Delavnica o načrtovanju spletnih komunikacij s poudarkom na načrtovanju in kontinuiranem produciranju vsebin z mislijo na uporabnika in ciljno javnost.
Nevtralnost interneta in slovenska ekonomijaDomen Savič
Kako bo evropska zakonodaja vplivala na nevtralnost interneta v Sloveniji, kdo so glavni akterji na tem področju in zakaj je tako pomembno, da se naš glas sliši v javni razpravi.
Kako bo ransomware spremenil svet IOT, kako ga že spreminja in kaj bi bilo treba spremeniti takoj, da ne bo še slabše?
Predavanje na http://www.cryptoparty.si/2017/09/14/iot-meetup-2017-tadej-hren-si-cert-iot-in-izsiljevalski-virusi/
Nevtralnost interneta in slovenska ekonomijaDomen Savič
Kako bo evropska zakonodaja vplivala na nevtralnost interneta v Sloveniji, kdo so glavni akterji na tem področju in zakaj je tako pomembno, da se naš glas sliši v javni razpravi.
Kako bo ransomware spremenil svet IOT, kako ga že spreminja in kaj bi bilo treba spremeniti takoj, da ne bo še slabše?
Predavanje na http://www.cryptoparty.si/2017/09/14/iot-meetup-2017-tadej-hren-si-cert-iot-in-izsiljevalski-virusi/
Slovensko društvo za odnose z javnostmi: Je že čas za paniko?Domen Savič
Vabljeno predavanje na slovenskem društvu za odnose z javnostmi. Več: http://www.piar.si/aktualno/dogodki/dogodki-prss/splet-in-javni-sektor-nujno-zlo-ali-priloznost-za-razvoj/
Why is media literacy absolutely necessary in this day and age, what does it mean to be media literate and how did the media industry develop in the past?
Pedagoška Psihologija 1, Predavanje na Oddelku za psihologijo, Univerza v Mariboru
Educational Psychology, Lecture at the Department of Psychology, The University of Maribor
"Employee engagement" (zavzetost zaposlenih) je pozitivno stanje zaposlenih z vidika čustev, znanja in vedenja; je trenutek, ko zaposleni mislijo, čutijo in delajo v skladu z organizacijskimi cilji, ker zares to verjamejo, obenem pa je intenzivno občutenje individualne navezanosti na organizacijo, delo in sodelavce.
Marjeta Tič Vesel, Pristop, v okviru mesečnega srečanja Društva za marketing Slovenije.
Kako pripravljati vsebino, ki zadovolji potrebe kupcev od začetka do konca odločitvenega procesa potrošnikov in tudi po nakupu? Vsebina je kraljica, kontekst je kralj.
DELAVNICA: Letni razgovori kot orodje vodenja in motiviranjaRadovan Kragelj
Letni razgovori so eno najučinkovitejših motivacijskih orodij vodenja z merljivim finančnim učinkom. Seveda le takrat, ko ima jasno določeno strukturo, konkretna in delujoča orodja, merljive in količinsko določene kriterije ter sistematično izvedbo. In seveda usposobljene izvajalce. Z vsem navedenim vas bomo oborožili 30.11.2016.
Slovensko društvo za odnose z javnostmi: Je že čas za paniko?Domen Savič
Vabljeno predavanje na slovenskem društvu za odnose z javnostmi. Več: http://www.piar.si/aktualno/dogodki/dogodki-prss/splet-in-javni-sektor-nujno-zlo-ali-priloznost-za-razvoj/
Why is media literacy absolutely necessary in this day and age, what does it mean to be media literate and how did the media industry develop in the past?
Pedagoška Psihologija 1, Predavanje na Oddelku za psihologijo, Univerza v Mariboru
Educational Psychology, Lecture at the Department of Psychology, The University of Maribor
"Employee engagement" (zavzetost zaposlenih) je pozitivno stanje zaposlenih z vidika čustev, znanja in vedenja; je trenutek, ko zaposleni mislijo, čutijo in delajo v skladu z organizacijskimi cilji, ker zares to verjamejo, obenem pa je intenzivno občutenje individualne navezanosti na organizacijo, delo in sodelavce.
Marjeta Tič Vesel, Pristop, v okviru mesečnega srečanja Društva za marketing Slovenije.
Kako pripravljati vsebino, ki zadovolji potrebe kupcev od začetka do konca odločitvenega procesa potrošnikov in tudi po nakupu? Vsebina je kraljica, kontekst je kralj.
