The document discusses the importance of storytelling for search engine optimization and social media. It emphasizes understanding reputation, audiences, and how to use content strategically across digital platforms to influence different community segments. Effective strategies involve communication, community building, and high-quality content creation, as well as planning for issues, crises, and long-term goals. Storytelling is presented as a key factor for digital success.
My presentation from Search Engine Room 2009 - discussing an actionable framework for social media and how I see it affecting search for 2010,
Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)
3 Lessons In Gen Y - Youth Marketing/Search/SocialJye Smith
Recently I was asked to present at AIMIA's latest digital media event: Getting Inside Gen Y. Along with Julian Cole, Emily Copeland and Dan Pankraz, I was in the best of company as we discussed our experiences in marketing to our own generation.
Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)
These are the slides I stood in front with @Brian_Wong during a presentation we gave at SXSW 2018 in Austin on March 12, 2018.
The presentation was a high level 45 minutes attempting to explain the cause, effects and opportunities of the Facebook+Google Duopoly in 2018 and beyond.
The SXSW session description was:
"Facebook & Google have created an advertising duopoly predicted to wipe out smaller adtech companies & continue the decline of VC funding in adtech. Brands spend millions every year collecting consumer data they should rightfully own & be able to use while Google & Facebook are profiting. This panel explores why competition reform is needed for the overall ecosystem, what makes data consolidation bad for adtech and how brands can own their own data to elevate the consumer experience."
(I used to be able to export from keynote with a full size slide and the presenter notes (apple please fix this!)...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense)
Using Content Marketing and Social Media to Build Your Organic Search Ranking...Conductor
Many marketing organizations are reluctant to change and have not kept pace with the dramatic change in customer buying habits. Today’s consumer relies on their peer network to make connections and less on branded messages directed at the consumer. Tami Cannizzaro, Senior Director of Demand Generation at eBay Enterprises, shares how to build a content marketing and social media strategy critical to SEO success in today’s world gone social.
Presentation by:
Tami Canizzaro, Head of Marketing, eBay enterprises
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Moving from Marketing Content to Brand Storytelling – Creating a Scalable Sto...Conductor
David Marine, VP of Brand Engagement at Coldwell Banker, shares how Coldwell Banker shifted its focus toward producing stories that connect with people during those emotional home buying, owning, and selling moments. To Coldwell Banker, brand storytelling is a way to emphasize the lasting memories and special moments that make a house a home. Today, Coldwell Banker has the No. 1 real estate blog in the country, and the company’s market success has been bolstered by big bets on video marketing, advanced content and media partnerships, and national advertising efforts. Learn from David Marine and Skyword as they discuss what is required to create a culture of storytelling that transforms your marketing team into a publishing powerhouse.
To see David Marine's presentation, go to: https://prezi.com/riymer5lpcfd/storytelling-for-c3/
Presentation by:
David Marine – VP of Brand Engagement at Coldwell Banker
Sam Feldman – Director Strategic Partnerships, Skyword
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Revitalize, Refurbish or Rethink? Own Your Content Strategy. -- Skyword + Mas...Conductor
Does your brand’s content need revitalizing, refurbishing, or rethinking? Is your content beating out competitor content in search and social? Paid media is not the only way to be discovered — with the right strategy your content can have amazing organic reach! In this session packed with tips and tricks, you’ll learn to identify the top search and social tactics for needed to beef up your content calendar and also make sure that your content is distributed far and wide. Explore how to inventory your content, assess your strategy going forward, maximize your return, and communicate your results internally. This session is a can’t miss for anyone interested in content marketing.
SEO + Social or A Brief History of Confusion & Denial, Plus Some Other Helpfu...Jeff Ferguson
In this presentation from SMX London 2017, Jeff Ferguson, CEO of Fang Marketing, ends the confusion about social media's influence on SEO and provides some tips on how to make the two work together.
My presentation from Search Engine Room 2009 - discussing an actionable framework for social media and how I see it affecting search for 2010,
Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)
3 Lessons In Gen Y - Youth Marketing/Search/SocialJye Smith
Recently I was asked to present at AIMIA's latest digital media event: Getting Inside Gen Y. Along with Julian Cole, Emily Copeland and Dan Pankraz, I was in the best of company as we discussed our experiences in marketing to our own generation.
Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)
These are the slides I stood in front with @Brian_Wong during a presentation we gave at SXSW 2018 in Austin on March 12, 2018.
The presentation was a high level 45 minutes attempting to explain the cause, effects and opportunities of the Facebook+Google Duopoly in 2018 and beyond.
The SXSW session description was:
"Facebook & Google have created an advertising duopoly predicted to wipe out smaller adtech companies & continue the decline of VC funding in adtech. Brands spend millions every year collecting consumer data they should rightfully own & be able to use while Google & Facebook are profiting. This panel explores why competition reform is needed for the overall ecosystem, what makes data consolidation bad for adtech and how brands can own their own data to elevate the consumer experience."
(I used to be able to export from keynote with a full size slide and the presenter notes (apple please fix this!)...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense)
Using Content Marketing and Social Media to Build Your Organic Search Ranking...Conductor
Many marketing organizations are reluctant to change and have not kept pace with the dramatic change in customer buying habits. Today’s consumer relies on their peer network to make connections and less on branded messages directed at the consumer. Tami Cannizzaro, Senior Director of Demand Generation at eBay Enterprises, shares how to build a content marketing and social media strategy critical to SEO success in today’s world gone social.
Presentation by:
Tami Canizzaro, Head of Marketing, eBay enterprises
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Moving from Marketing Content to Brand Storytelling – Creating a Scalable Sto...Conductor
David Marine, VP of Brand Engagement at Coldwell Banker, shares how Coldwell Banker shifted its focus toward producing stories that connect with people during those emotional home buying, owning, and selling moments. To Coldwell Banker, brand storytelling is a way to emphasize the lasting memories and special moments that make a house a home. Today, Coldwell Banker has the No. 1 real estate blog in the country, and the company’s market success has been bolstered by big bets on video marketing, advanced content and media partnerships, and national advertising efforts. Learn from David Marine and Skyword as they discuss what is required to create a culture of storytelling that transforms your marketing team into a publishing powerhouse.
To see David Marine's presentation, go to: https://prezi.com/riymer5lpcfd/storytelling-for-c3/
Presentation by:
David Marine – VP of Brand Engagement at Coldwell Banker
Sam Feldman – Director Strategic Partnerships, Skyword
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Revitalize, Refurbish or Rethink? Own Your Content Strategy. -- Skyword + Mas...Conductor
Does your brand’s content need revitalizing, refurbishing, or rethinking? Is your content beating out competitor content in search and social? Paid media is not the only way to be discovered — with the right strategy your content can have amazing organic reach! In this session packed with tips and tricks, you’ll learn to identify the top search and social tactics for needed to beef up your content calendar and also make sure that your content is distributed far and wide. Explore how to inventory your content, assess your strategy going forward, maximize your return, and communicate your results internally. This session is a can’t miss for anyone interested in content marketing.
SEO + Social or A Brief History of Confusion & Denial, Plus Some Other Helpfu...Jeff Ferguson
In this presentation from SMX London 2017, Jeff Ferguson, CEO of Fang Marketing, ends the confusion about social media's influence on SEO and provides some tips on how to make the two work together.
Social media 102: you know what social media is, just not why it is important! A little preso I did for a great bunch of people. Check out my blog for regular updates and thinking: www.jyesmith.com
Using SOSTAC(r) Planning to boost engagement and integration. Watch the 4 minute video (see www.PRSmith.org/SOSTAC ). See also www.SOSTAC.ORG to become a Certified SOSTAC(r) PLanner.
PR Smith's SOSTAC ® Integrated Digital Marketing Plan PR Smith
PR Smith, Plan, Planning, Integrated Marketing Plans, Digital Marketing Plans, SOSTAC
www.PRSmith.org www.SOSTAC.org
How to write the perfect Integrated Digital Marketing Plan (drawn form PR Smith's SOSTAC ® Guide To Your Perfect Digital Marketing Plan). Each of the 6 SOSTAC ® steps are explored briefly.
For more visit www.SOSTAC.org for 4 minute video, inforgraphics or to become a SOSTAC ® Certified Planner or a SOSTAC ® Certified Company.
Integrating your media strategy into existing efforts is often overlooked. Social profiles should never stand alone. This presentation sheds light on opportunities to increase the effectiveness of some of the more popular networks along with how they can overlap with other efforts in your marketing plan.
