature.

53. Marc Jacobs Daisy Dream • Bottega Veneta Knot • Calvin Klein Reveal
Achieved coverage for multiple fragrances within perfume feature.

54. Bottega Veneta Knot • B. Balenciaga
Achieved coverage for multiple fragrances within Sunday Times Style Christmas gift guide – one of the
UK’s most influential gift guides.

55. Roberto Cavalli Nero Assoluto Fragrance
Achieved coverage for a new fragrance launch within the Christmas gift guide of a highly influential London
newspaper. The only fragrance to be included within the guide.

56. Davidoff Cool Water Fragrance
Coverage achieved for DAVIDOF Cool Water’s CSR campaign within high circulating weekend newspaper
supplement .

57. Chloé Love Story Fragrance
Achieved coverage for Chloe Love Story within Valentine’s gift guides, including this one in Woman
magazine. This was one of the key objectives for the launch.

58. Chloé Love Story Fragrance
Achieved product placement coverage for a key launch in the beauty pages of one of the most influential
women’s weekly magazines in the UK.

59. Lancaster Sun Beauty
Ensured that Lancaster Sun’s new self tan range was featured within all key self tan features.

60. Ensured that Lancaster Sun’s new self tan range was featured within all key self tan features.
Lancaster Sun Beauty

61. Lancaster Sun Beauty
Ensured that Lancaster Sun’s new self tan range was featured within all key self tan features.

62. Lancaster Sun Sport Ski
Ensured that Lancaster Sun’s new winter sport range was featured within this key feature on ski
essentials in the UK’s leading newspaper supplement.

63. Lancaster Sun Sport Ski
Achieved coverage for Lancaster Sun’s new winter sport range. Feature was a result of an idea I pitched
to the Hello! Magazine journalist during a breakfast meeting.

64. Lancaster Sun Sport
Identified opportunity for additional product coverage & raise profile of brand amongst male consumers
but entering new product into the Shortlist grooming awards.

65. Lancaster Sun Care
Leveraged a celebrity fan of Lancaster Sun in order to achieve a great piece of product placement
coverage.

66. Health, Fitness &
Nutrition:

67. Bodyism
Negotiated six pages of coverage for Bodyism’s new range of sports clothing. All pictures featured were
from the brand’s own marketing photoshoot & reproduced as editorial within the magazine.

68. Bodyism
Worked with journalist from Hello! Magazine to create a four page ‘bikini body’ feature using quotes,
product suggestions & exercises from Bodyism personal trainers. Imagery utilised was from the brand

69. Body Control Pilates
Pitched an article on how to alleviate back pain to leading holistic magazine, as part of outreach for a new
Pilates Healthy back programme. I ghost wrote the article on behalf of Pilates expert Lynne Robinson.

70. Body Control Pilates
Pitched an article on how to strengthen your core to tie in with the launch of my client’s new DVD.
Helped to ghost write the article and direct the photoshoot on behalf of my client.

71. Body Control Pilates
Placed interview with Body Control Pilates founder in the health pages of a key women’s weekly magazine
to raise awareness of the brand and its healthy back programme amongst target consumers.

72. Technogym
Product placement coverage for luxury home gym client achieved within the influential property pages of
a leading London newspaper; The Evening Standard only runs one home gym feature each year.

73. Technogym
Placed corporate article on Technogym’s new high tech, healthy office space on the website of a luxury
magazine. The placement ensured the article would be read by high net worth individuals.

74. Grace Belgravia
Identified key journalist from a target London newspaper and worked with her to create a bespoke & in-
depth comment/trends piece on the launch of Grace Belgravia, London’s first women-only member’s club.

75. Grace Belgravia
Placed quotes on changing attitudes towards fitness & wellbeing from Grace Belgravia health expert.
These appeared in a high-end newspaper supplement which was a key target for the brand.

76. Grace Belgravia • Ten Pilates
Placed expert commentary from Ten Pilates & Grace Belgravia experts to support an article on health &
fitness trends. Part of overall aim to highlight the credentials & expertise of our clients.

77. Ten Pilates
Placed quote from Ten Pilates trainer within a health article in a leading women’s weekly magazine. This
helped to achieve our aim was of focusing in on the health expertise of Ten Pilates.

78. Ten Pilates
Pitched expert comments from a Ten Pilates instructor as part of an feature on ways to improve running.

79. Dr. Marilyn Glenville
Pitched this health feature idea to the health editor of OK magazine to raise my client’s profile &
awareness of a health issue. Worked with my client to obtain quotes & information & ghost wrote article.

80. Pukka Herbs
Identified coverage opportunity and hitch hiked on a celebrity news story in order to generate product
placement coverage for my client Pukka Herbs.

81. Pukka Herbs
Identified coverage opportunity and hitch hiked on a celebrity news story in order to generate product
placement coverage for my client Pukka Herbs.

82. YorkTest
Sourced and interviewed case study from amongst YorkTest customers. Wrote up story, & pitched
seasonally appropriate story to health pages of target title; resulting in increased sales for client.

83. YorkTest
Sourced and interviewed case study from amongst YorkTest customers. Wrote up story & pitched to the
health pages of target title; resulting in increased sales for client.

84. Entertainment

85. Bruno DVD Launch
Pitched pre-approved interview to target ‘lads mag’ as part of DVD launch activity. We weren’t allowed to
send the text at first, so I had to read the piece out to the journalist over the phone to secure coverage!

86. Smokin’ Aces 2 DVD Launch
Secured DPS coverage for pre-approved feature content & BTS imagery in target ‘lads mag’ title.

87. Smokin’ Aces 2 DVD Launch
Achieved coverage in National newspaper for DVD launch. Negotiated that the publication would have
exclusive use of BTS imagery & quotes.

88. It Might Get Loud DVD Launch
Full page review of rock music DVD launch in a key music magazine.

89. Wild Child DVD Launch
Placed pre-approved interview quiz in a leading teen magazine as part of the DVD launch for ‘Wild Child’.

90. Mamma Mia DVD Launch
Placed interview with Dominic Cooper to celebrate the DVD launch of Mamma Mia. Negotiations &
coverage was secured within a very short space of time.

91. Property

92. Huf Haus
Secured coverage for bespoke luxury property client in trends-lead article in the property pages of a key
national newspaper.

93. Huf Haus
Identified coverage opportunity in luxury ‘bookazine’, built relationship with publication’s editor and
secured a DPS feature for my client, utilising stock imagery and quotes.

94. Stirling Ackroyd
Pitched feature concept to the property pages of a key media target. Feature utilised quotes & stats from
Stirling Ackroyd (a luxury estate agency) highlighting the company’s expert knowledge of the market.

95. Stirling Ackroyd
Pitched feature concept to the property pages of a key media target. Feature utilised quotes & stats from
Stirling Ackroyd (a luxury estate agency) highlighting the company’s expert knowledge of the market.

96. Stirling Ackroyd
Pitched feature concept to the property pages of a key media target. Feature utilised quotes & stats from
Stirling Ackroyd (a luxury estate agency) highlighting the company’s expert knowledge of the market.

97. Stirling Ackroyd
Identified unique property for sale on Stirling Ackroyd’s books and achieved coverage on a key online
property publication.

98. Further examples available on
request.
ktdaniels28@gmail.com
+447960078955