DELAVNICA: Letni razgovori kot orodje vodenja in motiviranjaRadovan Kragelj
Letni razgovori so eno najučinkovitejših motivacijskih orodij vodenja z merljivim finančnim učinkom. Seveda le takrat, ko ima jasno določeno strukturo, konkretna in delujoča orodja, merljive in količinsko določene kriterije ter sistematično izvedbo. In seveda usposobljene izvajalce. Z vsem navedenim vas bomo oborožili 30.11.2016.
Content marketing za muzeje in galerije, pa tudi vse drugePM, poslovni mediji
Nekaj osnovnih zakonitosti učinkovitih korporativnih medijev in 3 glavna vprašanja, na katere nujno potrebujete odgovore, preden se sploh lotite aktivnosti.
ASIS - Training #5 - SLO - Splošna metodologija za razvoj / izboljšanje javni...armelleguillermet
ASIS - Training #5 - SLO - Splošna metodologija za razvoj / izboljšanje javnih politik za podporo družbenim inovacijam (DI), ki temelji na pristopu od spodaj navzgor
Kako lahko skozi koncept lastništva problematiziramo aktualno informacijsko družbo, kaj so glavni politični izzivi in zakaj se o tehnologiji informacijske družbe ne moremo (več) pogovarjati kot o produktu, temveč ga moramo razumeti kot sklop procesov in pravic.
Media and digital literacy: Case studies from SloveniaDomen Savič
European Journalism in the Digital Age 2018 talk focusing on the development of media literacy workshops and classes in Slovenia while making a difference between media and digital literacy and the problems equalisation of those two terms bring.
Medijska pismenost kot državljanska dolžnostDomen Savič
After developing and executing a program of media literacy in Slovenia which defines the said term as the
critical understanding of the mass media content we can highlight a few key points for implementing the media
literacy as a long-term curricular activity. The media literacy must focus on the interdisciplinary approach,
connecting information studies with sociology, thus enabling the students to perceive the broad role of the mass
media in a democratic society and their contextualisation.
Digital Media: The good, the bad, the uglyDomen Savič
How is digital media changing the way the governments, the people and the interest groups communicate with each other? What are the positive, the negative and the problematic aspects of digital communication that need addressing and solving by a wider social consensus?
The presentation was a part of DIGITAL DIPLOMACY BOOTCAMP,
an advanced public relations training, focusing primarily on digital diplomacy.
Besides theoretical communication framework this training will develop in-depth knowledge on digital journalism, digital crisis communication, photography and info-graphics design, camera usage, digital campaigns and media.
The project is organised in cooperation with the U.S. Department of State and is also a part of the CEP program activities financed by the Ministry of Foreign Affairs of the Republic of Slovenia in the scope of international development cooperation.
Project Money Trail’s primary focus is, initially, on Slovenian journalists with a demonstrated pre-existing interest in the topics that its workshops will cover, because they are the easiest for a Slovenia-based NGO to successfully attract. Working primarily with local journalist will also make it easier for Project Money Trail to evaluate the success of the project.
Project Money Trail has a secondary focus on regional journalists for its current workshops in part because Project Money Trail intends to expand its program beyond Slovenia, in part because educating regional journalists is a way for Project Money Trail to ensure that the influence of its workshops is wide ranging and long lasting and in part because regional journalists will bring a valuable range of perspectives and experience to these workshops.
For later workshops, as Project Money Trail succeeds in reaching its initial goal of educating Slovenian journalists and journalism-focused educators, Project Money Trail’s focus will shift to prioritize journalists and educators from other countries in the region.
Project Money Trail’s approach will build on that of a successful Croatian program with similar, although more limited objectives. Project Money Trail will reach a different (Slovenian and regional) audience than the Croatian program, and will also be more ambitious in its goals, including in particular the creation of a universally accessible teaching and learning tool, the website described above.
Project Money Trail’s primary focus is, initially, on Slovenian journalists with a demonstrated pre-existing interest in the topics that its workshops will cover, because they are the easiest for a Slovenia-based NGO to successfully attract. Working primarily with local journalist will also make it easier for Project Money Trail to evaluate the success of the project.
Project Money Trail has a secondary focus on regional journalists for its current workshops in part because Project Money Trail intends to expand its program beyond Slovenia, in part because educating regional journalists is a way for Project Money Trail to ensure that the influence of its workshops is wide ranging and long lasting and in part because regional journalists will bring a valuable range of perspectives and experience to these workshops.
For later workshops, as Project Money Trail succeeds in reaching its initial goal of educating Slovenian journalists and journalism-focused educators, Project Money Trail’s focus will shift to prioritize journalists and educators from other countries in the region.
