Kala helps visionary companies that want to have an impact on the world, to design their culture and learn how to be a living organism, capable of understanding and solving its own problems, respond to the changes in its ecosystem, innovate, and improve its work environment through the use of tools and frameworks for design, innovation, organizational change, leadership development, corporate resilience, soft skills, integral coaching, eco-sustainability, and more.

1. For Companies

2. Kala helps visionary companies that
want to have an impact on the world, to
design their culture and learn how to be
a living organism, capable of
understanding and solving its own
problems, respond to the changes in its
ecosystem, innovate, and improve its
work environment through the use of
tools and frameworks for design,
innovation, organizational change,
leadership development, corporate
resilience, soft skills, integral coaching,
eco-sustainability, and more.

3. What We Do
Culture Design
and Company
Experience
Design
Capacity
Building on
Skills for the
Future of Work
Innovation and
Strategic
Design
Tailor-made
Solutions
We work in 4 Corporate Evolution Approaches

4. “
“
We move from an economy of experiences
to one of transformations that helps
people maintain new behaviors, reconnect
with their community and understand their
environment systematically, empowering
them to impact it positively.
–Service Design Network

5. Culture Design and Company
Experience Design
Involves: Purpose; People; Process
Reinvent, reconnect and align with the essence of the company. Generate more
satisfaction and joy in the team; commitment; quality; competitive edge; innovation and
self-management capacity. Basically, evolve into a new way of being as an organization.
Step 1 Step 2 Step 3 Step 4
Cultural Diagnostic
Discovery of the
current values,
essence and life
purpose of the
company.
Identifying the
valuable lessons
learned for the future.
Culture Design
Definition of internal
culture; Co-creation of
parameters and
processes
indispensable to the
new culture.
Development of
Organizational
Structure
Capacity and Leadership
Building
Topics related to the new
culture, according to the
diagnostic and necessary
aptitudes.
Generally: personal
purpose, communication
and conflict
management.
Building Culture-
Aligned Practices and
Habits
Implementation and
follow-up sessions.
Custom-designed
tools for
organizational
performance.

6. Capacity Building on Skills for
the Future of Work
Involves: Soft- and Interdisciplinary Skills identified by the W.E.F. Future of Jobs Report as
essential for the future of the workplace; with a human, integration, innovation and
sustainability focus.
Take your team to become the best version of themselves, work from their Whole Self,
develop social/emotional intelligence, complex thinking and problem solving.
Capacity Building
Needs Diagnostic
Proposal of a
Tailor-Made
Training Program
Based on the
Diagnostic.
Diagnostic Proposal Implementation
Design and
Implementation
of the Training
Program With
Follow-Up
Options

7. Innovation and Strategic
Design
Involves: Co-creation of Solutions and Tools for the Company
Activate your team´s capacity for innovation and creative problem solving; find new
pathways to innovate your products and services.
We work with you to develop tools that help you reach the next level in your business
processes with your clients, suppliers, strategic planning, and new product/service design.
Company and
Client-Needs
Diagnostic
Proposal of Co-
Creation of New
Tools According
to Diagnostic
Diagnostic Proposal Implementation
Design and Implementation of
New Tools. Such as:
- New business model co-
creation
- Industry futures
- Development of new services
- Development of new products
- User experience re-design

8. Tailor-Made Solutions
Involves: Purpose, People, Processes; Ad-Hoc Services; Innovation Design
Some projects are very complex or have very specific needs that fall outside the scope of
the previous categories; in that case, we have the capacity to design tailor-made projects
through the systemic mapping of business needs, and articulate the efforts of the
necessary experts to implement the project successfully.
Diagnostic of
Specific Needs
Co-creation of
solution
pathways.
Definition of
project scope.
Diagnostic Proposal Implementation
Project Development.
> Some categories of additional
services are:
- User experience design (for
retail, traditional services,
software)
- Eco-sustainable innovation
roadmap

9. Where to Begin?
Framing Session (diagnostics)
Every project must begin through the recognition of
what is today, defining the outcome we wish to see,
the lessons learned so far, and how to capitalize on it,
as well as identifying what we don´t know we don´t
know. This way, we gain an in-depth sensibility of the
problems and discover what is truly necessary.
Involves: Interviewing at least four stakeholders + company
owner. Performing a mapping of the pains and opportunities in
the company, and defining the desired future.
The result: A diagnostic with a full project proposal including
budget and project scope.

10. How do we Work?
Design and Implementation
Once we have done the Framing Session, we generate a
work proposal tailored to the needs and conditions
detected as well as the realities, objectives and scope of
the company. We involve members of the Kala team
depending on the kind of program and topics to cover.
Similarly, we design the project logistics and work
sessions to be as pragmatic and effective as possible.
Depending on design, there will be a combination of
individual and group sessions onsite; long-distance
sessions for follow-up; and stages where the Kala team
will need to be present for several days within the
company to understand the day-to-day dynamics.

