Information Technology in Online Shopping 1 Information Technology in Online Shopping 4 I appreciate the attention to detail with the header. You have the title and page number. Information Technology in Online Shopping Christopher Groomes INFO531 Professor Flores August 24, 2014 Abstract Online shopping can be very successful to a business especially in the clothing and apparel industry. Through e- commerce a business is able conduct its business in numerous ways and also communicates to their customers effectively. E-commerce have been in existence for over 30 years and it has grown drastically in many aspects of the business processes that include transaction processing, inventory management and supply chain management. An example of a digital environment includes a website. A good design of the website will require desirability, usefulness and usability. A clothing company will be able to sell and offer after sale services through the internet. Different customers will also be able to search for their desired products and purchase them online. The main business activities that can be conducted online include internet marketing, display of products, monitoring the website, obtaining customer information and record of orders and sales. According to various studies, 60% of clothing industry orders is done online. Therefore, integrating online shopping in this industry is very important to the business. Through e-commerce, the business will be able to integrate its various processes effectively leading to customer satisfaction and the success of the business. Good effort with the abstract. The abstract provides a high-level view of your paper. Online Shopping The company is called Your Choice Apparel and Clothing Company and will be situated in one of the major states in America. The vision of the company is to develop a globally recognized organization. The mission of the company is to establish itself as a major company around the world. The company will have top level managers who will be the key decision makers of the organization. They will require logical information technology systems that will enable them make critical decision. They will also be the middle management who will work closely with the top level mangers. They will also require logical information systems specifically designed to enable them assist the top level mangers make critical business decisions. Company leaders must be aware that consumers are the drivers of technology change. We must first identify what the buyer wants, and work backwards. The consumer will even pay a premium price if the product or service yields the intended benefit. The operational managers will be the very critical in the online shopping industry. This manager will require a digital catalog through which they display our products and services using pictures and texts. They will also need a website tracking system that will enable them monitor the activities in the.

1. Information Technology in Online Shopping
1
Information Technology in Online Shopping
4
I appreciate the attention to detail with the header. You have the
title and page number.
Information Technology in Online Shopping
Christopher Groomes
INFO531
Professor Flores
August 24, 2014
Abstract
Online shopping can be very successful to a business especially
in the clothing and apparel industry. Through e- commerce a
business is able conduct its business in numerous ways and also
communicates to their customers effectively. E-commerce have
been in existence for over 30 years and it has grown drastically
in many aspects of the business processes that include
transaction processing, inventory management and supply chain
management. An example of a digital environment includes a
website. A good design of the website will require desirability,
usefulness and usability. A clothing company will be able to
sell and offer after sale services through the internet. Different

2. customers will also be able to search for their desired products
and purchase them online. The main business activities that can
be conducted online include internet marketing, display of
products, monitoring the website, obtaining customer
information and record of orders and sales. According to
various studies, 60% of clothing industry orders is done online.
Therefore, integrating online shopping in this industry is very
important to the business. Through e-commerce, the business
will be able to integrate its various processes effectively
leading to customer satisfaction and the success of the business.
Good effort with the abstract. The abstract provides a high-level
view of your paper.
Online Shopping
The company is called Your Choice Apparel and Clothing
Company and will be situated in one of the major states in
America. The vision of the company is to develop a globally
recognized organization. The mission of the company is to
establish itself as a major company around the world. The
company will have top level managers who will be the key
decision makers of the organization. They will require logical
information technology systems that will enable them make
critical decision. They will also be the middle management who
will work closely with the top level mangers. They will also
require logical information systems specifically designed to
enable them assist the top level mangers make critical business
decisions.
Company leaders must be aware that consumers are the drivers
of technology change. We must first identify what the buyer
wants, and work backwards. The consumer will even pay a
premium price if the product or service yields the intended
benefit.
The operational managers will be the very critical in the online
shopping industry. This manager will require a digital catalog

3. through which they display our products and services using
pictures and texts. They will also need a website tracking
system that will enable them monitor the activities in the online
market that includes visitors, visited pages and the products
purchased. There will also be lower level employees who will
include producers, marketers and customer care. The producers
will require a product database that will enable them produce
products that are needed by customers. The sales team will
require a sales database for them to maintain information
regarding customer orders. The customer care will require a
customer database to enable them maintain information
regarding our customers.
When thinking about the product or service that we’ll provide
our market, we need to consider what is in demand. In addition,
let’s evaluate the competition. What are they doing well? What
is our competitive advantage? By having a plan, our chances of
success increase.
To analyze our competitive environment we used the porter’s
five major forces. The first is the bargaining power of suppliers.
Our supplies bargaining power is low. The existing problem is
the quality we will require from them. Suppliers are however
very many for this industry. The next force is consumer
bargaining power. Their accounts indicate low leverage. They
spend less on clothing and this means their lack a bargaining
power. The third force is new entrant’s threat which is also low.
However, we shall take caution to maintain a competitive edge.
The industry also lacks the fourth force which is threat of new
substitutes. There however exist home shopping portals.
Finally, the fifth force is the level of rivalry by competitors
already in this market. There exist some of major competitors.
To maintain a competitive edge we shall increase on discounts
and promote quality customer service.
The Company’s Infrastructure and Information Systems Needs

