1. The document discusses K-Culture and management in South Korea, focusing on how implicit and explicit culture as well as norms and values have influenced business practices. 2. It analyzes culture using Schein's model of culture analysis, identifying survival, group cohesion, and meaning as core components of culture. 3. Key aspects of Korean culture that have supported business growth include strong work ethic, emphasis on education, valuing loyalty and social relationships, and preference for consensus decision making.

1. 1
K-Culture & Management
F K-Pop
( )
F F F F-
F Samsung
F F
K-Culture & Management
F F
F F F
F F Trompenaaris
(1994); Riding the Waves of Culture) 1
1:
F Implicit
F
F F
F F F F F
F
F F
Explicit Culture
F F F
Implicit
F F F F
Explicit
F
F
F
F F F (Norms) F (Values)
F
F F F F (What is Right and
Wrong ?) F F F
F
Dr.Danai Thieanphut Copyright 2010 DNT Consultants Co.,Ltd.

2. 2
2: F
1
F F
F F F F F
2 F F F
F F F
3 F F
F F F
F F
F F F F F F
F F F F F
F F F F F F
F F F 2 Schein s Model
of Culture Analysis (Schein, 1985) F F 1 FF
F F F
F F F F
F F (Survival)
F F F F F
F F F F F
F
F F F FF F
F F F F
F
Dr.Danai Thieanphut Copyright 2010 DNT Consultants Co.,Ltd.

3. 3
F F F F
F F F
Chien, Shih & Chu (2005, Business Growth Strategies for
Asia Pacific; p.44) F F
F
F
* F
*
* F F F
* F
* F F F F
* F F
* F F
*
* F F F
* F F
* F
* F F F
* FF F F
* F
* F F
F
* F F F
* F F F F F
Dr.Danai Thieanphut Copyright 2010 DNT Consultants Co.,Ltd.

4. 4
FF F F F
F F F
F F
(K-Culture)
F F
FF
F 48 F 2.2
F (Values) FF K-Culture
* * F
* * F F
* * F F
* F F * F F
* F *
* F F * F F F ( , )
* * F F
* * F
F F F
(Chaebol) F
F
F F F
Hyandai F F F
Daewoo F
Ssangyong
F F
Hyosung
LG
Samsung F F F F F
F F F
Dr.Danai Thieanphut Copyright 2010 DNT Consultants Co.,Ltd.

5. 5
F
F F
F F
F F (Korea is a second Japan)
F F F F
F
F F F
F
- F F
- F
- F F F F F
F
- F F
- F F
-
(Sources of influence)
1st
1st 2nd
2nd 3rd
3rd
Confucianism Japanese American
- The values
- Attitudes
- Behavioral patterns
K-Type Managment
Paternalistic Top-down Clan management Harmony-oriented
Leadership decision-making culture values
Flexible lifetime employment Personal loyalty High mobility of
Expansion workers
Compensation based on seniority through
and merit rating conglomeration
Dr.Danai Thieanphut Copyright 2010 DNT Consultants Co.,Ltd.