2. music video
“next to you”
by Justin Bieber && Chris Brown
• http://www.youtube.com/watch?v=EEuQU6a
90Pc
3. Is it typical of music videos?
Yes because it is similar to all music videos as it includes
all the typical codes and conventions of music videos.
For example
• Its narrative as it tells a story
• It has a genre and the lyrics and video fit the genre
• The video involves the two artists Justin Bieber and
Chris Brown
• It also includes mise en scene which fit in with the
genre and video to show a sense of verisimilitude.
4. Information about the genre
• The genre of the song is R and B
• Rhythm and blues, often abbreviated to R&B,
is a genre of popular African American music
that originated in the 1940s. The term was
originally used by record companies to
describe recordings marketed predominantly
to urban African Americans
5. About the artist
• Born on the 1st march 1994 in
Ontario Canada
• Justin Drew Bieber is a
Canadian pop/R&B
• singer-songwriter and actor.
• He was discovered off YouTube
in 2008 by his
• now manager scooter Braun
• He has a recording contract
with island records.
6. Success in terms of sales
• His debut single, "One Time", released worldwide in 2009, peaked in the
top ten in Canada and charted in the top thirty in several international
markets
• Never say never 3D made 31million in its first week of being released
• My World, released on November 17, 2009 was certified platinum in the
United States. He also became the first artist to have seven songs from a
debut album chart on the Billboard Hot 100.
• Bieber's first full studio release, My World 2.0, was released on March 23,
2010 and has since received similar success; it debuted at number one
and within the top ten of several countries, and was certified platinum in
the United States. It was preceded by the worldwide top-ten single,
"Baby", in January 2010. The music video of "Baby" is currently ranked as
the most viewed and most discussed YouTube video,
7. Social networks
• http://www.justinbiebermusic.com/ official
website
• www.twitter.com/justinbieber official twitter
page
• http://bieberfever.com/ official fan club
• http://www.youtube.com/user/JustinBieberV
EVO official YouTube account
• http://www.youtube.com/user/kidrauhl?blen
d=1&ob=5 personal YouTube account
8. Promotional material
Justin Bieber is currently
promoting his new perfume
“someday” on YouTube and
twitter. Two sites which are
extremely popular.
9. Synergy and Justin Bieber
• Justin Bieber’s song never say
never ft Jayden smith was
released on June the 8th 2010
• The movie “never say never”
was then released on April 1st
2011 in the uk
The synergy here is the link
between the name “never say
never” by having a song and a
movie under the same name
the combined effect on the
audience is much greater than
the individual effects.
10. Synergy
• He also names all his albums “my world”
• To also create an impact
