Kanchana H.R. is seeking a position in information technology that utilizes her 2+ years of experience in client services, campaign management, and ad operations. She currently works as a Client Service Analyst for Theorem India Pvt. Ltd. Her responsibilities include managing display, video, and mobile ad campaigns through trafficking, optimization, and reporting. Previously, she worked as an Executive- Paid Media for iProspect Communicate2, where she managed accounts on Google, MSN/Yahoo and optimized search campaigns. Kanchana has expertise in ad serving tools like Ad Expert, Atlas, and Appnexus. She has a M.Sc. from Sujala College and B.Sc. from AVK College.

1. CURRICULUM VITAE
Kanchana H.R Mobile: 9108267432
Email: kanchana.vijeth@gmail.com
Career Objective:
To seek responsible and challenging position that utilizes my expertise in the field of
Information Technology on the whole and in the area of Ad operations and client services in
particular. Looking forward to be a part of an organization that helps me in continuously
updating my knowledge and skills set. Be part of a team that dynamically works towards the
growth of the organization.
Role:
Client service Analyst (Ad ops Vertical) in Theorem India Pvt. Ltd.
Executive- Paid Media (Search Associate) iProspect Communicate2, Bangalore.
Professional Summary:
 Working as Client service Analyst in Theorem India Pvt. Ltd, Mysore
 2+ years of experience in Ad Trafficking, Online media marketing, Client services,
Campaign Management and Trouble shooting, SEM/MGDN.
 Expertise in Ad trafficking tools like, Atlas, Ad Expert, CAM, Appnexus and Deal
Point, Adwords, Google Adwords Editor and MGDN tools.
 Experience using third party Ad Serving vendors like Doubleclick,MediaMind,qserve
Adform etc.
 3 months of experience as Executive-Paid Media in iProspect Communicate2.
Responsibilities of Client Service Analyst:
 Management of display, video and mobile Ad campaigns.
 Daily management includes Trafficking, Optimization, and Reporting of ad
campaigns.
 Testing of all Ads for compliance of site specifications as well as functionality.
 Trafficking and implementation of targeting and 3rd party tracking to support specific
requirements of a sale.
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2.  Experience in online ad serving and reporting.
 Familiarity with ad serving tool like,
 Ad Expert
 Creative asset manager (CAM)
 Atlas
 Appnexus
 MC
 Free wheel
 CAT
 Mocean
 Good understanding of online ad campaign metrics and analysis, including CPM, CPC,
and advertising models.
 Familiarity with rich media tags.
 New clients on-boarding
Clients and Process:
Project:
Name of the Client Microsoft(UK) (Ongoing)
Role CSA
Organization Out sourced for Microsoft
Team Size 80
Description As the global leader in online media operations and
reporting with offices on four continents and over 500
technology and service professionals.
1. Manage all implementation aspects of designated
display advertising campaigns through efficient
use of business systems (client and order setup,
inventory reservation, and ongoing order
revision)
2. Interface daily with Sales/Account Team
personnel to prioritize and execute on Media
Plans and Insertion Orders to coordinate
advertising campaign launch
3. Serve as a first tier troubleshooter and escalation
point for client setup, order entry and billing
issues
4. Ensure quality and data integrity by enforcing
standard policies and procedures, and ensuring
financial and regulatory compliance
5. Educate the AE's and AM's on available MSA
resources; serving as a general information
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3. resource for matters relating to campaign
execution operational processes
Tools Used Ad Expert, CAM, Ad Builder, ACDM and Atlas, Deal
point, Appnexus, MC, FreeWheel, CAT, Mocean
Responsibilities of Executive- Paid Media :
 I was managing Isha Foundation, Star Health and Cleartrip (India’s biggest Hotels and
Flights booking website) accounts.
 Building and Managing Google, MSN/Yahoo accounts and daily optimizing existing
accounts, for better advertising performance.
 Defining KPI for new accounts and analysing existing accounts and giving relevant
suggestion to improve their performance.
 Analysis (CPA, Geographic (Geo – Targeting), Competitor Analysis, Search Query
(Negative Keyword Search & New Keyword Search), Match Type Analysis, New
creative etc.
 Building a list of keywords and ad copies directly related to the clients product by
thoroughly studying the target audience of the clients.
 Optimizing the campaigns on a day to day basis in order to deliver more results and
quality leads to the clients with sharing of useful inputs.
 Put in innovative ideas and experiments into the account on a regular basis to deliver
quality.
 Regularly research on the industry trends and current events. Apply them to the
existing accounts/clients and help them achieve their objectives.
 Ensuring quality and timeliness of work delivered to clients, including daily reports,
weekly reviews and monthly review.
Personal Details:
Date of Birth 01/08/1991
Father Name Rajappa H.N
Marital Status Married
Address C/O Lingaradhya H.M (LIC Agent)
Shree Muralasideshwara Nilaya
Shiva Jyothi Pana Bedi, Neharu Nagar
Belur – 573115.
Academic Details:
• M.sc in Sujala College Hassan.
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4. • B.sc in AVK College Hassan.
• Pre-University Alvas College, Moodbedri.
Technical Skills:
• Basic computer knowledge
• Proficiency with Microsoft Office suite (Word, Excel & PowerPoint).
Strengths:
• Ability to multi-tasking within a fast-paced environment.
• Strong communication, follow-through and interpersonal skills.
• Strong attention to detail and a real team player.
• Good analytical and problem-solving abilities, along with an ability to collaborate
cross-functionally.
• Superb general troubleshooting skills and strong attention to detail.
• Strong project management, organization and prioritization skills.
My focus would be on satisfying the Company needs. I am confident of contributing in terms of
attending & anticipating Company needs. I hope to have the opportunity of discussing the
dynamics of a suitable opening that would be mutually beneficial.
Date: Respectfully Submitted,
(Kanchana H R)
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