Bridgeline Digital Get Them Talking Social Strategies that Bring Leads In Fr...Bridgeline Digital
Speakers:
Matt Sullivan - Director of Account Management, Bridgeline Digital
Brian Harris - Director of Digital Services, iSG Bridgeline Digital
It’s no secret that Social Media’s influence as a business channel is growing by the day. Nearly half of all online shoppers rely on Social Media when making a purchase decision. Marketers know this – in fact, 93% say they currently use Social Media for business. But being Social isn’t just robotically pushing out content – it’s about developing a strategy focused on engagement and achieving real ROI. Where do you start? What tools do you need? Glad you asked, join our webinar to find out!
Finally, a clear recipe that marries the influence of Social Media with organizational goals.
• Purpose & Goals: Examination of what Social Media can offer your business
• Social Business: Measurement of true Social ROI
• Execution & Strategy: Identify the tools and planning needed to drive social success
2013 Digital Marketing Trends, including Google+, Facebook engagement, Mobile friendly websites. WSI stays on top of the latest trends so clients can benefit.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
Social Media for Business Development - Financial MarketersRich Brooks
This is a presentation on how banks, credit unions, and other financial institutions can use social media for business development.
Not just to let people know how they are supporting the local community (which is important,) but also how to drive qualified traffic to the website or physical location.
The presentation was based upon interviews I did with marketers from NEFMA (New England Financial Marketing Association) as well as our own experience in developing social media and digital marketing campaigns.
If you need any additional information, or help with your own digital marketing campaigns, my contact information is in the presentation, or you can reach me at 207.523.5141.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Social media 102: you know what social media is, just not why it is important! A little preso I did for a great bunch of people. Check out my blog for regular updates and thinking: www.jyesmith.com
Using SOSTAC(r) Planning to boost engagement and integration. Watch the 4 minute video (see www.PRSmith.org/SOSTAC ). See also www.SOSTAC.ORG to become a Certified SOSTAC(r) PLanner.
PR Smith's SOSTAC ® Integrated Digital Marketing Plan PR Smith
PR Smith, Plan, Planning, Integrated Marketing Plans, Digital Marketing Plans, SOSTAC
www.PRSmith.org www.SOSTAC.org
How to write the perfect Integrated Digital Marketing Plan (drawn form PR Smith's SOSTAC ® Guide To Your Perfect Digital Marketing Plan). Each of the 6 SOSTAC ® steps are explored briefly.
For more visit www.SOSTAC.org for 4 minute video, inforgraphics or to become a SOSTAC ® Certified Planner or a SOSTAC ® Certified Company.
Integrating your media strategy into existing efforts is often overlooked. Social profiles should never stand alone. This presentation sheds light on opportunities to increase the effectiveness of some of the more popular networks along with how they can overlap with other efforts in your marketing plan.
Bridgeline Digital Get Them Talking Social Strategies that Bring Leads In Fr...Bridgeline Digital
Speakers:
Matt Sullivan - Director of Account Management, Bridgeline Digital
Brian Harris - Director of Digital Services, iSG Bridgeline Digital
It’s no secret that Social Media’s influence as a business channel is growing by the day. Nearly half of all online shoppers rely on Social Media when making a purchase decision. Marketers know this – in fact, 93% say they currently use Social Media for business. But being Social isn’t just robotically pushing out content – it’s about developing a strategy focused on engagement and achieving real ROI. Where do you start? What tools do you need? Glad you asked, join our webinar to find out!
Finally, a clear recipe that marries the influence of Social Media with organizational goals.
• Purpose & Goals: Examination of what Social Media can offer your business
• Social Business: Measurement of true Social ROI
• Execution & Strategy: Identify the tools and planning needed to drive social success
2013 Digital Marketing Trends, including Google+, Facebook engagement, Mobile friendly websites. WSI stays on top of the latest trends so clients can benefit.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
Social Media for Business Development - Financial MarketersRich Brooks
This is a presentation on how banks, credit unions, and other financial institutions can use social media for business development.
Not just to let people know how they are supporting the local community (which is important,) but also how to drive qualified traffic to the website or physical location.
The presentation was based upon interviews I did with marketers from NEFMA (New England Financial Marketing Association) as well as our own experience in developing social media and digital marketing campaigns.