11. Our Topics
When we Train, We Can Talk About:
Personal Purpose and Leadership
- Personal Purpose and Authentic
Motivation
- Evolutionary Leadership
- Personal Empowerment
- Personal Future design
- Evolutionary Personal Resilience
- Scientific Thinking
- 8 Keys to Success
- How to Build Habits that Lead to
Success
- Empathy and Social Intelligence
- Personal / Professional Image
- The Holistic View of Life
Managerial Skills and Thinking Structures
- Corporate Purpose and Culture Design
- How to Communicate Effectively
- Conflict Management
- Critical Thinking
- Complexity and Systems Thinking
- Systemic Design for Decision Makers
- Change Management
- Integrating the Employee to Corporate
Strategy
- Integration and Skills for Collaboration
and Empathy in the Workplace
- Results-Oriented Culture
- Sociocratic Structures
- Quality-focused Culture
Sustainability and Environment
- Systems Thinking for Eco-
Efficiency
- Regenerative Business Models
- The Role of Humans on Earth
Innovation
- Business Model Design
- Developing New Products
- Developing New Services
- User Experience Design
- Industry Futures

12. Systemic Design for Decision Makers - Universidad
Mondragón - Querétaro Design Week.
Corporate Purpose and Systems Thinking for Companies -
Grupo Alltournative.
12 participants from universities, NGOs, government,
business chambers and energy enterprises obtained tools
and a fresh vision for a whole-systems, collaborative &
integrated development strategy of the Queretaro region
and activated an up-and-coming cross-sector project in an
executive, 3-hour workshop plus keynote speech within the
context of Queretaro Design Week 2018
20 participants from
management team from
the ecotourism park
group Alltournative
participated in an 8-hour
offsite workshop
developing collaboration
skills, empathy, vision
about the business and
the interdependence of
the diverse teams and
functions within the
company, and of the
company within its
industry and region.
Past Programs

13. Development of Company Culture Based on Happiness, Service and Competitive Edge
An integral 6-month process with Playa del Carmen-based restaurant group La Vagabunda, focused on the design and first-phase
implementation of their business culture, through training their operations and management team with basic skills and tools to
transition towards a Blue Organization and perform the first phase of building new habits, aligning personal and company purpose,
and developing an empowered dynamic within the teams with conflict management and communication. The program included work
with company owners, management and operations teams.
Past Programs

14. Intercultural Communication – United States
Embassy: Mexico - Public Affairs Section.
50 members of the Public Affairs Section at the United
States Embassy received tools to improve their internal
communication and work environment, collaboration and
cultural integration among member of over 5 countries,
while defining and activating changes and projects for
2018. Participants got to connect with their new and long-
time collaborators building trust and esprit de corps.
Over 100 entrepreneurs,
change agents, and women
leaders learned to define
their personal purpose and
create impact initiatives for
their communities from that
conviction; they developed
their capability to define the
problems they are choosing
to address and change their
perspective from problem-
solving to building a new
present, activating theur
creativity, hope,
empowerment and capacity
for innovation.
Entrepreneurship, Problem
Definition.
DreamBuilder México – Training
for Women Leaders (Webinar)
Purpose and Problem Definition.
Reforestamos México – Young
Forestry Entrepreneur.
(Webinar)
George Washington University –
Conference for students from
Political Sciences, Public
Administration, and
International Relations: “The
Economy of the Future”
Past Programs

15. 8 Keys to Success (Personal Purpose, Ethics and Self-Management Skills) -
Instituto Quintanarroense de Innovación Tecnológica IQIT – 4-month
program within the Android Certification For Young Talent Program.
4-month training program with 28
students within the talent
development program by IQIT,
focusing on soft skills for
developers, crucial skills for
personal performance &
development, collaboration and
self-leadership in the software and
technology industry, an
environment typically lacking in
social-emotional intelligence,
empathy and self-awareness.
Participants learned and Applied
tools to build successful habits,
philosophy as a way of life,
commitment and personal
responsibility, empowerment,
frustration management, impulse
management and learning to adapt
to challenges, thinking with
flexibility and learning to find the
best path to their goals.
Past Programs

16. Authentic Motivation and Personal Purpose.
UT Riviera Maya teacher´s training program phase 1.
With the ultimate goal of being able to elicit
authentic motivation in their students, we worked
training two groups of teachers for 4 hours each,
with up to 20 participants per group. Across three
modules, this introductory experience provided
tools, conceptual frameworks and exercises to
begin the practice of self-reflection and
awareness, to develop a sense of deep, clear,
authentic personal purpose, to strengthen their
self-starting capacity.
A final section took the teachers through an
introduction to the process of user-centered
innovation design to begin developing ways to
bring this to the classroom. Follow-up phases will
develop implementation strategies for the
classroom with the university and teachers
Past Programs

17. Caux Forum Emerging Leaders Training – Training on Two Topics:
1. Art of Pitching. 2. Systems Thinking Fundamentals.
Two training sessions of 2
hourseach with 12 participants from
the Emerging Leaders Program by
Initiattives of Change Switzerland,
with people from Europe, Africa and
Asia. Participants received training in
pitch structure, methodology and
emotions management to pitch their
ideas; as well as training in systems
structure and thinking and the use of
it to understand complex problems
and discover cause-level solutions to
generate systemic change in their
communities, helping them kick-start
new social impact projects or
Improve existing ones.
Past Programs

