Researching into an artist and tracking them through their career - Justin Bieber

1. Research into an artist and tracking
them through their career
Hannah Tapscott

2. I chose to look into Justin Bieber as he
has a very unique and interesting
background starting out his career.
Justin Bieber used YouTube as his platform to form
his career. His original intentions were never to go
into the music industry however he has always had a
passion for music. Justin started a YouTube account
with the username ‘Kidrauhl’ and uploaded videos of
himself singing covers of songs such as ‘With You’ by
Chris Brown, ‘Cry Me A River’ by Justin Timberlake,
‘So Sick’ by Ne-yo and many more so that his friends
and family from across the world would be able to
watch them. However the videos of Justin went viral
and got many more views, comments and
subscribers than ever expected! Justin was later
found online by Scooter Braun and signed by the
Island Def Jam Recordings Music Group as Usher
Raymond as a mentor.

3. Albums, singles and music videos
Justin Bieber’s career has taken off tremendously since
2008 as he has released 6 albums. His song ‘Baby’
featuring Ludacris from his debut album ‘My World 2.0’
was released in January 2010, this instantly became an
international hit as it charted at number five on the U.S.
Billboard Hot 100 and reached the top ten in several
international markets. His music video for this song
became the most watched video on YouTube in record
history. Justin’s album ‘My World 2.0’ was reviewed and
received “generally favourable reviews”. It debuted at
number one on the U.S. Billboard 200 making Justin
Bieber the youngest solo male act to top the chart since
Stevie Wonder in 1963. This album also debuted at
number one in places such as; Canada, Ireland, Australia,
New Zealand and it reached the top ten in fifteen other
countries.

4. Promoting himself and his music
Justin Bieber’s created a twitter and facebook page to promote
himself and his music, he also did this to be able to connect with
his fans. His twitter account was recorded to have more than six
million followers in 2010. Creating a twitter follower record.
When Justin first started off he found it very hard to get his
music played on air at radio stations because of his age.
Therefore him and his manager decided to be creative with their
promoting and travelled to as many radio stations as they could
every single day for a few months, he would perform his first
single ‘One Time’ live on air to receive airplay. In time his songs
started to receive airplay from these radio stations and he soon
enough became a worldwide teen sensation.
Screenshot of Justin
Bieber’s twitter account
as from October 2013
Screenshot of Justin
Bieber’s facebook page
as from October 2013
Screenshots from Justin Bieber at radio stations promoting his very first single
‘One Time’ in 2009

5. Never Say Never – The Film
In 2010 it was announced that Justin Bieber was going to be
bringing out a movie to be released in cinemas called ‘Never Say
Never’ this would include footage from his ‘My World Debut
Tour’ and includes documentary snippets of interviews from
family and friends about Justin’s background and his journey so
far in the music industry. This film was then released in February
2011. It also included home videos of Justin at a very young age,
fan videos sent in as a promotional contest which ran for 24hours. It was classed as a 3D Concert Documentary film, purple
3D glasses were specially made and supplied to cinemas and
theatres in America and London. These became a huge craze as
they were something new and very unique as this had never
been done before. In December 2013 Justin will be releasing any
3D Concert Documentary film into cinemas following his
‘Believe’ tour and showing fans an insight to his personal life.

6. Albums on iTunes
Justin’s new album
‘Believe Acoustic’ is
now available on
iTunes.
Justin is currently
releasing new
music every week
as part of
#MusicMondays

7. Connecting with his fans (Beliebers)
Justin Bieber’s fans were the very first fan base to create a fan
base name (Beliebers), since then many other artists have
followed this trend and now has a fan base name too.
Justin is one of the many celebrities who regularly connects with
his fans. He does this through social networking sites such as
Twitter, Facebook, Instagram and YouTube. Justin currently
holds the record for the highest amount of twitter followers
(46+ Million as of October 2013).