If you need any additional information, or help with your own digital marketing campaigns, my contact information is in the presentation, or you can reach me at 207.523.5141.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Similar to Community Managers Masterclass: SEO (20)
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. MASTERCLASS
SEO not only holds the key to how many people interact
with your brand, but also the key to reputation.
Knowing this, you have a deeper understanding of the
digital platform.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
3. STORY TELLING
COMMUNICATIONS
How you tell your story
COMMUNITY
Those who narrate your story for you
CONTENT
The way your story is narrated and received
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
4. REPUTATION
WHY WE ALL GET PAID.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
5. WHY IS THIS IMPORTANT
In one way or another,
brands are influenced by
their reputation above all
else.
What people think, how
people feel and what they
say to other people is critical
to their success.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
6. WHAT THIS MEANS FOR US
The offline and online worlds
are truly connected and have
changed the way we
communicate and interact
with each other.
Search & social have
changed the way we make
decisions & the way our
perceptions are formed.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
7. FIRST IMPRESSIONS
Do we all know why search is
critical to reputation?
Because people don’t
remember URLs:
the numbers one searched
for keyword last year was
Facebook.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
8. FIRST IMPRESSIONS
What’s ranking?
- Reviews
- Social
- Brand sites
- Universal results (video etc)
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
10. CONTENT
First, we need to understand
why content is important to
digital:
- Utility
- Access
- Entertainment
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
11. UTILITY
ALL TRANSFORMERS EXIST TO FUNCTION.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
12. UTILITY
In a world of diminishing
time and 1,000 distractions,
good content gives us utility
The ability to perform tasks
(new and existing) with ease.
Create it, brand it or buy it:
the company will be
recognised for their work.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
13. ACCESS
TRANSFORMERS TAKE ON EARTHLY FORMS TO FIT IN.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
14. ACCESS
Content itself gives us
something else: access.
Access to those who want to
participate, but don’t want to
create (cue the 90-9-1 rule).
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
15. ENTERTAINMENT
TRANSFORMERS LOOK AMAZING.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
16. 90-9-1
THE COMMUNITY MANAGEMENT ELEMENT.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
17. 90-9-1
The make up of your
community and how they
affect your SEO and social
media presence (AKA your
reputation)
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
18. 90
Still probably the most
important group to influence,
the 90% of people who will
simply view your content.
SEO: Google remembers the
results of the user-journey
into your page.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
19. 9
Facebook gives us the easy,
low commitment “Like”
button on just about every
web page today, it means we
can interact without needing
to think too much.
SEO: Links to sites need to be
on public pages
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
20. 9
But it’s these guys we need
to care about:
The advocates.
They will tell your story
better than anyone else;
Google knows that too.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
21. But which ones?
FORUMS: Communities of
these little brand-freaks
coming together to pay
homage to your brand,
product or industry.
Google is paying attention
and ranks these bad-boys up
top, so make sure they’re on
board.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
22. 1
The one percent of people;
the meme creators.
These unholy gods of internet
warfare, in my opinion, are
unique and should be let
alone.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
23. 1
Brands still have a chance
and should create content
regularly that reflects their
true identity and offers
utility, value or
entertainment.
If one goes viral, well we all
know what happens then.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
24. SEO AFFECTED
90
THE MUTE MAJORITY
9
SEO SUPPORTED PRIMARILY BY THESE PEOPLE
1
LEAD AND DRIVEN FROM THE BRAND
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
25. SEO AFFECTED
90
SEARCH: CLAIM YOUR LISTING ON SEO/OPTIMISE LISTING ONSITE
CONTENT: REGULAR & OFTEN
ON-SITE: CODE YOUR SITE PROPERLY
9
AUTHOR RANK: GOOGLE & BING HAVE SAID IT COUNTS (TWITTER)
FORUM PRESENCE: STRONG SIG FILES & LOTS OF ENGAGEMENT
ON-SITE: LIKE BUTTONS, SHARE BUTTONS, COMMENTS
1
CREATE CONTENT: ACCESS//UTILITY//ENTERTAINMENT
INTEGRATE PR: MEDIA, SPOKESPEOPLE, OUTREACH PROGRAMS
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
26. STORY-TELLING STRATEGY
COMMUNICATIONS:
1 YOUR STORY
9 COMMUNITY:
NARRATING YOUR STORY FOR YOU
CONTENT:
THE WAY YOUR STORY IS NARRATED BY
90
YOU AND OTHERS
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
27. AMPLIFICATION
WE NEED TO FIND A NEW PLANET.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
28. USE ALL YOUR WEAPONS
Search and social media
should never be orphan
strategies.
