2. Major
• The major label artist I have chosen is Beyoncé who is a
R&B artist.
• She is signed to Columbia and Sony BMG Music
Entertainment artist.
• Colombia is a subsidiary label which is a conglomerate to
Sony. Sony BMG Music Entertainment is independent.
• Sony is integrated both vertically and horizontally.
• Beyoncé’s most recent album is called ‘Beyoncé’ which sold
828,773 copies worldwide in three-days it became the fastest-
selling album in ITunes history, with 617,213 being digital
copies.
• Jay Z and Beyoncé used synergy at the Grammys to promote
her album as it attracted other fans to her music. She also was
in the Pepsi advert which promoted her music because they
had played a mixed tape of her different songs.
• Beyoncé uses instagram as a visual part of marketing her
album as she often puts up videos and pictures of her album,