Project Money Trail’s approach will build on that of a successful Croatian program with similar, although more limited objectives. Project Money Trail will reach a different (Slovenian and regional) audience than the Croatian program, and will also be more ambitious in its goals, including in particular the creation of a universally accessible teaching and learning tool, the website described above.
Project Money Trail’s primary focus is, initially, on Slovenian journalists with a demonstrated pre-existing interest in the topics that its workshops will cover, because they are the easiest for a Slovenia-based NGO to successfully attract. Working primarily with local journalist will also make it easier for Project Money Trail to evaluate the success of the project.
Project Money Trail has a secondary focus on regional journalists for its current workshops in part because Project Money Trail intends to expand its program beyond Slovenia, in part because educating regional journalists is a way for Project Money Trail to ensure that the influence of its workshops is wide ranging and long lasting and in part because regional journalists will bring a valuable range of perspectives and experience to these workshops.
For later workshops, as Project Money Trail succeeds in reaching its initial goal of educating Slovenian journalists and journalism-focused educators, Project Money Trail’s focus will shift to prioritize journalists and educators from other countries in the region.
Project Money Trail’s approach will build on that of a successful Croatian program with similar, although more limited objectives. Project Money Trail will reach a different (Slovenian and regional) audience than the Croatian program, and will also be more ambitious in its goals, including in particular the creation of a universally accessible teaching and learning tool, the website described above.
FTM: Macro- and micro-economic storytellingDomen Savič
Project Money Trail’s primary focus is, initially, on Slovenian journalists with a demonstrated pre-existing interest in the topics that its workshops will cover, because they are the easiest for a Slovenia-based NGO to successfully attract. Working primarily with local journalist will also make it easier for Project Money Trail to evaluate the success of the project.
Project Money Trail has a secondary focus on regional journalists for its current workshops in part because Project Money Trail intends to expand its program beyond Slovenia, in part because educating regional journalists is a way for Project Money Trail to ensure that the influence of its workshops is wide ranging and long lasting and in part because regional journalists will bring a valuable range of perspectives and experience to these workshops.
For later workshops, as Project Money Trail succeeds in reaching its initial goal of educating Slovenian journalists and journalism-focused educators, Project Money Trail’s focus will shift to prioritize journalists and educators from other countries in the region.
Project Money Trail’s approach will build on that of a successful Croatian program with similar, although more limited objectives. Project Money Trail will reach a different (Slovenian and regional) audience than the Croatian program, and will also be more ambitious in its goals, including in particular the creation of a universally accessible teaching and learning tool, the website described above.
Kako bo GDPR zakonodaja vplivala na svet IOT, česa se je treba paziti in pri katerih zadevah določeni pretiravajo.
Predavanje na http://www.cryptoparty.si/2017/09/14/iot-meetup-2017-jelena-burnik-ip-rs-kako-bo-gdpr-spremenil-svet-iot-tehnologij/
Digital-born Media Carnival: Media self-regulation and youDomen Savič
How can citizens/consumers participate in the self-regulatory media framework and why is this absolutely necessary in order to assure a healthy media landscape?
2. Komunikacijska strategija
• Komuniciranje je proces, ne enkratno dejanje
• Vsako komuniciranje mora imeti svoj namen, ciljno javnost,
komunikacijska orodja in komunikacijsko ekipo, ki oblikuje sporočila.
• Če izpustimo kateregakoli od zgornjih elementov, komuniciranje ne bo
uspešno
3. Komunikacijska strategija
Namen komuniciranja
Kaj hočemo s komunikacijsko doseči?
Ciljna javnost
Koga nagovarjamo s svojimi sporočili?
Komunikacijska orodja
Katera orodja bomo uporabili
za doseganje ciljne javnosti?
Komunikacijska ekipa
Kdo bo zadolžen za pripravo
in objavo sporočil?
4. Analiza občinstva
Kakšne so demografske
lastnosti našega
občinstva?
Kaj ponavadi počnejo na
spletu?
Kakšen odnos imajo do
naših vsebin?
5. Komunikacijska orodja
Katera orodja uporablja
naša ciljna javnost?
Znamo orodja
uporabljati ali
potrebujemo pomoč?
Je naša vsebina primerna
za izbrano orodje?
6. Komunikacijska ekipa
Je ekipa tehnično dovolj
podkovana?
Ima ekipa dovolj časa za
komuniciranje?
Ima ekipa dovolj
resoursov za
komuniciranje?
7. Komunikacijska časovnica
Kako se vsebine
pripravljajo?
Je ekipa tehnično dovolj
podkovana?
Kdo je zadolžen za ritem
objav in naročanje
novih?