Let’s look at how each
community segment can
benefit your SEO strategy.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
29. ON-SITE SEO PR OFF-SITE SEO
CONTENT PAID MEDIA SOCIAL
30. PR INTEGRATION
REPRESENTING THE VOICE.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
31. PR: MORE THAN JUST MEDIA
•INTERVIEWS
•FRONT PAGE MEDIA
•SPOKESPEOPLE
•FORUM REPRESENTATIVES
•COMMUNITY MANAGERS
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
32. PR: SEO
• REVIEWS
• OUTREACH
• EDITORIAL HITS
• VIDEO
• The “Sam Whitwicky” of
digital strategy
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
33. PLATFORMS
UPGRADE YOUR SYSTEMS.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
34. WAIT. SEO.
REPUTATION: - Meta keywords/descrips
- Default process - Body copy
- PageRank - Internal link copy
- Anchor Copy - Image alt tags
- Inbound links - Asset properties
- URLs - Copy (Prom, Prox, Dens)
- Page Titles - Sitemaps
- Headings - Accessibility
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
35. WAIT. SEO.
- TrustRank
- Keyword strategy:
// Research
// Popularity
// Competition
// Priority
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
36. 2010 Key Factors
- Local search - Mayday update
- Social media signals - Website speed
- Online brand presence - Rich snippets
- Mobile search - Spidering and indexing
- Video - Linking
- Branded search - Google instant
- Instant previews
http://www.bruceclay.com.au/seo/report/bruceclay_aus_seo_factors_trends_jan2011.pdf
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
37. TRENDS FOR 2011
- Search Engines V SPAM
- Positive reviews and ratings
- Interactive search results
- Personal & Local
- Landing pages
- Click through rates
- HTML 5
http://www.bruceclay.com.au/seo/report/bruceclay_aus_seo_factors_trends_jan2011.pdf
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
38. ISSUES & CRISIS MGT
WHEN DECEPTACONS ATTACK.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
39. ISSUES & CRISIS RESPONSE
SEARCH & SOCIAL will be
critical. Having an
appropriate infrastructure is
paramount.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
40. ISSUES & CRISIS RESPONSE
63% of a company’s market
value is attributed to
reputation
The Economist Intelligence
Unit rates REPUTATION RISK
as the highest risk factor to a
business (greater than
regulatory risk or crime)
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
41. ISSUES & CRISIS RESPONSE
41% of global executives
regard confidential or leaked
information appearing online
as a top risk to their
company’s reputation
The first 120 minutes of a
crisis can determine the
public’s perception of your
organisation
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
42. HOW TO RESPOND
Social: Monitoring 24/7
SEO: Creation of ‘dark sites’
PR: Activates spokespeople
and advocates
SEM: Paid search
Digital: Website features
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
43. STRATEGY
FOR TODAY, TOMORROW & THE FUTURE.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
44. STRATEGY
KNOW: What does success
look like?
AUDIT: Where are you now?
AUDIENCE: Who do they think
you are?
MEASURE: How will we know
it is working?
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
45. STRATEGY
Short-term:
Content development
Medium-term:
SEO (On-site & Off-site)/
digital strategy
Long-term:
Community management
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
46. MASTERCLASS
UNDERSTAND REPUTATION.
UNDERSTAND YOUR AUDIENCE (90-9-1).
KNOW HOW TO WIELD THE POWER OF CONTENT.
USE YOUR ENTIRE DIGITAL ARSENAL.
KNOW YOUR SEO PLATFORMS.
BUILD AN ISSUES & CRISIS PLAN.
STRATEGY FOR TODAY, TOMORROW & THE FUTURE.
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com
47. STORY TELLING
COMMUNICATIONS
How you tell your story
COMMUNITY
Those who narrate your story for you
CONTENT
The way your story is narrated and received
JYE SMITH - DIGITAL STRATEGIST - JYESMITH.com