18. 18
Meet the Team
Luis A. Martín del Campo Gómez
Kala Institute Co-Founder and CEO - Mexico.
Luis is an author, speaker, and leader in human
development. As entrepreneur he has devoted
the last 8 years to develop social and
environmental-impact project in Mexico, and
training entrepreneurs and changemakers. He
founded Sporah in 2011, the first Blue Economy
consultancy in Mexico, and led the first project
to use coffee waste into gourmet mushrooms,
collaborating with FEMSA and Starbucks. He
leads the development of regenerative economy
and clean energy projects in Quintana Roo
turning waste into energy. Recipient of several
prizes including the recognition as one of the
top 250 Young Leaders of the Americas by the
Obama Administration´s Department of State in
2016. Author of “The Dream of Mexico in 2034”.
Co-founder of Cancun Tech City (2018), driving
the development of a prosperous innovation
and entrepreneurship ecosystem in Cancun.

19. Gabriela Serrato Elizondo
Partner and Strategic Evolutionary Design
Director - Mexico
Speaker, trainer and polymathic consultant
expert in systems thinking and experience
design, with a firm purpose to change lives. She
is renowned for her leadership in experience
implementation of projects such as the first
Firenze Showroom (Lamosa) for Mexico City;
testing the experience design quality of
platforms and mobile apps for clients such as
eBay, Scotiabank, Walmart, Claro Video &
Santander. Has trained tens of designers with
her holistic vision. Within Kala, she leads the
design of practical systemic change tools within
the Changemakers Toolkit Project, in
collaboration with The Center for Applied
Cultural Evolution, focused on training the
generation of changemakers the world needs.
Meet the Team

20. Majo Spitalnik
Co-Founder at Kala Institute & CEO in Uruguay
/ Argentina.
Majo is founder of Tedybujo, a creative startup
that brings imagination to life, turning children´s
drawings into plush toys. Currently
spearheading the Little Rebels campaign
promoting awareness of remarkable female
leaders. Majo has spent the last three years
working with child cancer patients bringing
them faith and something to fight for. She is a
Public Relations and Publicity Analyst.
Nominated for EY Young Entrepreneur of the
Year in 2017. Nominated for Entrepreneur of the
Year for Premios EmprendO. Nominated for
MIT´s 35 under 35. Awarded recognition as
Young Leader of the Americas Fellow by the US
Department of State in 2016.
Meet the Team

21. 21
Paula Porras
Associate Consultant – Colombia.
Executive Director of Somoso CaPAZes foundation,
a nonprofit dedicated to the development of peace
culture and social fabric. Co-founder of
Educacionenpaz.org, a virtual platform to
promote education for peace and reconciliation
in Colombia and Latin Ameroca- Co-founder of
VR People, a Tech Startup that offers Virtual
Reality services. Paula is an Industrial Engineer
and Business Management Bachelor´s by the
Universirty of Los Andes, Colombia. Recognized
as Young Leader of the Americas (YLAI Fellow)
by the United Stated Dept of State in 2016. Fello
of the Generation Change 2017 cohort from the
United States Institute for Peace.
Meet the Team

22. Joe Brewer
Associate Consultant in Culture Design, Developer of
Cultural Change Tools - USA
Joe has dedicated his life to helping humanity navigate
global challenges as a complexity researcher, innovation
strategist, and transdisciplinary scholar who brings a
wealth of expertise to the adoption of sustainable
solutions at the cultural scale. He weaves people and
knowledge across fields to build capacities for systemic
change.
He is founder of the Center for Applied Cultural Evolution,
a community of research scientists and change
practitioners who recognize the importance of taking an
integrative approach to tackle real-world problems; co-
founder of the Cultural Evolution Society, a global
scientific community dedicated to the study of cultural
evolution, has been the culture editor for This View of Life
at the Evolution Institute since 2014, is the co-founder of
Evonomics Magazine dedicated to the evolution of
economics, and has worked with a large variety of
nonprofits, social-impact businesses, and government
agencies to apply insights from the cognitive, behavioral,
and evolutionary sciences to large-scale social problems.
Meet the Team

23. Carlos Bernal
Associate Consultant – Happiness, Ethics,
Leadership and Sustainability - Colombia
Business Administration from the University of
Externado de Colombia, Training and
Management Development Training Program
Specialist. Specialized in Ethics, Leadership,
Sustainable Development and Change
Management. Member of the Junior Chamber
for Colombia, where he was National President
in 1985 and International Vice President in
1986. Was Director of Training and Human
Development at the Bank of Cattle Ranchers
(1979-1984); Philips of Colombia (´85 - ´89) and
Nestlé Colombia (´89-´92) and Director General
of the Latin American Leadership Institute
(1996-2005).
Meet the Team

24. Thank
You!
Contact
Luis A. Martín del Campo Gómez
CEO & Co-Founder - Kala Institute
luis@kalainstitute.com
+52 (55) 2443-6015