4. IT infrastructure plan
The IT infrastructure planning is a significant component of the
operations of the business. It determines the future success of
the business. IT plays a significant role in the business in
improving the level of service while reducing the cost of IT
operations.
Telecommunication Technologies
This technology explains the connectivity between the
electronic devises in the business. In my business the
infrastructure and the systems of delivery creates the networks
of the business. This technology is very vital in the business
activities.
Functional Information systems
The functional systems of the business are based on the various
functions of the business that include human resources,
marketing, production and finance. These areas require various
applications to perform effectively. The main functional areas
in the business include financial information system, production
and marketing information system and the human resources
information system.
The Company’s Management of Data and Knowledge
Data Management systems
The data management systems include a collection of various
programs that will be used in storing, modifying and extracting
information from various databases. They are very crucial in
this business. Some of the examples include the computerized
inventory systems and the customer database system.

5. Problems in Data Management
There are various problems that relate to data management. The
main problem is the failure to record data properly. Other
problems include not storing the data properly and failure to
maintain the data appropriately.
Knowledge Management systems
This is a method that is used to improve the performance of
business processes. These systems will be used in applications
like the information systems. The departments that will adopt
these systems include the information technology department
and the human resources department.
The Company’s Use of the Internet
Digital Economy
Digital technology refers to the change in the use of computers
in the economy. The computers have generated new
opportunities in the market impacting the economy
significantly. There is also a high rate of adoption of the digital
economy as a strategy to cope with competition.
Web 2.0 technologies
Web 2.0 technologies refer to advanced internet applications
and technology that includes social bookmarking and blogs.
This technology supports various user empowerments of a
business. They are therefore very important in the business.
E-commerce technologies
E-commerce technologies aim at increasing the sales, attraction
of customers and improvement of sites checkout experience.

6. They play a major role in supporting the online shopping
experience of customers. Online businesses need the right
technology applications and tools to keep the website running
efficiently.
The Company’s IT Planning and Analysis Processes
IT strategy and planning process
The process will include ensuring the existing technology is
effectively applied. This will involve the assessment of learning
and operations. The process will also include the establishment
of information technology architecture and its guide.
Management decision support and intelligent systems
The design support and intelligent systems support the decision
making in the organization. They analyze massive data
collections to enable the user to make decisions. The systems
have two principals that include data driven and model-driven
systems.
IT security policy
This policy will define the framework which the computer
systems, infrastructure and the overall computing environment
will be safeguarded from both internal and external threats. This
systems and applications will be safeguarded from unauthorized
access. We shall also ensure they comply with the acceptable IT
policies.
Conclusion
Advancement in technology has contributed to online shopping
adoption. The clothing industry is one of the fastest growing
online businesses all over the world. Through various systems

7. and applications, a business is able to provide for its customers
efficiently and effectively. This activity began as a simple
audacious shopper’s activity and has grown to be a typical
market process in the last few years. There exist economic
challenges that reduce the customers trust on online shopping,
however clothing online shopping has continued to be very
active for many online customers. By successfully implementing
a company’s infrastructure and information systems needs, the
company will be successful in its online business.
References:
Laudon, K. C., & Laudon, J. P. (2007). Management
information systems: managing the digital
firm (10th ed.). Upper Saddle River, NJ: Pearson Education.
Turban, E., Lee, J. K., King, D., Liang, T. P., & Turban, D.
(2009). Electronic commerce 2010.
Prentice Hall Press.
Laudon, K. C., & Laudon, J. P. (2011). Essentials of
management information systems. Upper
Saddle River: Pearson.
Pearlson, K., & Saunders, C. S. (2004). Managing and using
information systems: A strategic
approach. Hoboken, NJ: Wiley.
Luftman, J. N., Bullen, C. V., Liao, D., Nash, E., & Neumann,
C. (2004). Managing the
Information Technology Resource: Leadership in the. Prentice

8. Hall.
Häubl, G., & Trifts, V. (2000). Consumer decision making in
online shopping environments: The
effects of interactive decision aids. Marketing science, 19(1), 4-
21.
Wolfinbarger, M., & Gilly, M. C. (2001). Shopping online for
freedom, control, and fun.
California Management Review, 43(2), 34-55.
Andam, Z. R. (2014). e-Commerce and e-Business.
Brynjolfsson, E. (2011). Wired for innovation: how information
technology is reshaping the
economy. MIT Press Books, 1.
Erickson, T. J., Magee, J. F., Roussel, P. A., & Saad, K. N.
(2012). Managing technology as a
business strategy. Image.
Your list of references is good! By taking the time to research
the topic, you add value.
Christopher - Here are a few comments that will help you
develop this project:
(a) Make sure to think of how your product or service will
benefit the customer? Do you need to conduct a survey? How do
you know it will be accepted?
(b) Do you have the resources (technical specialists) to create
the product or service? Will you need to outsource or contract

9. some of your work? If so, what are the pros and cons?
(c) How will you manage the scope? The “scope” is the work
that needs to be done on the project? How will you avoid scope
creep?
Please make sure to reach out to me with any questions or
comments.
Thank you.
Dr. Flores