This document outlines a communication plan for Bacchus energy drink from May to July 2015. The plan has three objectives: 1) Have 100% of Vietnamese know Bacchus as the number one brand from Korea that can smash fatigue. 2) Target office workers, drivers, and others aged 23-39 in big cities through television commercials, print articles, digital channels, and outdoor advertising. 3) Convey that Bacchus is made with natural ingredients and is safe for long term use as an energy supplement. The plan proposes creative executions across traditional, earned, owned, and paid media channels to raise awareness of Bacchus as the top Korean energy drink and drive trial among young urban professionals. Analytics and social listening