ab 219 unit 1 assignment marketing philosophies new,ab 219 unit 2 assignment movie insights inc new,ab 219 unit 3 assignment barclays bank new,ab 219 unit 4 assignment u drive transport new,ab 219 unit 5 assignment bon vivant organic gourmet new,ab 219 un
1. KAPLAN AB 219 Quiz 2 NEW
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KAPLAN AB 219 Quiz 2 NEW
1. Question : Which of the following best represents a
formidable brand reputation in relationship to SWOT?
2. Question : What is the term for a marketing strategy that tries
to increase market share among existing customers?
3. Question : Which of the following represents an unconvincing
brand reputation in relationship to SWOT Analysis?
4. Question : What is the term for a written document that
serves as a guidebook of marketing activities for the marketing
manager?
2. 5. Question : Which of the following is an example of a market-
oriented mission statement?
6. Question : A vendor for Kaplan Motors received the following
message from one of Kaplan's marketing managers: "As we
move forward during the 21st century, Kaplan is committed to
building profitable customer relationships by creating
environmentally better automobiles and getting them to
market faster at lower costs." What type of statement is the
marketing manager referring to?
7. Question : Indicate whether the statement presented is true
or false. Technology is always an example of an external
opportunity.
8. Question : Which of the following best represents a weak
economy in relationship to SWOT?
9. Question : What is the term for a business unit that generates
more cash than it needs to maintain its market share?
10. Question : Which of the following does the SWOT acronym
refer to in a firm's analysis?
